Katarina G Bonde• Chairman/director of several boards

• Orc Software, LBi International, Aptilo Networks, eBuilder, Propellerhead, Sjätte APfonden

• Coach for international expansion• Carreer as CEO of several IT companies in USA

and Sweden• Raised capital many times and invested in other

companies• Other engagements

• Swedish Royal Opera• West Wines, my winery in California

profits

time

International expansion

Start up

Financing various phases

Market expansion

Successful company

SelfFriendsALMI,Nutek

Business angelsVenture Capital

Venture Capital Banker

Buyout

The startup financing sources

• Banks• Customers• Distributors• Owners• Profit• Almi, Nutek, regional funds• Venture Capital (1%)

• Business Angels• Angel Funds• VC Funds

Growing in incremental steps

• Grow through revenues• Regional funds• Start up angel capital• With positive sales you can go to the bank• Export business - EKN• Convertible debt

Tough economic times – what to do?

• Finance through your invoices• Joint projects with customers• Find your first customer and make them your biggest

fan and a financial sponsor• Custom build for them – streamline later• Partner with distributors• Partner with other companies

• Share office space, resources• Employees

• Create a prepay business model• Profitable – the bank will help you expand• Trade your products for services/products

• Bartering puts a different value to services

But if you HAVE to get investors?

• Make sure you are ready• Customers, revenues, management team

• Understand that valuations change with economic climate

• Find out who invests in your industry segment and stage

• Look for regional and government funds• SVCA in Sweden have list of VCs and angels

Other ways to get an investor

• Look in another geography• Some areas have more investors then

entrepreneurs

• Make an offering to your customers• Silver Lake Winery 1200

shareholders/consumers• REI – 23 climbers started it. Now 80 stores

and 3 million members