EssEntial oils and plant Extracts arE

a valuablE gift from mothEr naturE for

body and mindso purE natural balancE

100% purE plant EssEntial thErapyso pure natural balance is developed after many years of intensive research. plant extracts and essential oils are the principal ingredients. Knowledge about phytotherapy, aromatherapy and homeopathy supports the so pure natural balance concept. so pure natural balance has been enriched with organic essential oils. the product philosophy focuses on the well-being effect and the aroma experience of 100% plant ingredients. over 30 rich plant extracts and essential oils have been selected to create so pure natural balance.

organicorganic essential oils used in so pure natural balance are grown and harvested using biological agriculture that sustains the health of our ecosystem and the quality of the oils.

Tip:Experience the rich aromas of the so pure natural balance essential oils at home with an aroma diffuser. the aroma experience gives a pleasant and relaxed effect and a sense of well-being.

1

moroccan argan oilfor all hairtypes

moroccan argan oil luxurious treatment with instant absorption into the hair. the lightweight non- oily argan oil formula leaves the hair soft and shiny. to revive damaged hair massage a few drops of so pure moroccan oil into the hair following shampoo and conditioner. the result is healthy and shiny hair. repeated use guarantees additional improvement and alleviates split ends. argan oil moisturizes hair and scalp and ensures added protection from high concentrations of vitamins and omega-6.

• revives, soothes and nourishes damaged hair.

• softens unmanageable hair.• gives an instant silky and shiny result

to dull hair.• protects hair against uv damage,

external influences and heat styling.• Eliminates frizz, locks out humidity

and conditions hair.

uses:• for styling and finishing, work a few

drops through damp or dry hair. do not rinse. style as desired.

• for protection, apply a small amount to the hair to shield against external influences, such as sun exposure.

• add a few drops to other so pure care products to enhance conditioning and shine.

• so pure moroccan argan oil can also be added to color and chemical treatments to enhance conditioning.

• so pure moroccan argan oil revives and moisturizes hair extensions.

1

EssEntial oils and plant Extractsthe extraction of small amounts of essential oils requires a large number of plants. Each oil and plant extract has its own composition, aroma and beneficial effect. all so pure natural balance products are enriched with certified organic argan oil. argan oil is harvested from argan trees which are found in the atlas mountains in morocco. argan oil is known for its strong moisturizing effect which fights aging of the scalp. the oil contains a high concentration of vitamin a and E that protects the hair and scalp. so pure Energizing lotion thickens and strenthens the hair. this unique and powerful solution is based on natural ingredients. • only plant extracts and essential oils are used as natural working ingredients. • no artificial fragrance, color or animal related materials. • the aromas come from 100% natural essential oils. • all shampoos and conditioners are color safe. • all shampoos are sulfate free. • all products are paraben free.• all products contain certified organic argan oil.

natural balancEthe philosophy is to create healthy and shiny hair through a well-functioning scalp with the aid of plant extracts. the perception of rest, relaxation and well-being, creates a balance of optimum inner and external care. it is this balance that strengthens emotions and personality.

so purE natural balancE shampoo

so purE natural balancE conditionEr

so purE natural balancE Elixir

so purE natural balancE EssEntial oils

the primary ingredients are from coconut oil, palm kernel oil and guar beans. it is a very gentle shampoo enriched with a blend of organic essential oils and plant extracts. the aroma comes from the active plant ingredients. all shampoos are suitable for scalp massage. all so pure natural balance shampoos are free of sulfates and parabens.

the primary ingredients are from sheabutter coconut and palm kernel oil. the so pure natural balance conditioners are to be rinsed out with the exception of the color care leave-in spray.

concentrated plant syrups and extracts are the most important ingredients. the elixir has a higher viscosity than the traditional hair lotions and is specifically for a more intensive treatment of the scalp.

blends of various organic essential oils are the primary ingredients. adding a few drops of essential oils to any of the other so pure natural balance products will enhance the beneficial effect of a treatment. the essential oils are not to be used directly on the scalp. the so pure natural balance essential oils are also suitable to be used in a diffuser with water and in the bath.

1 2 3

coolingmint - rosEmary

balancEs & rEfrEshEs hair & scalpfor all hair types

a delicate blend of essential oils. rosemary encourages a relaxed atmosphere and mint provides a cooling effect. the result is more energy for body and mind.

formulated with certified organic argan oil.

EssEntial oils and

plant Extracts

arE a valuablE

gift from

mothEr naturE

for body and mindso purE natural

balancE100% purE plant

cooling shampoo cooling shampoo provides a refreshing experience of mint and rosemary with a cooling and balancing effect on the scalp. gives the hair body leaving it soft and shiny. sulfate free.

cooling Elixir cooling Elixir with menthol and peppermint provides a cooling sensation that stimulates, soothes and improves the health of scalp and hair. moisturizes and increases blood flow.

cooling EssEntial oil cooling Essential oil is a rich blend of essential oils including organic mint & rosemary. add a few drops (max 5) to enrich so pure natural balance cooling products. also suitable for use with an aroma diffuser or in the bath.

