keeping the u in ui content
Post on 18-Oct-2014
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This talk is about how to keep your interface content human, friendly and usable. - LavaCon 2013 in Portland, OR.TRANSCRIPT
Keeping the U in UI Content
Clay Delk@claydelk
#LavaCon 2013Portland, OR
Who is this guy?
Clay Delk@claydelk
Volusion
Keeping the Users in User Interface Content
user INTERFACE
USER interface
people / users image
Keeping the Usersin User Interface Content
People
*A few disclaimers:1Good content doesn’t guarantee a good interface.2Bad content does guarantee a bad interface.3Most interfaces aren’t all bad. Or all good.
*A few disclaimers:1 Good content doesn’t guarantee a good interface.2Bad content does guarantee a bad interface.3Most interfaces aren’t all bad. Or all good.
*A few disclaimers:1 Good content doesn’t guarantee a good interface.2 Bad content does guarantee a bad interface.3Most interfaces aren’t all bad. Or all good.
*A few disclaimers:1 Good content doesn’t guarantee a good interface.2 Bad content does guarantee a bad interface.3 Even good interfaces have can have bad elements.
What makes interface content bad?
What makes interface content bad? Bad interfaces are self-centered. Bad interfaces are sticky.Bad interfaces aren’t born, they’re made.Bad interfaces aren’t forever.
Interfaces that "provide a window to the database fields, rather than a workflow designed to support user goals.”
Karen McGrane
Image via Smarties2013.wordpress.com
Image via Smarties2013.wordpress.com
Query? I just wanted to see my orders.
"It's hard to read the label from inside the bottle."
Roy WilliamsThe Wizard of Ads
What makes interface content bad? Bad interfaces are self-centered. Bad interfaces are sticky.Bad interfaces aren’t born, they’re made.Bad interfaces aren’t forever.
“Facebook News Feed Changed Everything”
Slate.com
What makes interface content bad? Bad interfaces are self-centered. Bad interfaces are sticky.Bad interfaces aren’t born, they’re made.Bad interfaces aren’t forever.
Image via IAWriter.com
What makes interface content bad? Bad interfaces are self-centered. Bad interfaces are sticky.Bad interfaces aren’t born, they’re made.
* Bad interfaces aren’t forever.
What makes interface content good?Good interfaces evolve. Good interfaces know their audience.Good interfaces are human. Good interfaces simplify.Good interfaces build trust.* Good interfaces aren’t forever, either.
What makes interface content good?Good interfaces evolve. Good interfaces know their audience.Good interfaces are human. Good interfaces simplify.Good interfaces build trust.* Good interfaces aren’t forever, either.
Image via Mailchimp.com
“Virb is about to change in a very BIG way. This isn't just a fresh coat of paint, it's a departure from free social profiles — a necessary & exciting change to our business.
Our new mission is laser-focused: Virb will be one of the easiest and most affordable ways to build an elegantly simple website.
There you have it.”
April 2010 email from Brad SmithFounder/CEO of Virb.com
What makes interface content good?Good interfaces evolve. Good interfaces know their audience.Good interfaces are human. Good interfaces simplify.Good interfaces build trust.* Good interfaces aren’t forever, either.
“It’s a fine line between stupid and clever.”
- This is Spinal Tap
Via Mailchimp
“The purpose of personas is not to summarize your audience, but to delve deeply into what makes them behave differently.”
- Jared Spool
What makes interface content good?Good interfaces evolve. Good interfaces know their audience.Good interfaces simplify.Good interfaces build trust.Good interfaces are human. * Good interfaces aren’t forever, either.
“But our audience is ‘advanced’!?!”
Some of you, probably
What makes interface content good?Good interfaces evolve. Good interfaces know their audience.Good interfaces simplify.Good interfaces inform. Good interfaces are human.
* Good interfaces aren’t forever, either.
“Nothing says Send Message, like the words ‘Send Message.’”
Des Traynor
“It doesn’t matter how many times I have to click, as long as each click is a mindless, unambiguous choice.”
Steve KrugDon’t Make Me Think
WYLTIWLT
Jonathan RichardsThe Grammar of Interactivity
What makes interface content good?Good interfaces evolve. Good interfaces know their audience.Good interfaces simplify.Good interfaces inform.Good interfaces are human.* Good interfaces aren’t forever, either.
What makes interface content good?Good interfaces evolve. Good interfaces know their audience.Good interfaces are human. Good interfaces simplify.Good interfaces inform.
* Good interfaces aren’t forever, either.
Thank you.
Clay Delk@claydelk
#LavaCon 2013Portland, OR