kelly huston · 2010-04-19 · baja california, mexico earthquake magnitude 7.2 april 4, 2010 3:40...
TRANSCRIPT
![Page 1: KELLY HUSTON · 2010-04-19 · Baja California, Mexico EARTHQUAKE Magnitude 7.2 April 4, 2010 3:40 pm 32 miles SSE from Calexico, California ‣ (30 seconds) NBC Nightly News broadcast](https://reader034.vdocuments.mx/reader034/viewer/2022042911/5f450cc25cf9f526864f6c3b/html5/thumbnails/1.jpg)
KELLY HUSTON
The California ExperiencePublic & Crisis Communications
![Page 2: KELLY HUSTON · 2010-04-19 · Baja California, Mexico EARTHQUAKE Magnitude 7.2 April 4, 2010 3:40 pm 32 miles SSE from Calexico, California ‣ (30 seconds) NBC Nightly News broadcast](https://reader034.vdocuments.mx/reader034/viewer/2022042911/5f450cc25cf9f526864f6c3b/html5/thumbnails/2.jpg)
State of California
California Emergency Management Agency
Three Regions & Regional Emergency Operations Centers
InlandCoastalSouthern
58 counties38.2 million people
163,695 square miles
![Page 3: KELLY HUSTON · 2010-04-19 · Baja California, Mexico EARTHQUAKE Magnitude 7.2 April 4, 2010 3:40 pm 32 miles SSE from Calexico, California ‣ (30 seconds) NBC Nightly News broadcast](https://reader034.vdocuments.mx/reader034/viewer/2022042911/5f450cc25cf9f526864f6c3b/html5/thumbnails/3.jpg)
State of California
California Emergency Management Agency
‣ Use Standardized Emergency Management System (SEMS)
‣ Operational Areas (OA’s)
‣ California State Warning Center
‣ Office of Public & Crisis Communications
‣ Tools We Use
![Page 4: KELLY HUSTON · 2010-04-19 · Baja California, Mexico EARTHQUAKE Magnitude 7.2 April 4, 2010 3:40 pm 32 miles SSE from Calexico, California ‣ (30 seconds) NBC Nightly News broadcast](https://reader034.vdocuments.mx/reader034/viewer/2022042911/5f450cc25cf9f526864f6c3b/html5/thumbnails/4.jpg)
BAJA, CALIFORNIA MEXICO EARTHQUAKE
Magnitude 7.2April 4, 2010 | 3:40 pm
32 miles SSE from Calexico, California
![Page 5: KELLY HUSTON · 2010-04-19 · Baja California, Mexico EARTHQUAKE Magnitude 7.2 April 4, 2010 3:40 pm 32 miles SSE from Calexico, California ‣ (30 seconds) NBC Nightly News broadcast](https://reader034.vdocuments.mx/reader034/viewer/2022042911/5f450cc25cf9f526864f6c3b/html5/thumbnails/5.jpg)
Baja California, Mexico EARTHQUAKE
Magnitude 7.2
April 4, 20103:40 pm
32 miles SSE from Calexico, California
‣ (30 seconds) NBC Nightly News broadcast for west coast (4/4/10 at 5:30 pm PST) - earthquake in Mexico. Example shows how it was down-played and didn’t seem like a really big deal. “Shook for a few seconds, no reports of damage or injuries... Everything looks okay from Los Angeles.”
![Page 6: KELLY HUSTON · 2010-04-19 · Baja California, Mexico EARTHQUAKE Magnitude 7.2 April 4, 2010 3:40 pm 32 miles SSE from Calexico, California ‣ (30 seconds) NBC Nightly News broadcast](https://reader034.vdocuments.mx/reader034/viewer/2022042911/5f450cc25cf9f526864f6c3b/html5/thumbnails/6.jpg)
California
Mexico
Baja California, Mexico EARTHQUAKE
Magnitude 7.2
April 4, 20103:40 pm
32 miles SSE from Calexico, California
![Page 7: KELLY HUSTON · 2010-04-19 · Baja California, Mexico EARTHQUAKE Magnitude 7.2 April 4, 2010 3:40 pm 32 miles SSE from Calexico, California ‣ (30 seconds) NBC Nightly News broadcast](https://reader034.vdocuments.mx/reader034/viewer/2022042911/5f450cc25cf9f526864f6c3b/html5/thumbnails/7.jpg)
Baja California, Mexico EARTHQUAKE
Magnitude 7.2
April 4, 20103:40 pm
32 miles SSE from Calexico, California ‣ (120 seconds) Imperial County Board of Supervisors
Chairman Louis Fuentes describing what he experienced, the scene in downtown Calexico and the rumors that immediately followed the initial shock.