1

2

3

1 2 3

EnErgiZinggingEr - lEmon

EnErgiZEsfor fine and thin hair

ginger, lemon, vitamin h and red ginseng stimulate blood circulation, strenghten the hair and increase its lifecycle. ginger and lemon, the principal essential oils, create a fresh feeling with a dynamic effect.

formulated with certified organic argan oil. patent pending.

EnErgiZing shampoo Energizing shampoo has red ginseng and ginger to stimulate the scalp. biotin strengthens the hair. hair appears fuller, feels thicker and has more volume. sulfate free.

EnErgiZing lotionEnergizing lotion. this invigorating lotion prevents thinning hair and stimulates the cell metabolism of the scalp through a unique combination of natural red ginseng, caffeine and biotin. stimulates the blood circulation and strengthens the hair and scalp, increasing its life cycle. patent pending.

EnErgiZing EssEntial oilEnergizing Essential oil, a rich blend of essential oils including organic ginger & lemon. add a few drops (max 5) to enhance the so pure natural balance energizing products. also suitable for use in an aroma diffuser or in the bath.

1

2

3

moisturiZing shampoo

moisturizing shampoo is gentle hydration for dry, damaged and color treated hair. restores the quality and natural hydration of the hair. certified argan oil and palmarosa oil infuse and nourish the hair leaving it soft and shiny. also recommended for body care.

moisturiZing conditionEr moisturizing conditioner hydrates dry and damaged hair. certified argan oil, palmarosa oil and shea butter repair and detangle the hair. has a restoring effect, leaving the hair healthy and shiny.

moisturiZing trEatmEnt moisturizing treatment is a hair mask for dry, porous and damaged hair. contains micro proteins from moringa seed extract. penetrates deep into the hair to restore the moisture balance and repair damage caused by chemical, mechanical and environmental stress.

moisturiZing ovErnight moisturizing overnight repair is a lightweight serum infused with micro proteins from wheat and moringa seed for deep penetration into the hair. moisturizes during sleep, repairs split ends and rinses out in the morning. the hair structure is significantly improved and feels silky soft.

moisturiZing EssEntial oil moisturizing Essential oil is a rich blend of essential oils including organic ylang-ylang & palmarosa. add a few drops (max 5) to enhance the so pure natural balance moisturizing products. also suitable for use with an aroma diffuser or in the bath.

1

2

3

4

5

1

5

42

3

moisturiZingylang-ylang - palmarosa

moisturiZEs & balancEs dry hair & scalpfor dry hair and scalp

a refined mixture of natural essential oils and pure plant extracts including ylang-ylang and palmarosa oils. the flowery and sensual aromas give body and mind a feeling of well-being.

formulated with certified organic argan oil.

1

4

32

calmingchamomilE - lavEndEr

soothEs & balancEs mind & bodyfor all hair types

lavender and chamomile extracts and a blend of essential oils provide an effective treatment for the sensitive scalp. rest and relaxation are the key words for the aroma experience.

formulated with certified organic argan oil.

calming shampoo calming shampoo is ultra mild and suitable for hair and body. it relaxes the sensitive scalp. the hair will have more volume and be completely conditioned. sulfate free.

calming conditionEr calming conditioner relaxes the sensitive scalp. it provides volume and shine without adding weight and leaves the hair conditioned and easy to detangle.

calming Elixir, lotion calming Elixir lotion. chamomile extracts soothe and relax the sensitive and irritated scalp. the elixir is an intensive treatment to rebalancing the scalp, mind and spirit. gives the hair volume and is conditioning.

calming EssEntial oil calming Essential oil is a rich blend of essential oils including organic chamomile & lavender. add a few drops (max 5) to enhance the so pure natural balance calming products. also suitable for use with an aroma diffuser or in the bath.

1

2

3

4

color carE shampoocolor care shampoo, gently cleanses color treated hair while maintaining the integrity of the color. it leaves the hair soft and shiny and restores the natural moisture balance. sunflower seed extract and amylose provide maximum color protection and condition the hair.

color carE conditionEr color care conditioner is a rinse-out conditioner for color treated hair. sunflower seed extract and amylose reduce fading of the hair color and protect the hair. leaves the hair smooth and shiny and provides extra volume.

color carE lEavE-in spray color care leave-in spray. detangles, conditions and protects the hair from uv rays. guarantees longer lasting color, manageability and radiant shine.

color carE EssEntial oil color care Essential oil is a rich blend of essential oils including organic Jasmine & sandalwood. add a few drops (max 5) to enhance the so pure natural balance color care products. also suitable for use with an aroma diffuser or in the bath.

1

2

3

4

1

4

32

color carEJasminE - sandalWood

prEsErvEs color trEatEd hairfor colored hair

the composition of organic Jasmine & sandalwood provides a warm and sensual aroma.

formulated with certified organic argan oil.

1 2 3

EXFOLIATINGTEA TREE - LAVENDER

CLEANSES & BALANCES HAIR & SCALPfor scalp cleansing

So Pure Natural Balance, an exclusive 100% pure plant essential hair care therapy. Flakes and itchy scalp are a common problem for many people. So Pure Exfoliating is an effective exfoliating hair and scalp care range. Tea Tree oil removes dandruff and prevents new flaking.

