kenai peninsula economic development district industry ......social media public relations new in...

15
Kenai Peninsula Economic Development District Industry Outlook Forum January 9, 2019 Photo: State of Alaska/Michael DeYoung

Upload: others

Post on 17-Jul-2020

3 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Kenai Peninsula Economic Development District Industry ......Social media Public relations New in 2018 –launch of a social media presence in China. Where do we rank? Destination

Kenai Peninsula Economic Development District

Industry Outlook Forum

January 9, 2019

Photo: State of Alaska/Michael DeYoung

Page 2: Kenai Peninsula Economic Development District Industry ......Social media Public relations New in 2018 –launch of a social media presence in China. Where do we rank? Destination
Page 3: Kenai Peninsula Economic Development District Industry ......Social media Public relations New in 2018 –launch of a social media presence in China. Where do we rank? Destination

Advocacy = Strong investment in statewide destination marketing & infrastructure supporting a healthy tourism economy

676 members

24-member boardPhoto: Laurie Booyse, ATIA Team Member at Exit Glacier

Page 4: Kenai Peninsula Economic Development District Industry ......Social media Public relations New in 2018 –launch of a social media presence in China. Where do we rank? Destination

ATIA member programs & benefits

Adventure Green Alaska

• Sustainable Practices

• Marketing Benefits

ATIA Foundation

Scholarships

Professional Development

Education

• Family Assistance Foundation

• Professional Learning Series

Convention

• Rotating Schedule

• Networking

• B to B connections

Page 5: Kenai Peninsula Economic Development District Industry ......Social media Public relations New in 2018 –launch of a social media presence in China. Where do we rank? Destination

Promoting Alaska as the premier tourism destination

www.travelalaska.com

Official State Vacation Planner

Cooperative marketing opportunities

Social media

Public relations

New in 2018 – launch of a social media presence in China

Page 6: Kenai Peninsula Economic Development District Industry ......Social media Public relations New in 2018 –launch of a social media presence in China. Where do we rank? Destination

Where do we rank?

Page 7: Kenai Peninsula Economic Development District Industry ......Social media Public relations New in 2018 –launch of a social media presence in China. Where do we rank? Destination

Destination Marketing Moves the Needle

Page 8: Kenai Peninsula Economic Development District Industry ......Social media Public relations New in 2018 –launch of a social media presence in China. Where do we rank? Destination

Summer Visitor Volume Trends

Page 9: Kenai Peninsula Economic Development District Industry ......Social media Public relations New in 2018 –launch of a social media presence in China. Where do we rank? Destination

Visitor Spending

Sector Region

Page 10: Kenai Peninsula Economic Development District Industry ......Social media Public relations New in 2018 –launch of a social media presence in China. Where do we rank? Destination

Tourism Works for Alaska

Page 11: Kenai Peninsula Economic Development District Industry ......Social media Public relations New in 2018 –launch of a social media presence in China. Where do we rank? Destination

Jobs Forecasts for 2019

▪*Tourism jobs increase

▪*Accommodations employment +

▪*Bars and restaurants more conservative

Photo: State of Alaska/Michael DeYoung

Page 12: Kenai Peninsula Economic Development District Industry ......Social media Public relations New in 2018 –launch of a social media presence in China. Where do we rank? Destination

Winter is Wonderful!

Page 13: Kenai Peninsula Economic Development District Industry ......Social media Public relations New in 2018 –launch of a social media presence in China. Where do we rank? Destination

What’s Next

Photo: State of Alaska/Michael DeYoung

Page 14: Kenai Peninsula Economic Development District Industry ......Social media Public relations New in 2018 –launch of a social media presence in China. Where do we rank? Destination
Page 15: Kenai Peninsula Economic Development District Industry ......Social media Public relations New in 2018 –launch of a social media presence in China. Where do we rank? Destination

Thank you Kenai Peninsula!