kenneth cobonpue. why take a second look at our industry?
TRANSCRIPT
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Kenneth Cobonpue
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WHY TAKE A SECOND LOOK AT OUR INDUSTRY?
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The industry is the most sustainable industry in the
Philippines
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The Philippine Furniture Industry
Known as among the world’s best
in terms of design and quality…
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…regarded as “the Milan of Asia”
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The Philippine Furniture Industry
Philippine furniture manufacturers are known for their expertise in craftsmanship, hand-made work (e.g. carving, weaving), antique reproduction, hand-finishing, and strict quality assurance, applied on good design.
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Filipino’s almost by nature are artistic, given even the scantiest of resources a Filipino craftsman can turn even an egg shell into a design masterpiece
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• Sustainable employment upstream and downstream
• Sustainable Resources
• Sustainable growth
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•
The Philippine Homestyle Industry
Sustainable employment upstream and downstream
•direct and indirect employment to 1.9 million workers (*2013 figure down from 2.1 million in 2011)
•business and employment to 5.4 million Filipinos in the supply chain
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The Philippine Furniture Industry
98% of 5,000 Furniture companies are categorized as Small and Medium Enterprises (SMEs)
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77
Key Sector Analysis
Raw Data Sources: BETP for Merchandize Exports; BSP for Services as processed by BETPBenchmark Average 3 years cover 2006-2008 "normal" market conditions.
KEY EXPORT SECTOR
2010 ACTUAL EXPORTSUS$ Million
2010 GRWTH vs. AVG 3 YRS%
INDIC. MARKET SIZEUS$ Million
MKT SHARE%
MKT GRWTH%
LVA%
LVA AMT. AT 2010 ACTUAL EXPORTSUS$ Million
ESTIMATED NO. OF WORKERS
1. IT-BPO & 11,041 21 62,000 18 30 90 9,937 526,000
Other Services 2,202 42 30,800 7 8 90 1,104 1,131,000
2. ELECTRONICS 31,080 3 1,900,000 2 5 30 9,324 520,000
3. AGRIBUSINESS 3,625 27 1,369,000 0.26 10 80 2,900 10,764,000
Food: Fresh/Processed/ Marine 2,116 35 769,000 0.28 10 80 1,693 75,583
Coconut Products 1,508 93 7,500 20 10 95 1,433 3,400,000
4. MINERALS 1,870 -23 12,650,000 0.01 15 80 1,496 180,000
5. SHIPBUILDING 1,543 554 83,000 2 16 20 308 33,045
6. MOTOR VEHICLE PARTS 3,679 24 420,000 1 8 65 2,391 70,000
7. GARMENTS/ TEXTILE 1,871 11 600,000 0.31 5 30 561 150,000
8. HOMESTYLE 427 -19 469,000 0.09 7 80 342 2,100,000
9. WEARABLES 599 26 400,000 0.15 10 70 419 140,000Lifted from the presentation of DED Emma Mijares during Roadmapping workshop of Furniture industry
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•
The Philippine Furniture Industry
Sustainable Resources
• Great environment for tree and bamboo farming
• Fantastic human resources (designers, carvers, weavers)
• Professionals
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Furniture industry supply chain
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Sustainable employment upstream and downstream +Sustainable Resources=SUSTAINABLE GROWTH
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2006 2007 2008 2009 2010 2011
Jan-November
2012
Jan – November 2013
Furniture
274.12 240.32
219.73
137.19
150.75
161.36
145.89
203.68
Furnishings
21.33
20.29
20.43
11.61
18.82
23.22 25.53 27.84
Total Export 295 261 239 148 168 184
171
231.51
Furniture and Furnishings's Annual Export PerformanceFurniture and Furnishings's Annual Export Performance2006 -20132006 -2013
Lifted from the presentation of DED Emma Mijares during Road mapping workshop of Furniture industry updated by BETP
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Furniture Import Performance 2002 to 2013 (FOB in Million USD)
Data sourced from NSO processed by: BETP
44 46 42
54
72 72 74
62
88
136
148
124
020406080
100120140160
2002 2004 2006 2008 2010 2012
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0 50 100 150 200 250 300
2006
2007
2008
2009
2010
2011
2012
2013
295.45
260.61
240.16
148.8
169.57
184.58
145
203
58.98
58.4
50.52
29.98
34.05
47.63
21.72
31.41
Export to EU
20-25% total industry exports goes to EU market
Furniture and Furnishings (including all Wood-based) Exports to EU 2006-2013
Source: BETP processed data
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ADVOCACY CHALLENGES
- DENR Administrative Order 99-46
- Executive Order 23
- EU Timber Regulation
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THANK YOU..