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KAY LI, A CONTEMPORARY INDEPENDENT FASHION LABEL, INTRODUCES ITS SS15 COLLECTION

DUBAI, UAE, SEPTEMBER 23, 2014 – A Minimalist Tone Embodied This Geode-Inspired Spring Summer Collection With Relaxed Yet Sculpted Silhouette. Classic Pieces Are Updated To Create Kay Li’s Signature Of Clean, Geometric And Uncomplicated Wearable Designs.

This collection examines the unusual shapes and color changes of banded agate rocks. The jagged-shape detail is cleverly placed to enhance classic pieces while occasional folds and ruffles balance the androgynous silhouette adding to their distinctive appeal. Asymmetric tops and dresses demonstrate the complex yet soft tailoring feature throughout the collection

to create boyish romantic looks.

Timeless pieces stand out against monochrome color of black and white. With flashes of azure blue and gold, which represent the mineral deposits in the stone, individual items can be easily transcend into an statement.

Organic cotton and wood fabrics are mixed with conventional viscose, cotton, and silk lamé. Unique geode-inspired patterns are digitally printed using Eco-friendly methods. This collection marks the beginning of the label’s commitment to move towards ethical and sustainable fashion.

Kay Li, a Hong Kong-born fashion designer, started her eponymous label in 2012 after graduating from ESMOD University with an 1st Fashion award in New Couture and an Excellence award.

She was selected as an Emerging Talent in the region to showcase during Dubai Fashion Week in 2010. Her graduation collection in 2012 received much positive press and has been seen featured in numerous fashion online blogs and a fashion spread on XPose magazine, an online magazine dedicated to emerging artists in the Gulf Region. She was recently invited to debut her AW13 collection at Studio F by Fashion TV with celebrities & FTV owner Michel Adam among the audience.

The essence of her label is to produce innovative pieces that express and accentuate individuality. Growing up in Hong Kong, she is greatly influenced by the artistic and edgy asian fashion aesthetics. Mixing form, fabrics, and designs in a new manner, the label aims to capture the character and emotions of a distinctive woman.

A B O U T K A Y L I

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White cropped top

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Asymmetrical skirt with blue print

O V E R V I E W

A minimalist tone embodied this geode-

inspired Spring Summer collection with

relaxed yet sculpted silhouette. Classic

pieces are updated to create Kay

Li’s signature of clean, geometric and

uncomplicated wearable designs.

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Cotton Shirt

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Cotton silk blend dress

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Cotton Shirt

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Silk lamé culottes

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Asymmetrical top

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Viscose dress with embroidery

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Asymmetrical top

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Viscose dress with embroidery

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Viscose blazer

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Cotton Shirt dress

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Viscose dress with ruffles

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Maxi viscose dress with gold embroidery

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Cotton silk blend printed maxi dress

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Viscose draped top

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Organic cotton sateen pants

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Asymmetrical Shirt

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Viscose maxi tuxedo pants

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Asymmetrical top

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Layered organic cotton skirt

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Viscose draped top

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Organic cotton sateen pants

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Asymmetrical top

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Layered organic cotton skirt

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Sleeveless biker jacket

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Viscose maxi tuxedo pants

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B E L O W

LaModa Dubai, 2011

R I G H T

Desert Fish issue

9 /Spring Summer

2013

A B O V E

Emirates Women,

June 2011

L E F T

Pashion, Summer

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Gulf News, 2011

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F A Q

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What do you love about fashion?

Fashion is not just a piece of fabric - cuts with holes to cover our bodies. It starts with an idea/message from a designer, then everyone from fabric supplier to photographer, collaborating to create something new, to transform this idea/message into a tangible product.

The most magical part though, is when the wearer adds his/her unique twist and style and transform it into something else, something they claim their own. It becomes part of them, it expresses who they are and at the same time it connects people.

How did you find yourself interested in fashion designing? How did it all begin?

