KEVIN DURANT SPRINT COMMERICAL

BIAS• Saying that most other

networks are basically guaranteed to have data dilemmas

Emotional Appeal

The short clips of the game leads to the rise of suspense

Ends with and you didn’t see it

The towel over his shoulder and the sweat coming from his body contributes to his tired after game work that he did and makes us feel worse

Setting

Takes place in a basketball arena Appears to be directly after the game, the

people in the back are all cleaning the stands

Doodle Jump?

Also somewhat of bias here, it is not likely to download doodle jump instead of a basketball game

Works Cited

O'Loughlin, Eugene. "How To... Embed a YouTube Video into a PowerPoint 2010 Presentation [WORK-AROUND]." YouTube.

YouTube, 13 Sept. 2013. Web. 01 Nov. 2013. <http://www.youtube.com/watch?v=mVO MzSztCKo>.

Overture Networks. "Overture 6500: Telecommunications Product of the Year."

Carrier Ethernet Services by Overture Networks. N.p., 2013. Web. 01 Nov.

2013. <http://www.overturenetworks.com/>.

Words that were supposed to be in the audio, but I had a hard time embedding them

Slide One: In this commercial by Sprint, Kevin Durant, one of the best players in the NBA, conveys a mixture of emotional appeal,

humor, setting, and a little bit of bias to persuade the people to buy sprint.

Slide Two: Towards the end of the commercial, sprint says: avoid a data dilemma. This tends to be bias because it’s basically saying

that sprint is the only network that doesn’t have data dilemmas: in which they clearly do. It also says that if you buy from another network, that you’re basically guaranteed to get a dilemma. Sprint uses a pretty good marketing strategy here, because the sad thing about the public is that most people believe it. In some of the other commercials by Sprint, they say how they’re the only network with true unlimited data, but paying 100 dollars a month for one phone really supports unlimited data.

Slide Three: Kevin Durant has always come to me as being a funny player in the NBA, and it shows in this commercial. In the

commercial, it shows him talking about the breakdown of the final seconds of the Thunder facing the Timberwolves. The way he explains it and the short clips from the actual game lead to a rise of suspense. But then we missed watching it because we didn’t have sprint. This is actually another example of bias. But then he appears to look tired after the game, and is wearing a towel over his shoulder. This all supports his emotional appeal in this commercial. The combination of all these is supposed to make us feel bad for not seeing his game winning shot.

Slide Four: This commercial takes place in a somewhat empty arena. It looks like it was taken directly after the game happened. The

people in stands are all cleaning them and wearing the same thing. This setting supports his emotional appeal more than say if it was somewhere else.

Slide Five: Doodle Jump? Man that’s messed up. Here he’s clearly upset that the people were playing doodle jump instead of watching

his game winning shot. Doodle Jump was an extremely popular game in 2010, when this commercial was aired so it supports his claim. But this commercial is more of a humorous one rather than a sad one. Like I said before, Kevin Durant is a very humorous person, so I think the emotional appeal is supposed to make us laugh rather than actually make us feel bad. Many commercials today tend to use humor to get the people to buy their products, because commercials are usually boring and no one wants to see them. If it adds some humor in between shows, more people would get interested and want to buy their products.

Slide Six: And this wraps up Kevin Durants use of emotional appeal in this sprint commercial.