keller brand equity 1993
TRANSCRIPT
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8/7/2019 Keller Brand equity 1993
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nceptualizing, measuring, and managing customer-based brand equityer, Kevin Lane
rnal of Marketing; Jan 1993; 57, 1; ABI/INFORM Global1
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8/7/2019 Keller Brand equity 1993
2/22roduced with permission of the copyright owner. Further reproduction prohibited without permission.
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8/7/2019 Keller Brand equity 1993
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8/7/2019 Keller Brand equity 1993
4/22roduced with permission of the copyright owner. Further reproduction prohibited without permission.
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8/7/2019 Keller Brand equity 1993
5/22roduced with permission of the copyright owner. Further reproduction prohibited without permission.
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8/7/2019 Keller Brand equity 1993
6/22roduced with permission of the copyright owner. Further reproduction prohibited without permission.
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8/7/2019 Keller Brand equity 1993
8/22roduced with permission of the copyright owner. Further reproduction prohibited without permission.
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8/7/2019 Keller Brand equity 1993
9/22roduced with permission of the copyright owner. Further reproduction prohibited without permission.
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8/7/2019 Keller Brand equity 1993
10/22roduced with permission of the copyright owner. Further reproduction prohibited without permission.
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8/7/2019 Keller Brand equity 1993
11/22roduced with permission of the copyright owner. Further reproduction prohibited without permission.
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8/7/2019 Keller Brand equity 1993
12/22roduced with permission of the copyright owner. Further reproduction prohibited without permission.
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8/7/2019 Keller Brand equity 1993
13/22roduced with permission of the copyright owner. Further reproduction prohibited without permission.
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8/7/2019 Keller Brand equity 1993
14/22roduced with permission of the copyright owner. Further reproduction prohibited without permission.
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8/7/2019 Keller Brand equity 1993
15/22roduced with permission of the copyright owner. Further reproduction prohibited without permission.
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8/7/2019 Keller Brand equity 1993
16/22roduced with permission of the copyright owner. Further reproduction prohibited without permission.
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8/7/2019 Keller Brand equity 1993
17/22roduced with permission of the copyright owner. Further reproduction prohibited without permission.
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8/7/2019 Keller Brand equity 1993
18/22roduced with permission of the copyright owner. Further reproduction prohibited without permission.
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8/7/2019 Keller Brand equity 1993
19/22roduced with permission of the copyright owner. Further reproduction prohibited without permission.
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8/7/2019 Keller Brand equity 1993
20/22roduced with permission of the copyright owner. Further reproduction prohibited without permission.
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8/7/2019 Keller Brand equity 1993
21/22roduced with permission of the copyright owner. Further reproduction prohibited without permission.
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