EXFOLIATING SHAmPOOAn effective exfoliating shampoo formulated with Tea Tree oil. Effective results after 3 shampoos.

EXFOLIATING TREATmENTAn exfoliating treatment for scalp massage.

EXFOLIATING ESSENTIAL OILA treatment enhancer. Add up to 5 dropsto enrich the products.

1

2

3

ORGANICOrganic essential oils used in So Pure Natural Balance are grown and harvested using biological agriculture that sustains the health of our ecosystemand the quality of the oils.

EFFECTIVE against dandruffCertified organic Tea Tree oil regulates the scalp function

the scalp

PURE 100% plant essential ingredientsEnriched with certified organicTea Tree, Lavender and Argan oil

NOURISING conditioned hair with volume and shine

Certified organic Argan oil,provides Vitamin A and E

and scalp

INDULGING an aroma fragrance experience

Lavender oilProvides a calming aroma therapy,relaxing the scalp

So Pure NB Consumer Brochure Exfoliating E def Indruk2.indd 3-4 25-10-2012 16:25:10

EXFOLIATINGTEA TREE - LAVENDER

CLEANSES & BALANCES HAIR & SCALPfor scalp cleansing

So Pure Natural Balance, an exclusive 100% pure plant essential hair care therapy. Flakes and itchy scalp are a common problem for many people. So Pure Exfoliating is an effective exfoliating hair and scalp care range. Tea Tree oil removes dandruff and prevents new flaking.

EXFOLIATING SHAmPOOAn effective exfoliating shampoo formulated with Tea Tree oil. Effective results after 3 shampoos.

EXFOLIATING TREATmENTAn exfoliating treatment for scalp massage.

EXFOLIATING ESSENTIAL OILA treatment enhancer. Add up to 5 dropsto enrich the products.

1

2

3

ORGANICOrganic essential oils used in So Pure Natural Balance are grown and harvested using biological agriculture that sustains the health of our ecosystemand the quality of the oils.

EFFECTIVE against dandruffCertified organic Tea Tree oil regulates the scalp function

the scalp

PURE 100% plant essential ingredientsEnriched with certified organicTea Tree, Lavender and Argan oil

NOURISING conditioned hair with volume and shine

Certified organic Argan oil,provides Vitamin A and E

and scalp

INDULGING an aroma fragrance experience

Lavender oilProvides a calming aroma therapy,relaxing the scalp

So Pure NB Consumer Brochure Exfoliating E def Indruk2.indd 3-4 25-10-2012 16:25:10

4 5 6

1 2

3

7

stylingpalmarosa - orangE

naturE’s gift to modErn styling

the so pure natural balance styling products are for all hair types and styles. all products are blended with organic essential oils of orange and palmarosa, creating a sweet orange floral aroma. formulated with certified organic argan oil. all so pure natural balance styling products are paraben free.

star shapEr hold factor 7 / shinE factor 6*styling cream enriched with organic essential oils, and argan oil. corn starch provides flexible body and support for long lasting texture with strong hold and shine. the cream is suitable for hair of all lengths. Work a small amount through damp or dry hair and style.

molding mud hold factor 6 / shinE factor 3*restylable sculpting mud enriched with organic essential oils, argan oil and shea butter. provide long lasting hold for short to medium length hair. Especially designed to create texture, volume and movement with a semi matte finish. apply to damp or dry hair to create personal style.

curl EnhancEr hold factor 2 / shinE factor 5*lightweight curl cream enriched with organic essential oils and argan oil. creates springy curls and adds definition to naturally wavy, curly or permed hair. helps to hydrate and nourish hair, leaving it smooth and shiny. pump a small amount into hands and massage evenly through damp or dry hair. air dry or create extra volume by using a blow dryer with diffuser.

tExturE spray hold factor 9 / shinE factor 7*firm hold hairspray enriched with organic essential oils and argan oil. use to sculpt and shape hair into the desired style. spray into the hair and style as desired. spray on dry hair for a finishing hold.

air foam strong hold factor 8 / shinE factor 4*a conditioning styling foam enriched with organic essential oils and argan oil. provides volume with strong hold and adds natural shine. apply the foam to damp hair and style as desired.

dEfriZZ shinE sErum hold factor 1 / shinE factor 9*a serum enriched with organic essential oils and argan oil. smoothes the hair and controls frizz during blow-drying. it defines the curl when hair is air-dried. seals in moisture and adds intense shine to straight hair. apply a small amount before, during or after styling.

modulation gEl hold factor 9 / shinE factor 8*ultra strong styling gel enriched with organic essential oils and argan oil. for wet or dry styling. provides body, volume and shine. firm hold without being sticky. apply a small amount to fingertips and work it through damp or dry hair.

* the hold and shine factor are based on a rating scale from 1 to 10

1

2

3

4

5

6

7

KEunE.com

PRIN

TED

IN H

OLL

AN

D 0

313

5104

8 E

E