keosha burns resume 2015

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PROFILE Senior leader specializing in crisis communications, media relations, branding and digital media. EXPERIENCE SPOKESPERSON/SENIOR MANAGER, MEDIA & EXTERNAL RELATIONS, FANNIE MAE, WASHINGTON, DC — 2011-PRESENT 2013 In-House PR Team of the Year Award, PR WEEK Serve as spokesperson for Fannie Mae across all areas of the business, highly skilled in oral and written communication. Advise senior leadership on communications strategy. Oversee media relations, developing and maintaining reporter relationships, with local, national and international press, to garner media attention for company priorities, crisis communications and reputation management. Help establish and grow social media activities, externally and internally, including launching the Fannie Mae Facebook page. Responsible for setting an aggressive digital strategy and content creation. Represent the U.S. Department of the Treasury’s foreclosure prevention program, Making Home Affordable, setting the communications plan to garner local media coverage for more than 120 events across the country, as well as onsite media management and production. MARKETING/COMMUNICATION MANAGER, AMIA, BETHESDA, MD — 2009–2011 Responsible for managing day-to-day media relations, content creation for web, print materials and marketing to external stakeholders. Led development of multi-platform membership marketing strategy, including communications planning, web design, art direction, rebranding and establishing a social media presence (Facebook, Twitter and YouTube). FREELANCE WRITER, WASHINGTON, DC — 2008-2009 Served as a social media, blog and PR writer for start up companies. Developed communications plans, social media accounts, brand management and other website content. COMMUNICATIONS MANAGER, FINANCIAL SERVICES ROUNDTABLE WASHINGTON, DC — 2006-2009 Responsible for communications strategy and executing day-to-day press activities, which included acting as spokesperson, maintaining strong press contacts, conducting KEOSHA BURNS [email protected] PERSONAL WEBSITE: WWW.KEOSHABURNS.COM (202)270-4058

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Keosha Burns | Spokesperson & Communications Strategist | Resume

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  • PROFILE Senior leader specializing in crisis communications, media relations, branding and digital media.

    EXPERIENCE SPOKESPERSON/SENIOR MANAGER, MEDIA & EXTERNAL RELATIONS,

    FANNIE MAE, WASHINGTON, DC 2011-PRESENT 2013 In-House PR Team of the Year Award, PR WEEK Serve as spokesperson for Fannie Mae across all areas of the business, highly skilled in oral and written communication. Advise senior leadership on communications strategy. Oversee media relations, developing and maintaining reporter relationships, with local, national and international press, to garner media attention for company priorities, crisis communications and reputation management.

    Help establish and grow social media activities, externally and internally, including launching the Fannie Mae Facebook page. Responsible for setting an aggressive digital strategy and content creation.

    Represent the U.S. Department of the Treasurys foreclosure prevention program, Making Home Affordable, setting the communications plan to garner local media coverage for more than 120 events across the country, as well as onsite media management and production.

    MARKETING/COMMUNICATION MANAGER, AMIA, BETHESDA, MD 20092011 Responsible for managing day-to-day media relations, content creation for web, print materials and marketing to external stakeholders. Led development of multi-platform membership marketing strategy, including communications planning, web design, art direction, rebranding and establishing a social media presence (Facebook, Twitter and YouTube).

    FREELANCE WRITER, WASHINGTON, DC 2008-2009 Served as a social media, blog and PR writer for start up companies. Developed communications plans, social media accounts, brand management and other website content.

    COMMUNICATIONS MANAGER, FINANCIAL SERVICES ROUNDTABLE WASHINGTON, DC 2006-2009

    Responsible for communications strategy and executing day-to-day press activities, which included acting as spokesperson, maintaining strong press contacts, conducting

    K E O S H A B U R N S K E O S H A D C @ G M A I L . C O M

    P E R S O NA L W E B S I T E : W W W. K E O S H A B U R N S. C O M ( 2 0 2 ) 2 7 0 - 4 0 5 8

  • interviews and developing key messages/talking points. Project managed activities directly with CEO-level membership, including the organization of the community service week. Worked alongside U. S. Department of the Treasury in the development of the HOPE NOW initiative, created to address the housing crisis in 2008, at the direction of Secretary Hank Paulson. Oversaw website content and design for FSRound.org, HOPENOW.com and MyMoneyManagement.net. Supported VP of Public Affairs.

    PROJECT MANAGER/EXECUTIVE ASSISTANT, TEXAS PETITION STRATEGIES, DALLAS, TX 2004-2006

    Served as Project Manager, Executive Assistant and Office Manager for political consultancy. Responsible for drafting media materials, pitching stories and managing the day-to-day office responsibilities. Assist in planning and preparation of marketing events for clients, managing vendors and petition crews, and extensive work with specialized databases.

    EDUCATION UNIVERSITY OF TEXAS AT ARLINGTON, ARLINGTON, TX

    B.A., COMMUNICATIONS-PUBLIC RELATIONS, 2006 Minor in English Member of Public Relations Student Society of America (PRSSA)

    WRITING SAMPLES Press Release: Fannie Mae Names First Five STAR Servicer (March 2014) Press Release: Fannie Mae Takes Additional Steps to Streamline Short Sale Process (June

    2013) Washington Post: After Foreclosure, Trying to Buy Their House Back (July 2014) Tampa Bay Times: HomePath Offers a Road to Bargains (July 2014)

    MEMBERSHIP Alliance for Women in Media - National Capital-Area Chapter Public Relations Society of America (PRSA), NCC Chapter Washington Women in Public Relations (WWPR) ColorComm-Women of Color in Communications SocialMedia.org