kb hooker - financial services marketing
DESCRIPTION
Introductions to marketing and business development for financial services firmsTRANSCRIPT
Direct Mail
Telemarketing
Public Relations
Social Media
Advertising
Website Development
Mobile Apps
Event Planning
Email Marketing
Logo Design
Print Brochures
Blogging
Webinars
Sponsorships
Client Relationship Management
Lead qualifying
Branding
Community
Outreach
Technical Writing
Budgeting
Analytics
Using outbound marketing (traditional) to raise
awareness of your business and brand
Using inbound marketing to gain trust and strengthen your brand’s
reputation as a knowledgeable source for financial management and
advice
Nurturing leads and referral sources with inbound marketing lists may require technology such as CRM, Marketing Automation, etc. (technology needs will depend on the size of the firm). Leadership in community outreach groups is also very beneficial to this step.
Just keep in mind
To a successful marketing strategy…