Katrien Barrat: The New Consumer, so what?

Download Katrien Barrat: The New Consumer, so what?

Post on 17-Dec-2014

131 views

Category:

Marketing

1 download

Embed Size (px)

DESCRIPTION

The New Consumer, so what?

TRANSCRIPT

  • 1. So what ? Using this research opens the door to new ways of thinking about media usage, market sizing, ideation, concept testing, product positioning, and other aspects of innovation
  • 2. See the change. Make it happen. @katrienbarrat
  • 3. 75% household budget 14% 10% 10% 22% 17% 8% 20%
  • 4. Making segmentation actionable my way sell it to me do it myself do it for me 5 prosperous from me to you Im in your hands less prosperous
  • 5. 80% self-reliant New Consumers 56% is constantly looking for new and better solutions
  • 6. For 2 out of 5 Belgians reality has become very harsh Find solutions, come into action Out of necessity though passive, very bleak outlook on future overwhelmed by the situation
  • 7. A generational thing 54-70 driven by opportunity Young split in 2 ! Overwhelmed ! Or ! change is our middle name 35-54 make drastic choices drive the change are in control
  • 8. From throw in the towel to self-reliant and pragmatic fixing Seriously pragmatically self-reliant Fix old things in new ways Self-reliant thanks to techno Throw in the towel Self-reliant thanks to group
  • 9. From individual responsibility to collectivity We We We Me We Me
  • 10. 1 clear group of change makers though changing behaviour on all fronts influencing those round them, collectivity solutions
  • 11. since long recently maybe next year never changing behaviour
  • 12. autodelen fairtrade, etisch openbaar vervoer, multimodaal slimme meters, slimme toestellen online kopen 100% online bank investeren in projecten van vrienden, familie, crowdfunding 13 zelf energie opwekken wonen waar werk, ontspanning dichtbij zijn kleiner wonen minder of geen vlees
  • 13. with quality products good for me & world making me self-reliant & resilient
  • 14. So what ? Using this research opens the door to new ways of thinking about media usage, market sizing, ideation, concept testing, product positioning, and other aspects of innovation
  • 15. Media - example Internet + Television + Print On demand Traditional media via internet platforms
  • 16. Media - example Different aspirations, needs and expectations Peace of mind Escapism Entertainment Protection Exploration Opens my world Experiences Empowerment
  • 17. Positioning - example Paying by Smart Phone Because it e nables me to beat the market
  • 18. Positioning - example Public Transport out of pleasure, not necessity
  • 19. Innovation - example prosperous do it myself do it for me less prosperous http://www.forumforthefuture.org/
  • 20. See the change. Make it happen. @katrienbarrat

Recommended

View more >