Keeping Commercialism Keeping Commercialism out of Connecticut out of Connecticut ASHRAE PresentationsASHRAE Presentations

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Your company, logo, sponsor, etc. All commercialism goes here

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Commercialism is Commercialism is ProhibitedProhibited

Commercialism in CT ASHRAE presentations is prohibited.

What is Commercialism?What is Commercialism?

Commercialism is deemed to be the inclusion of visual, written, or verbal references to any organization for the

promotion or commercial advantage of that organization or the commercial

disadvantage of a competing organization.

Not AllowedNot Allowed

References to companies, universities, consulting firms, contracting agencies, research agencies, government agencies and government-sponsored agenciesExamples: GRI, EPRI, AGA, UL, ETL, FM, IRI, DOE, EPA, Trane, Carrier, U.W. Madison, Oak Ridge National Lab, Sandia, Anderson Consulting, McDonald’s, Burger King, etc.

Not AllowedNot Allowed

Inclusions of tradenames, names of software, logos or other readily recognized identifiers

Examples:

Not AllowedNot Allowed

Inference that ASHRAE approves or endorses any product, software or system for any reason, even if the product, software or system complies with an ASHRAE standard.

What is allowedWhat is allowed

• First slide: Presenter listing may include the name of author(s)/presenter(s), their affiliations, companies, supporting organizations, sponsoring technical committee, and corporate logo. For case studies, with permission from the study subject, the slide may also reference the facility owner, facility or site of the study.

• Basically, anything can go on the first slide

What is allowedWhat is allowed

• Bibliographies are allowed, but they must be the last slide– It must be true bibliography, not a list of all

publications from a single organization

• Trade or company names and/or logos of historical nature– Equipment can no longer be manufactured– Used to build historical context

What is allowedWhat is allowed

• Specific reference may be made to industry-related standards, test methods and codes

• Make, model or sole source of critical test instrumentation, reagents or apparatus may be identified as a footnote

What is allowedWhat is allowed

• The research, programs, policy, legislation or name of organizations, software, government agencies and government-sponsored agencies may be referenced only in order to maintain presentation clarity and relevance.

TipsTips

• Use generic names. (e.g.,R-410a instead of Puron).

• Be aware of what you are photographing.• Cover product logos before you photograph.• Look at your software displays.• Review and rehearse your presentation

before you come to the meeting.

What is wrong with this What is wrong with this picture?picture?

• Shows company name and phone number.

• What to do?

Edit your imagesEdit your images

• Zoom in on the air conditioning unit.

What is wrong with this What is wrong with this picture?picture?

• Manufacturer name on the electric meter.

• Utility name on the electric meter.

• What to do?

• Other?

Edit your imagesEdit your images

• Cover-up the information.

What is wrong with this What is wrong with this picture?picture?

• This is a tough one.

• What to do?

• The manufacturer’s symbol is on the electrical box.

Edit your imagesEdit your images

• Cover it up.

What is wrong with this What is wrong with this picture?picture?

• Manufacturer’s label.

• What to do?

Edit your imagesEdit your images

• Cover-it up.

What is wrong with this What is wrong with this picture?picture?

• Company name.

What is wrong with this What is wrong with this picture?picture?

• Organization’s name.

RememberRemember

Use common sense.

We are not looking to limit programs, just enforce the rules of the Society to maintain a high standard for the

presentations.