I was interested in design at a young age. I always like arts and different form of designs. At some point, I wanted to study product design in Japan in my teen years. However, life took me to a different path and I was only able to refocus on myself a couple of years ago. Fashion design was my calling because I can combine aspects from different design disciplines, may it be graphic design or architecture, to create something new.

What or who is/are yourinspiration(s)?

I draw inspiration from humanity to architecture, environmental issues to current affairs, translating my philosophical beliefs into urban, contemporary and edgy aesthetics. Recently my kids are my inspiration.

Tell us more about your style of designing?

Like most collections, it starts with an inspiration. Something that I came across or what I experienced. My inspiration is always personal. I don’t follow the main stream trends. Like a friend of mine always says “only dead fish follows the stream”. Then I will carry out an extensive research on the topic, taking care on color and fabric selection.

My design style is clean, geometric, relaxed androgyny. Something comfortable, effortless, and can mix-and-match easily. Clothes are our second skin. One must feel comfortable in what they wear to be confident and beautiful.

Who is/are your style muse?

Tilda Swindon - Her androygous look, always asrtistic, classical yet fierce.

Where do you see yourself in 5 years from now?

Still doing what I love to do; designing collections and experimenting with different cuts and techniques. I’m naturally very curious and always love to learn and try out new things. I’m constantly on a look out for novelty.

Right now, I’m looking into techniques to create more sustainable fashion line. Hopefully in 5 years time, I will be very fluent in this practice.

“MY INSPIRATION IS ALWAYSPERSONAL. I DON’T FOLLOWTHE MAIN STREAM TRENDS.”

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Her passion for fashion design began at an early age. Her mother was a pattern-drafting teacher and her father was a well-known model maker. She inherited the best part of both worlds: an eye on lines and proportions and a sense of cut, fit, quality and finishings in apparel.

In pursuit of her enthusiasm for fashion, she studied in the prestigious ESMOD, a fashion school originated in Paris, France, graduated with a the 1st Fashion award in New Couture and the Excellence award.

Kay Li uses her distinct style to create clean and contemporary womenswear. She draws inspiration from humanity to architecture, environmental issues to current affairs, translating her philosophical beliefs into modern and edgy aesthetics.

She was selected as an Emerging Talent in the region to showcase during Dubai Fashion Week in 2010. Her graduation collection in 2012 received much positive press and has been seen featured in numerous fashion online blogs and a fashion spread on XPose magazine, an online magazine dedicated to emerging artists in the Gulf Region. She was also invited to debut her AW13 collection at Studio F by Fashion TV with celebrities & FTV owner Michel Adam among the audience.

The essence of her label is to produce innovative and wearable pieces that express and accentuate individuality. With her flair in textile design, she creates original fabrics that is a perfect complement to her relaxed androgynous designs. Providing bespoke-quality finish and carefully selected luxurious fabrics, this young fashion label aims to capture the character and emotions of a distinctive woman.

H I G H L I G H T S

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Invited to showcase AW13 collection at Studio F. by Fashion TV with Jean Claude van Damme and Michel Adams, the owner of Fashion TV, among the audience.

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Selected to participate in ESMOD 170 Anniversary fashion show in Paris in front of industry’s who’s who.

C O M P E T I T I O N S& AWA R D S

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Fashion Design Award for New Couture – ESMOD Dubai Graduation

Excellence Award – ESMOD Dubai Graduation

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Winner of the Dubai Fashion Week Emerging Talent Showcase Fall/Winter 2011

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Finalist of the Mercedes-Benz Middle East Fashion Design Contest

A HONG KONG DESIGNER, KAY LI ESTABLISHED HER EPONYMOUS LABEL IN 2012.

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V I L L A 5 1 5

Jumeirah 3Jumeirah Beach Road (near Umm Al Sheif)

Dubai, UAE

T H E C A R T E L

6 Alserkal AvenueAl Quoz 1, Street 17

Dubai UAE

S T O C K I S T S

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