kent county show sponsorship brochure 2014
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KENT COUNTY SHOW SPONSORSHIP PACKAGES2014
KENT COUNTY SHOW SPONSORSHIP PACKAGES 2014Around 75,000 people attend the Kent County Show every year from all walks of life so sponsorship offers your company brand awareness whilst providing an opportunity to impress clients, generate new business and develop and renew relationships. There are sponsorship opportunities for the 2014 Show to suit all companies so we would be very happy to discuss your spe-cific requirements to make sure you get the best exposure to potential new customers.
Kent County Show Visitor Profile:
Average Attendance: 75,000 +ABC1: 46%Female: 53%Average Age: 38 Years40% of visitors spend: £100 +
There are six 2014 sponsorship packages that you can choose from or alternatively we can tailor a bespoke package that meets your budget requirements.
AMBER SPONSORSHIP OPPORTUNITIES
• 2 Sponsors badges
• 1 Car parking label
• Sponsorship of a livestock or equine competition in the Amber Category, which includes detailed commentary about your company during the class and an opportunity to present the winner’s trophy/rosettes.
• Entry into Members’ Area
• Entry into Sponsors’ Area
• Company acknowledgement in the Show programme & catalogue.
• A Kent County Show sponsorship logo for your company marketing collateral, company website and email signatures to demonstrate your support of the Show to your customers
£500 + VAT
Cattle ClassesBeefbreeder Bull CompetitionBeef Cattle Lines TrophyBeef, Cow or Heifer with Calf CompetitionBeef & Dairy Young HandlersChampion Beef AwardChampion Dairy FemaleCattle Interbreed CompetitionExhibitor Bred Dairy CompetitionCommercial BeefStockmen’s AwardMilk Recorded CattleDairy Cattle Lines
Sheep ClassesBest Sheep ExhibitSheep Interbreed Group of Three Championship
Sheep Pairs Sweepstakes CompetitionSheep Young Handlers CompetitionSupreme Sheep Interbreed Competition
Wool ClassesWoolWool on the Hoof
Horse ClassesRiding HorsesConnemaraDalesDartmoorExmoorFellHack Breeding
HighlandMiniature HorsesCleveland BaysHackney Horse & Pony in HarnessNew ForestShetland & Minature ShetlandFlat Ridden Sport Horse
Show JumpingRiding Club Team Jumping CompetitionRiding Club Horse Jumping
Goat ClassesDairy GoatsBest Goat Exhibit
Amber Sponsorship Categories
For sponsorship and trade information or to discuss your budgets and requirements please contact Kate Excell on the following details:
Email: [email protected] DD: 01622 633051 Switchboard: 01622 630975
BRONZE SPONSORSHIP OPPORTUNITIES
• 4Sponsorsbadges
• 2Carparkinglabels
• SponsorshipofalivestockorequinecompetitionintheBronzeCategory (see list attached) which includes detailed commentary about your company during the class and an opportunity to present the winner’s trophy/rosettes
• EntryintoMembers’Area
• EntryintoSponsors’Area
• CompanyacknowledgementintheShowprogramme&catalogue.
• 1xBannerintheringofyourchosensponsorshipactivity
• Upto2Member’sluncheontickets
• AlinkfromtheKentCountyShowwebsitetoyourcompanywebsitetoaidyoursitetraffic(KentShowgroundaverageannualvisits:140,000)
• AKentCountyShowsponsorshiplogoforyourcompanymarketingcollateral, company website and email signatures to demonstrate your support of the Show to your customers
£1500 + VAT
Horse ClassesAny other Breed of Heavy HorseRidden CobsInter Hunt Team RelayRidden Hacks
Sport Horse BreedingWorking HuntersShow Pony BreedingIndividual Shire Horse Classes Available
Bronze Sponsorship Categories
For sponsorship and trade information or to discuss your budgets and requirements please contact Kate Excell on the following details:
Email: [email protected] DD: 01622 633051 Switchboard: 01622 630975
SILVERSPONSORSHIP OPPORTUNITIES
• 6 Sponsors badges
• 4Carparkinglabels
• Sponsorship of a livestock or equine competition in the Silver Category (see list attached) which includes detailed commentary about your company during the class and an opportunity to present the winner’s trophy
• Entry into Members’ Area
• Entry into Sponsors’ Area
• 1 x Banner in the main ring
• 1 x Banner in the ring of your chosen sponsorship activity
• Upto6Member’sluncheontickets
• Company acknowledgement in the Show programme & catalogue.
