katie morse's central virginia ama digital marketing summit presentation
DESCRIPTION
Katie Morse's Central Virginia AMA Digital Marketing Summit presentation.TRANSCRIPT
![Page 1: Katie Morse's Central Virginia AMA Digital Marketing Summit Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c81deb4a795971448b45b1/html5/thumbnails/1.jpg)
social media monitoringwhat’s it all about?
Katie Morse
Community Manager
Radian6
C: 347.408.0638
@misskatiemo
- Copyright © 2009 Radian6 04/10/23
![Page 2: Katie Morse's Central Virginia AMA Digital Marketing Summit Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c81deb4a795971448b45b1/html5/thumbnails/2.jpg)
what is it?
204/10/23 - Copyright © 2009 Radian6
Monitoring (in this instance) means listening to conversations people have across the social web
Monitoring tools allow you to view that data both qualitatively and quantitatively
A hammer is just a hammer – it’s all about how you use it
![Page 3: Katie Morse's Central Virginia AMA Digital Marketing Summit Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c81deb4a795971448b45b1/html5/thumbnails/3.jpg)
before you begin
304/10/23 - Copyright © 2009 Radian6
Avoid analysis paralysis• Determine your objectives• Define SMART goals (specific, measurable, attainable, realistic, timely)
• Identify metrics• Measure
Remember the little people, but think like one in charge
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our focus and approach
4 04/10/23- Copyright © 2009 Radian6
Three phases of an end to end program:• Listening: Discovering real-time, relevant, impactful conversations• Measuring: Monitoring, analyzing and tracking those conversations• Engaging: Active dialog with customers and tracking/ tagging comments for further use
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share of voice
5 04/10/23- Copyright © 2009 Radian6
![Page 6: Katie Morse's Central Virginia AMA Digital Marketing Summit Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c81deb4a795971448b45b1/html5/thumbnails/6.jpg)
awareness metrics
604/10/23 - Copyright © 2009 Radian6
• Potential Reach• Mentions / Time Period• Inbound Links• Share of Conversation • Subscribers to Content• Referral and Recommendation Ratio• Brand Recognition• Brand-Specific Searches • Sentiment Trends• Content Resonance
![Page 7: Katie Morse's Central Virginia AMA Digital Marketing Summit Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c81deb4a795971448b45b1/html5/thumbnails/7.jpg)
our focus and approach
7 04/10/23- Copyright © 2009 Radian6
Three phases of an end to end program:• Listening: Discovering real-time, relevant, impactful conversations• Measuring: Monitoring, analyzing and tracking those conversations• Engaging: Active dialog with customers and tracking/ tagging comments for further use
![Page 8: Katie Morse's Central Virginia AMA Digital Marketing Summit Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c81deb4a795971448b45b1/html5/thumbnails/8.jpg)
sales metrics
804/10/23 - Copyright © 2009 Radian6
• Lead Volume• Cost per Lead• Lead Value• Conversion Rate• Referrals• Retention Rate• Average Transaction (or Account) Value• Sales Value per Fan / Follower• Time to Close• Highest Value Lead Sources
![Page 9: Katie Morse's Central Virginia AMA Digital Marketing Summit Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c81deb4a795971448b45b1/html5/thumbnails/9.jpg)
where are they?
904/10/23 - Copyright © 2009 Radian6
![Page 10: Katie Morse's Central Virginia AMA Digital Marketing Summit Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c81deb4a795971448b45b1/html5/thumbnails/10.jpg)
our focus and approach
10 04/10/23- Copyright © 2009 Radian6
Three phases of an end to end program:• Listening: Discovering real-time, relevant, impactful conversations• Measuring: Monitoring, analyzing and tracking those conversations• Engaging: Active dialog with customers and tracking/ tagging comments for further use
![Page 11: Katie Morse's Central Virginia AMA Digital Marketing Summit Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022061300/54c81deb4a795971448b45b1/html5/thumbnails/11.jpg)
content metrics
1104/10/23 - Copyright © 2009 Radian6
• Views• Comments / Feedback• Clicks / Downloads• Length of Visits• Registration / Subscriptions• Shares• Inbound Links• Clarity of your Message• Conversions
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engagement metrics
1204/10/23 - Copyright © 2009 Radian6
• Comments• Unique Commenters• Thread Size• Time with Content• Content Downloads• Subscriptions• Content Sharing• Suggestions / Feedback / Comments• Spinoff Content• Recommendations
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are they paying attention?
1304/10/23 - Copyright © 2009 Radian6
Pages viewed by Media Type
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are they paying attention?
1404/10/23 - Copyright © 2009 Radian6
Pages viewed by Classification
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are they paying attention?
1504/10/23 - Copyright © 2009 Radian6
Number of Posts by Classification
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and now…
16 04/10/23- Copyright © 2009 Radian6
Any questions?
@misskatiemo
347.408.0648