kata log

Contemporary Strategy Analysis: Concepts, Techniques, Applications, 6th EditionRobert M. Grant Wiley-Blackwell

ISBN: 9781405163095Paperback496 pagesMay 2007£31.99 / €38.40

Business Planning and Control: Integrating Accounting, Strategy, and PeopleBruce Bowhill Wiley-Blackwell


Project Management: A Managerial Approach, International Student Version, 7th EditionJack R. Meredith, Samuel J. Mantel, Jr. Wiley-Blackwell


Global Marketing Management, 4th Edition

Mike (Masaaki) Kotabe, Kristiaan Helsen Wiley-Blackwell


The pre-eminent strategy text in the field on both sides of the Atlantic has been significantly updated and re-vised in its latest edition. Introducing students, espe-cially MBA candidates, to the core concepts and princi-ples of strategy, the text combines a rigorous approach to business strategy analysis with lively examples of current practice. Now includes thorough coverage of internet-based strategies, fresh examples of resource-based competitive advantage, additional case illustra-tions in every chapter, and new self-study questions

Features a new two-colour design throughout with high-spec artwork Introduces students to the core concepts and principles of strategy, and offers them the tools they need to formulate and implement these Combines Grant’s renowned rigor-ous approach to business strategy analy-sis with lively examples of current practice Supported by a range of online resources, including a guide for instructors and downloadable PowerPoint slides for students, available at www.blackwellpub-lishing.com/grant

Business Planning and Control: Integrating Strategy, Accounting and People provides an introduction to core areas of management accounting and business plan-ning. It then explores relationships between strategy, management accounting information, and the design of control systems, taking into account the needs of both people and organisations. An integrative approach to business planning and control Includes a specific focus on the design of planning and control systems Considers key techniques of strategic management

Uses management accounting techniques for operational, managerial and strategic purposes Provides case study information to form a thematic thread throughout the text

The use of project management to accomplish the goals of society’s varied organizations continues to grow. Insight into human behavior, knowledge of organizational issues, and skill with quanti-tative methods are all necessary for successful project management. Meredith and Mantel have drawn from personal experiences in the work-place to develop a text that teaches the reader how to build upon skills necessary for selecting, initiat-ing, operating, and controlling all types of projects.

Suitable for students and professionals alike, Project Management 7e equips the reader with the tools es-sential for effective project management.

Global Marketing Management, 4e offers a funda-mental paradigm shift in teaching global marketing.Rather than being bound by the traditional bilateral view of competition and marketing, Kotabe and Helsen emphasize the multilateral nature of mar-keting. This book prepares the reader to become an effective manager, overseeing global marketing ac-tivities in an increasingly competitive environment.

The approach presents marketing with an interdisci-plinary, cross-functional perspective, where the mar-keter has a sound understanding of how the various functional areas interface with marketing.

business publication

IPS International Publishing Service www.ips.com.pl

2 1

www.ips.com.pl IPS International Publishing Service

business publication

IPS4STUDENTS

EConoMIC TExTBookS2010/2011Special prices

ECONOMICSFINANCE & ACCOUNTINGBUSINESS & MANAGEMENTSTATISTICS & ECONOMETRICSMARKETING

International Publishing

Service Sp. z o.o.31/37 Piękna St.

00-677, Warszawatel: +48 22 628 60 89fax: +48 22 621 72 55

[email protected] www.ips.com.pl

internationalpublishingservice sp. z o.o.

IPS4STUDENTS

EVEry STudEnT rECEIVES 10% dISCounT(PlEASE STATE ThIS In your ordEr)

fInd uS on fACEBook! IPS4STUDENTS

WARSAWIPS BOOKSHOP31/37 Piękna St., 00-677(1st floor MDM Bookshop, entrance from Koszykowa St.)

Monday-Friday 10 a.m. - 6 p.m.tel.: +48 22 628 60 89fax: +48 22 621 72 55www.ips.com.pl | [email protected]

POZNANKsięgarnia AkademickaCollegium Geographicum UAM27 Dzięgielowa St., 61-680

Monday – Friday 10 a.m. – 4 p.m.mob. +48 500 020 289mob2. +48 691 512 975www.ips.com.pl/[email protected]

WROCLAWIPS BOOKSHOPKsięgarnia PWN51 Szczytnicka St., 50-382 Monday-Friday 10 a.m. – 6 p.m.tel. +48 609 683 837www.ips.com.pl/wroclaw

Contents:

ECONOMICS 4

FINANCE & ACCOUNTING 16

BUSINESS & MANAGEMENT 31

STATISTICS & ECONOMIC 53

MARKETING 57

EConoMIC TExTBookSSpecialprices

ips.com.pl/students IPS International Publishing Service

economics

IPS International Publishing Service ips.com.pl/students

4 5


economics

Advanced Macroeconomics3rd EditionDavid Romer McGraw-hill

ISBN: 9780072877304Hardback696 pagesSeptember 2005List price: £43,99 our price: £39,59

David Romer’s Advanced Macroeconomics, 3e is the standard text and the starting point for gradu-ate macro courses and helps lay the groundwork for students to begin doing research in macroeconomics and monetary economics. A series of formal models are used to present and analyze important macroeco-nomic theories. The theories are supplemented by examples of relevant empirical work, which illustrate

the ways that theories can be applied and tested. This well-respected and well-known text is unique in the marketplace.

A Textbook of Cultural Economics1st Edition

Ruth Towse Cambridge university Press

ISBN: 9780521717021Paperback626 pagesJanuary 2010List price: £35,00 our price: £31,50

What determines the price of a pop concert or an opera? Why does Hollywood dominate the film in-dustry? Does illegal downloading damage the record industry? Does free entry to museums bring in more visitors? In A Textbook of Cultural Economics, one of the world’s leading cultural economists shows how we can use the theories and methods of economics to answer these and a host of other questions con-cerning the arts (performing arts, visual arts and lit-

erature), heritage (museums and built heritage) and creative industries (the music, publishing and film industries, broadcasting). Using international exam-ples and covering the most up-to-date research, the book does not assume a prior knowledge of econom-ics. It is ideally suited for students taking a course on the economics of the arts as part of an arts ad-ministration, business, management, or economics degree.

Business Economics

Andrew Gillespie oxford university Press

ISBN: 9780199565184Paperback480 pagesApril 2010 List price: £36,99 our price: £33,29

What determines the demand for products? Why do some businesses succeed and others fail? How do managers establish a pricing strategy? In the world of business, the ability to understand economic issues is crucial to making successful business decisions.

Written specifically for business students, this lively and stimulating textbook provides an ideal introduc-tion to economics. The author adopts the viewpoint of a manager and focuses on the relevance of eco-nomic concepts to business practice. While the con-

tent is firmly based in economic theory, the text is packed full of thought provoking and contemporary examples to encourage the development of problem-solving skills and to enable business students to read-ily engage with economics.

Business Economics is particularly well suited to one semester modules, and its concise and accessible style makes it core reading for all business students taking their first module in economics.

Cases in European Competition Policy1st Edition

Bruce Lyons Cambridge university Press

ISBN: 9780521713504Paperback510 pagesAugust 2009List price: £29,99 our price: £26,99

Competition between firms is usually the most ef-fective way of delivering economic efficiency and what consumers want. However, there is a balance to be struck. Firms must not be over-regulated and so hampered in their development of innovative products and new strategies to compete for custom-ers. Nor must they be completely free to satisfy a natural preference for monopoly, which would give them higher profits and a quieter life. The economic role of competition policy (control of anticompeti-tive agreements, mergers and abusive practices) is to maintain this balance, and an effective policy re-quires a nuanced understanding of the economics of

industrial organization. Cases in European Competi-tion Policy demonstrates how economics is used (and sometimes abused) in competition cases in practical competition policy across Europe. Each chapter sum-marizes a real case investigated by the European Commission or a national authority, and provides a critique of key aspects of the economic analysis.

Written by Europe’s leading competition academics, many of whom advised on the cases featured in the book • Features seventeen different actual European cases, representing a wide range of issues addressed in competition policy.

IPS4STUDENTS


6 7


Economics2nd Edition

Paul Krugman, Robin Wells Palgrave Macmillan

ISBN: 9781429238069Paperback1050 pagesMay 2009List price: £46,99 our price: £42,29

Paul Krugman’s grasp of economics in action and his uncanny way of translating complex issues into everyday terms have made him the most widely read economist writing for the general public today. He has been awarded the 2008 prize in Economic Sci-ences for his study of international trade and the ef-fects of globalisation.

• What’s new?• Chapter order – re-organised from the 1st edi-

tion to reflect how the subject is taught• Stronger international focus – Global issues are

dealt with throughout the text and emphasis is placed on looking at topics from an internation-al perspective

• Global Comparison boxes – uses data driven ex-amples to illustrate the international dimension of economic concepts

• New chapters on Taxes, Inflation and Unem-ployment

• Coverage of the financial crisis

Economics

Mark Taylor, N. Mankiw Cengage learning

ISBN: 9781408021286Paperback250 pages2010List price: £47,99 our price: £43,19

This Special edition of Mankiw and Taylor’s “Eco-nomics” provides highly topical and in-depth cover-age of the global financial crisis of 2007-2009. Two new chapters are included: one on the causes of the recession and one on the remedies available to re-solve it. Using a rich array of real-life examples, these new chapters provide students with up to date, real world insights into economic crises. Alongside these two new chapters, several of the existing chapters have been carefully revised and updated to clarify and enhance their content, and further expand students’ knowledge of economic theory.

Economics12th Edition Richard Lipsey, Alec Chrystal oxford university Press

ISBN: 99780199563388PaperbackpagesMarch 2011List price: £42,99 our price: £38,69

Economics of Agricultural development2nd EditionGeorge W. Norton, Jeffrey Alwang, William A. Masters routledge

ISBN: 9780415494243Paperback470 pagesDecember 2009List price: £33,99 our price: £30,59

The globalization of goods, services and capital for agriculture is fundamental to the future of develop-ing countries and has major implications for the fight against poverty and sustainability of the envi-ronment. In recent years, agriculture has once again returned to a position of centre stage as food price volatility has led countries to re-examine their devel-opment strategies.

