katherine haine sip asamblea mexico
TRANSCRIPT
![Page 1: Katherine Haine SIP Asamblea Mexico](https://reader035.vdocuments.mx/reader035/viewer/2022062900/58e5dd5b1a28ab1d608b63dd/html5/thumbnails/1.jpg)
Citymedia.pressReinventing Local Media
![Page 2: Katherine Haine SIP Asamblea Mexico](https://reader035.vdocuments.mx/reader035/viewer/2022062900/58e5dd5b1a28ab1d608b63dd/html5/thumbnails/2.jpg)
WWW.CITYMEDIA.PRESS
London Ontario Canada
![Page 3: Katherine Haine SIP Asamblea Mexico](https://reader035.vdocuments.mx/reader035/viewer/2022062900/58e5dd5b1a28ab1d608b63dd/html5/thumbnails/3.jpg)
WWW.CITYMEDIA.PRESS
Small but Mighty Canadian Network
![Page 4: Katherine Haine SIP Asamblea Mexico](https://reader035.vdocuments.mx/reader035/viewer/2022062900/58e5dd5b1a28ab1d608b63dd/html5/thumbnails/4.jpg)
WWW.CITYMEDIA.PRESS
40+ Independent Publishers
![Page 5: Katherine Haine SIP Asamblea Mexico](https://reader035.vdocuments.mx/reader035/viewer/2022062900/58e5dd5b1a28ab1d608b63dd/html5/thumbnails/5.jpg)
WWW.CITYMEDIA.PRESS
![Page 6: Katherine Haine SIP Asamblea Mexico](https://reader035.vdocuments.mx/reader035/viewer/2022062900/58e5dd5b1a28ab1d608b63dd/html5/thumbnails/6.jpg)
WWW.CITYMEDIA.PRESS
![Page 7: Katherine Haine SIP Asamblea Mexico](https://reader035.vdocuments.mx/reader035/viewer/2022062900/58e5dd5b1a28ab1d608b63dd/html5/thumbnails/7.jpg)
WWW.CITYMEDIA.PRESS
Ad Before
![Page 8: Katherine Haine SIP Asamblea Mexico](https://reader035.vdocuments.mx/reader035/viewer/2022062900/58e5dd5b1a28ab1d608b63dd/html5/thumbnails/8.jpg)
WWW.CITYMEDIA.PRESS
Ad After
![Page 9: Katherine Haine SIP Asamblea Mexico](https://reader035.vdocuments.mx/reader035/viewer/2022062900/58e5dd5b1a28ab1d608b63dd/html5/thumbnails/9.jpg)
WWW.CITYMEDIA.PRESS
New Audience
![Page 10: Katherine Haine SIP Asamblea Mexico](https://reader035.vdocuments.mx/reader035/viewer/2022062900/58e5dd5b1a28ab1d608b63dd/html5/thumbnails/10.jpg)
WWW.CITYMEDIA.PRESS
Traffic Sources
![Page 11: Katherine Haine SIP Asamblea Mexico](https://reader035.vdocuments.mx/reader035/viewer/2022062900/58e5dd5b1a28ab1d608b63dd/html5/thumbnails/11.jpg)
WWW.CITYMEDIA.PRESS
![Page 12: Katherine Haine SIP Asamblea Mexico](https://reader035.vdocuments.mx/reader035/viewer/2022062900/58e5dd5b1a28ab1d608b63dd/html5/thumbnails/12.jpg)
WWW.CITYMEDIA.PRESS
Benefits
1. New Audience2. New Revenue3. Branding
![Page 13: Katherine Haine SIP Asamblea Mexico](https://reader035.vdocuments.mx/reader035/viewer/2022062900/58e5dd5b1a28ab1d608b63dd/html5/thumbnails/13.jpg)
WWW.CITYMEDIA.PRESS
![Page 14: Katherine Haine SIP Asamblea Mexico](https://reader035.vdocuments.mx/reader035/viewer/2022062900/58e5dd5b1a28ab1d608b63dd/html5/thumbnails/14.jpg)
WWW.CITYMEDIA.PRESS
Newspaper Website
![Page 15: Katherine Haine SIP Asamblea Mexico](https://reader035.vdocuments.mx/reader035/viewer/2022062900/58e5dd5b1a28ab1d608b63dd/html5/thumbnails/15.jpg)
WWW.CITYMEDIA.PRESS
News Story - Before
![Page 16: Katherine Haine SIP Asamblea Mexico](https://reader035.vdocuments.mx/reader035/viewer/2022062900/58e5dd5b1a28ab1d608b63dd/html5/thumbnails/16.jpg)
WWW.CITYMEDIA.PRESS
![Page 17: Katherine Haine SIP Asamblea Mexico](https://reader035.vdocuments.mx/reader035/viewer/2022062900/58e5dd5b1a28ab1d608b63dd/html5/thumbnails/17.jpg)
WWW.CITYMEDIA.PRESS
Digital Story After
![Page 18: Katherine Haine SIP Asamblea Mexico](https://reader035.vdocuments.mx/reader035/viewer/2022062900/58e5dd5b1a28ab1d608b63dd/html5/thumbnails/18.jpg)
WWW.CITYMEDIA.PRESS
Video
![Page 19: Katherine Haine SIP Asamblea Mexico](https://reader035.vdocuments.mx/reader035/viewer/2022062900/58e5dd5b1a28ab1d608b63dd/html5/thumbnails/19.jpg)
WWW.CITYMEDIA.PRESS
Details
