keep making minimum viable prototypes · minimum viable prototypes. @michihito ux & service...
TRANSCRIPT
KEEP MAKING MINIMUM VIABLE PROTOTYPES
@michihito
UX & Service DesignerCreative technologist
FACT #1
We always have restricted recourses when it comes to budget, time and expertise.
Many companies fail to provide their client with what they really need.
CONTEXT
AIM TO BALANCE
Desirability
Viability
Feasibility
“What people want”
“How we succeed”
“What we can make”
FACT #2
“A Prototype is not a product. It’s not a silver bullet.”
PROTOTYPES CAN HELP ACCELERATING DECISION MAKING PROCESS.
BUILD SOMETHING ON DAY ONE. LEARN EARLY, LEARN OFTEN.
– Don Norman
We find the real value for both business and customers.
We test ideas quickly.
HI
LO
MANAGING UNCERTAINTY
People are interested but need more clarity.
UN
CERT
AIN
TY
DAYS
WEEKS
MONTHS
PRODUCTISATION
DAYSWEEKS
MONTHS
Research
DISCOVER
LEARN AND MAKE DECISIONS
We test ideas quickly.
People are interestedbut need more clarity.
We find the real value forboth business and customers.
?ROLE OF PROTOTYPE
1. Exploring 2. Envisioning 3. Verifying
. !THINKING BY DOING MAKING VALUE PROPOSITION DELIVERING GOOD STUFF
FACT #3
Products have become service oriented to keep customer happy.
PROTOTYPING UX DESIGN
ARTEFACT
USE
CONTEXT
TOUCH POINT
PROTOTYPING SERVICE DESIGN
BLOMKVIST 2016
ARTEFACT
USE
CONTEXT
TOUCH POINT
ARTEFACT
USE
CONTEXT
TOUCH POINT
ARTEFACT
USE
CONTEXT
TOUCH POINT
SOUND-LIKEWORK-LIKELOOK-LIKEFUNCTIONAL MODELSAPPEARANCE MODELS NARRATIVE MODELS
DIFFERENT PROTOTYPES
SOUND-LIKEWORK-LIKELOOK-LIKE
DIFFERENT PROTOTYPES
https://www.youtube.com/watch?v=UNhGyG9NUtE
“PROTOTYPING IS LIKE HAVING HOME PARTIES”
THANK YOU@MICHIHITO