This new edition of the essential textbook in the field builds on the 2006 original and reflects the following developments:

• the increased impact of climate change• issues affecting agricultural markets such as

bio-fuels, the rise in farm prices and energy costs

• the move to higher valued agricultural productsThe book contains a wealth of real world case studies and is now accompanied by a website that includes powerpoint lectures, a photo bank and a large set of discussion and exam questions.

economics economics

IPS4STUDENTS


8 9


Economics of Strategy5th Edition David Besanko, David Dranove, Scott Schaefer, Mark Shanley John Wiley & Sons

ISBN: 9780470484838Paperback624 pagesNovember 2009List price: £42,99 our price: £38,69

In today’s global recession, strong management of firms and organizations are of the utmost impor-tance. Best-selling Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Bring-ing economic theory and strategic analysis to life in an engaging and uniquely modern way, Besanko et al. have collaborated for over 15 years to build an in-troductory business course that combines basic con-cepts from economic theory of the firm and indus-trial organization with ideas from modern strategy literature.

The newly revised 5th edition offers more real-world applications to make materials studied in undergrad-uate Managerial Economics, Business Strategy, and Industrial Organization courses relevant. Armed with general principles, today’s students—tomor-row’s future managers—will be prepared to adjust their firms’ business strategies to the demands of the ever-changing environment.

Essentials of Economics with MyEconlab 5th Edition John Sloman, Dean Garratt, John Sloman Prentice hall

ISBN: 9780273722519

Mixed media productDecember 2009List price: £39,11 our price: £35,20

Just like the economy, Essentials of Economics, the market leading concise text in introductory econom-ics, has also been through a thorough overhaul. While retaining its classic features and clear and engaging writing style, it has many new features including a new co- author, extensive re-write of the macroeco-nomic chapters, strengthened theoretical coverage and over 30 revised shorter new boxes.Go to www.myeconlab.com your gateway to all the online resources for this new edition, including:• A new regularly updated economics in the news

blog with accompanying podcasts. • A new edition of MyEconLab. Redeem your access code included with this textbook to gain access to an unrivalled online study and testing resource, provid-ing you with personalised practice exactly where you need it most. See inside the book for more details

European financial Markets and Institutions 1st Edition Jakob de Haan, Sander Oosterloo, Dirk Schoenmaker Cambridge university Press


Written for undergraduate and graduate students of finance, economics and business, this textbook provides a fresh analysis of the European financial system. Combining theory, empirical data and policy, it examines and explains financial markets, financial infrastructures, financial institutions, and challenges in the domain of financial supervision and competi-tion policy. Key features: • Designed specifically for courses on European financial integration • Clear signposting and presentation of text with learning

objectives, boxes for key concepts and theories, chap-ter overviews and suggestions for further reading • Broad coverage of European financial system – mar-kets, infrastructure and institutions • Explains the ongoing process of financial integration, in particular the impact of the euro • Examines financial systems of new member states • Uses up-to-date European data throughout Companion website will be available with exercises and freely downloadable solutions.

Industrial organization1st Edition Paul Belleflamme, Martin Peitz Cambridge university Press


Industrial Organization: Markets and Strategies provides an up-to-date account of modern industrial organization that blends theory with real-world ap-plications. Written in a clear and accessible style, it acquaints the reader with the most important models for understanding strategies chosen by firms with market power and shows how such firms adapt to dif-ferent market environments. It covers a wide range of topics including recent developments on product bundling, branding strategies, restrictions in vertical supply relationships, intellectual property protection,

and two-sided markets, to name just a few. Models are presented in detail and the main results are sum-marized as lessons. Formal theory is complemented throughout by real-world cases that show students how it applies to actual organizational settings. The book is accompanied by a website containing a num-ber of additional resources for lecturers and students, including exercises, answers to review questions, case material and slides.

economics economics

IPS4STUDENTS


10 11


Intermediate Microeconomics with Microsoft Excel1st Edition Humberto Barreto Cambridge university Press

ISBN: 9780521899024Hardback592 pagesJuly 2009List price: £48,00 our price: £43,20

This unique text uses Microsoft Excel® workbooks to instruct students. In addition to explaining funda-mental concepts in microeconomic theory, readers acquire a great deal of sophisticated Excel skills and gain the practical mathematics needed to succeed in advanced courses. In addition to the innovative peda-gogical approach, the book features explicitly repeat-ed use of a single central methodology, the economic approach. Students learn how economists think and

how to think like an economist. With concrete, nu-merical examples and novel, engaging applications, interest for readers remains high as live graphs and data respond to manipulation by the user. Finally, clear writing and active learning are features sure to appeal to modern practitioners and their students. The website accompanying the text is found at www.depauw.edu/learn/microexcel.

International Economics1st Edition

Theo Eicher, John H. Mutti, Michelle H. Turnovsky routledge

ISBN: 9780415772860Paperback784 pagesApril 2009List price: £39,99 our price: £35,99

Thought-provoking and clearly explained, the new edition provides students of international economics and international business with a rigorous explana-tion of global economic theory and policy, both cur-rent trends and historic developments. It explores key models through case studies and review ques-tions, enabling students to challenge the reporting of economic events by press and government alike. Split into 2 parts – International Trade and Interna-tional Finance – the text explains conceptual building blocks before applying them to current events and controversies. Key issues discussed include:

• The influence of transportation costs• Economies of scale and the new economic geogra-phy• The evaluation of preferential trade agreements• European Economic and Monetary Union• The integration of international financial markets • International financial crises, China and other emerging economiesFully illustrated with tables and figures to allow students to visualise the issues discussed, the lively prose gives this book a refreshing approach.

International Economics

Robert Feenstra, Alan M. Taylor Palgrave Macmillan

ISBN: 9780716799047Hardback900 pagesMarch 2008List price: £49,99 our price: £44,99

The international economy has seen a great deal of change over recent years, and there is much talk in the media of the impact of emerging markets such as India and China. Giving a new perspective on In-ternational Economics in the age of globalisation, this engaging text addresses economics with a whole-world perspective, including developing countries and puts emphasis on empirical study. With its many examples pulled from today’s headlines, Feenstra/Taylor will be the ideal book for instructors looking for a fresh, up-to-date approach to international eco-nomics.

KEY FEATURES • Offers a better fit to modern IE modules – re-

flects the current emphasis on the role of devel-oping economies

• Takes a whole world perspective and includes developing countries

• Includes empirical evidence throughout – helps students understand the models

• Includes reference to popular news stories – en-gaging for students

International Economics: Trade and finance10th Edition Dominick Salvatore John Wiley & Sons

ISBN: 9780470505823Paperback848 pagesFebruary 2010List price: £49,99 our price: £44,99

The tenth edition of International Economics: Trade and Finance, continues to present a comprehensive, up-to-date, and clear exposition of the theory and principles of international economics that are essen-tial for understanding, evaluating, and suggesting solutions to important international economic prob-lems and issues facing the world today.

The text presents all of the principles and theories essential for a thorough understanding, on a intui-tive level in the text itself and more rigorously in the appendices, thereby allowing flexibility in the level of analysis.

economics economics

IPS4STUDENTS


12 13


Macroeconomics2nd Edition Paul Krugman, Robin Wells Palgrave Macmillan


Paul Krugman’s grasp of economics in action and his uncanny way of translating complex issues into everyday terms have made him the most widely read economist writing for the general public today. He has been awarded the 2008 prize in Economic Sci-ences for his study of international trade and the ef-fects of globalisation.What’s new?• Chapter order – re-organised from the 1st edition to reflect how the subject is taught

• Stronger international focus – Global issues are dealt with throughout the text and emphasis is placed on looking at topics from an international perspective• Global Comparison boxes – uses data driven ex-amples to illustrate the international dimension of economic concepts• New chapters on Taxes, Inflation and Unemploy-ment• Coverage of the financial crisis

Macroeconomics 7th Edition

N. Gregory Mankiw Palgrave Macmillan


The new edition of this bestselling textbook covers Macroeconomics today, balancing short-run and long-run issues in a way that emphasises the rel-evance of Keynesian and classical ideas to current practice. Featuring the latest data and extensive cov-erage of the current financial crisis, it is the ideal text-book for uncertain economic times.

Managerial Economics6th Edition William F. Samuelson, Stephen G. Marks John Wiley & Sons


Managerial Economics: A Strategic Approach2nd EditionRobert Waschik, Tim Fisher, David Prentice routledge

ISBN: 9780415495172Paperback400 pagesMarch 2010List price: £31,99 our price: £28,80

Known for its consistent emphasis on decision-making, Samuelson & Mark’s 6th edition provides a detailed introduction of managerial economics for undergraduates, MBAs, and executives, alike. Each chapter opens with a description of a managerial problem that challenges the reader and concludes by revisiting and analyzing the decision.

In addition to its inclusion of real-world applications and problems, The 6th Edition has been revised to incorporate up-to-date coverage of international top-ics and e-commerce. This new edition offers the framework and economics tools necessary to prepare students for better decision-making in a future man-agerial role.

Traditional microeconomic theory has much to offer a manager. It suggests ways to increase profits by set-ting prices and packaging services, using advertising to increase demand and shows how internet auction sites like eBay affect competition and profitability. By using game theory to present and solve a manager’s decision-making problems and by focusing on the strategic nature of these problems, this text makes microeconomic theory much more intuitive and rel-evant for the business student.

The text is separated into four sections:

• basic microeconomic theory of the firm and the basic tools of game theory

• problems related to the strategic interaction be-tween firms, including price and quantity com-petition and product differentiation

• issues arising from strategic interactions with-in the firm, including vertical and horizontal in-tegration, training and motivating workers, and labour unions

• marketing economics including information problems, advertising, durable goods and the product life cycle.

economics economics

IPS4STUDENTS

The Global Emerging Market: Strategic Management and Economics1st EditionVladimir Kvint routledge


Microeconomics2nd Edition

Paul Krugman, Robin Wells Palgrave Macmillan


Microeconomics for MBAs2nd Edition

Richard B. McKenzie, Dwight R. Lee Cambridge university Press


Despite the growing importance of the global emerg-ing market (GEM) for the world’s business, econo-mies, and politics, it has received a relatively scant amount of academic attention in business and eco-nomics courses. This textbook is the first to focus on the GEM and its strategic and economic character-istics. The Global Emerging Market: Strategic Management and Economics describes the fundamental economic base and trends of the global marketplace (GMP) as well as business and management development for

the conditions of emerging-market countries (EMCs). Focusing on the formation of a strategic mindset and the decision making process, it explains how to ana-lyze the basic economic factors and the global order, especially in times of crisis. This text also explains how to classify countries related to this new market of tremendous opportunities. Furthermore, the book includes recommendations on how to develop entry and exit strategies for the GEM, work in it and create efficient management systems.

Paul Krugman’s grasp of economics in action and his uncanny way of translating complex issues into everyday terms have made him the most widely read economist writing for the general public today. He has been awarded the 2008 prize in Economic Sci-ences for his study of international trade and the ef-fects of globalisation.