• A link from the Kent County Show website to your company website to aidyoursitetraffic(KentShowgroundaverageannualvisits:140,000)
• A Kent County Show sponsorship logo for your company marketing collateral, company website and email signatures to demonstrate your support of the Show to your customers
£2500 + VAT
Cattle ClassesAny other Pure BreedBritish BlueBritish CharolaisBritish SimmentalInterbreed Junior Beef & Dairy ChampionshipChampion Pairs CompetitionSupreme Cattle ChampionshipHereford
Sheep ClassesAny Other Pure Breed Non-Native Dual Purpose or Rare BreedBeltexBritish DownCharollaisJacobLleynSouthdownSuffolkTexel
Horse ClassesColoured HorsesLead Rein Pony of Hunter Type & Working Hunter PoniesShow Hunter PoniesShow Pony Breeding
Silver Sponsorship Categories
For sponsorship and trade information or to discuss your budgets and requirements please contact Kate Excell on the following details:
Email: [email protected] DD: 01622 633051 Switchboard: 01622 630975
Any other Pure Breed of Continental Origin
GOLDSPONSORSHIP OPPORTUNITIES
• 10Sponsorsbadges
• 8 Car parking labels
• Sponsorship of a livestock or equine competition in the Gold Category (see list attached)
which includes detailed commentary about your company during the class and an
opportunity to present the winner’s trophy
• Entry into Member’s Area
• Entry into Sponsor’s Area
• Company acknowledgement in the Show programme & catalogue.
• Full page advertisement in the official show guide
• 1 6m x 6m open space trade stand
• 1 x Banner in the main ring
• 1 x Banner in the ring of your chosen sponsorship activity
• Upto8Member’sluncheontickets
• Upto2President’sluncheoninvitations
• Personalised social media advertising
• A link from the Kent County Show website to your company website to aid your site traffic
(KentShowgroundaverageannualvisits:140,000)
• A Kent County Show sponsorship logo for your company marketing collateral, company
website and email signatures to demonstrate your support of the show to your customers
£5000 + VAT
Cattle ClassesAyrshireChannel Island CattleDexterHighlandersHolsteinLimousinSussex
Sheep ClassesRomney
Horse ClassesArabsChildren’s PoniesHeavy Horse TurnoutsHunter BreedingRidden Hunters
Gold Sponsorship Categories
For sponsorship and trade information or to discuss your budgets and requirements please contact Kate Excell on the following details:
Email: [email protected] DD: 01622 633051 Switchboard: 01622 630975
EMERALDSPONSORSHIP OPPORTUNITIES
• 14Sponsorsbadges
• 8 Car parking labels
• Sponsorship of a livestock or equine competition in the Emerald Category (see list attached) which includes detailed commentary about your company during the class and an opportunity to present the winner’s trophy
• Entry into Members’ Area
• Entry into Sponsors’ Area
• Company acknowledgement in the Show programme & catalogue.
• Full page advertisement in the official show guide
• 1 6m x 6m open space trade stand
• 2 x Banners in the main ring
• 2 x Banners in the ring of your chosen sponsorship activity
• Upto10Member’sluncheontickets
• Upto4President’sluncheoninvitations
• Personalised social media advertising
• 2 x Press releases about your company’s Show sponsorship through our PR Agency
• A link from the Kent County Show website to your company website to aid your site traffic (KentShowgroundaverageannualvisits:140,000)
• A Kent County Show sponsorship logo for your company marketing collateral, company website and email signatures to demonstrate your support of the Show to your customers £7500+VAT
£7500 + VAT
Horse ClassesShire Horses (Individual ClassesAvailiableinBronzecategory)Welsh
Emerald Sponsorship Categories
For sponsorship and trade information or to discuss your budgets and requirements please contact Kate Excell on the following details:
Email: [email protected] DD: 01622 633051 Switchboard: 01622 630975
Show JumpingOpen Speed ClassicThe Detling Stakes
DIAMONDSPONSORSHIP OPPORTUNITIES
• 20Sponsorsbadges
• 12 x Car parking labels
• Sponsorship of a livestock or equine competition in the Diamond Category or opportunity to sponsor a Show ring or dedicated area of the show (see list attached) which includes detailed commentary about your company during the class and an opportunity to present the winner’s trophy
• 6m x 6m open space trade stand (stand options are negotiable)
• Entry into Members’ Area
• Entry into Sponsors’ Area
• Company acknowledgement in the Show programme & catalogue.
• Sponsorship of main page on Kent County Show website
• 4xBannersinthemainring
• 4xAdditionalbannersaroundtheShow
• Upto10Member’sluncheontickets
• Upto10atthePresident’sluncheon(Friday11thJuly2014)
• VIPtouroftheShow
• 4xBreakfasttickets
• Personalised social media advertising
• 2 x Press releases about your company’s Show sponsorship through our PR Agency CompanydetailsonSocietynewsletterdistributedto1500members
• A personal photographer to capture your sponsored competition presentation
• A link from the Kent County Show website to your company website to aid your site traffic (KentShowgroundaverageannualvisits:140,000)
• A Kent County Show sponsorship logo for your company marketing collateral, company website and email signatures to demonstrate your support of the Show to your customers
£10000 + VAT
Food TentCattle MarqueeFlower Show
Grand PrixArea Trial
Diamond Sponsorship Categories
For sponsorship and trade information or to discuss your budgets and requirements please contact Kate Excell on the following details:
Email: [email protected] DD: 01622 633051 Switchboard: 01622 630975
UNIQUE CORPORATE SPONSORSHIP OPPORTUNITIESAdditional to our sponsorship package benefits, we have a number of unique sponsorship
opportunitiesfor2014whichwillallowyourcompanytotakeownershipofanarea,capturea
three day audience with unlimited exposure and offer sampling and demonstration opportunities:
Show (Covering all 3 Days)• The following areas are available for sponsorship over the full three days: Food Tent, Show Dairy,
Flower Tent, Woodland Area, Show entrance gates, Bee Keepers marquee, Show Picnic areas, Member’s car park, public car park
• SponsorshipofShow‘YouAreHere’boards(x14acrossShowground)
• Sponsorship of Show fingerposts (x 17 across Showground)
• Sponsorship of the Astor Ring Show Jump flower display
• Sampling and demonstration opportunities.
