kdkl twitter contest 2nd may
Post on 18-Oct-2014
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Twitter Contest ReportDate: April 30th
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Twitter Contest Overview
• Total number of tweets – 53,854
• Total Impressions/Timeline Deliveries – 2.76 millions
• Trended in 14 cities for 5 hours 35 cities
• Trended in India for 5 hours 35 mins overall out of 7 hours
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What was the plan?• Kya Dilli Kya Lahore- The Movie was releasing on the 2nd May,
2014. We had to plan and execute a Twitter contest which would create mass engagement about the movie.
• We planned a Twitter contest which would run from 11 Am in the Morning Till 6:30 in the Evening.
• A Series of 14 Questions were prepared where 7 were easy and 7 were to be answered creatively.
• Also, 5 Bonus Questions were given to the contestants.
• Prizes of the Contests were a Moto-G, Flipkart Vouchers & KDKL Goodie Bags.
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Work Before the Contest Began
• Work for the Twitter Contest Began 3 nights before the 30th April,2014.
• Firstly, through thorough Researching we identified a set of people who were regularly participating in Different contests and informed them about the contest on the 30th.
• Effective creatives were made highlighting the contest and the prizes and the gratification Involved.
• Approximately 300-350 Contest regulars/Movie aficionados were targeted and invited for the contest.
• Result: We started Trending even before the Contest Started
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We Trended in India all over for
5 Hours and 35 mins
in the duration of 7 hours of the contest
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Pre- Contest Banner
• The Contest Creative Said It all, What the contest was all about.
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Pre-Contest Banner-2
• After a period of two days, the contest grand Prize was announced on the 29th March to create more madness
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Rules of the Contest
• As we announced the Rules at 11:00 AM, What happened?
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Before We started the contest, We asked tweeple’s to change their Twitter Handles to Kya Dilli Kya Lahore
And the response100+People had changed their handles
Lets have a look at a few
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We Trended even before the contest beganat 11 AM
We began to trend at 10:47 AM, even before
the contest started
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At 2 PM, We Were Still Trending in India
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At 6 PM, We Were Still Trending in India
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Lets Have a Look at a few Questions
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We also created Bonus Questionswhich included
Spot Prizes
These Questions were activity based which included taking the participants on different platforms.
These Questions created massive engagement
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Bonus Questions were put up ata gap of every two Questions
which created perfect time gap between the contest and some fun
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In between every Question, We created a list
of a few Tweets
which included all the Promos, trailer ,
Motion Poster and other Promotional
Content which we kept posting throughout the contest.
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Lets Have a Look at the few fillers
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Twitter Contest Analytics
Data Interpretation
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• We received a total of 53,914 Tweets in the contest in the span of 7 Hours
• 27 Lakh TimeLine Deliveries
• 904 People Participated in the contest
• The Contest Reached 1.2 million People through various accounts
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• The Graph depicting the total number of tweets and the timeline deliveries on a frequency polygon curve.
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• The combination of words maximum used in the contest.
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• Sources from where the followers of the twitter contest are coming from
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• There was an average of 28 Tweets received per Minute.
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• Here are the Top sources from where the contestants have arrived for the Twitter Contest.
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• The Hashtags used during the Contest apart from #KyaDilliKyaLahore
• #Contest, #Movieprediction were the top hashtags used in the contest.
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• The Most Popular Pages associated with the Twitter Contest were Kya Dilli Kya Lahore, Contest In and Mintybay.
Most Popular Pages
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Most Tweets by One Person
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Most Reach by A Tweeter
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Most Timeline Deliverables
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Most Retweeted Tweets
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• An Analogy over the Tweets with Links and the Other with Media that is Photos and Videos
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• A Look at the creatives and the no of Impressions each Picture created and the retweets received.
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• A Look at the creatives and the no of Impressions each Picture created and the retweets received.
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• A Look at the Contributors and the total no of impressions created by the contributors. .
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Thank you