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Social & Convergence Trends for N Screen

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  • Social & Convergence Trendsfor N Screen

    2012. 5. 23

    (PAG)

    1

  • Smart TV & N Screen

    Co-operativeScreen Social TV

    2

  • Smart TV?

    TV TV?

    TV TV?

    TV TV?

    TV DNLA TV?

    TV Smart ?

    3

  • TV TV?

    4

  • TV TV?

    5

  • TV TV?

    6

  • Apple TV ?

    7

  • Hot or Not ?

    8

  • Smart TV ? --> ?

    1

    2 4

    3

    9

  • Phase I

    IP

    10

  • IP -> ?

    11

  • More Channels

    12

  • Anytime, Anywhere, Any Screen

    13

  • => Time, Place, Device shifting

    PVR SlingBox DNLA

    Time Location Device

    14

  • => On Demand Device Cloud

    On Demand Mobile TV N Screen Service

    Time Where Screen

    15

  • Time, Location, DeviceShifting

    16

  • Time, Location, ScreenOn Demand

    17

  • N Screen Service

    18

  • N Screen ?

    N Screen ?

    N Screen ?

    N Screen Seamless Play?

    N Screen Smart TV Experience ?

    19

  • N-Screen ?

    20

  • AT&T 3

    21

  • Multiple Window, Seamless Play

    22

  • Case Study : NETFLIX

    23

  • NETFLIX Device

    24

  • PC NETFLIX

    25

  • TV NETFLIX

    26

  • NETFLIX Seamless Play

    27

  • Seamless Web surfing on TouchPad and Pre

    28

  • Seamless Play, ?

    29

  • Phase II

    30

  • Interactive TV

    31

  • TV ?

    32

  • TV ?

    33

  • ? -->

    34

  • ?

    35

  • TV ?

    36

  • Single Screen

    37

  • Second Screen

    38

  • ?

    39

  • TV ? - TV

    40

  • 41

  • 42

  • 43

  • YouTube

    44

  • Social Native : ? =

    45

  • 58% 1 TV PC

    http://blog.nielsen.com/nielsenwire/online_mobile/three-screen-report-q409/

    46

  • 18~24 25% TV

    http://www.readwriteweb.com/archives/gen_y_says_i_want_my_social_tv.php#more

    47

  • TV

    http://www.sociable.es/2009/06/25/facebook-live-stream-box/

    48

  • TV Second Screen

    49

  • Second Screen

    50

  • 51

  • Google TV +TV ? - TV

    52

  • Geek

    53

  • ?

    54

  • Smart Tablet Smartphone

    TV ?

    55

  • TV

    56

  • TV - TV

    57

  • - TV

    58

  • SNS

    59

  • Smart Device TV

    TV

    TV

    ,

    SNS

    60

  • Social TV

    61

  • Social TV Smart TV?

    62

  • Social TV from Wikipedia

    is a general term for technology that supports communication and social interaction in either the context of watching television, or related to TV content

    TV TV

    63

  • Social TV

    Voice communication

    Text chat

    Presence and context awareness

    TV recommendations, ratings

    Video-conferencing with the TV content

    Either directly on the screen

    Or by using ancillary devices

    64

  • 37% of Americans would change TV provider to one that offered access to social networks/ chat/

    email while watching live TV of video

    Motorola Mobilitys 2010 Global Media Engagement BarometerA global survey covering more than 7,500 consumers in 13 countries; the US study focused on 1,000 consumers aged between 16 and over 65. The on-line survey was conducted using a quesEonnaire with open and closed quesEons.

    65

  • PC Facebook 39.5%, 16

    http://blog.nielsen.com/nielsenwire/online_mobile/facebook-google-and-yahoo-are-top-sites-while-watching-big-tv-events/

    66

  • 2010 SNS/Blog 1 43% - E-Mail, Portal,IM

    http://www.sfgate.com/cgi-bin/blogs/techchron/detail?entry_id=69156

    67

  • TV

    http://www.wikinomics.com/blog/index.php/2009/05/19/twitter-coming-soon-to-a-tv-near-you/

    68

  • TV Facebook SNS ?

    69

  • (TV, PC), - FiOS TV, GOM TV, Xfinity App

    http://blog.imtc.org/index.php/2010/02/03/social-tv-trends-an-overview/

    70

  • Social TV ?

    71

  • TV ?

    72

  • ? => !

    73

  • TV ?

    74

  • TV EPG ?

    75

  • Social + Convergence Play?

    76

  • ?

    77

  • : GetGlue

    78

  • ?

    79

  • TV : Into_Now

    80

  • TV : Greys Anatomy

    81

  • 82

  • Convergence Play?

    83

  • ,

    84

  • 1,600,000 / 1.5

    85

  • Smart TV Social ?

    86

  • 87

  • Smart TV Convergence Play?

    88

  • Multitasking Native Smart Device TV

    89

  • - - (PAG) - : ()

    - Twitter : @marsnine - blog : futurwalker.kr - PAG : platformadvisory.kr - about : about.me/futurewalker

    90