What’s new?• Chapter order – re-organised from the 1st edi-

tion to reflect how the subject is taught• Stronger international focus – Global issues are

dealt with throughout the text and emphasis is

placed on looking at topics from an internation-al perspective

• Global Comparison boxes – uses data driven ex-amples to illustrate the international dimension of economic concepts

• New chapters on Taxes, Inflation and Unem-ployment

• Coverage of the financial crisis

The textbook that develops the economic way of thinking through problems that MBA students will find relevant to their career goals. Theory and math is kept as simple as possible and illustrated with real-life scenarios. This textbook package includes online video tutorials on key concepts and complex arguments, and topics likely to be assessed in exams. The distinguished author team has developed this textbook over 20 years of teaching microeconomics to MBA students. Chapters are clearly structured to support learning: Part I of each chapter develops key

economic principles. Part II draws on those princi-ples to discuss organizational and incentive issues in management and focuses on solving the ‘principal-agent’ problem to maximize the profitability of the firm – lessons that can be applied to problems MBAs will face in the future. Economics and management are treated equally; this unique textbook presents eco-nomics as part of the everyday thinking of business people.


14 15


economics economics

IPS4STUDENTS


16 17


Accounting & finance for non-Specialists with MyAccountinglab6th EditionPeter Atrill, Eddie McLaney Cambridge university Press

ISBN: 9780273732754Mixed media productSeptember 2009List price: £45,99 our price: £41,39

Accounting, Chapter 1-23 & MyAccountinglab with full EBook Student Access Card 8th EditionCharles Horngren, Walter Harrison, M. Oliver Pearson Education

ISBN: 9780136112907 Mixed media product329 pagesFebruary 2009List price: £54,99 our price: £49,49

Now in its sixth edition, this successful text intro-duces the basic principles and underlying concepts of accounting and finance. It adopts a practical, non-technical approach, making it the ideal text for students from non-accounting disciplines. The text is written from a ‘user’ perspective, demonstrating ways in which accounting statements and financial

information can be used to improve the quality of de-cision making.

The winning combination of respected authors and a traditional framework has made the Horngren/Harrison, Accounting text THE trusted choice for in-structors and students for Principles of Accounting. In the new Accounting 8th Edition, Charles Horn-gren and Tom Harrison have invited Suzanne Oli-ver, a loyal Accounting user and community college instructor, to join the already solid author team. Su-zanne Oliver’s extensive knowledge of prior editions, varied classroom experience and authoring of MyAc-countingLab content and instructor resources make her an invaluable asset to the team and the series.

Working together on the revision, the authors pre-served the classic, solid foundation of the text while adding a modern Table of Contents and fresh new teaching approach to make accounting accessible to ALL of today’s students in ALL varied classrooms. This NEW edition further strengthens the textbook component of the Student Learning System and pro-vides consistency for students throughout the text, the study resources and MyAccountingLab

An Introduction to Global financialMarkets6th EditionStephen Valdez, Philip Molyneux Palgrave Macmillan


An Introduction to Investment Banks, hedge funds, and Private Equity, The new ParadigmDavid Stowell Academic Press


An Introduction to Global Financial Markets de-scribes the financial world in clear, easy to under-stand terms. The authors provide comprehensive coverage of commercial and investment banking, foreign exchange, money and bond markets, stock markets and derivatives and an up to date analysis of the global financial crisis. Key benefits:• A new chapter on the global financial crisis and banking regulation

• Updated coverage of investment banking, hedge funds and private equity• Details of controversial new market instruments: credit default stops and collateralised mortgage ob-ligations• Expanded coverage of emerging markets, including Brazil, Russia, India and China• New companion website featuring PPT slides, inter-active revision questions, case studies and exercises, bonus chapters and analytical content

This description of the symbiotic relationships among investment banks, hedge funds, and private equity firms shows students how firms simultane-ously compete and cooperate. The author has cap-tured the ways these firms are reinventing them-

selves in the post-crash regulatory environment and, through ten extensive cases, the ways in which they are increasing their power and influence.

finance & accounting finance & accounting

IPS4STUDENTS


18 19


Auction Theory2nd Edition

Vijay Krishna Academic Press


Contemporary financial Intermediation2nd Edition

Stuart I. Greenbaum, Anjan V. Thakor Academic Press

ISBN: 9780122990533Hardback672 pagesMay 2007List price: £60,99 our price: £54,89

Vijay Krishna’s Second Edition of Auction Theory improves upon his 2002 best seller with a new chap-ter on package and position auctions as well as end-of-chapter questions and chapter notes. Complete proofs and new material about collusion comple-ment Krishna’s ability to reveal the basic facts of each theory in a style that is clear, concise, and easy to follow. With the addition of a solutions manual and

other teaching aids, the Second Edition continues to serve as the doorway to relevant theory for most stu-dents doing empirical work on auctions.

Stuart Greenbaum and Anjan Thakor bring a unique analytical approach to the subject of banks and bank-ing in this completely revised and updated new edition. They expand the scope of the typical bank management course by addressing all types of de-posit-type financial institutions and by explaining the why of intermediation rather than simply describing institutions, regulations, and market phenomena. This analytic approach strikes at the heart of financial

intermediation by explaining why financial interme-diaries exist and what they do. Specific regulations, economies, and policies will change, but the underly-ing philosophical foundations remain the same. This approach enables students to understand the founda-tional principles and to apply them to whatever con-text they encounter as professionals.

economics finance & accounting

Corporate finance4th Edition

Michael C. Ehrhardt, Eugene F. Brigham Cengage learning

ISBN: 9781439078082Hardback848 pages2010List price: £77,99 our price: £70,19

Focus on the financial concepts, skills, and tech-nological applications that are most critical for MBA students in today’s workplace with Ehrhardt/Brigham’s CORPORATE FINANCE: A FOCUSED APPROACH, 4E. This lean text provides an in-depth treatment of all topics essential to corporate finance within a streamlined presentation that you can com-plete in a single semester.Your students review the latest financial develop-ments -- from the collapse of the sub-prime mortgage market to the financial and global economic crisis -- as this edition shows them how to maximize a firm’s value in today’s changed world. Numerous recent ex-

amples illustrate the relevance of what students are learning. Students learn to master the many features and functions of Excel® spreadsheets with unique Excel Tool Kits, “Build a Model” problems, and Mini-Case Spreadsheets that encourage “what-if” analysis on a real-time basis in class.

Corporate finance Plus Myfinancelab Student Access Card Package

David S. Jonathan Berk, Peter DeMarzo Pearson Education


This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is espe-cially relevant to students outside the United States.Using the unifying valuation framework based on the Law of One Price, top researchers Jonathan Berk and Peter DeMarzo set the new standard for corporate fi-nance textbooks. Corporate Finance blends coverage of time-tested principles and the latest advancements with the practical perspective of the financial man-

ager. With this ideal melding of the core with modern topics, innovation with proven pedagogy, Berk and DeMarzo establish the new canon in finance.

The second edition reflects the constantly changing world of finance, including information on the recent financial crisis, new behavioral finance research, and updated practitioner interviews.

IPS4STUDENTS


20 21


finance & accountingfinance & accounting

Corporate finance: European Edition with bind in Connect Access Card

David Hillier et al. McGraw-hill


Corporate Finance, 1st European Edition, is an adap-tation of the hugely successful Corporate Finance text by Ross, Westerfield, Jaffe and Jordan aimed specifi-cally at courses outside the United States. Covering the core and emerging topics in an engaging and effective way makes this text a must have for all stu-dents studying corporate finance.

Corporate financeTheory and Practice2nd Edition Pierre Vernimmen, Pascal Quiry Wiley-Blackwell


This textbook is designed for core courses in Corpo-rate Finance taken by MBA , Masters in Finance and final year undergrads. It will also have a large market amongst corporate finance practitioners. It describes the theory and practice of Corporate Finance showing how to use financial theory to solve practical prob-lems from a truly European perspective. Section one

includes financial analysis which is not included in any other corporate finance textbook.

Creating Value from Mergers and Acquisitions2nd EditionSudi Sudarsanam Prentice hall

ISBN: 9780273715399Paperback816 pagesJune 2010List price: £45,99 our price: £41,39

Creating Value from Mergers and Acquisitions is the first book to provide a comparative analysis of the M&A scene in Europe and the US, the two most ac-tive markets in the world. Now in its second edition it continues to develop an international and multidis-ciplinary perspective of M&A, and considers M&A as a process and not a mere transaction. The author draws upon economics, finance, strategy, law, organ-isational theories to formulate a five-stage model and

emphasises the need to understand the interconnect-ed nature of these stages. The book’s central focus in on the challenges to using M&A as an instrument to create shareholder value, how M&A risks can be mitigated and how odds of success in acquisitions can me increased.

Economic Capital: how It Works, and What Every Manager needs to know Pieter Klaassen, Idzard van Eeghen Elsevier Science


Managers can deploy and manage economic capital more effectively when they understand how their decisions add value to their organizations. Econom-ic Capital, How it Works and What Every Manager Needs to Know, presents new ways to define, mea-sure, and implement management strategies by us-ing recent examples, many from the sub-prime crisis. The authors also discuss the role of economic capital

within the broader context of management respon-sibilities and activities as well as its relation to other risk management tools that are available to the mod-ern risk manager.

IPS4STUDENTS


22 23


finance and financial Markets3rd Edition

Keith Pilbeam Palgrave Macmillan


Finance and Financial Markets is a best selling com-prehensive introduction to the financial markets, institutions and instruments that constitute global finance. Its practical approach makes it readily un-derstandable for students on finance and economics courses and those wanting to understand the work-ings of the modern financial world. This third edi-tion has been thoroughly updated in the wake of the recent financial crisis, and discusses its implications for the finance industry.

