BETWEEN PASTAND PRESENT

STEP BY STEP

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BETWEEN PASTAND PRESENT

– STEP BY STEP –“The past inspires a sense of nostalgia in you. You love history - the romantic stories, the evocative paintings. Their timeless beauty fills you with a sort of wistful melancholy. The authenticity and purity they express is exactly what you are looking for in your day-to-day life. It inspires you to shape your own future. It gives you the peace and quiet to carve out a corner here and there from the busy life you lead today: get back to the basics. What is truly important? What is life all about? The past gives you solid ground to lend significance to your present life. And that makes you feel more balanced as a person.”

The theme ‘Between Past and Present’ is reflected in authentic and distinctive hair creations. Subtle references to heroes of the past, redefined in uniquely personal and contemporary ways. The quest for ideal human beauty results in incredibly pure and sincere hairstyles that are clearly inspired by the past but entirely appropriate to the present day.

Ilham MestourInternational Creative Artistic DirectorKeune Haircosmetics

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A 60 ml (2 FL. OZ) Tinta 2000 mixed with 60 ml (2 FL. OZ) 6% (20 volume) Tinta Cream Developer 1:1B 30 ml (1 FL. OZ) So Pure Color 7.54 mixed with 30 ml (1 FL. OZ) 6% (20 volume) So Pure Color DeveloperC 30 ml (1 FL. OZ) So Pure Color 7.54 mixed with 30 ml (1 FL. OZ) 3% (10 volume) So Pure Color DeveloperD 30 ml (1 FL. OZ) So Pure Color 8.4 mixed with 60 ml (2 FL. OZ) 3% (10 volume) So Pure Color Developer 1:2

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MODEL FIONA BETWEEN PAST AND PRESENT

COLORING TECHNIQUES AFTER

BEFORE SECTIONS

CUTTING TECHNIQUES

A 60 ml (2 FL. OZ) Tinta 2000 mixed with 60 ml (2 FL. OZ) 6% (20 volume) Tinta Cream Developer 1:1

60 ml (2 FL. OZ) Tinta 2000 mixed with 60 ml (2 FL. OZ) 6% (20 volume) Tinta Cream Developer 1:1

60 ml (2 FL. OZ) Tinta 2000 mixed with 60 ml (2 FL. OZ) 6% (20 volume) Tinta Cream Developer 1:1

30 ml (1 FL. OZ) So Pure Color 7.54 mixed with

60 ml (2 FL. OZ) Tinta 2000 mixed with 60 ml (2 FL. OZ) 6% (20 volume) Tinta Cream Developer 1:1

60 ml (2 FL. OZ) Tinta 2000 mixed with 60 ml (2 FL. OZ) 6% (20 volume) Tinta Cream Developer 1:1

A+D

A+D

B+C

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PRODUCTS

So Pure Air Foam StrongSo Pure Modulation Gel

TREND INSPIRATION

PRODUCTS

So Pure Air Foam StrongSo Pure Modulation GelSo Pure Air Foam StrongPRODUCTS

So Pure Air Foam Strong

AFTER

PRODUCTS

Design Straight CreamDesign Defrizz SerumDesign Brillantine Gel

PRODUCTS

Blend Volume SculptingBlend Shape

PRODUCTS

Blend Volume SculptingBlend Shape

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A 30 ml (1 FL. OZ) Tinta Color 1001, 30 ml (1 FL. OZ) Tinta Color 1012 mixed with 60 ml (2 FL. OZ) 9% (30 volume) Tinta Cream DeveloperB 60 ml (2 FL. OZ) Tinta Color 1032 mixed with 60 ml (2 FL. OZ) 9% (30 volume) Tinta Cream DeveloperC 60 ml (2 FL. OZ) Tinta Color 10.31 mixed with 60 ml (2 FL. OZ) 9% (30 volume) Tinta Cream Developer

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MODEL RENEE BETWEEN PAST AND PRESENT

BEFORE

AFTER

CUTTING TECHNIQUES

COLORING TECHNIQUES

SECTIONS

30 ml (1 FL. OZ) Tinta Color 1001, 30 ml (1 FL. OZ) Tinta Color 1012 mixed with 60 ml (2 FL. OZ) 9% (30 volume) Tinta Cream Developer

30 ml (1 FL. OZ) Tinta Color 1001, 30 ml (1 FL. OZ) Tinta Color 1012 mixed with 60 ml (2 FL. OZ) 9% (30 volume) Tinta Cream Developer 60 ml (2 FL. OZ) Tinta Color 1032 mixed with

30 ml (1 FL. OZ) Tinta Color 1001, 30 ml (1 FL. OZ) Tinta Color 1012 mixed with 60 ml (2 FL. OZ) 9% (30 volume) Tinta Cream Developer

30 ml (1 FL. OZ) Tinta Color 1001, 30 ml (1 FL. OZ) Tinta Color 1001, 30 ml (1 FL. OZ) Tinta Color 1012 mixed with 60 ml (2 FL. OZ) 9% (30 volume) Tinta Cream Developer

30 ml (1 FL. OZ) Tinta Color 1001, 30 ml (1 FL. OZ) Tinta Color 1001, 30 ml (1 FL. OZ) Tinta Color 1012 mixed with

30 ml (1 FL. OZ) Tinta Color 1001,

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TREND INSPIRATION

AFTER

PRODUCTSDesign Root VolumizerDesign Society Hairspray ForteDesign Brilliant Gloss Spray

PRODUCTSCare Line Thermal Protector SprayCare Line Ultimate Shine Repair

PRODUCTSSo Pure Defrizz Shine SerumSo Pure Texture Spray

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A 20 ml (0.6 FL. OZ) So Pure Color 7.31 mixed with 20 ml (0.6 FL. OZ) 9% (30 volume) So Pure Color DeveloperB 20 ml (0.6 FL. OZ) So Pure Color 4.3 mixed with 20 ml (0.6 FL. OZ) 3% (10 volume) So Pure Color Developer C 20 ml (0.6 FL. OZ) So Pure Color 5.23 mixed with 20 ml (0.6 FL. OZ) 6% (20 volume) So Pure Color DeveloperD 60 ml ( 2 FL. OZ) So Pure Color 3 mixed with 60 ml ( 2 FL. OZ) 3% (10 volume) So Pure Color Developer

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MODEL VIKTOR BETWEEN PAST AND PRESENT

BEFORE SECTIONS

CUTTING TECHNIQUES

COLORING TECHNIQUES AFTER

20 ml (0.6 FL. OZ) So Pure Color 7.31 mixed with 20 ml (0.6 FL. OZ) 9% (30 volume) So Pure Color Developer 20 ml (0.6 FL. OZ) So Pure Color 4.3 mixed with

20 ml (0.6 FL. OZ) So Pure Color 7.31 mixed with

D

CBA

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PRODUCTS

Care Line Man High ShineCare Line Man Mineral CreamCare Line Man Power Fix

PRODUCTS

Design Salt MistDesign Society Hairspray Forte

TREND INSPIRATION

Care Line Man High Shine Design Salt MistDesign Society Hairspray ForteDesign Society Hairspray Forte

Care Line Man High ShineCare Line Man Mineral CreamCare Line Man Power Fix

Care Line Man High ShinePRODUCTS

Care Line Man High ShineCare Line Man Mineral Cream

PRODUCTS

Care Line Man High Shine

AFTER

PRODUCTS

Blend Gel

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