kathy_klotz_guest_funnybizzsf_final

All rights reserved 2015. Klotz-Guest 1

Marketing Inspired by Your Inner Kid BATMAN

& HOTWHEELS:

Kathy Klotz-Guest


SPONSORED BY YOUR INNER CHILD


Mash-Ups!


Humor is Human and Pattern Disruption Deivce

Source: Pen Waggener, CC 2.0 keepingithuman

Exaggeration Contrast

Status Shifts


Go to Unexpected Places

keepingithuman

SAFE IS THE NEW RISKY


Comedy Is Truth on Steroids

Source: Andrew Magill

1

keepingithuman

Smart Phone: Put to Other Uses

All rights reserved 2015. Klotz-Guest 8 keepingithuman


‘Yes, and: You don’t have to marry the idea. Just take it out for a few drinks.’

@kathyklotzguest

keepingithuman

opposite, unexpected situations,

incongruities

All rights reserved 2015. Klotz-Guest 10 Source: Michael Russell, CC 2.0

Contrast 2

keepingithuman


Fish Out of Water

Take Your Company’s Main Product Put It In A Different Time Period What would people do with it?

keepingithuman

Take one minute

Status Shift / Role Reversal


3

keepingithuman Screen capture “Girl in a Country Song”

Your Turn


Storytelling: Create a status shift or role reversal with your customers, employees and /or executives

keepingithuman

Have customers or kids explain your product in their words Have customers run your company. What would they build? Have executives switch places with customers or employees

Q&

A


I have finally become the adult my inner child would

approve of.

Play like your inner child depends on it.

www.keepingithuman.com ©2015

keepingithuman

kathy_klotz_guest_funnybizzsf_final

Documents

klotzguest keepingithuman

kathy klotzguest ma

executives keepingithuman

kathyklotzguest keepingithuman

contrast2 keepingithuman

inner child

steroids source

status shift role reversal