![Page 8: KELLY HUSTON · 2010-04-19 · Baja California, Mexico EARTHQUAKE Magnitude 7.2 April 4, 2010 3:40 pm 32 miles SSE from Calexico, California ‣ (30 seconds) NBC Nightly News broadcast](https://reader034.vdocuments.mx/reader034/viewer/2022042911/5f450cc25cf9f526864f6c3b/html5/thumbnails/8.jpg)
Baja California, Mexico EARTHQUAKE
Magnitude 7.2
April 4, 20103:40 pm
32 miles SSE from Calexico, California ‣ (60 seconds) Imperial County Emergency Operations Center
Commander Tony Rouhotas of the Imperial County Fire Department - talks about what happened to get the EOC operational and the importance of the Public Information Officer.
![Page 9: KELLY HUSTON · 2010-04-19 · Baja California, Mexico EARTHQUAKE Magnitude 7.2 April 4, 2010 3:40 pm 32 miles SSE from Calexico, California ‣ (30 seconds) NBC Nightly News broadcast](https://reader034.vdocuments.mx/reader034/viewer/2022042911/5f450cc25cf9f526864f6c3b/html5/thumbnails/9.jpg)
Baja California, Mexico EARTHQUAKE
Magnitude 7.2
April 4, 20103:40 pm
32 miles SSE from Calexico, California
‣ Cal EMA PIO Notification
‣ Initial responsibilities
‣ Who did we coordinate with?
‣ Deploying PIO’s
‣ Strategy
![Page 10: KELLY HUSTON · 2010-04-19 · Baja California, Mexico EARTHQUAKE Magnitude 7.2 April 4, 2010 3:40 pm 32 miles SSE from Calexico, California ‣ (30 seconds) NBC Nightly News broadcast](https://reader034.vdocuments.mx/reader034/viewer/2022042911/5f450cc25cf9f526864f6c3b/html5/thumbnails/10.jpg)
California
Mexico
Baja California, Mexico EARTHQUAKE
Magnitude 7.2
April 4, 20103:40 pm
32 miles SSE from Calexico, California
![Page 11: KELLY HUSTON · 2010-04-19 · Baja California, Mexico EARTHQUAKE Magnitude 7.2 April 4, 2010 3:40 pm 32 miles SSE from Calexico, California ‣ (30 seconds) NBC Nightly News broadcast](https://reader034.vdocuments.mx/reader034/viewer/2022042911/5f450cc25cf9f526864f6c3b/html5/thumbnails/11.jpg)
Damage in Calexico, California
![Page 12: KELLY HUSTON · 2010-04-19 · Baja California, Mexico EARTHQUAKE Magnitude 7.2 April 4, 2010 3:40 pm 32 miles SSE from Calexico, California ‣ (30 seconds) NBC Nightly News broadcast](https://reader034.vdocuments.mx/reader034/viewer/2022042911/5f450cc25cf9f526864f6c3b/html5/thumbnails/12.jpg)
Damage in Calexico, California
![Page 13: KELLY HUSTON · 2010-04-19 · Baja California, Mexico EARTHQUAKE Magnitude 7.2 April 4, 2010 3:40 pm 32 miles SSE from Calexico, California ‣ (30 seconds) NBC Nightly News broadcast](https://reader034.vdocuments.mx/reader034/viewer/2022042911/5f450cc25cf9f526864f6c3b/html5/thumbnails/13.jpg)
Damage in Calexico, California
![Page 14: KELLY HUSTON · 2010-04-19 · Baja California, Mexico EARTHQUAKE Magnitude 7.2 April 4, 2010 3:40 pm 32 miles SSE from Calexico, California ‣ (30 seconds) NBC Nightly News broadcast](https://reader034.vdocuments.mx/reader034/viewer/2022042911/5f450cc25cf9f526864f6c3b/html5/thumbnails/14.jpg)
Damage in Calexico, California
![Page 15: KELLY HUSTON · 2010-04-19 · Baja California, Mexico EARTHQUAKE Magnitude 7.2 April 4, 2010 3:40 pm 32 miles SSE from Calexico, California ‣ (30 seconds) NBC Nightly News broadcast](https://reader034.vdocuments.mx/reader034/viewer/2022042911/5f450cc25cf9f526864f6c3b/html5/thumbnails/15.jpg)