Key benefits of the third edition:• New chapter on the credit crunch covering the causes, events and policy response.• Coverage of recent financial innovations such as col-lateralized debt obligations and credit default swaps.• Completely revised chapter 18 on financial regula-tion focusing on regulatory issues raised by the crisis.• An extensive set of case studies emphasising the real world of finance including the collapse of AIG and Lehman brothers, behavioural finance, the carry trade, foreign exchange intervention, the TED spread and the VIX index.

financial Institutions and Markets9th Edition Jeff Madura Cengage learning

ISBN: 9781439038871

2010List price: £51,99 our price: £46,79

Financial Institutions and Markets, 9e, International Edition (with Stock-Trak coupon), provides a con-ceptual framework to help students understand why financial markets exist, how financial institutions serve those markets, and the various services those institutions offer. In describing each type of mar-ket, the text emphasizes the securities traded in that market and how financial institutions participate in

it, while descriptions of financial institutions focus on their management, performance, regulatory as-pects, use of financial markets, and sources and uses of funds. Following the introduction of key financial markets and institutions, the text explores the func-tions of the Federal Reserve System, the major debt security markets, equity security markets, and the de-rivative security market.

fixed Income Markets and Their derivatives3rd EditionSuresh M. Sundaresan Academic Press


Global Bank regulation: Principles and Policies

Heidi Mandanis Schooner, Michael W. Taylor Academic Press

ISBN: 9780126410037Hardback352 pagesNovember 2009List price: £48,99 our price: £44,09

The 3e of this well-respected textbook continues the tradition of providing clear and concise explanations for fixed income securities, pricing, and markets. The book matches well with fixed income securities courses. The book’s organization emphasizes institu-tions in the first part, analytics in the second, selected segments of fixed income markets in the third, and fixed income derivatives in the fourth. This enables

instructors to customize the material to suit their course structure and the mathematical ability of their students.

Its focus on the prudential, global regulation of finan-cial institutions drives this book’s unique exploration of over-arching policy principles. Integrating theory, history, and policy debates, it provides a high-level, strategic treatment of the regulation of global bank-ing. With finely focused definitions and an intuitive scope, the authors pay particular attention to the in-ternational standards sent by bodies such as the Basel Committee on Banking Supervision and the Europe-an Union. By beginning with the main justifications for the prudential regulation of banks and concluding

with the financial crisis that began in 2007, this lucid and engaging account of the principles, policies, and laws related to the regulation of international bank-ing explains why and how governments work so hard on a convergence of rules and regulations.


IPS4STUDENTS


24 25


Intermediate financial Theory2nd Edition Jean-Pierre Danthine, John B. Donaldson Academic Press


The second edition of this authoritative textbook con-tinues the tradition of providing clear and concise descriptions of the new and classic concepts in finan-cial theory. The authors keep the theory accessible by requiring very little mathematical background.

The second edition includes new structure empha-sizing the distinction between the equilibrium and the arbitrage perspectives on valuation and pricing, as well as a new chapter on asset management for the long term investor.

International finance 5th Edition Maurice D. Levi routledge


The fifth edition of Maurice D. Levi’s classic textbook has been updated to incorporate the massive changes in the world of international finance of the past few years. In particular, the emergence of new markets is given broad coverage – particularly the rise to finan-cial prominence of China and India and other growth economies in Asia and elsewhere. Key features of the book include:• the impact of globalization and the greater

connectedness of national economies and the world economy as a whole.

• probably the best introduction to exchange rates

available and how they directly impact upon firms as well as governments.

• the continued massive impact of multinational corporations on the global financial scene as well as the opportunities presented by e-com-merce.

The material is interlaced with a wealth of supple-mentary material including real world case studies, review questions, examples and objectives. The re-sult is the most authoritative survey of international finance currently available.

Investments with SP Card8th Edition

Zvi Bodie, Alex Kane, Alan Marcus McGraw-hill

ISBN: 9780071278287Paperback1088 pagesSeptember 2008List price: £51,99 our price: £46,79

Mergers and Acquisitions Basics: negotiation and deal Structuring Donald M. DePamphilis Academic Press


Negotiations form the heart of mergers and acqui-sitions efforts, for their conclusions contain both anticipated and unforeseen implications. Don De-Pamphilis presents a summary of negotiating and deal structuring that captures its dynamic process, showing readers how brokers, bankers, accountants, attorneys, tax experts, managers, investors, and oth-ers must work together and what happens when they don’t. Writtten for those who seek a broadly-based view of M&A and understand their own roles in the

process, this book treads a middle ground between highly technical and dumbed-down descriptions of complex events. It mixes theory with case studies so the text is current and useful. Unique and practical, this book can add hard-won insights to anybody’s list of M&A titles.

Bodie, Kane, and Marcus’ INVESTMENTS is the leading textbook for the graduate/MBA investments market. It is recognized as the best blend of practi-cal and theoretical coverage, while maintaining an appropriate rigor and clear writing style. Its unifying theme is that security markets are nearly efficient, meaning that most securities are usually priced ap-propriately given their risk and return attributes. The text places greater emphasis on asset allocation, and offers a much broader and deeper treatment of fu-tures, options, and other derivative security markets than most investment texts.


IPS4STUDENTS

Mergers, Acquisitions, and other restructuring Activities 5th Edition

Donald DePamphilis Academic Press


Principles of financial Engineering2nd Edition

Salih N. Neftci Academic Press

ISBN: 9780123735744Hardback696 pagesJanuary 2009List price: £59,99 our price: £53,99

Private Equity and Venture Capital in Europe: Markets, Techniques, and dealsStefano Caselli Academic Press

ISBN: 9780123750266Hardback368 pagesDecember 2009List price: £48,99 our price: £44,09

Pricing, risk, and Performance Measurement in Practice

Wolfgang Schwerdt, Marcelle von Wendland Academic Press

ISBN: 9780123745217Hardback300 pagesOctober 2009List price: £55,99 our price: £50,39

In the 5th edition of this well-known text, Dr. DeP-amphilis explains the real world of mergers, acqui-sitions, and restructuring based on his academic knowledge and personal experiences with over 30 such deals himself. The CDROM and password-pro-tected website for students is unique in enabling stu-dents to download and customize content. Important enhancements unique to the fifth edition: all 99 cases involve real-life deals made or announced within the

last 5 years, extensive discussions of all current valua-tion techniques and their strengths and weaknesses, cross-border transactions analyzed and explained in detail, tax and legal issues covered comprehensively. Student Resource CDROM contains with hundreds of practice problems in interactive tests providing immediate feedback and solutions, chapter outlines, and selected case study solutions.

Five new chapters, numerous additions to existing chapters, and an expanded collection of questions and exercises make this Second Edition an essential part of everyone’s library. Between defining swaps on its first page and presenting a case study on its last, Neftci’s introduction to financial engineering shows readers how to create financial assets in static and dy-

namic environments. Poised among intuition, actual events, and financial mathematics, this book can be used to solve problems in risk management, taxation, regulation, and above all, pricing.

Private Equity and Venture Capital are among the most lucrative areas of finance, and have been less affected by the mortgage meltdown than investment banking. Because of these two factors, student in-terest in these courses, mostly at the advanced un-dergrad and Masters level, is high. More and more schools are offering at least one course in this area,

so there is a clear emerging market. This book by Stefano Caselli of Bocconi University, Milan, Italy, of-fer an alternative approach to the other books in this area, which are all US-focused.

How can managers increase their ability to calculate price and risk data for financial instruments while decreasing their dependence on a myriad of specific instrument variants? Wolfgang Schwerdt and Mar-celle von Wendland created a simple and consistent way to handle and process large amounts of complex financial data. By means of a practical framework, their approach analyzes market and credit risk ex-posure of financial instruments and portfolios and calculates risk adjusted performance measures. Its emphasis on standardization yields significant im-provements in speed and accuracy.

Schwerdt and von Wendland’s focus on practical im-plementation directly addresses limitations imposed by the complex and costly processing time required for advanced risk management models and pricing hundreds of thousands of securities each day. Their many examples and programming codes demon-strate how to use standards to build financial instru-ments, how to price them, and how to measure the risk and performance of the portfolios that include them.


26 27



IPS4STUDENTS

Quantitative Methods3rd Edition

Louise Swift, Sally Piff Palgrave Macmillan


Survey of Accounting5th Edition

Carl S. Warren Cengage learning


reading and understanding the financial Times2nd Edition Kevin Boakes Prentice hall


unlocking financial Accounting

Parminder Johal et al. hodder Education


Quantitative Methods is a comprehensive guide to the techniques any student of business or finance is likely to need. The authors’ coaching, learning-by-do-ing approach coupled with the text’s clear structural outline makes these essential mathematical skills far less daunting. A bestselling and popular text in its previous edi-tions, it has been fully updated with: • New 4 colour text design• New and improved Companion Website• More empirical examples, from across the business,

management and finance spectrum• VLE-compatible web content for Blackboard and WebCT• Updated commands and exercises in light of new version Excel and SPSS• New content on: data mining, OLAP, text mining, non-parametric methods, index numbers, productiv-ity software tools.

Survey of Accounting, 5E, International Edition pro-vides an overview of the basic topics for financial and managerial accounting, without emphasizing the use of debits and credits. Written for students who have no prior knowledge of accounting, this text empha-sizes how accounting reports are used by manag-ers, investors, and other business stakeholders. The unique Integrated Financial Statement Framework

shows how transactions impact the three primary fi-nancial statements, showing the integrated nature of accounting. The Fifth Edition offers CengageNOW as your premier online homework solution.

Reading and Understanding the Financial Times-analyses a selection of topical FT articles with recur-rent themes relating to some of the most important issues in the world of corporate finance, leaving you ready to conduct your own analysis the next time you read the FT for business or pleasure

Unlocking Business is a new kind of textbook for business students in their first and second year of a degree. Unlocking Financial Accounting provides the following benefits:• Strict coverage of key knowledge, concepts and ideas, keeping the title lean and focused and al-lowing students to find what they want without hav-ing to plough through thousands of pages.• Carefully written for the learner - case studies, exercises and seminar ideas are woven into the text to help students learn as quickly as possible

and to retain that knowledge in the most time-effi-cient way.• Encourages good practice such as com-plete referencing and suggested wider reading, to help those who wish to obtain the best possible de-gree classification.• Useful web resources include further questions, revision summaries and interactive mul-tiple choice quizzes• A cost-effective way to prepare students for their studies.


28 29



IPS4STUDENTS


30 31


Venture Capital and Private Equity Contracting: An International Perspective Douglas Cumming, Sofia A. Johan Academic Press

ISBN: 9780121985813Hardback792 pagesApril 2009List price: £54,99 our price: £49,49

Other books present corporate finance approaches to the VC/PE industry, but many key decisions require an understanding of the ways that law and econom-ics work together. This book is better than straight corporate finance textbooks because it offers broad perspectives and principles that enable readers to de-

duce the economic implications of specific contract terms. This approach avoids the common pitfalls of implying that contractual terms apply equally to firms in any industry anywhere in the world.

business & managementfinance & accounting

IPS4STUDENTS

Brand Management: research, Theory and Practice 1st EditionTilde Heding, Charlotte F. Knudtzen, Mogens Bjerre routledge


Business and Global Governance1st Edition Morten Ougaard, Anna Leander routledge


For over two decades, it has been argued that the brand is an important value creator and should there-fore be a top management priority. However, the defi-nition of what a brand is remains elusive.

