katmandoo pitch for rsch (yees 2010)
TRANSCRIPT
KatmandooKatmandooC2C platform for web developmentC2C platform for web development
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#1 - low website quality
Users have $10-100 for a website but can’t make it working
Typical low-cost website
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#2 - no store for CMS extensions
Web developers create custom CMS builds, not custom extensions
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#3 - each CMS has its own API
Web developers need more or less standard API to create for all platforms at once
Typical web developer
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Katmadoo is a C2C platform
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Solution: CMS extensions e-store
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How it works?
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Market• Low / medium cost websites
– 200-500k+ open source extensions– 5-10M downloads daily– 1% of extensions are paid– +50% a year
• Web development– 100k+ freelancers / small agencies– 1% are professional developers
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Competitors• Free CMS extensions (WP, Joomla!, Drupal)
– No true way to purchase paid extensions– No strong communication platform
• Paid CMS extensions (Magento, Bitrix)– A few useless extensions– High price for an open source website
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Katmandoo is better• Proven qualitative CMS extensions
– Ratings / reviews / testing / bug tracker
• Uniformed API– The true way to migrate from CMS to CMS
• Quality for low-cost market– $100 will be enough for a brilliant websites
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Business model• CMS extensions e-store
– 1% commission, 1M+ items daily
• Social services / exceptional quality– Paid accounts, $20 monthly, 20k+ developers
• Extension e-store as 3rd solution– Custom platforms for CMS manufacturers
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Marketing• Integration with extension catalogs
• Social / viral spreading
• Focus on web developers, not usersDevelopment must be easy!
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Milestones• 1-6th months: open source CMS, public beta• 7-10th months: API, e-store, community• 11-14th months: paid services / internal
rewards• 15-18th months: #1 platform for web
developersPayback lifetime: 30-36 months
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About us
• Qualitative low-cost CMS extensions• #1 in RU with performance optimization
• Great technical experience• #2 in RU with CMS solutions
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Summary• $2.5M of investment
• 30% - development, 70% - marketing
• Innovative product on market• Market: 100k of CMS extensions
• Average price $4
• Complete payback in 3 years• Annual sales on 3rd year: $10M
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QuestionsQuestions??Matsievsky NikolayMatsievsky Nikolay
[email protected]@webo.name+7 926 7281964+7 926 7281964