kerela details
DESCRIPTION
Details Of KeralaTRANSCRIPT
State-wise Pay-TV/FTA Report: KERALA
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2
INSIDE • Demographics--------------------
• Pay-TV/FTA Industry Analysis-----
• Cable TV Market-------------------
• Digitization trends…………..
• Key Technology Suppliers...
• Key Cable MSOs Profile------------
• Dataxis Forecast---------------------
• Broadcasters------------------------
• Key Observations-------------------
• Research Methodology-------------
DEMOGRAPHICS Kerala Snapshot 2013
Population: 34 million; 12th largest state
14 districts divided in three regions- Malabar, Kochi-
Travancore and Travancore
State Capital: Thiruvananthapuram
Major Cities: Kochi, Kozhikode, Kollam, Kottayam and Thrissur
Official Language: Malayalam
Other languages spoken: Hindi, Kannada, Konkani, Marathi,
Tamil and Urdu
Nearly half of Kerala’s population has agriculture as its
primary source of livelihood
Media literacy rate is very high
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Kerala District Map
Sources: Dataxis Analysis and Census 2011
33.9 mn 8.03 mn
6.83 mn 6.03 mn
Kasargod
Kannur
Wayanad
Malappuram
Palakkad
Idukki Ernakulam
Alappuzha
Kottayam
Kollam
Thiruvananthapuram
Kozhikode
Thrissur
Pathnamthitta
State Capital
Population Household(HH)
TV HH C&S Subscribers
POPULATION DENSITY BY DISTRICTS (GOI, Census 2011,in mn)
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Source: Census 2011
Kerala’s economy mainly depends on emigrant population working especially
in the gulf countries and tourism
In 2011, remittance from emigrants in Kerala contributed more than 22% to the
GSDP
Kerala is the only state in India with female population exceeding male
12.31%
9.91%
9.82%
9.32%
9.25% 8.42%
7.88%
7.56%
6.36%
5.93%
3.90% 3.58%
3.32%
2.45% 0
Population density in Kerala by districts (%)
Malappuram Thiruvananthapuram Ernakulam
Thrissur Kozhikode Palakkad
Kollam Kannur Alappuzha
Kottayam Kasaragod Pathanamthitta
Idukki Wayanad Total
Kasargod
Kannur
Wayanad
Malappuram
Palakkad
Idukki Ernakulam
Alappuzha
Kottayam
Kollam
Thiruvananthapuram
Kozhikode
Thrissur
Pathnamthitta
3.09 mn
1.3 mn
2.53 mn
0.82 mn
4.11 mn
1.11 mn
2.63 mn
3.31 mn
3.11 mn
3.28 mn
2.12 mn
1.98 mn
1.20 mn
State Capital
2.81 mn
INDIA HH/TV HH/C&S vs KERALA MARKET(mn) 2000-2013
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• Kerala, a state in southern India is known for its consumerism
• Share of HH in higher income categories is more in Kerala (comparison of distribution of households by various income categories across the country)
• Kerala ranks as second top in prosperity and equality among other Indian states(Source:Crisil)
• On an average Kerala contributes to 5.42% of all India C&S HH
• In 2013, Kerala’s had 5mn+ cable TV subscribers of this 26% are digital
Sources: Dataxis Analysis and Census 2001 and 2011
INDIA IPTV/TERRESTRIAL vs KERALA MARKET(mn) 2000-2013
• In terrestrial mode DD Malayalam is available to 99.2% of population of Kerala
• Doordarshan has announced plans to introduce digital terrestrial transmission by 2018
• FTA Terrestrial has sustained in the region nominal presence in the state
• DDK Trivandrum has earned a revenue of INR 15 million in the FY 2012 making it the second in terms of revenue generation next to DDK Mumbai
• In Kerala, BSNL launched their IPTV service in July 2009 and later were forced to discontinue
GOI DAS ORIGINAL SCHEDULE
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Phase I
Phase II
Phase III
Phase IV
Metros:
Delhi,Mumbai,Chennai
and Kolkata
Cities with >1mn population(38
cities)
All urban areas(Municipal areas)
Rest of India
31-Oct-2012 31-Mar-2013 30-Sep-2014 31-Dec-2014
Sunset date for all
India digitization
Kerala entered
mandatory
digitization phase
Asianet
received MIB
DAS license
Bharatheeya
Cable Vision
received MIB DAS
license
28-Mar-2013
21-Feb-2013
• Kerala falls under Phase III and IV mandatory digitization
• Major players in the state have started voluntary digitization
ahead of the government’s mandate
• STB pricing in Kerala for standard boxes are in the range INR 990-
1400
• HD-STB boxes are priced at INR 3000-4000
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Cable TV Market
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Dataxis Forecasts
KERALA PAY-TV SUBSCRIBERS(MN) 2014-20
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• Keralites are early adaptors of latest technology and hence digitization and HD penetration will increase in future
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Broadcasters
TV CHANNLES –GROWTH
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