kenny pool advisory systems engineer

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1 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved. Kenny Pool Advisory Systems Engineer Third Platform Apps & EMC: Redefining IT & Helping Our Customers Lead The Way

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Third Platform Apps & EMC: Redefining IT & Helping Our Customers Lead The Way. Kenny Pool Advisory Systems Engineer. Home, Driving & Work. 3 rd Platform – A Definition. - PowerPoint PPT Presentation

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Page 1: Kenny Pool Advisory Systems Engineer

1© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.

Kenny PoolAdvisory Systems Engineer

Third Platform Apps & EMC:Redefining IT & Helping Our Customers Lead The Way

Page 2: Kenny Pool Advisory Systems Engineer

2© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.

Page 3: Kenny Pool Advisory Systems Engineer

3© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.

Home, Driving & Work

Page 4: Kenny Pool Advisory Systems Engineer

4© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.

3rd PlatformSocial

Mobility

Cloud Data

Security

Agile

3rd Platform – A Definition“…Four Interdependent Trends: Social Interaction, Mobility, Cloud, And Information" As A "Nexus Of Forces" That "Is Transforming The Way People And Businesses Relate To Technology” -Gartner

Page 5: Kenny Pool Advisory Systems Engineer

5© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.

3rd PlatformSocial

Mobility

Cloud Data

Security

Agile

3rd Platform – A Definition… Plus Security And Agile

Page 6: Kenny Pool Advisory Systems Engineer

6© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.

App App App App

UsersDeveloper

sIT StaffSocial

Mobility

Cloud

Data

Security

Applications & Data On Mobile Devices

Agile New Customer Centric Applications

Data Lake & Real Time Analytics

Software Defined Data Center & Hybrid Cloud

Adaptive Behavior Driven Analytics

Focus On Users And Their Needs

Page 7: Kenny Pool Advisory Systems Engineer

7© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.

Make Work Easy & ProductiveYour Files… Your Device… Your Choice

Mobility

Page 8: Kenny Pool Advisory Systems Engineer

8© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.

Agile RevolutionHighest Priority Is To Satisfy The Customer Through Early And Continuous Delivery Of Valuable Software

V1

V2

V3

• Individuals And Interactions

Over Processes And Tools

• Working Software

Over Comprehensive Documentation

• Customer Collaboration

Over Contract Negotiation

• Responding To Change

Over Following A Plan

Agile

Page 9: Kenny Pool Advisory Systems Engineer

9© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.

Results

- Jonathan Murray, Warner Music Group

Agile

Page 10: Kenny Pool Advisory Systems Engineer

10© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.

EMC’s Answer For Developers: Pivotal

“The New Hardware”

Cloud OS

Data Lake

Agile Applications

Page 11: Kenny Pool Advisory Systems Engineer

11© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.

Comparing Data Structures

2nd Platform• Structured / Tables / Consistent• Relational• Centralized• Enterprise Systems• Licensed

3rd Platform• Unstructured / Object / Variable• NoSQL• Distributed• Commodity Systems• Open-source

Data

Page 12: Kenny Pool Advisory Systems Engineer

12© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.

HDFS StorageGreater Insights: Consolidated Storage & Analysis

Structured Data

User Usage Data

TraditionalData Sources

NewData Sources

Unstructured Data

ForecastData

LocationData

ShippingData

10101010100101010011001010101111101010100101

Telemetry Data

Social, Video Data

Data

Page 13: Kenny Pool Advisory Systems Engineer

13© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.

2nd Platform Data Center

Traditional Applications

VM VM VM VMvSphere

Build An Architecture For Today… And Tomorrow3rd Platform Data Center

Next Gen Cloud Applications

VM VM VM VMvSphere

VSAN - InternalStorage Pool

VSAN - InternalStorage Pool

External Storage Pool

VNX Isilon3rd Party

VMAXCommodity Commodity Commodity

External Storage Pool

Provision ReportingSelf Service Automation Provision ReportingSelf Service Automation

Page 14: Kenny Pool Advisory Systems Engineer

14© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.

?How Do We Solve ThisInevitable Complexity

Page 15: Kenny Pool Advisory Systems Engineer

15© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.

Service TiersSecurity Policies Service Blueprint

StorageManagement

StorageManagement

ServerManagement

NetworkManagement

SecurityManagement

ABSTRACTTHE INTELLIGENCE

Public CloudManagement

Software DefinedDatacenter

IT Portal / OrchestrationIT Storefront

Software Defined Data Center Cloud

Page 16: Kenny Pool Advisory Systems Engineer

16© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.

2nd Platform Data Center

Traditional Applications

VM VM VM VMvSphere

An Architecture For Today… And Tomorrow3rd Platform Data Center

Next Gen Cloud Applications

VM VM VM VMvSphere

VSAN - InternalStorage Pool

VSAN - InternalStorage Pool

External Storage Pool

VNX Isilon3rd Party

VMAXCommodity Commodity Commodity

External Storage Pool

Provision ReportingSelf Service Automation Provision ReportingSelf Service Automation

Page 17: Kenny Pool Advisory Systems Engineer

17© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.

Today’s Data Center

Traditional Applications

VM VM VM VMvSphere

An Architecture For Today… And Tomorrow

External Storage Pool

VNX Isilon3rd Party

VMAX

Tomorrow’s Data Center

Next Gen Cloud Applications

VM VM VM VMvSphere

VSAN - InternalStorage Pool

Commodity Commodity Commodity

External Storage Pool

VSAN - InternalStorage Pool

VASAViPRController

ViPR DataServices

Page 18: Kenny Pool Advisory Systems Engineer

18© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.

One Data Center, And One Architecture

External Storage Pool

Tomorrow’s Data Center

Traditional & Next Gen Cloud Applications

VM VM VM VM

VNX Isilon3rd Party

VMAXCommodity

ViPRController

ViPR DataServices

VM VM VM VMvSphere

VSAN - InternalStorage Pool

Cloud

Page 19: Kenny Pool Advisory Systems Engineer

19© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.

Security

Page 20: Kenny Pool Advisory Systems Engineer

20© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.

Advanced Persistent Threat Security

Page 21: Kenny Pool Advisory Systems Engineer

21© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.

TransferFunds

Access BankAccount

DownloadSales Pipeline

ReadEmail

Identity & Access Management

Fraud Network

Device Profile

User Behavior Profile

Analysis Engine

UserAction

Private Cloud

Public Cloud

Username &Password

Two-Factor

AdditionalAuthentication

Username &Password

AdditionalAuthentication

Out Of Band

Challenge Q

IDENTITY & ACCESS

MANAGEMENT

FRAUD PREVENTION

Security

Page 22: Kenny Pool Advisory Systems Engineer

22© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.

App App App App

UsersDeveloper

sIT StaffSocial

Mobility

Cloud

Data

Security

Applications & Data On Mobile Devices

Agile New Customer Centric Applications

Data Lake & Real Time Analytics

Software Defined Data Center & Hybrid Cloud

Adaptive Behavior Driven Analytics

Focus on Users And Their Needs

Page 23: Kenny Pool Advisory Systems Engineer

23© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.

Application Lifecycle Platform Cloud

Page 24: Kenny Pool Advisory Systems Engineer