This comprehensive textbook presents the reader with an exhaustive analysis of the scientific and paradigmatic approaches to the nature of brand as it has developed over the last twenty years. Taking a multi-disciplinary approach and offering an exhaus-tive analysis of brand research literature, it delivers

a thorough understanding of the managerial impli-cations of these different approaches to the manage-ment of the brand.

Brand Mangement: Research, Theory and Practice fills a gap in the market, providing an understanding of how the nature of brand and the idea of the con-sumer differ in these approaches and offers in-depth insight into the opening question of almost every brand management course: “What is a brand?”

Over the past two decades, the role of business in global governance has become increasingly topical. Transnational business associations are progres-sively more visible in international policy debates and in intergovernmental institutions, and there is a heightened attention given to global policy-making in national and international business communities.

This text examines and explains the multiple modes

of engagement between business and global gover-nance; it presents a variety of theoretical approaches which can be used to analyse them, along with em-pirical illustrations. Featuring a range of leading US and European scholars, it is divided into three parts that summarize different modes of engagement. Each section is illustrated by two or three studies that represent a distinct theoretical take on the issue with empirical illustrations.

Business English 10th Edition

Mary Ellen Guffey, Carolyn M. Seefer Cengage learning


Business Ethics: A Textbook with Cases7th Edition

William H. Shaw Cengage learning

ISBN: 9780495813514

512 pages2010List price: £39,99 our price: £35,99

Business Ethics and Corporate Social responsibility 1st Edition Paul Griseri, Nina Seppala Cengage learning

ISBN: 9781408007433Hardback

2010List price: £37,99 our price: £34,19

Business foundations2nd EditionRobert J. Hughes, William M. Pride, Jack R. Kapoor Cengage learning


Dr. Mary Ellen Guffey’s Business English, 10th Edi-tion, makes students into successful communicators in any business arena with its proven grammar in-struction and supporting in-text and online resourc-es. The market leader in grammar and mechanics since its first publication, BUSINESS ENGLISH uses a three-tiered approach to break topics into manage-able units, and give you flexibility in planning your

course. Packed with insights from more than thirty years of classroom experience in business commu-nications, BUSINESS ENGLISH also includes access to the author’s new premier website, www.meguffey.com, where instructors and students will find a vast array of resources for building language skills, in-cluding all-new, interactive, reinforcement exercises.

Combining engaging discussions and stimulating new case studies, Business Ethics: A Textbook with Cases, International Edition gives students a com-prehensive survey of business ethics that will guide them toward becoming ethical professionals, even if they have never studied philosophy before. Rich with real-world examples, Business Ethics: A Textbook with Cases, International Edition invites students to

critically analyze and apply a broad range of philo-sophical concepts and principles to today’s most im-portant issues in business and beyond.

A new text for new realities: Business Ethics & Cor-porate Social Responsibility charts a course for stu-dents through the unprecedented challenges and tur-bulence of modern business and its implications for people across the globe.

Moving beyond the Anglo-American focus of exist-ing works, the authors employ a refreshingly interna-tional perspective to leave students with a broad and reflective understanding of business ethics. A flex-ible 3-part structure, developed from extensive mar-

ket feedback, aligns with the latest course structures, while a strong focus on environmental ethics and sustainability throughout provides market-leading coverage of this vital issue. An unparalleled range of case studies, including chapter cases and longer pre-mium cases supplied by HBR, Ivey and ECCH, com-bine with a full set of online supporting resources to make this the complete introduction to business eth-ics in a rapidly evolving world.

Business Foundations, 2e, International Edition provides a brief survey of the major functional areas of business including management, marketing, ac-counting, finance, and information technology, as well as core topics such as ethics and social respon-sibility, forms of ownership, small business, and in-ternational business. The text is filled with cutting edge content, including up-to-date information about

the economic crisis as well as suggestions on how to manage personal financial planning in the midst of economic ups and downs. This second edition also includes two new appendices on Careers in Business and Personal Finance. An abundance of study aids is also available within the text and on the student companion website.


32 33


business & managementbusiness & management

IPS4STUDENTS


34 35



Business in Context 5th Edition

David Needle Cengage learning


What are the benefits and problems of off-shoring? Can firms really be as powerful as nation states? How useful is PEST for developing effective strategies? How will the 2008 financial crisis impact business?

Only David Needle’s bestselling textbook introduces you to the full picture of modern business – the in-novators, the regulators, the defining issues, and the turbulence.

Business research Methods3rd Edition

Alan Bryman, Emma Bell oxford university Press

ISBN: 9780199583409Paperback720 pagesMarch 2011 (estimated)List price: £38,99 our price: £35,09

Designed as an introduction to doing business re-search, this book acts as a comprehensive guide for students embarking on their research projects. The authors, together with real students and supervisors, draw on their own experiences so that readers can take note of their tips for success and avoid making their mistakes.

Developed specifically with business and manage-ment students in mind, this book explores the issues which business research entails, as well as providing

students with practical advice on doing research. A new feature has been added to this edition that sees supervisors of research projects from various univer-sities give guidance on how to decide on a project and see it through to a successful conclusion, avoiding common pitfalls. Other changes include the expan-sion of the discussion of ethics, an increased empha-sis on practical content such as planning a project and writing it up, and a substantially updated chapter on internet research methods.

Coaching, Evoking excellence in others3rd Edition

James Flaherty Butterworth-heinemann


Coaching: Evoking Excellence in Others is an insight-ful, thought-provoking guide that dissects the art and science of coaching.Beginning with theories, concepts and models, the book moves on to consider rigorous methods of prac-tice and self-observation in a relationship of mutual trust, respect and freedom of expression. It will probe readers to rethink how they relate to their clients and staff, how they produce long-term excellent perfor-mance in themselves and how effective they are in helping others to achieve their goalsThis third edition includes a new chapter on com-

munication and a new central case study that runs throughout the book to illustrate the reality and im-pact of the themes and concepts discussed in the book.Coaching, 3rd edition is a rich learning resource guide for new and experienced coaches who want to challenge their methods of partnering with clients. It is also an invaluable guide for training managers and leaders, human resource development managers and general managers who want to develop their teams.

Contemporary Strategy Analysis and Cases: Text and Cases 7th EditionRobert M. Grant John Wiley & Sons


Considered by many to be the best textbook on Strat-egy, Contemporary Strategy Analysis 7th edition builds on the strengths of previous editions by intro-ducing students to the core concepts and principles of strategy.

In this most accessible strategy text, Robert M. Grant combines clarity of exposition with concentration on the fundamentals of value creation and an empha-sis on practicality. In this seventh edition, a greater

focus on strategy implementation reflects the needs of firms to reconcile scale economies with entrepre-neurial flexibility, innovation with cost efficiency, and globalization with local responsiveness.

Rob Grant eloquently combines theory with current real world examples and practice using a clearly writ-ten, logical and comprehensive approach.

IPS4STUDENTS


36 37


Entrepreneurship1st Edition

David Stokes, Nick Wilson, Martha Mador Cengage learning


Introducing a major new resource for modern entre-preneurship courses, Entrepreneurship unpacks the theory and practice of enterprise for students, reveal-ing its capabilities and limitations, the processes and the skills, to provide the complete introduction for today’s courses.

The text employs a flexible 3-part structure – starting with entrepreneurship as a process, the entrepreneur as a person, and finally how entrepreneurs create val-ue – to acknowledge that entrepreneurship unfolds in a wide range of diverse contexts.

Reflecting the rapid growth of the course and the ac-companying pressures on lecturers and students, the highly experienced author team deploy a comprehen-sive pedagogical framework throughout every chap-ter accompanied by a full set of online lecturer sup-port materials, while a unique set of integrative cases prepared by international academics help consolidate key themes and learning objectives.

Essentials of Marketing Management1st Edition

Geoffrey Lancaster, Lester Massingham routledge

ISBN: 9780415553476Paperback552 pagesOctober 2010List price: £39,99 our price: £35,99

The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs.

With an array of examples and case studies from around the world, Lancaster and Massingham offer an alternative to the traditional American focused teaching materials currently available. Topics covered include:• consumer and organizational buyer behavior• product and innovation strategies

• direct marketing• e-marketingDesigned and written for undergraduate, MBA and masters students in marketing management classes, The Essentials of Marketing Management builds on successful earlier editions to provide a solid founda-tion to understanding this core topic.

Essentials of negotiation5th Edition

Roy Lewicki, Bruce Barry, David Saunders McGraw-hill

ISBN: 9780071267731Paperback312 pagesJune 2010List price: £35,99 our price: £32,39

Essentials of Negotiation, 5e is a condensed version of the main text, Negotiation, Sixth Edition. It explores the major concepts and theories of the psychology of bargaining and negotiation, and the dynamics of interpersonal and inter-group conflict and its resolu-tion. Twelve of the 20 chapters from the main text have been included in this edition, several chapters

having been condensed for this volume. Those con-densed chapters have shifted from a more research-oriented focus to a more fundamental focus on issues such as critical negotiation subprocesses, multiparty negotiations, and the influence of international and cross-cultural differences on the negotiation process.

Exploring Corporate Strategy with MyStrategylab 8th Edition

Gerry Johnson, Kevan Scholes, R. Whittington Prentice hall

ISBN: 9780273731566

Mixed media productDecember 2009List price: £49,99 our price: £44,99

Over 750,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and profes-sional careers.Available in two versions (Text and Text & Cases),Exploring Corporate Strategyhas established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of support-

ing resources.The 8th edition builds on these strengths, including coverage of key topic areas in this fast-moving disci-pline such as internationalisation, innovation and en-trepreneurship. It is written for students of Strategic Management at all levels.


IPS4STUDENTS


38 39


financial Institutions Management: A risk Management Approach6th EditionAnthony Saunders, Marcia Cornett McGraw-hill


Saunders and Cornett’s Financial Institutions Man-agement: A Risk Management Approach, 6th edi-tion focuses on managing return and risk in modern financial institutions. The central theme is that the risks faced by financial institutions managers and the methods and markets through which these risks are managed are becoming increasingly similar whether

an institution is chartered as a commercial bank, a savings bank, an investment bank, or an insurance company. Although the traditional nature of each sec-tor’s product activity is analyzed, a greater emphasis is placed on new areas of activities such as asset se-curitization, off-balance-sheet banking, and interna-tional banking.

fundamentals of futures and options Markets 7th Edition John Hull Pearson Education


A reader-friendly book with an abundance of numeri-cal and real-life examples.

Based on Hull’s Options, Futures and Other Deriva-tives—the seventh edition of Fundamentals of Fu-tures and Options Markets presents an accessible and student-friendly overview of the topic without the use of calculus. Packed with numerical examples and

accounts of real-life situations, this text effectively guides students through the material while helping them prepare for the working world.

