kevin dugan
DESCRIPTION
TRANSCRIPT
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We>Me
UGA Connect10.18.07
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think audio/visual
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communication channels
increasing2
delivering more messages─ news releases (2K+ daily, 520K+ annually)
receiving greater scrutiny
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attention span
decreasing
requiring instant comprehension─ confidence in a substantive, efficient,
effective message
EVERYTHING’S abbreviated─ spelling, board games, trips to the mall
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content creation tools
increasing in power, ease of use
decreasing in cost
no longer a barrier to entry
use for the right reasons
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“It is not the strongest of the
species that survive, nor the
most intelligent, but the one
most responsive to change.” — Charles Darwin
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search engine optimization
brings audience to you
always changing
a/v increase relevance
pr opportunity
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participation/conversation
brings you to audience
evolving
a/v increase engagement
BIG pr opportunity
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socialnetworking
microblogging
blogging
active, informed, passionate
conversation
(my) social media communications ecosystem
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the dark side
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brand bliss
or blasphemy?
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photo sharing
or photo stealing?
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got metrics?
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transparency, authenticity
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the steps
listen. it all starts with Google
define. map out the niches relevant to your audience
participate. generate content, comment, communicate
conversation. the end result of your efforts
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new tools = new rules
follow the golden rules…
break th
e rest
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call to action
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think big(ger)
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“If a picture is worth 1,000 words… the experience is worth 1,000 pictures.”
— Gary Topolewski,chief creative officerBBDO
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connect(with me)
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