kbb.com’s advertising specifications smartphone homepage … · 2015-04-08 · kbbm eisi eifiais...
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KBB.com’s Advertising Specifications
Smartphone Homepage Takeover 5/27/14
KBB.com Advertising Specifications Smartphone Homepage Takeover Page 2 of 5
DescriptionCapture on-the-go, in-market car shoppers by immersing them in your brand and message with this attention-getting, rich media mobile ad unit.
This ad allows this rapidly growing, unique audience to experience your brand and engage with your content froma commanding position on the KBB homepage – the gateway to our award-winning site.
On page load a 300 x 50 static ad is served. This ad slides up in the 320 x 85 container and reveals a portion of a 300 x 250 ad highlighted by a prominent call-to-action. Clicking the CTA expands the format to reveal the entire 300 x 250 canvas.
Media SpecificationsPAGE(S): Available pages: Smartphone HomepageDURATION: 1 monthSHARE OF VOICE (SOV): Up to impression goal, non-exclusiveGEOGRAPHY: NationalLEAD TIME: 15 business days
KBB.com Advertising Specifications Smartphone Homepage Takeover Page 3 of 5
DETAILED SPECIFICATIONS
Homepage Banner (Static)
• 300 x 50 • 25KB max file size • GIF (non-animated), JPG, PNG
1 Static Banner
1
KBB.com Advertising Specifications Smartphone Homepage Takeover Page 4 of 5
DETAILED SPECIFICATIONS
300 x 250 Medium Rectangle (Reveal & Expanded)
1 MEDIUM RECTANGLE
RICH MEDIA AD• 300 x 250 Please note: Interactive module will auto-scroll through submitted 300 x 250 creative; at which time only 300 x 85 pixels will be visible until the user swipes to expand the ad unit. • GIF, JPG, PNG • Initial load: 40KB max file size • Polite load: 175KB max file size
ALTERNATE IMAGE• 300 x 250 Please note: this image will be the same creative supplied for the reveal & expanded states.
• 25KB max file size • GIF (non-animated), JPG, PNG
Reveal
Expanded
1
KBB.com Advertising Specifications Smartphone Homepage Takeover Page 5 of 5
Ad OperationsAD SERVING: KBB vehicle data with OEM URL
• Site-served, agency tracking tags optionalLEAD TIME: 15 business daysACCEPTED 3RD-PARTYVENDORS:
• DoubleClick – DFA tags• Atlas• Medialets• MediaMind• Mediaplex• PointRoll (Rich Media approved, allows expandable)• Velti
ADDITIONAL NOTES: • No fourth-party pixels, JavaScript code or JavaScript calls may be added to ad tags without the prior written consent of KBB. Advertiser and/or agency is expressly prohibited from collecting any data from KBB.com, including website data and user behavioral data, without the prior written consent of KBB.
• Only one impression tag used
• Only one click command used
• 300 x 50 serves as backup image when rich media is not applicable
Deliverable Checklist
Site Served
Static Banner (300 x 50)
Medium Rectangle (300 x 250)
Click-Command ad tag
1 x 1 impression tracking ad tag
3rd-Party Served
3rd-party script tag (PointRoll only)
All creative is subject to Kelley Blue Book approval. Please submit all creative materials to [email protected].