kate's huebler's portfolio
DESCRIPTION
This portfolio shows experience in marketing, customer service, graphic design, photography, and video creation.TRANSCRIPT
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Portfolio ofKate Huebler
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Table of ContentsContentsAbout Me .............................................................3Related Work .......................................................4Experience ............................................................4The Numbers .........................................................5Answering Questions ...........................................6Creating Conversation ........................................7Compliments to SBCC ....................................8Encouraging Prospective Students ....................9Internal Marketing ..............................................10Advertising Events ..............................................11Blogging ..............................................................12Video ...................................................................13Photography .......................................................14Featured Online .................................................17Featured In Print .................................................18Classwork: ...........................................................19Graphic Design ..................................................19Personal Photography .......................................21
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About Me
Thank you for taking the time to view my portfolio. All work within the portfolio was created by me.
I currently work as the marketing assistant for Santa Barbara City College. I graduated Cum Laude from San Diego State University in 2009 with a B.A. in Political Science, and minor in Spanish. I am pursuing a career in online marketing. I have experience in film production and editing, writing and communication, photography, social media and graphic design.
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Related Work Experience
My experience as Marketing Assistant for Santa Barbara City College is a combination of managing the communication stream of SBCC via Facebook and Twitter, and producing media including photos and videos. • On a daily basis, I create content for Facebook, Twitter, and blogging for the
SBCC Experience• I have created over 90 videos for Youtube, managing the entire process,
including the script, filming, directing, editing and closed captioning.
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Weekly Ac)ve Users, 2373
Monthly Ac)ve Users, 4065
Life)me Total Likes, 5862
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USERS
Facebook Trends
Twitter Grader’s Report
The Numbers
• This page depicts the results of our Social Media prescence.
• There is no paid advertising on attracting users to our social media sites.
• The above graph displays trends in Facebook activity, with the blue part illuminating when I was on vacation.
• Below, you can see our Twitter Grader report is at 94, and our twitter users have risen from around 320 to 562.
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Answering QuestionsI answer questions on Facebook by researching the question and contacting the appropriate department to find the officially correct answer.
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Creating ConversationWhen I post items to Facebook, whether they are original posts or response to pre-vious posts, my goal is to create a conversation, or buzz. The more people interact, the more momentum the topic gains, and each person who is a friend of someone involved is now aware of that in their home feed.
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Compliments to SBCC
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One of the main purposes of the SBCC Facebook page is to encourage new students to consider our school and feel encouraged about enrolling.
Encouraging Prospective Students
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Internal Marketing
In addition to promoting prospective students to attend our school, I also encourage current students to take advantage of all of the events going on, because it makes our school a better place.
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Advertising Events
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Blogging
The SBCC Experience was designed to show prospective students what the life of a student is & share important parts of SBCC. Topics cover how my classes are going, what I’m working on at my internship, giving advice such as how to stay calm during finals etc.
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Video• On my first day I had never made a
movie or edited one, and by my last I have created more than 80 vidoes for our YouTube channel. I execute the whole process, including find-ing and working with the people I interview, helping them along while filming them, and then edit-ing and adding closed captioning.
• Themes include the campus, students, strategies for success, acacdemic departments, & on-campus events.
• I approach students from “Meet the Students” & other vidoes by sell-ing them on the idea to participate without a tangible incentive
• I constantly get positive feedback, of which I included an example.
View selected videos at http://www.youtube.com/user/katehuebler or find the full channel at www.youtube.com/santabarbaracc.
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Photography
Photos that I post to Facebook are designed to create conversation and be shared.
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Featured Online
Photography
Video
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Featured In PrintThis catalog featured a photo of mine that was chosen my supervisor, our graphic designer, and was distributed throughout the university.
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Classwork:Graphic DesignThis ad campaign was created for Zero skateboarding, to promote towards a female audience. The campaign features a banner ad for the web, a direct mailer brochure, a magazine ad and tranist ad.
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Personal Photography
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