The seventh edition addresses and analyzes the im-pact of the current financial crisis.

Global Strategic Management2nd Edition

Philippe Lasserre Palgrave Macmillan


Strategic Management is at the core of any business. The second edition of Global Strategic Management embraces traditional strategic management teaching, but extends it to a world scale. It offers insight into the impact of globalisation on business organisations and how managers could and should react. The text is written by a well-respected professor of strategy at one of the world’s leading business schools and com-bines a strategic and managerial approach to global

issues, blending theory and practical, empirical ex-amples to great effect.

International Business8th Edition Charles W. L. Hill McGraw-hill


Market-defining since it was first introduced, Inter-national Business 8e by Charles W. L. Hill, contin-ues to set the standard for international business textbooks. In writing the book, Charles Hill draws on his experience in teaching, writing, and global con-sulting to create the most thorough, up-to-date, and thought-provoking text on the market. Because many issues in international business are complex, the text explores the pros and cons of economic theories, government policies, business strategies, organiza-tional structures, etc. Hill?s: International Business

is known for its strong emphasis on strategy, and for maintaining a tight integrated flow between chap-ters. Hill?s book is practical in nature, focusing on the managerial implications of each topic on the ac-tual practice of international business. The author?s passion and enthusiasm for the international busi-ness arena is apparent on every page as he strives to make important theories interesting, informative, and accessible to all students.


IPS4STUDENTS


40 41



International Business Strategy1st Edition Alain Verbeke Cambridge university Press


How can you best extend your knowledge of how multinational enterprises (MNEs) function? What does globalization mean for today’s managers? How do students turn the message from academic lit-erature into effective business strategies within an MNE? This practical textbook shows how the key concepts from business strategy literature can be ap-plied to multinational enterprise. MBA and Masters students will gain the practical knowledge and skills needed to succeed as effective managers in multina-

tional companies through a critical study of main-stream strategy models and the analysis of forty-five key journal articles. More than twenty ‘half-length’ case studies from leading firms including Honda, IKEA and Danone show globalization in practice at the firm level. The book also Identifies seven central themes from the literature for successful global strat-egies and unifies them into a clear framework that can be applied to real businesses worldwide.

International Business:Themes and Issues in the Modern Global Economy 2nd Edition Debra Johnson, Colin Turner routledge


This new edition of International Business examines the impact of globalization on key aspects of the busi-ness environment. It offers a comprehensive over-view of this phenomenon that is altering corporate strategy fundamentally, critiquing the complexities of globalization and its impact on international busi-ness.

International Business offers a holistic examination of the processes that influence the evolution of strat-egy in the modern global economy. It is divided into

three sections:• Impact of globalization: how globalization has

driven the processes of regional integration and the emergence of transnational governance structures

• Environmental drivers: how international strat-egy is shaped and the emergence of internation-alized businesses

• Resource issues: how resources can determine success in the global economy or impede firm evolution

International human resourceManagementRandall S. Schuler, Dennis R. Briscoe, Lisbeth Claus routledge

ISBN: 9780415773515Paperback424 pagesSeptember 2008List price: £34,99 our price: £31,49

This essential book provides a thorough foundation for anyone studying or working in international hu-man resource management. Featuring data and ex-amples from international business, consulting prac-tice, academic research, and interviews with IHRM managers in multinational and global organizations, it covers almost everything that is currently known in the field. The approach offers both a theoretical and practical treatment of this important and evolv-ing area, relying heavily on the authors’ varied and international backgrounds.

Thoroughly updated and revised, this third edition includes learning objectives, key terms, discussion questions, and end-of-chapter vignettes for applica-tion of the ideas in the text. It is designed to lead read-ers through all of the key topics in a highly engaging and approachable way. The language is very ‘reader-friendly’ and it is global in scope and examples.

International Management 4th Edition

Richard Mead, Tim G. Andrews Wiley-Balckwell


As in previous editions of this popular text on cross-cultural management, students will find here an in-valuable guide to key management theories, linked to practical examples from all round the world. The book’s key distinctive feature remains its truly inter-national profile, with current examples from the US, Europe, Asia and new perspectives in this edition from other regions

IPS4STUDENTS


42 43



Introduction to Management Science: A Modeling and Case Studies Approach with SpreadsheetsFrederick Hillier, Mark Hillier McGraw-hill

ISBN: 9780071289313Paperback640 pagesJuly 2010List price: £43,99 our price: £39,59

Management1st EditionRichard L. Daft, Martyn Kendrick, Natalia Vershinina Cengage learning


Management Across Cultures1st EditionRichard M. Steers, Carlos J. Sanchez-Runde, Luciara Nardon Cambridge university Press


Introduction to Management Science, 4e, offers a unique model approach and integrates the use of Excel. Through this approach students are better able to grasp the essential concepts covered in the course and see their utility. Each chapter includes a case study that is meant to show the students a real and interesting application of the topics addressed in

that chapter. These cases and related applications cut across all functional areas of business and show how management science techniques apply in the busi-ness environment.

The market-leading textbook for principles of man-agement courses reaches a new level with Richard L. Daft being joined by Martyn Kendrick and Natalia Vershinina (both Leicester Business School) to pro-vide an unparalleled resource for students in Europe, the Middle East and Africa (EMEA). After listening to the requirements of lecturers, the authors have maintained the same comprehensive coverage and structure of the original work but carefully threaded

in new EMEA and wider global examples and theory throughout. A new running case on IKEA allows students to track their understanding throughout the course, while a new text-opening case study on managing in times of turbulence ensures learning is mapped directly against modern business chal-lenges.

Management practices and processes frequently dif-fer across national and regional boundaries. What may be acceptable managerial behaviour in one culture may be counterproductive or even unac-ceptable in another. As managers increasingly find themselves working across cultures, the need to un-derstand these differences has become increasingly important. This book examines why these differences exist and how global managers can develop strategies and tactics to deal with them. Key features: • Draws on recent research in anthropology, psychology, and management, to explain the cultural and psychologi-

cal underpinnings that shape managerial attitudes and behaviours • Introduces a learning model to guide in the intellectual and practical development of managers seeking enhanced global expertise • Of-fers user-friendly conceptual models to guide under-standing and exploration of topics • Summarizes and integrates the lessons learned in each chapter in ap-plications-oriented ‘Manager’s Notebooks’ • A com-panion website featuring comprehensive chapter-by-chapter PPT slides is available at www.cambridge.org/management_across_cultures.

Introduction to Management10th Edition John R. Schermerhorn, Jr John Wiley & Sons


Today’s students are tomorrow’s leaders and manag-ers. They are the hope of the 21st century. Just as the workplace in this new century will be vastly different from today’s, so too must our teaching and learning environments be different from days gone by.

Management 10/e introduces the essentials of man-agement as they apply within the contemporary work environment. The subject matter is carefully chosen to meet AACSB accreditation guidelines while still

allowing extensive flexibility to fit various course designs and class sizes. There are many new things to look for in this edition. Along with updates of core material, Management 10/e offers a number of changes in the organization, content, and design that respond to current themes and developments in the theory and practice of management.

IPS4STUDENTS


44 45



Management and Control of Quality8th Edition

James R. Evans, William M. Lindsay Cengage learning


Management Consulting: A Guide for Students1st EditionDavid Biggs Cengage learning


Managing Innovation:Integrating Technological, Market and organizational Change 4th EditionJoe Tidd, John Bessant John Wiley & Sons


operations and Supply Management with Student dVdromF. Robert Jacobs, Richard Chase, Nicholas Aquilano McGraw-hill


The new edition of this definitive market leader and authoritative educational reference continues to pro-vide unmatched coverage and insightful compari-sons that guide your students through the intricacies of quality management today. Built upon the strength and proven experience of well-known authors and ex-aminers for the Malcolm Baldrige Award, this text

presents the fundamental principles and historical foundations of total quality with an emphasis on high-performance management practices, such as those reflected in the Baldrige Criteria. No other book offers coverage of ISO 9000 certification standards, Six Sigma, and the U.S. Malcolm Baldrige National Quality Award standards students find here.

Management Consulting: A Guide for Students bridges the gap between the latest academic research and practical skills to provide a comprehensive new introduction to modern consulting. David Biggs’s important new textbook walks students through the key dimensions of management consult-ing – from the contexts, through the processes, and into skills and implementation – using a wide range of examples to provide a refreshing and modern guide for students. Every chapter deploys a consistent pedagogical frame-

work including clear learning objectives that corre-spond with the latest standard course outlines, mini case studies, and industry snapshots. Full-length case studies appear at the end of every chapter, either prepared specifically for the text by international aca-demics and consultants or supplied from premium vendors such as Harvard Business Review. A full set of online supporting resources for students and lec-tures make this the complete resource for manage-ment consulting courses at all levels.

Managing Innovation is an established best-selling text for MBA, MSc and advanced undergraduate courses on management of technology, innovation management and entrepreneurship. It is also widely used by managers in both the service and manufac-turing sectors.

The 4th edition will continue to offer a complete framework for thinking about innovation across technological, market and organizational perspec-

tives, while integrating the latest developments in the management of innovation field.

Building on extensive user feedback, the new edition features new globally-focused case illustrations, ex-panded discussion of contemporary issues in innova-tion and improved online lecturer support.

Operations and Supply Management, as the title in-dicates, provides increased emphasis on supply chain management in the 12e. The 12e continues its market leading up-to-date coverage of service operations as well. The text includes solved examples and prob-lems, enough cases for MBA courses to use without supplementing, and the industry leading technology support suite.

IPS4STUDENTS


46 47



operations Management2nd Edition

Andrew Greasley John Wiley & Sons


organizational Behaviour and Management4th EditionJohn Martin, Martin Fellenz Cengage learning


organizational Behaviour plus Companion Website Access CardStephen Robbins, Timothy Campbell,Timothy Judge Prentice hall

ISBN: 9780273739630

Mixed media productMay 2010List price: £49,99 our price: £44,99

organizational Change: Themes and Issues

Jim Grieves oxford university Press


Andrew Greasley provides a clear and concise treat-ment of operations management. The text covers the main areas of operations strategy, the design of the operations system and the management of opera-tions over time. Operations Management is a core text for undergrad-uate students on business studies and joint degrees

where no prior knowledge of the subject area is re-quired. The book will also interest postgraduate stu-dents on MBA and specialist masters programmes.

Today’s organizations are undergoing immense change and Organizational Behaviour and Manage-ment, 4th Edition is changing with them to provide a cutting-edge introduction for all modern courses.

