Victoria Alexander KensingtonPublishingdebuts

#1NewYorkTimesbestsellingauthor

ThePerfectMistressOnsale:January11,2011

978‐1‐4201‐1705‐9•$7.99/$10.99

Victoria Alexander •  EarlycolorARCs,speciallypackagedforKeyBuyers’sentwithelectronic

SalesKitoniPod,featuringbookvideostoryboard,authorbio,pressrelease,markeUngplans,digitalimages,andmore!

Pre‐pubmarkeUng

•  ColorARCmailinginearlySeptemberwithpressannouncement,authorbioandextensivemarkeUngplansformajorpre‐pubbuzz,targeUngTradePublicaUons:PW,LibraryJournal,Booklist,Kirkus,BookPage,etc.

•  MailinginearlySeptembertoRWAlocalchapters,topRomanceretailers,bookclubs,andRT’s“KeyBuzz‐Makers”list

•  PrivatemeeUngswithkeybuyersfrommajornaUonalaccountsthroughoutthecountry

•  AppearanceatRWA2010,andconUnuedengagementswithlocalRWAchaptersthroughoutthecountry,including:Phoenix,Atlanta,andOmaha

Victoria Alexander

Pre‐pubmarkeUng

•  EarlytradeadverUsingincludingIngramAdvanceandBaker&TaylorForecast(Feb.2011ediUons)

•  Seeyoursalesrepfordetailsonco‐op•  3‐partvideobooktrailerreleasedonBlackFriday(November26,2010)

with25millioniniUalonlineimpressionsthroughmajoronlineretailers,specialtyRomancesites,SocialMedia&Networkingsites,andSearchEnginestoencourageearlypre‐orders(seeenclosedstoryboard)

Victoria Alexander

Pre‐pubmarkeUng

•  Customizedwebwidgetwithlinkstoreadsamplepages,“fan”theauthor&UtleonFaceBook&Twieer,andpre‐orderwithlinkstoallonlineretailers(availablenow)

•  Earlyvirale‐postcardcampaigntoVictoriaAlexander’sextensivefanlistandKensington’sRomanceBuyerlist(3monthspriortopub)

•  Earlyexcerptmobileblastwithpre‐orderlink,virtualtoursign‐upinformaUon&videos(2monthspriortopub)

•  “OnSaletomorrow!”mobiletextblastonedaybeforeonsale(1/10/11)

Victoria Alexander

PubmarkeUng

•  Pitchingoff‐the‐book‐pagefeaturesin:NaUonalConsumerPublicaUons—USAToday,Cosmo,Women’sDay,GoodHousekeeping,FirstforWomen,CompleteWoman(TargeUngFebruary2011issues)

•  Pitchingauthorprofiles&reviewsonhighlytraffickedromancewebsites&blogs—DearAuthor,RomanUcTimes,CoffeeTimeRomance,FreshFicUon,RomanceJunkies,SmartBitches,CurledUpWithaGoodBook

•  PitchingRadiostaUongiveawaysin20topromancemarkets:NewYork,Chicago,Atlanta,BalUmore,Richmond,Birmingham,Charloee,Nashville,SaintLouis,Fayeeeville,Louisville,Columbus,CincinnaU,Indianapolis,Dallas,SanDiego,Sacramento,Phoenix,HoustonandDenver

•  Booklaunchparty(onpub)

Victoria Alexander

“AMid‐dayRendezvouswithVictoriaAlexander”NaUonal“Virtual”BookTour

•  Promotedinallmailings,e‐blasts&onlinesocialnetworkingsitestofans,romancereaders,bookclubs,andmore

•  OnlinevirtualeventswherefansnaUonwidecan“Skype‐style”see&chatwithVictoriaAlexanderLIVE!!(firstweekonsale)

•  Localauthor/signingmediaappearances(onpub)

Victoria Alexander

PubmarkeUng

•  NaUonalconsumerprintadverUsingcampaignatonsaleinFirstforWomen(circ:1.2million)includingonlinebanneradsonmyfirsqorwomen.comande‐newsleeerblast

•  NaUonalconsumerprintadverUsingpromoUngvirtualtourandgiveawaysinFebruary1issueofBookPage(Circ:600K)

Victoria Alexander

PubmarkeUng

•  NaUonalconsumerprintandonlineadverUsinginRTBookReviews(Feb2011issue—centerspread;onsaleJanuary10,2011)

•  Bannerads&videobooktrailersonusatoday.comandrtbookreviews.com(onpub)

•  NaUonalprintandonlineadverUsinginLibraryJournal(Februaryissue;onsale1/15)

•  OnlineadverUsingtargetedtoromancereadersthroughmajorromanceadgroup(onpub)

•  Finishedbookgiveaways&conteststhroughromancereaderreviewsites,onlinebloggers,&socialmediasites(onpub)

Victoria Alexander