Kevin Canty

ATH 0530

Marketing in Athletic Administration

 Nova Southeastern University

April 27, 2014

Bronco Passing AcademyJune 23-25, 20014

twitter@BroncoPasAcadhabroncofootball@gmail.c

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Mission Statement Bronco Passing Academy’s mission statement is to

teach the fundamentals of quarterback play to high school student athletes in the state of Maine by having a 3 day quarterback camp.

Bronco Passing Academy’s Objectives'To successfully change

the offensive football culture in the state of Maine by promoting a passing academy.

To have all 35 eastern high schools represented in the passing academy.

My target age group is 14-19 year old football players that are quarterbacks.

The Growth of HS Football in Maine High School Football in Maine

is becoming one of the fastest growing varsity sports in the entire country. Going back to 1991 the state has seen 18 new programs enter the varsity ranks with several more to go (Lenzi, 2010).

Further proof of this sports explosion was a story Sports Illustrated wrote as part of their Friday Night Lights series regarding the 2007 Class A state championship game between Bonny Eagle and Lawrence(Dohrmann, 2007).

. The growth of youth football in Maine is not confined to the high school varsity level (Clark, 2011).

Coach Canty’s Credentials  Canty has recently coached highly competitive

Division II and Division III football programs.  Prior to accepting the job at Hampden Academy,

Canty was the offensive coordinator at Husson University from 2011-2013, where is quarterback broke every school season and career passing record under his guidance.

At Lake Forest College 2009-2011.  In the 2010 season, the offensive line cut sacks allowed in half and more than doubled rushing yards gained from the previous year. 

Canty also coached at the College of St. Scholastica ’08 and his alma mater, Division II Wingate University 06-08. Canty has coached multiple Academic All-Americans and South Atlantic Conference Honor Student Athletes, as well as 25 All-Conference, 4 All-Region, and 5 All-American student-athletes. 

Canty was an outstanding college football player at Wingate University.  He was an All-American and a starter in the East Coast Senior Bowl.

2013 HA Broncos were able to have the most prolific passing season in the schools 100 year history.

Bronco Passing Academy’s Philosophy and ValuesOur coaching

philosophy is to instill the necessary techniques and knowledge into my student athletes, regardless of their ability, to help them to make a positive impact on the game of football, but also have a positive impact on their life.

TRUST Trust is the foundation of great

team work. We must be able to trust each other to be successful.

RESPECT Respect is the glue that holds a

program together. If mutual respect does not exist the organization will ultimately self-destruct

COMMITMENT TO EXCELLENCE A true commitment of

excellence requires that you never settle for anything less than your best when striving towards a goal

What are his peers saying? "We are thrilled to have Kevin joining our

family.  He is an innovative, ambitious, and talented coach who will make an immediate impact on the growth of our program.  He embodies the character and talent that is critical for this position and will serve as a great mentor to our student-athletes." – Sean Murphy, former head football coach at Husson University

"We are incredibly fortunate to be able to add Kevin Canty to our football staff. He was a great player and has a great deal of experience as a coach and offensive coordinator."- Bob Reasso, Athletic Director at Phiffer University

 “He is a tireless worker and I know he will continue to find success as a football coach."- Jim Catanzaro, head football coach Lake Forest College

 “Kevin has the it factor. He will be a successful head coach one day. He relates to his student athletes.” –Joe Reich, head football coach Wingate University

Camp All StarRates $2,999-$6,999 Weekly overnight camps.

Flag Football in Maine.IMG

Quarterbacks Skills Camp rates $1,999-$7,999 depending on if you are boarding or not and the length of the camp. They offer 7 days- 3 weeks. Located in Florida

University of Maine3 day camp located in Maine. Rates are $325-

$425. Team Camp.

Competitors

Only quarterback specific football camp in the state of Maine.

Cost:$300.00The campers will also have the opportunity to

receive instruction film sessions in the classroom. Quarterbacks that attend this camp will also receive a weight training instruction and a DVD of themselves performing drills for their references.