Martin Fellenz has joined John Martin in comprehen-sively reorganizing and updating the text, guided by the very latest developments in theory and industry.

Informed by the latest research, Martin & Fellenz walk carefully through the fundamental topics with a focus on key issues – globalization and culture, ethics and corporate social responsibility, competitive pres-sures, and organizational change – to leave students with a practical and open-minded grasp of organiza-tional behaviour in the twenty-first century.

Suitable for undergraduate and graduate courses in organizational behaviour, this classic textbook has provided many generations of students with an ex-ceptional introduction to organization, written by the masters of the subject. Now adapted to meet the needs of students in Europe, it offers real life ex-amples drawn from a global range of organisations, and up-to-date insights into the latest research from across the world and hot topics The US edition of this book is one of the world’s leading organizational behaviour texts because its content and organization consistently reflect the

most recent developments in theory and in prac-tice. This brand-new adaptation of Organizational Behaviour has been inspired by the original edition and explores organizational behaviour from a wider, European-centred perspective. Case studies and ex-ercises have been re-written for European students and content draws on research and examples from across the world.

Organizational Change is the first organizational change text written specifically with post-experience students in mind. It provides the level of theory and critique required at this level, while encouraging readers to reflect and draw upon their own experi-ence of the working world in the ‘stop and think’ fea-tures throughout each chapter. Jim Grieves employs a ‘four perspectives’ approach to change which runs throughout the book to provide a clear pathway and overall argument for student learning.

Offering a refreshing thematic approach, the book focusses on key issues such as the ethics of change. The two-part structure (Part 1: Understanding Change and Part 2: Implementing Change) places organizational change in context before guiding stu-dents through the key issues to consider in practice.

IPS4STUDENTS


48 49



Project Management: A Managerial Approach, International Student Version7th EditionJack R. Meredith, Samuel J. Mantel John Wiley & Sons


Strategic Management 6th Edition

John L. Thompson, Frank Martin Cengage learning


Strategic Management: Principlesand Practice

Barry J. Witcher, Vinh Sum Chau Cengage learning


Strategic risk Management Practice1st Edition

Torben Juul Andersen, Peter Winther Schrøder Cambridge university Press


The use of project management to accomplish the goals of society’s varied organizations continues to grow. Insight into human behavior, knowledge of organizational issues, and skill with quantitative methods are all necessary for successful project man-agement.

Meredith and Mantel have drawn from personal experiences in the workplace to develop a text that

teaches the reader how to build upon skills necessary to selecting, initiating, operating, and controlling all types of projects.

Suitable for students and professionals alike, Project Management 7e equips the reader with the tools es-sential to effective project management.

The new edition of Strategic management by Thomp-son and Martin is essential reading for all students of strategy at undergraduate, diploma and MBA level. Maintaining the traditional analysis, formulation and implementation framework, the sixth edition has been revised and updated to include modern strategy topics such as the Blue Ocean strategy, as well as new

cases throughout the text which have been expertly prepared by ECCH case tutor, John Thompson. New experiential activity can be found at the end of every chapter to offer students a more applied and in-depth learning experience.

Global examples, multiple perspectives and dynamic presentation make this important new textbook the complete introduction for modern strategy courses. Encouraging students to “be conscious of the per-spectives, context and complexity that produce ideas about strategy”, the experienced author team situate learning within a diverse range of environments to reflect the globalized and turbulent nature of today’s business.

“Key Debates” situated in every chapter provide a balanced introduction and highlight the subject’s vi-brancy by asking the student to tackle vital strategic questions such as: “Are the five forces still relevant for today?”, “Do boards control their executives?”, “Should strategy be stable over time, or should it be changing?” and “Is related better than unrelated di-versification?”

At a time when corporate scandals and major financial failures dominate newspaper headlines, the impor-tance of good risk management practices has never been more obvious. The absence or mismanagement of such practices can have devastating effects on ex-posed organizations and the wider economy (Barings Bank, Enron, Lehmann Brothers, Northern Rock, to name but a few). Today’s organizations and corporate leaders must learn the lessons of such failures by de-veloping practices to deal effectively with risk. This book is an important step towards this end. Written

from a European perspective, it brings together ideas, concepts and practices developed in various risk mar-kets and academic fields to provide a much-needed overview of different approaches to risk manage-ment. It critiques prevailing enterprise risk manage-ment frameworks (ERMs) and proposes a suitable alternative. Combining academic rigour and practical experience, this is an important resource for graduate students and professionals concerned with strategic risk management.

IPS4STUDENTS


50 51



Strategy4th Edition

Bob de Wit, Ron Meyer Cengage learning


The Business Environment

Andrew Harrison oxford university Press


The International law on foreign Investment3rd EditionM. Sornarajah Cambridge university Press


unlocking human resource Management

Margaret Inman, Nuala O’Sullivan, Adrian Murton hodder Education


The highly anticipated new edition of the market-leading introduction to strategic management from Bob de Wit (Maastricht School of Management) and Ron Meyer (TiasNimbas Business School). Widely ac-claimed for its ability to foster creative, non-prescrip-tive and global strategic thinking amongst students, Strategy 4e builds on the major international success of the prior edition. Developed from wide-ranging market feedback, all of the short and long cases have been replaced or wholly updated with dozens of new

cases crafted by the authors and several international contributors. From Google to KPMG, ING Direct to the Metropolitan Opera, the text now features an unparalleled range of organizations with rich set-tings for students to develop key strategy skills and understanding. New readings, including coverage of hot topics like Blue Ocean Strategy, ensure the theory remains cutting-edge, while a boosted set of lecturer resources makes this the complete package for 21st century strategy courses.

This is the first textbook on the business environ-ment written with postgraduate courses firmly in mind, providing the theoretical rigour and interna-tional focus required.

The global context of Andrew Harrison’s textbook provides a backdrop against which a variety of ex-ternal elements of the business environment can be viewed. Harrison explores the key issues influencing

the environment at different spatial levels, including the impact of globalization. A full complement of ped-agogical features are consistently applied throughout the book to support students and to ensure they ben-efit fully from the international content of Harrison’s work. The book is packed with up-to-date examples from the World Cup to no-frills airlines and compa-nies such as Nokia and Ericsson, while covering the latest effects of the global financial crisis.

Given recent seismic upheavals in the world’s money markets, an updated edition of an authoritative, re-liable textbook on the international law of foreign investment has rarely been so timely. Sornarajah’s classic text surveys how international law has devel-oped to protect foreign investments by multinational actors and to control any misconduct on their part. It analyses treaty-based methods, examining the ef-fectiveness of bilateral and regional investment trea-ties. It also considers the reverse flow of investments

from emerging industrialising powers such as China and Brazil and explores the retreat from market ori-ented economics to regulatory controls. By offering thought-provoking analysis of not only the law, but related developments in economics and political sci-ences, Sornarajah gives immediacy and relevance to the discipline. This book is required reading for all postgraduate and undergraduate international law students specialising in the law of foreign invest-ments.

Unlocking Business is a new kind of textbook for business students in their first and second year of a degree. Unlocking Human Resource Management provides the following benefits:• Strict coverage of key knowledge, concepts and

ideas, keeping the title lean and focused and al-lowing students to find what they want without having to plough through thousands of pages.

• Carefully written for the learner - case studies, exercises and seminar ideas are woven into the text to help students learn as quickly as possible

and to retain that knowledge in the most time-efficient way.

• Encourages good practice such as complete ref-erencing and suggested wider reading, to help those who wish to obtain the best possible de-gree classification.

• Useful web resources include further case stud-ies, revision summaries and interactive multi-ple-choice quizze

• A cost-effective way to prepare students for their studies.

IPS4STUDENTS


52 53


statistic & economicbusiness & management

unlocking the Business Environment

John Brinkman et al hodder Education


using MIS: International Version3rd Edition

David Kroenke Pearson Education


The business environment is a fundamental subject in any Business Studies degree course. This new, student-friendly book divides the subject into the in-ternal and external environment and, where relevant, discusses the interface between the two.

It is written with the outward-looking student in mind and, as a result, encourages readers to reflect on what they have read and to consolidate their learn-

ing through regular self-testing exercises and discus-sion points. The text contains highly relevant and ‘household name’ case studies, ensuring that it is a highly topical and engaging book. Where organisa-tional styles differ, the authors put forward the pros and cons of different points of view, ensuring that students have the information necessary to make up their own minds and develop management strategies of their own.

For undergraduate introductory management infor-mation systems courses.An engaging introduction to how people use IS to solve business problems. Actively engaging students in the material through unique guides and relevant business examples, Us-ing MIS emphasizes how knowledge of MIS will help all business students become better problem-solvers

and business professionals.The third edition has been revised to incorporate innovations in the ways businesses use IS today, discuss important new technologies, and respond to recent research on the learning styles of today’s students.

IPS4STUDENTS

Introduction to Econometrics4th Edition

G. S. Maddala, Kajal Lahiri John Wiley & Sons

ISBN: 9780470015124Paperback654 pagesOctober 2009List price: £40,99 our price: £36,89

Statistics from data to decision2nd EditionAnn E. Watkins, Richard L. Scheaffer, George W. Cobb John Wiley & Sons

ISBN: 9780470458518Hardback829 pagesApril 2010List price: £47,99 our price: £43,19

Maintaining G.S. Maddala’s brilliant expository style of cutting through the technical superstructure to re-veal only essential details, while retaining the nerve centre of the subject matter, Professor Kajal Lahiri has brought forward this new edition of one of the most important textbooks in its field.

The new edition continues to provide a large number of worked examples, and some shorter data sets. Fur-ther data sets and additional supplementary material to assist both the student and lecturer are available on the companion website.

Statistics teaches a modern approach that uses graph-ing calculators or statistical software and allows stu-dents and instructors to place more emphasis on sta-tistical concepts and data analysis than on following recipes for calculations. The text is intended to be used as much as a dialog as a reference; students will have to be thoughtful as they read. An activity intro-duces each major topic, allowing students to experi-ence the major concepts of statistical thinking before going on to confirm them through further analysis (often involving simulation) and practice with data.

Statistics gives the design and analysis of both experi-ments and surveys an honest treatment, rather than forcing them into overly simplistic models.


54 55


statistic & economicstatistic & economic

Analysis of Economic data

Gary Koop John Wiley & Sons

ISBN: 9780470713891Paperback264 pagesFebruary 2009List price: £30,99 our price: £27.89

Introduction to Econometrics 4th Edition

Christopher Dougherty oxford university Press


The third edition of Analysis of Economic Data has been fully revised and updated and builds on the suc-cesses of the previous two editions. It teaches meth-ods of data analysis to students whose primary inter-est is not in econometrics, statistics or mathematics, as well as those who are facing economic data analy-sis for the first time.

