kathy means produce marketing association traceability: linking the supply chain copyright pma 20091
TRANSCRIPT
Kathy MeansProduce Marketing Association
Traceability: Linking the Supply Chain
Copyright PMA 20091
Produce Traceability Initiative
• Mission: Create action plan for produce industry to adopt effective whole chain traceability through common technology and standards that link internal traceability programs
• Internal Traceability = each company’s own system• External Traceability = data exchange between trading
partners• Whole-Chain Traceability = Internal + External
traceability
Path Forward: Effective, Efficient
• Uses existing global, market-proven standards: GS1• Uses existing technologies: Barcodes• Uses existing information:– Unique company identification number– Lot #– Pack/harvest date (optional if already in lot number)–One-step-up, one-step-down
• Augments (not replaces) internal systems• Why not RFID? –Water inhibits effective use; produce is 90% water
Key Components
• Unique identifiers – human readable (numbers) and electronic (bar codes)• Connects each link in the supply chain• Common system• Allows automation, eliminates manual activity• Increases productivity, ensures consistency• Allows database storage, information management• Allows for quick access and analysis• Can be extrapolated to other food industries
Copyright PMA 2009 4
(01) 90614141000415 (3202) 000712
ORANGESValencia 10 - 4 LB BAGS
Standard Case Label
(01) 10614141000415 (10) 022208ABC
Standard Case Label
GTIN Lot number
1 Step Up/1 Step Down
Primary Producer
Processor / Packer
Wholesaler / Distributor
Distribution Center
Retail Outlet
SU
PPLY
CH
AIN
1. Case ID (GTIN): 10577343123457
2. Lot #: 267A1156
Output
Input
Output
Output
Output
Input
Input
Input
GTINLOT #
GTINLOT #
GTINLOT #
GTINLOT #
Item ID – Databar
• Stacked omni-directional• Holds 14 characters• Designed for loose produce• Item-level codes – from product to producer• Traceability skips all distribution links in between
Item-level traceability
Primary Producer
Processor / Packer
Wholesaler / Distributor
Distribution Center/Retail Outlet
Consumer
SU
PPLY
CH
AIN
Output
Input
Output
Output
Output
Input
Input
Input
Databar
Databar
Why PTI?
• Common, global standards• Common information• Common technology• Expensive, but less so than other options• Interest from other perishables groups• www.producetraceability.org