Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

1 What is Google Placesmust be 7 pack if you expect phone callsmost have hired someone to get them thereif using PPC must be top 3 otherwise you go under the map

2 Show an actual place page eminent home health careyou must understand this was done by a professional consultant they paid a whole lot of $ for thisyou can lose your space We work with clients and bump others off That could be youit is an ongoing issue You cant set it and forget it Constantly have to work on it

3 Show bottom of pagecitations pulling from other parts of the internet

BASICS1 keyword and market research - if you dont know which keywords will make you the most money youre on the wrong road

a keyword free tool Googleex seafood restaurant san diego - change to exact 140 searching I need to know how to reach out to them and make sure Im standing

outb get an expert or learn to do it yourself

2 Assess your clients current location (competition)a look at a competitors place page fish market restaurant sna diego thefishmarketcomb Look at their website - Place listing takes both into considerationc look at their categoriesd look at their reviews video photose need at least a 60 second video get 5 videos for your google place pagef Details - you can have a live link here

3 Write up your plana I will optimize the following 5 high volume keyword phrasesb categoriesc secondary keywordsd my citation - what is it your NAP exact spelling etc should be the same everywhere and other business

listings exactly the same street or st ave or avenue proves to google you are relevant and trusted decide what that is and STICK to it

e my website SEOf descriptiong Coupons and offersh expressupdateusacom

What NOT TO DO1 no keyword stuffing in name of company2 has to be a local phone number not toll-free and used everywheretracking numbers ok but other citations have to have that too3 always add email address4 always add website meta description should have same keywords that are in your places description tag5 categories - 1st has to be a Google category 4 are up to you do not put in a town name in category

no keyword stuffing town names out of itno po boxes -- if PO is working for you eventually you wont dont use USP or mailboxes etc Google knows about those Get a virtual office Must have unique suite number and phone number home office - it doesnt have to show Cant use duplicate phone numbers or addresses for duplicate listingsno toll free numbersno duplicate listingsno fakery or ridiculous insanityno PISSING off the google monsterif you play you pay

Google is extremely smart dont game it

1 Set up Google Place Page - