ken courtright at engaging speakers 2015

1. Build “Revenue Generating Websites”

2. Buy “Revenue Generating Websites”

3. Teach how to “Build” or “Buy” “Rev. Gen” websites

Credibility Popularity Author Equity

How Google “Ranks” or “Stacks”

2. PopularityShoot – Post – Promote

DavidGreg Kerri

Little BackgroundTGC/IS – Who We Are – What We Do

299/300

+10k / mo. per store-3k / mo. per store

Never Feel Pain of 1 Source of Income AGAIN

2012 - Google’s Awakening Roadways over RankingsI WILL Own – Control Roadways

500+

Thanks for being my case study(guinea pigs)

“Guerrilla Marketing Today”“The Success Wheel”

Today’s Notes…

“Case Study”

Discoveries

Googles NEW STANCE…

ENOUGH IS ENOUGH

NO MORE…

62 Keys and Content - Confused

Fundamental Difference between Base Site & Authority Site

Driven by a misunderstanding

“A steady diet of failure, success always follows”

Driven by a working model

Show of hands if guilty Announcement In / Out

30 down 5 Navs

But We hired an S.E.O.?

Driven by a burst of energy….peters out130 down 5 Navs

“A steady diet of failure, success always follows”

“Working Model”Authority Driven Content

Old Term – Knowledge Based Content

170 posts

170 posts

Cherissa story

Great Military CareerTremendous Experience2500 Emails to Atty’s

Nobody is Willing to be one of…

YOUR FIRST CUSTOMERS

Copyright 2014 - All Rights Reserved Today’s Growth Consultant

Guerrilla Marketing Today Chapter 1

Your Online CredibilityOften Determines Your

Over-All Income…

“What shows up when your personal or company name is typed into

Google?”

First Sentence of “Guerrilla Marketing Today” -Ken Courtright

Case StudyEvidence:

Dentist:Nick…

What shouldI Do?

What if you could achieveSame Results

Without paying for it?

Copyright 2014 - All Rights Reserved Today’s Growth Consultantc

Let’s dig in

If you looked more trustworthy, Would you be able to do more business?


Do people JUDGE other people?

”3 Seconds” – We are Judged & Convicted

So… Lets put this to the test?


Which of these financial advisors did76% of people trust with their money?

WHY?

Our “Presence” …gives off Signals:

Physical and Digital


As a Rule, can you “Over Dress”in society?


Ironically, the principle of “Over-Dressing” works

the same for your web properties!


Most Websites Today……a bit under dressed


HOW DO WE KNOW??

Fact: Put the right S.U.I.T. on your website……Revenue WILL Follow

You aren’t so special that these methods won’t work for you

Best Part…


Auth. Site – 50/50 $

May 1992

Rev. Gen – 50/50 $

Nov 2011

2 Unique Companies:

500+ Revenue Generating Websites


Had a hunch… “Social Proof” Let’s test hunch

2013 Personal Goal:Why do some make more $?

Problem: …can’t “Test” inside our portfolio

130,000,000 + views 2014

30days / 30K

HAVE to Succeed…Contractually “Guarantee” 15% - 22%

500+ Revenue Generating Websites

Small Problem… we are really Growing

Closer look at “SOCIAL PROOF”

We needed

“Social Proof”What do our potential clients

NEED To Seeto feel comfortable to do business with us?

Power of “Social Proof”

We Follow Suits Sell


We are Followers first, Leaders ONLY when have to

A “Group” CAN’T be wrong

There is Safety in a Tribe

Sell your Audience to your Audience

Fear of Loss…”Display your Resume”

Perception is Reality Comedian in a Suit

Put your “Suit” on The Media is your “Suit”

GIVE them someone to Follow “Prove you have clients” – ProBono!

4 Principles of website engagement“Social Proof” Fact: Action Needed:


Social ProofUnquestionablyIgnitesTrust

Check out ourNew S.U.I.T. #1 ?

Which Company would you Trust more? - Why?

How do you like ourNew S.U.I.T. #2 ?

Which Company would you Trust more?

Results:

1 out of 8

1 out of 3.5

One might say…That’s great for Ken, he’s got a team of Designers, Programmers, Developers…

…What the heck can “little old me” do?Let’s look at what we actually did…

* Recommends Endorsements

* Testimonials

* Local Media

* Commercial Media

2. Suit Coat

*(haro)

1. GLFT Shirt

Google +

Linkedin

Facebook (fan page)

Twitter

Positions “Presence” on4 of 10 Largest !!

Ps. YouTube a 12 yr. old

Is there anything on this page “little old you” CAN’T do?

* Recommends Endorsements

* Testimonials

* Local Media

* Commercial Media

Google +

Linkedin

Facebook (fan page)

Twitter*(haro)

--Even a Comedian…Positions “Presence” on4 of 10 Largest !!

Ps. YouTube a 12 yr. old

What did this cost us?

For Revenue Generating Purposes…

Trust Trumps EVERYTHING

B.C. – 1995 Know – Like - Trust

1995 – Forever Trust - Know – Like - Trust

Is it Better to HAVE Credibility –or-

To APPEAR to have Credibility?

Best Business Question of our time…

Question of the day so far…

“ Are the people finding your websiteImmediately sure YOU

can be trusted with

THEIR MONEY? ”

Unseen CREDIBILITY = Unseen RevenueFact: In the U.S. we are paid in direct proportion to…

MORE SOCIAL PROOF

1/81/3.5

* This slide often upsets people:

Who We Are can only be measured by SOCIAL PROOF

Who We Are… not What We Do or What We

Know

= MORE Credibility= MORE Revenue Allowance

KEY Question… Is there evidence the Visitor might be your first Customer?

endorsements

endorsements

endorsements

testimonial testimonialtestimonial

media mediamedia media

sketch info

What, EXACTLY, should you do?

If time…

It’s set to “Relevance”

Google Adsense 3.3 B

10 to 3 to 9 method, the ULTIMATE fish finder…

Check time, if 20+ Louie’s Pizza?

“The Success Wheel”The “Method” to Recurring, Predictable and Consistent

Success!

Ken, your done,You went one slide too far

ken courtright at engaging speakers 2015

Internet