kendra scott presentation send
TRANSCRIPT
KENDRA SCOTTHOLIDAY PROMOTION 2016
VIDA:
Grace Dominique, Karlie Lucas, Kathryn McDonald, Will Viehman
KENDRA SCOTT’S TARGET AUDIENCE
Trendy Tiffany
25 years old
Purchases for herself and friends
Income: $35,000
“Every time I go into Kendra Scott, I find something I just have to have. They always have great discounts and constantly have new designs each time I step in the store.”
KENDRA SCOTT’S TARGET AUDIENCE
Giving Grant
33 years old
Purchases for women in his life
Income: $60,000
“I always go to Kendra Scott to get gifts for my wife, mother, and sisters for holidays and birthdays. They have something for every personality type, and the customer service is great.”
KENDRA SCOTT’S TARGET AUDIENCE
Matriarch Molly
60 years old
Purchases for family members
Retired
“My daughter and granddaughters showed me Kendra Scott because they absolutely love her jewelry. I have even found a few pieces I like for myself in the store.”