Kabbalah Center NYCSocial Media Plan

Presented by: Dawn Doherty, 6/3/10

What we can address

Many processes are manual and not positioned for easy communication (calendar of events, classes)

LA site does not give a localized experience

• Leverage the fact that people first search for connection online and capture them/ give them a place to connect

Many different Facebook pages/ twitter accounts

•Organize and link for higher impact

www.nyckabbalah.comHome- Welcome page

Blog- nyctnotesGoogle calendarClasses/ EventsTeacher profiles

Contact UsNewsletter opt in/ Subscribe

Communities Drive Views

www.facebook.com/nyckabbalahwww.twitter.com/nyckabbalah

www.youtube.com/nyckabbalah

Content

Daily Blog Post Schedule:• Volunteer Corner (Sun)• Zohar Notes (Wed)• Daily Call (Each Day)• Featured Class of the Week (Tues)• Teacher video/ audio of the week (2 minute)

(Thurs)

• Center Project (Zohar/ SFK)

Call to Action

•Create a constant connection to newbies and Center members with weekly Newsletter•Message of the week, free lecture of the week, astrology, links/ excerpts from blog posts•NYC communication to stay in front of everyone (we invite everyone in our database to sign up for the newsletter)

Plan for Social Media Admin

Update/ maintain Center Google calendar

Collect/ support content development for Daily Blog posts

Schedule 5 tweets per day driving people to pages on blog, Yehuda’s msg, etc.

Post on Facebook fan page once per day

Develop weekly newsletter (for the 97%!)

Produce audio MP3 teasers from teacher lectures

Produce series of video shorts