keith_katz_executionlabs_difficult second album (monetisation + sustainability)
TRANSCRIPT
Investor Presentation: October 2013
Actionable Marketing and
Monetization Tips for Mobile Indies(Stuff we screwed up so you don’t have to)
Keith KatzCo-Founder
@Ztakk
Seed Publicator?
Where do I test/soft launch my game?
How much cash do I need and where do I spend it?
Can different networks impact my campaigns?
How do I test my icon?
What impact does featuring have?
What ad revenues can I expect?
Look for a “goldilocks” pie slice
Find successful games like yours
More important (and harder): find failures like yours
Mid-Core Dungeon Crawler Mid-Core Brawler
All data comes from ad networks or Flurry: FREE
<Special Thanks to Lysiane Charest>
We Don’t Know Nothin’
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Chartboost Daily eCPI for BAMF!
on iPhone/iPod Touch
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Chartboost Daily eCPI for BAMF!
on iPad
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Facebook Daily eCPI for MQ
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Canada
Organic Paid
iPad Home Page
$2k spent for each game during soft launch
Impressions Clicks Installs
MQ
BAMF! 100% 8% 0.18%
100% 12% 0.01%
eCPI: $1.69
eCPI: $2.63
Chartboost: Canada
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BAMF! BAMF! MQ MQ
Chartboost Facebook Chartboost Facebook
Facebook and Chartboost
Canada eCPI
Attempt #1 Attempt #3
CTR Range: .52%-.57%
CTR Range: .44%-.52%
Control
image and
copy in all
4 ads
Actual
icon we’re
testing
.717% CTR
.618% CTR
1.085% CTR
1.194% CTR
* Total Installs are on a different scale
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2013-11-07 2013-11-14 2013-11-21 2013-11-28 2013-12-05 2013-12-12 2013-12-19
Daily Active Users, Daily Installs & Cumulative Installs
BAMF! - Worldwide
*Cumulative Installs DAU Daily Installs
Total Installs to date: >132k
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11-07 to 11-1311-14 to 11-2011-21 to 11-2711-28 to 12-0412-05 to 12-1112-12 to 12-1812-19 to 12-2512-26 to 01-01 01-02 to 01-08 $-
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BAMF! - Worldwide
Total DAU Ad Revenue