Damage in Calexico, California
![Page 16: KELLY HUSTON · 2010-04-19 · Baja California, Mexico EARTHQUAKE Magnitude 7.2 April 4, 2010 3:40 pm 32 miles SSE from Calexico, California ‣ (30 seconds) NBC Nightly News broadcast](https://reader034.vdocuments.mx/reader034/viewer/2022042911/5f450cc25cf9f526864f6c3b/html5/thumbnails/16.jpg)
Damage in Calexico, California
![Page 17: KELLY HUSTON · 2010-04-19 · Baja California, Mexico EARTHQUAKE Magnitude 7.2 April 4, 2010 3:40 pm 32 miles SSE from Calexico, California ‣ (30 seconds) NBC Nightly News broadcast](https://reader034.vdocuments.mx/reader034/viewer/2022042911/5f450cc25cf9f526864f6c3b/html5/thumbnails/17.jpg)
Damage in Calexico, California
![Page 18: KELLY HUSTON · 2010-04-19 · Baja California, Mexico EARTHQUAKE Magnitude 7.2 April 4, 2010 3:40 pm 32 miles SSE from Calexico, California ‣ (30 seconds) NBC Nightly News broadcast](https://reader034.vdocuments.mx/reader034/viewer/2022042911/5f450cc25cf9f526864f6c3b/html5/thumbnails/18.jpg)
Damage in Calexico, California
![Page 19: KELLY HUSTON · 2010-04-19 · Baja California, Mexico EARTHQUAKE Magnitude 7.2 April 4, 2010 3:40 pm 32 miles SSE from Calexico, California ‣ (30 seconds) NBC Nightly News broadcast](https://reader034.vdocuments.mx/reader034/viewer/2022042911/5f450cc25cf9f526864f6c3b/html5/thumbnails/19.jpg)
Damage in Calexico, California
![Page 20: KELLY HUSTON · 2010-04-19 · Baja California, Mexico EARTHQUAKE Magnitude 7.2 April 4, 2010 3:40 pm 32 miles SSE from Calexico, California ‣ (30 seconds) NBC Nightly News broadcast](https://reader034.vdocuments.mx/reader034/viewer/2022042911/5f450cc25cf9f526864f6c3b/html5/thumbnails/20.jpg)
Damage in Calexico, California
![Page 21: KELLY HUSTON · 2010-04-19 · Baja California, Mexico EARTHQUAKE Magnitude 7.2 April 4, 2010 3:40 pm 32 miles SSE from Calexico, California ‣ (30 seconds) NBC Nightly News broadcast](https://reader034.vdocuments.mx/reader034/viewer/2022042911/5f450cc25cf9f526864f6c3b/html5/thumbnails/21.jpg)
Damage in Calexico, California
![Page 22: KELLY HUSTON · 2010-04-19 · Baja California, Mexico EARTHQUAKE Magnitude 7.2 April 4, 2010 3:40 pm 32 miles SSE from Calexico, California ‣ (30 seconds) NBC Nightly News broadcast](https://reader034.vdocuments.mx/reader034/viewer/2022042911/5f450cc25cf9f526864f6c3b/html5/thumbnails/22.jpg)
Damage in Calexico, California
![Page 23: KELLY HUSTON · 2010-04-19 · Baja California, Mexico EARTHQUAKE Magnitude 7.2 April 4, 2010 3:40 pm 32 miles SSE from Calexico, California ‣ (30 seconds) NBC Nightly News broadcast](https://reader034.vdocuments.mx/reader034/viewer/2022042911/5f450cc25cf9f526864f6c3b/html5/thumbnails/23.jpg)
Damage in Calexico, California
![Page 24: KELLY HUSTON · 2010-04-19 · Baja California, Mexico EARTHQUAKE Magnitude 7.2 April 4, 2010 3:40 pm 32 miles SSE from Calexico, California ‣ (30 seconds) NBC Nightly News broadcast](https://reader034.vdocuments.mx/reader034/viewer/2022042911/5f450cc25cf9f526864f6c3b/html5/thumbnails/24.jpg)
Damage in Calexico, California
![Page 25: KELLY HUSTON · 2010-04-19 · Baja California, Mexico EARTHQUAKE Magnitude 7.2 April 4, 2010 3:40 pm 32 miles SSE from Calexico, California ‣ (30 seconds) NBC Nightly News broadcast](https://reader034.vdocuments.mx/reader034/viewer/2022042911/5f450cc25cf9f526864f6c3b/html5/thumbnails/25.jpg)