• Car park flags
Show Entertainment• Sponsorship of the main ring entertainment
• Sponsorship of a livestock or equine competition
Show Rings• Sponsorship of specific Show rings:
• Astor Ring (Main Ring)
• Countryside Ring
• Nesfield Ring
• West Ring
• Sheep
• Standen Ring
• Practice Jump Ring
• Heritage Ring Print
• Sponsorship of the black & white Show programme (- distributed with pre-paid public tickets, equine & livestock exhibitors and traders)
• Sponsorship of the Society membership cards
• Sponsorship of the black & white map (-distributed to Judges, trade stands & contractors)
• Sponsorship of President’s luncheon invitations
• SponsorshipoftheMember’snewsletter(-distributedto1500members)
• Sponsorship of ticket folder
• Sponsorship of membership leaflets
• Sponsorshipofpre-bookedticketleaflets(-distributedtoapproximately8000people)
Online • Sponsorship of a dedicated area of the Kent County Show website
www.kentshowground.co.uk:• Show itinerary, which independently (-receives 17,000 hits)
• Show Map
• Ticket Page
• Dropdown menus
• ‘Where to stay’ enhanced listing
The Kent County Show website receives 424,773 annual page views
Hospitality• Atableof10atthePresident’sluncheon(Friday 11th July 2014) – A perfect networking opportunity to
meet the KCAS Board of Directors, prestigious local companies and entertain staff and clients.
• Atableof10attheChairman’sluncheon(Saturday 12th July 2014) – A perfect networking opportunity to meet prestigious local companies and entertain staff and clients
• Tailored corporate hospitality to entertain clients, family & friends
Celebrity• Celebrity endorsement sponsorship
(Prices on Request)We would be happy to discuss your specific requirements to make sure you get the best exposure to potential new customers.
For sponsorship and trade information, to discuss your budgets and requirements or to request a sponsorship form, please contact Kate Excell on the following details:
Email: [email protected]: 01622 633051
Switchboard: 01622 630975
Show Sponsorship Deadline: 13th June 2014
Exclusive Platinum Bespoke PackageA bespoke tailored package to meet your requirements – this could include the Diamond Package plus tailored hospitality opportunities to impress your staff and clients, opportunities for corporate branding of specific areas of the Show or tented attractions, Show entry via helicopter, sponsorship of one of the Show rings, sponsorship of prestigious classes such as the Grand Prix Show Jumping and much more.
+ £10,000 (+ VAT)
For sponsorship and trade information or to discuss your budgets and requirements please contact Kate Excell on the following details:
Email: [email protected] DD: 01622 633051 Switchboard: 01622 630975
FULL SHOW SPONSORSHIP (From £200,000)Details of Benefits on Request
For sponsorship and trade information or to discuss your budgets and requirements please contact Kate Excell on the following details:
Email: [email protected] DD: 01622 633051 Switchboard: 01622 630975
KENT COUNTY SHOW 2014WHY BECOME ONE OF OUR VALUED SPONSORS?
• An opportunity to broaden your company’s competitive edge and improve image, prestige and credibility by supporting a show that your target market finds attractive.
• Targetanaverageannualfootfallof75,000overthreedays.
• A consultative approach to sponsorship where we tailor the package that is right for your company and look after you not just over the three day event but for the whole year.
• Increased company exposure and heightened brand awareness.
• The opportunity to show your support to an event that has been running for 85 years.
• To enhance your company’s public profile.
• A chance to differentiate yourself from your competitors.
• Develop closer and better relationships with customers, both existing and potential new ones.
• A chance to showcase services and products.
• A platform to launch a new product or service.
• A chance to update inventory.
• Boost short term and long term sales.
• Access to a wide range of audiences – immediate contact with decision makers, Government entities and customers.
• A chance to immediately gauge customer response to products and services.
• A chance for customers to try a product firsthand
• Heightened visibility due to positive Show publicity through the media.
Show Sponsorship Deadline: 13th June 2014Contact Kate ExcellEmail: [email protected]: 01622 633051