It shows students how to apply econometric tech-niques in the context of real-world empirical prob-lems. The book adopts a largely non-mathematical approach relying on verbal and graphical intuition and covers most of the tools used in modern econo-metrics research e.g. correlation, regression and ex-tensions for time-series methods.

Introduction to Econometrics provides students with clear and simple mathematics notation and step-by step explanations of mathematical proofs to give them a thorough understanding of the subject. Ex-tensive exercises throughout to encourage students to apply the techniques and gain confidence with, this new edition has been thoroughly revised in line with market feedback. Retaining its student-friendly approach, Introduc-tion to Econometrics has a comprehensive revision guide to all the essential statistical concepts needed to study econometrics, more Monte Carlo simulations than before and new summaries and non-technical

introductions to more advanced topics at the end of chapters.Online Resource CentreFor lecturers:• Instructor manuals for the text and data sets,

detailing the exercises and their solutions• PowerPoint slidesFor students:• Data sets• Study guide• Software manual• PowerPoint slides with explanations• Contact the author

IPS4STUDENTS

Stats Means Business: Statistics with Excel for business, hospitality and tourismJohn Buglear Butterworth-heinemann


Stats Means Business is an introductory textbook written for Business, Hospitality and Tourism stu-dents who take modules on Statistics or Quantitative research methods. Recognising that most users of this book will have limited if any grounding in the subject, this book mi-nimises technical language, provides clear definition of key terms, and gives emphasis to interpretation rather than technique.

Stats Means Business enables readers to:• appreciate the importance of statistical analysis in business, hospitality and tourism• understand statistical techniques and develop judgement in the selection of appropriate statistical techniques• interpret the results of statistical analysis


56 57


marketingstatistic & economic

Business to Business Marketing1st Edition

Wim Biemans McGraw-hill


Business to Business Marketing1st Edition

Nick Ellis oxford university Press

ISBN: 9780199551682Paperback384 pagesNovember 2010 (estimated)List price: £35,99 our price: £32,39

Marketing to organisations is a substantial and dy-namic sector of marketing, yet its activities are hid-den from view for most students. This new textbook opens up this fascinating and important world to readers, clearly explaining the parallels between busi-ness to business and consumer marketing, while also emphasising the unique concepts and practices de-

veloped for this field. Wim G. Biemans draws from more than two decades? experience teaching stu-dents and training marketing executives, firmly root-ing all the concepts in real business contexts to create a fresh and engaging introductory text.

This exciting new title provides a comprehensive introduction to the main theoretical and managerial issues of B2B marketing. It raises readers’ aware-ness of the significance of B2B marketing in modern economies, in both local and global contexts.

The book shows that B2B marketing is about man-aging the complex network of buying and selling re-lationships between organizations. The text includes detailed discussions concerning the role of individual managers and the organizations they represent; out-lines possible managerial solutions to common B2B marketing dilemmas; and examines issues such as

e-commerce in B2B markets, key account manage-ment and supply-chain ethics. Theoretical discussion is carefully interwoven with a series of long and short case examples.

The text is organized in four parts. Part one - the organizational marketing context; part two - inter-organizational relationships and networks; part three - business marketing planning; and part four - busi-ness marketing programmes.

IPS4STUDENTS

Global Marketing Management5th Edition

Masaaki (Mike) Kotabe John Wiley & Sons


International MarketingEuropean Edition3rd EditionPervez Ghauri, Philip Cateora McGraw-hill


Global Marketing Managementprepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment. The text’s guiding principle, as laid out clearly and methodically by authors Kotabe and Helsen, is that the realities of international market-ing are more “multilateral.” The new 5th edition adds further to its comprehensive global treatment by addressing some peculiar phenomenon being ob-

served in global marketing today. Whether students choose to pursue marketing careers, they will learn how marketing managers can affect other business functions for effective corporate performance on a global basis and how to work effectively with others for the same corporate goal. This text brings timely coverage in various economic and financial as well as marketing issues that arise from the acutely reces-sionary market environment.

The third edition of International Marketing pro-vides a complete introduction to international mar-keting in the twenty-first century. With up-to-date coverage of all core topics, an accessible writing style and distinct emphasis on culture, this new edition facilitates a deeper understanding of the subject. One of the only books to take a truly international approach, it?s an ideal text for students studying in-ternational marketing.


58 59


marketingmarketing

Market driven Management2nd EditionJean-Jacques Lambin, Ruben Chumpitaz, Isabelle Schuiling Palgrave Macmillan

ISBN: 9781403998521Paperback516 pagesApril 2007List price: £ 37,99 our price: £ 34,19

Marketing 2nd Edition

Paul Baines, Chris Fill, Kelly Page oxford university Press

ISBN: 9780199579617Paperback768 pagesDecember 2010 (estimated)List price: £41,99 our price: £37,79

Taking a market orientation approach, Market-Driv-en Management challenges the ‘functional’ role of marketing departments. The author enlarges the market definition to embrace all the key market play-ers, and examines marketing strategy, demonstrating how strategic decisions can be implemented at the operational level.

Also available is a companion website with extra fea-tures to accompany the text.

What is it that really excites and interests your stu-dents?

Reading first hand what skills top marketers really look for in graduates? Debating the benefits of using shock and fear appeals in advertising?Discovering how to use social networking sites to successfully market a product?

Then take this opportunity to present students with

marketing examples and issues from real life situa-tions guaranteed to excite and stimulate. Packed full of case studies from international organizations such as Innocent, Orange, HMV, and Oxfam, students can hear first hand what top marketers actually do and how they tackle the decisions they have to make.

Employing a lively writing style, the authors encour-age students to explore beyond the classical market-ing perspectives and provoke them into thinking critically about how they would approach marketing

IPS4STUDENTS

Marketing Management1st Edition

Greg Marshall, Mark Johnston McGraw-hill


Marketing research: Toolsand Techniques2nd EditionNigel Bradley oxford university Press


Marketing Management 1/e effectively captures and communicates to students how marketing manage-ment is really practiced in the 21st century world of business.

The second edition of Marketing Research: Tools and Techniques provides an accessible and engaging in-sight into marketing research. Based on the concept of the Marketing Research Mix, the text is organized around the core themes of research preparation, data collection, analysis and communication of findings, and how skills and techniques are used in different research contexts.The text covers the basic tools of marketing research and evaluates the most appropriate techniques avail-

able when deciding the type of research to carry out. Supported by a wealth of pedagogical features, the author enables students to understand the issues involved in carrying out research and the potential pitfalls to be aware of, thereby ensuring a clear un-derstanding of the overall subject. The book is accompanied by a comprehensive online resource centre providing additional resources for both students and lecturers.

1. EvERy fAN-StudENt gEtS 10 % diSCOuNtIf you are studying in Poland you’ll get 10% discount for any textbook. You can buy it at our online bookstore, in our bookshops in Warsaw, Poznań and Wrocław or you can contact our sales representatives.

2. fREE dELivERy fOR 10 OR mORE fANSYou want to get a free delivery for you and your friends or anyone who likes IPS 4STU-DENTS? All you have to do is organize a group of 10 students (or more) who want to order the same textbook - you can either create a group on facebook or write on the wall and wait for others to reply to your post. The most important thing is to let us know who wants to order the selected textbook so that we can send them “how to order” details. All of you will have 3 days to place an order and make the payment. You still get 10% discount but with additional free delivery!

3. ShARE iNfORmAtiON It’s all about sharing! IPS4STUDENTS is a place where you can share any information about academic textbooks you want - which ones you like or hate, which are the most popular at you school and which are the hardest to get or missing in your library. Send us lists of titles recommended at your school and by your professors. Check the lists available on our website (ips.com.pl/students)We will read, collect and analyze all the information we receive to make sure that fo-reign textbooks are easily available for you in Poland. IPS4STUDENTS will deliver you the best offers and share what’s new and upcoming in the publishers’ world.

4. CAN’t fiNd A tExtbOOk? WE’LL dO it fOR yOuYou didn’t find what you were looking for on our website? Write to us and we will try to help you get all the textbooks you need.

5. mEEt OthER StudENtS WhO Study iN ENgLiSh iN POLANdYou already have all the textbooks you need? You can still become IPS4STUDENTS fan and meet other students who study in English in Poland. Find out more on or ips.com.pl/students


60 61


marketing

Strategic Marketing2nd Edition

Douglas West, John Ford, Essam Ibrahim oxford university Press


The second edition of Strategic Marketing examines the key aspects of traditional marketing strategy and provides an assessment and synthesis of recent thinking. Drawing on Porter’s strategic-analytic framework in relation to marketing decision-making, the authors provide a coherent structure, allowing students to understand the theoretical foundations of the subject. A wealth of pedagogical features en-hances the learning experience; such as abstracts of journal articles to introduce students to primary sources of information and encourage further read-

ing. A diverse range of case studies, including cases on brand value and budgets, enable students to un-derstand the application of marketing strategy in a real-life context.This framework provides students with the tools and techniques to assess the role of marketing strategy in an organization and to evaluate its impact and con-tribution.The book is accompanied by an online resource cen-tre providing additional resources for both students and lecturers.

IPS4STUDENTS

5 rEASonS To BECoME fAn IPS4STUDENTS

IPS4STUDENTS

fullBook’SCATAloG on ourWEBSITE

WWW.IPS.CoM.Pl

ChECknoW!


62

IPS4STUDENTS

SAlES rEPrESEnTATIVES

Warsaw, bialystok, Radom, Olsztyn & LodzJerzy Wołosiuk tel./fax: +48 22 629 33 16 mob.: +48 693 427 881 [email protected]

WarsawDorota Bojanowskafax: +48 22 621 72 55mob.: +48 502 277 [email protected]

Poznan & tri-CityMarek Jazikowski tel./fax: +48 61 849 92 49 tel.: +48 61 848 91 00 mob.: +48 691 512 975 [email protected]

Cracow & upper SilesiaJózef Oliwa tel./ fax: +48 12 273 91 14 mob.: +48 609 683 836 [email protected]@ips.com.pl

Wroclaw & Lower SilesiaJolanta Bieńkowska tel./fax: +48 71 301 42 05 mob.: +48 609 683 837 [email protected]

bydgoszcz, torun & LodzAnna Gąsowskamob. +48 695 397 [email protected]

kata log

Documents

blue ocean strategy

fixed income markets

general public today

length case studies

increasingly competitive environment

web resources include

encourages good practice

suggested wider reading