Damage in Calexico, California
![Page 26: KELLY HUSTON · 2010-04-19 · Baja California, Mexico EARTHQUAKE Magnitude 7.2 April 4, 2010 3:40 pm 32 miles SSE from Calexico, California ‣ (30 seconds) NBC Nightly News broadcast](https://reader034.vdocuments.mx/reader034/viewer/2022042911/5f450cc25cf9f526864f6c3b/html5/thumbnails/26.jpg)
Baja California, Mexico EARTHQUAKE
Magnitude 7.2
April 4, 20103:40 pm
32 miles SSE from Calexico, California
‣ Governor’s Briefing & Numbers
‣ State Actions - Procs/Declarations
‣ Emergency Management Assistance Compact (EMAC)
‣ Legislator Interest (state/fed)
‣ Governor’s Press Office
State Issues & Needs
![Page 27: KELLY HUSTON · 2010-04-19 · Baja California, Mexico EARTHQUAKE Magnitude 7.2 April 4, 2010 3:40 pm 32 miles SSE from Calexico, California ‣ (30 seconds) NBC Nightly News broadcast](https://reader034.vdocuments.mx/reader034/viewer/2022042911/5f450cc25cf9f526864f6c3b/html5/thumbnails/27.jpg)
Baja California, Mexico EARTHQUAKE
Magnitude 7.2
April 4, 20103:40 pm
32 miles SSE from Calexico, California
‣ (90 seconds) Imperial County Lead PIO of the Joint Information Center - Maria Peinado - The importance of a PIO team and her recommendations for PIO’s to train together before a disaster strikes and not to take on everything by yourself.
![Page 28: KELLY HUSTON · 2010-04-19 · Baja California, Mexico EARTHQUAKE Magnitude 7.2 April 4, 2010 3:40 pm 32 miles SSE from Calexico, California ‣ (30 seconds) NBC Nightly News broadcast](https://reader034.vdocuments.mx/reader034/viewer/2022042911/5f450cc25cf9f526864f6c3b/html5/thumbnails/28.jpg)
Baja California, Mexico EARTHQUAKE
Magnitude 7.2
April 4, 20103:40 pm
32 miles SSE from Calexico, California
‣ Get on the same page immediately
‣ JIC becomes the glue
‣ Ask for help
‣ Anticipate issues
‣ Plan for the long term
‣ Keep focus on your agreed-upon goals & objectives
Lessons Learned So Far...
![Page 29: KELLY HUSTON · 2010-04-19 · Baja California, Mexico EARTHQUAKE Magnitude 7.2 April 4, 2010 3:40 pm 32 miles SSE from Calexico, California ‣ (30 seconds) NBC Nightly News broadcast](https://reader034.vdocuments.mx/reader034/viewer/2022042911/5f450cc25cf9f526864f6c3b/html5/thumbnails/29.jpg)
Baja California, Mexico EARTHQUAKE
Magnitude 7.2
April 4, 20103:40 pm
32 miles SSE from Calexico, California
‣ (30 seconds) Cal EMA Assistant Secretary Steve Sellers, Statewide Operations, comments about the importance of relationships and how he already had an established relationship with the Imperial County Emergency Manager... was able to pick up the phone and get a true/honest briefing and working together was much easier. “Don’t wait for the disaster to exchange business cards.”
![Page 30: KELLY HUSTON · 2010-04-19 · Baja California, Mexico EARTHQUAKE Magnitude 7.2 April 4, 2010 3:40 pm 32 miles SSE from Calexico, California ‣ (30 seconds) NBC Nightly News broadcast](https://reader034.vdocuments.mx/reader034/viewer/2022042911/5f450cc25cf9f526864f6c3b/html5/thumbnails/30.jpg)
Questions?
KELLY [email protected]
More at -> ProCommunicator.com
The California ExperiencePublic & Crisis Communications