Campers will receive hands on coaching from the best regional college quarterbacks coaches. 5:1 ratio camper to coach.

Bronco Passing Academy’s Product

Camp Layout June 23

7:30-9:00 Check In 10:00-11:30 Practice #1 11:30-12:00 Guest Speaker 12:00-1:00 Lunch 1:30- 2:30 Chalk Talk 2:45- 4:00 Weight room 4:00-5:30 Practice #2 6:00- Dismissal

June 24 8:00-10:30 Practice#3 11:00-12:00 Lunch 12:30-2:00 Chalk Talk 2:30-4:00 Practice #4 4:15-5:30 Weight room and Pool 6:00 Dismissal

June 25 8:00-9:30 Practice #5 9:45-11:00 Chalk Talk 11:00-12:00 Lunch 1:30-3:00 Skills Challenge 3:30-5:oo Chalk Talk 5:15 Guest Speaker and Camp Wrap Up

Bronco Passing Academy Facilities

The place of the Bronco Passing Academy will take place in Hampden, Maine. Hampden, Maine is located in the eastern part of the state and is located 8 miles outside of Bangor, Maine.

Hampden Academy was constructed in 2012. Surrounding Hampden Academy there are 18 middle schools and 22 high schools within an hour drive to the camp site.

Bronco Passing Academy Facilities Cont…

The camp will be held at Hampden Academy. Hampden Academy is a new state of the art $50 million, 175,000-square-foot facility with an artificial turf field.

Bronco Passing Academy Facilities Cont…Classrooms are

equipped with the video technology that is needed to conduct our film sessions, a cafeteria to feed our campers, shower and locker room facilities, and a weight room to train our campers in.

Bronco Passing Academy Facilities Cont…

State of the art athletic training facilities were our campers will have the opportunity to use if needed.

https://www.facebook.com/photo.php?v=1482816141932275 commercial link

Twitter FacebookBrochuresRadioWord of Mouth

Marketing Strategies

2012-2013 Football Camp Pricing. (2013) Retrieved April 14, 2014 from,http://www.imgacademies.com/_assets/dynamic_media/media_bank/IMG-Academies/pdf- documents/Pricing/Football%20Weekly%20Pricing.pdf

 Camp All Star Football Camp. (2014). Retrieved April 1, 2014 from, http://www.campallstar.com/flag-football

Clark, E. (2011, December, 30) Football in Maine is growing, despite shrinking enrollments and budget cuts. Bangor Daily News. Retrieved from https://bangordailynews.com/2011/12/30/sports/high-school-

sports/football-in-maine-is-growing-despite-shrinking-enrollments-and-budget-cuts/

 Dohrmann, C. (2007, November, 19) Friday Night Lights Sports Illuastrated. Retrieved from http://sportsillustrated.cnn.com/vault/article/magazine/MAG1108410/in

dex.htm   Levinson, M. (2007, June, 22) Quarterback Camps Lures Kids with $1,400

Lessons, Joe Montana. Bloomburg. Retrieved from http://www.bloomberg.com/apps/news?pid=newsarchive&sid=abM97PuZU9pQ

References

Lenzi, R. (2010, March, 15) Ready for first downs. Maine Sunday Telegram. Retrieved from http://www.pressherald.com/archive/ready-for-first-downs_2008-09-02.html

  Pitts, B, & Stotlar, D. (2013). Fundamentals of sport marketing

(4th ed.).Morgantown, WV: Fitness Information Technology.

MTA Football Camp. (2014) Retrieved April 1, 2014, from,http://www.topshammaine.com/index.asp?SEC=FB40111E-93454FBB-A394-E9CDC98A9350&Type=B_BASIC

 UMAINE Football Camp. (2014) Retrieved April 1, 2014 from http://www.goblackbears.com/camps/2014_Football_Camp_Brochure.pdf

References Cont…