kenilworth centre rate card - redefine properties limitedmarketing opportunities 6 exhibition space...
TRANSCRIPT
Mall profile
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Mall description 1
Audience 2
Tenants 3
Special facilities 4
Location 5
Trading hours 5
Marketing opportunities 6
Exhibition space description 7
Outdoor media description 8
Indoor media description 9
Film shoots 10
Exhibition sites 11
Examples of media sites 13
Contact details 15
Exhibition booking request 16
Kenilworth Centre is a regional shopping centre in the heart of the Southern Suburbs and one of the most established shopping malls in Cape
Town. It has been serving the community for more than four decades. The mall has evolved into a 62 462.69sqm shopping destination to serve
the needs of customers.
Kenilworth Centre has 150 stores with exciting new stores on the way, housing renowned national and global brands while also offering a great
mix of speciality stores such as King Cake, The Tobacconist, Fragrance Boutique, Cabana Cabin and Nile Art & Framing. The food court boasts
a wide range of restaurants and takeaways for all tastes and occasions including Kauai, Wimpy, Spur, Ocean Basket, Debonairs Pizza and
Burger King. The mall offers a dynamic yet easy going and sophisticated yet relaxed shopping experience, always living up to its promise of a
shopping experience that is ‘your home away from home’ in every way.
Mall description
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Shoppers fall within the middle to upper socio-economic groups, with 72% in the LSM 7-10 category. The average monthly
household income is R22 000. Most shoppers are English speaking (63%) and 74% of shoppers reside in a 5km catchment
area. 59% own a car and 16% use public transport. At 65%, Athlone News and People’s Post is the predominantly read
community newspapers while Cape Argus is the preferred daily newspaper at 46%.
Audience
Age Life values Most important media used
18-24 (13%), 25-34 (23%), 35-49 (30%),
50-65 (31%), 65+ (3%)
Motivated (11,5%), Experiencers
(14,4%), Independents (6,55%), Utopians
(5,26%), Virtuous (21,3%), Traditionalists
(15,4%), Comfort Zone Dwellers(8,57%),
Materialists (7,66%), Indifferent (9,25%)
Television (67,0%), Newspapers (Daily or
Weekend Papers) (9,97%), Newspaper
inserts (18,3%), Newspapers (Community
or Local papers and free sheets) (17,9%),
Magazines (8,72%), Magazine inserts
(11,4%), Radio (13,1%), Outdoor (28,4%),
Cinema (1,58%), Word of mouth (19,9%),
Internet (3,75%)
Gender Transport Language
Women (70%) and men (30%) Own transport (79%), Public transport
(16%), Pedestrians (5%)
English (63%), Xhosa (18%), Afrikaans
(15%), Other (4%)
Monthly household income LSM Race
R 22 000 per month 1-4 (8%), 5-6 (20%), 7-8 (37%), 9 (12%), 10
(13%), 10+ (10%)
Coloured (56%), Black (24%), White (20%)
Life stages Marital status
Young (29%), Full nest (60%),Empty nest (11%)
Alone = (53%), Couples = (19%),Family = (21%), With other adults = (7%)
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Kenilworth Centre has 150 stores with exciting new stores on the
way. The mall houses renowned national and global brands while
also offering a great mix of speciality stores such as King Cake, The
Tobacconist, Fragrance Boutique, Cabana Cabin and Nile Art &
Framing. The food court boasts a wide range of restaurants and
takeaways for all tastes and occasions including Kauai, Wimpy, Spur,
Ocean Basket, Debonairs Pizza and Burger King.
Tenants
Total tenants Anchor tenants
150 Pick n Pay, Checkers,
Woolworths, Game,
Virgin Active
Special facilities
Kenilworth Centre offers the community and
customers a Halaal food court and prayer
room facilities.
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Mall trading density Ownership/Management
R3101.50 Redefine Properties Limited
Annual foot count Average monthly foot count
10 349 793 (2018) 862 483 (2018)
Leasing enquiries GLA
Lorraine Snyman | +27 21 671 5054
Michael Tymvios | +27 21 671 5054
50 421.23sqm
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Trading hours
Monday - Friday 09h00-19h00
Saturday, Sunday/public holidays 09h00-17h00
Selected stores close later on Fridays and Sundays.
Doncaster Road, Kenilworth
Kenilworth Centre is centrally located on bus and taxi routes in
the Kenilworth residential suburb in the Southern Suburbs,
Cape Town. It is bordered by Wynberg to the south and Claremont
to the north. The centre can also be easily accessed from the M5
freeway, it is 13.5km from the CBD and 16km from Cape Town
International Airport.
Location
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Exhibition sites count
4 sites
Indoor media sites count
10 indoor sites
Outdoor media sites count3 outdoor sites
Kiosks
18 kiosks
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Kenilworth Centre has an existing customer database of
14 000. The recently launched free wi-fi service to our
customers receives in access of 50 000 impressions monthly.
