kevin bowler, chief executive 22 may 2011 trenz 2011 positive outlook for new zealand tourism
TRANSCRIPT
Kevin Bowler, Chief Executive
22 May 2011
TRENZ 2011Positive outlook for New Zealand tourism
We took some big hits in 2011
• Full year to March 2011 flat with 2,506,639 arrivals
• March 2011 month arrivals down 11.4%
• Visitor spend to YE March 2011 down 6.1%
Looking into 2011• Financial crises in Europe
• Flood in Australia
• EQ in Japan and Christchurch, but Asian economies growth accelerates
CHRISTCHURCH 22 FEBRUARY
It’s still a great time to visit New Zealand
•National press
•Social media
•Opinion leaders
•IMP
•Trade
•Trade events
2011 sensational snow
Commenced in 20110 Expected
1. China Airlines Taipei – Brisbane – Auckland3 p/w January 2011
2. JetStar Singapore – Auckland4 p/w March 2011
3. Air Asia X KL – Christchurch4 p/w April 2011
4. China Southern AirlinesGuangzhou – Auckland 3 p/w April 2011, daily later 2011
Additional capacity from:
1. Air New Zealand (China, Japan), Malaysian, & Thai during 2011
2. United AirlinesHouston – AucklandNov 2012
Improved air linkages
Rugby World Cup 2011
•Media attending 2,000+
•Games 48
•Weeks of tournament 6
•Nationwide festival 1
•Visitors to NZ 85,000
And business as usual
Who are we targeting?
What are we saying?
How are we reaching them?
How are we measuring campaign performance?
WHO WE ARE TARGETINGWho we are targeting
Whatwe are saying
•Search
•Display
•Social
•Mobile
•eDM
How we are reaching
them
Looking further
ahead
There’s every reason to be optimistic