![Page 20: Katherine Haine SIP Asamblea Mexico](https://reader035.vdocuments.mx/reader035/viewer/2022062900/58e5dd5b1a28ab1d608b63dd/html5/thumbnails/20.jpg)
WWW.CITYMEDIA.PRESS
Links to new stories
![Page 21: Katherine Haine SIP Asamblea Mexico](https://reader035.vdocuments.mx/reader035/viewer/2022062900/58e5dd5b1a28ab1d608b63dd/html5/thumbnails/21.jpg)
WWW.CITYMEDIA.PRESS
![Page 22: Katherine Haine SIP Asamblea Mexico](https://reader035.vdocuments.mx/reader035/viewer/2022062900/58e5dd5b1a28ab1d608b63dd/html5/thumbnails/22.jpg)
WWW.CITYMEDIA.PRESS
A/B Test Headlines
![Page 23: Katherine Haine SIP Asamblea Mexico](https://reader035.vdocuments.mx/reader035/viewer/2022062900/58e5dd5b1a28ab1d608b63dd/html5/thumbnails/23.jpg)
WWW.CITYMEDIA.PRESS
Open New Channels
![Page 24: Katherine Haine SIP Asamblea Mexico](https://reader035.vdocuments.mx/reader035/viewer/2022062900/58e5dd5b1a28ab1d608b63dd/html5/thumbnails/24.jpg)
WWW.CITYMEDIA.PRESS
Make it Social
• Twitter • Facebook• Slide Show
![Page 25: Katherine Haine SIP Asamblea Mexico](https://reader035.vdocuments.mx/reader035/viewer/2022062900/58e5dd5b1a28ab1d608b63dd/html5/thumbnails/25.jpg)
WWW.CITYMEDIA.PRESS
Get Found
![Page 26: Katherine Haine SIP Asamblea Mexico](https://reader035.vdocuments.mx/reader035/viewer/2022062900/58e5dd5b1a28ab1d608b63dd/html5/thumbnails/26.jpg)
WWW.CITYMEDIA.PRESS
Distributed Model
![Page 27: Katherine Haine SIP Asamblea Mexico](https://reader035.vdocuments.mx/reader035/viewer/2022062900/58e5dd5b1a28ab1d608b63dd/html5/thumbnails/27.jpg)
WWW.CITYMEDIA.PRESS
Challenge Status Quo
![Page 28: Katherine Haine SIP Asamblea Mexico](https://reader035.vdocuments.mx/reader035/viewer/2022062900/58e5dd5b1a28ab1d608b63dd/html5/thumbnails/28.jpg)
WWW.CITYMEDIA.PRESS
Network Effect
![Page 29: Katherine Haine SIP Asamblea Mexico](https://reader035.vdocuments.mx/reader035/viewer/2022062900/58e5dd5b1a28ab1d608b63dd/html5/thumbnails/29.jpg)
WWW.CITYMEDIA.PRESS
Channels – Local Media
• Partners • Portal • Network
![Page 30: Katherine Haine SIP Asamblea Mexico](https://reader035.vdocuments.mx/reader035/viewer/2022062900/58e5dd5b1a28ab1d608b63dd/html5/thumbnails/30.jpg)
WWW.CITYMEDIA.PRESS
Channels – Network Partners
13,000 year old bison bone found in Central Alberta
![Page 31: Katherine Haine SIP Asamblea Mexico](https://reader035.vdocuments.mx/reader035/viewer/2022062900/58e5dd5b1a28ab1d608b63dd/html5/thumbnails/31.jpg)
WWW.CITYMEDIA.PRESS
Results for one month– 32,351 Original Newspaper
site Links and
Shares Network Total
0
10000
20000
30000
40000
![Page 32: Katherine Haine SIP Asamblea Mexico](https://reader035.vdocuments.mx/reader035/viewer/2022062900/58e5dd5b1a28ab1d608b63dd/html5/thumbnails/32.jpg)
WWW.CITYMEDIA.PRESS
Est. Revenue $2,500/story
•Average Revenue $4/M/Article from Google Adsense, local placements and sponsorships• Story continues to produce over time
![Page 33: Katherine Haine SIP Asamblea Mexico](https://reader035.vdocuments.mx/reader035/viewer/2022062900/58e5dd5b1a28ab1d608b63dd/html5/thumbnails/33.jpg)
WWW.CITYMEDIA.PRESS
Recap
RESULTS Increased audience Better Branding New Revenue
NEWSPAPER REQUIREMENTSNo incremental costs – use existing storiesAgree to share articles from the network
![Page 35: Katherine Haine SIP Asamblea Mexico](https://reader035.vdocuments.mx/reader035/viewer/2022062900/58e5dd5b1a28ab1d608b63dd/html5/thumbnails/35.jpg)
WWW.CITYMEDIA.PRESS
Recap
New Model? • Single article rules - break away from portal• Delivery is part of the writing • Focus on single article analytics to build momentum• Leverage “Distraction Factor”• Network provides access to larger audience• “Mobile Engagement”• 85% faster to load and share