A strategic marketing strategy and campaigns are implemented
to communicate the mall and tenant activities to the community
and public in our immediate vicinity as well as the greater Cape
Town and Western Cape.
Marketing opportunities
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Exhibition space description
Centre court 40sqm R9 500 + VAT per week
Centrally located on the ground floor of the shopping centre.
Game court 12sqm R3 500 + VAT per week
Situated on the first floor near Game.
Food court 9sqm R4 000 + VAT per week
Situated on the first floor in the revamped food court.
Info court 9sqm R4 500 + VAT per week
Situated on the ground floor near the entrance to Checkers.
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Main billboard R25 000 + VAT per month
Located on the corner of Chichester Road and Doncaster Road.
U2 parking billboard R14 000 + VAT per month
Located on the upper floor parking near Entrance U2.
G2 parking billboard R14 000 + VAT per month
Located at Entrance G2 and close to the taxi access point.
Outdoor media description
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LED screens Price upon request
Three LED screens available for renting. Two screens situated in the food court and one in
the centre court.
Escalators R10 000 + VAT per month
Branding on the escalators leading from the ground floor to the first floor.
Centre court billboard R6 000 + VAT per month
Situated above the Centre Court in the middle of the mall.
Sliding doors, ground floor R4 000 + VAT per month
At the entrances to the mall on the ground floor.
Lifts R4 000 + VAT per month
Situated behind the information desk.
Entrance G1 billboard R4 000 + VAT per month
Situated at the busiest entrance to the mall.
Sliding doors, first floor R3 000 + VAT per month
At the entrance to the mall on the first floor.
Wall banners R4 000 + VAT per month each
Situated on either side of entrance G3
Glass panels R4 000 + VAT per month
Situated in the Centre Court above the information desk.
Food court wall banner R4 000 + VAT per banner per month
Situated in the passage leading to the Food Court.
Bathroom snapper frames R150 + VAT per frame per month
Located in bathrooms throughout the mall.
Indoor media description
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Film shoots
We offer a full spectrum of services and spaces for film shoots.
A range of spaces are available including the parkingareas.
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Ground floor: Exhibition sites
1.CENTRE COURT1
Area size: 40sqm
Centrally located
2. CENTRE COURT KIOSKS 2 - 5
Area size for each: 9sqm
Situated close to Entrance 2
12 3 4 5
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1
First floor: Exhibition sites
2 3
1. FOOD COURT
Area size: 9sqm
Situated in the central food area
2.WOOLWORTHS COURT 1 & 2
Area size: 1: 12sqm, 2: 9sqm
Situated near Woolworths
3. GAME COURT
Area size: 12sqm
Situated close to entrance
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Centre Court LED
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Food Court LED
Game court Sterns courtRage court
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Game court Food court 1
Woolworths court 1Centre court Centre court 4
Examples of media sites
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Contact details
Marketing and promotions
Gouwa Waja Marketing manager
+27 21 671 5054 [email protected]
Exhibitions and advertising
Dylan Koning Sales manager (Courts)
+27 21 433 7611 [email protected]
Leasing
Lorraine Snyman Portfolio manager
+27 21 443 7600 [email protected]
General information
Michelle Britton Centre manager
+27 21 671 5054 [email protected]
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Exhibition booking request
Thank you for your interest in Kenilworth Centre. Please print, complete, sign and return the
completed booking request sheet to Dylan Koning via [email protected] or delivered to
the Centre Management office.
EXHIBITOR DETAILS
Company name Contact person
Tel number Fax number
Cell number Email address
Company address
EXHIBITION DETAILS
What would you like to exhibit?
Type of exhibition Display Product launch Product sampling
Product/service awareness Other
If other, please describe
COURT REQUESTED
Court Date
Rate ex VAT Court size
Power availability
KENILWORTH CENTRE
Doncaster Road, Kenilworth, Cape Town
www.kenilworthmall.co.za
Kenilworth Centre
Kenilworth Centre
ENQUIRIES AND BOOKINGS
For more information about our exhibition and media sites, as well as other marketing opportunities, please contact:
Dylan Koning Exhibition and advertising | +27 21 443 7611 | [email protected]
Centre management +27 21 671 5054
Redefine Properties reserves the right to change pricing and specifications
SPECIAL REQUESTS (i.e. trestle tables and plug points)
WILL YOU BE ADVERTISING YOUR EVENT? IF YES, PLEASE PROVIDEDETAILS
Signature Date
MANNING OF THE EVENT
In order for your exhibition/promotion to be considered, we require a written proposal detailing the exact
nature of your promotion and its requirements. A sketch, pictorial view or likeness of the exhibition stand
to be installed must be provided, with measurements, props and a detailed description thereof, as well
as the manner in which the exhibition will be conducted.
PLEASE SUPPLY A DETAILED DESCRIPTION OF YOUR EXHIBITION, INCLUDING DIMENSIONS
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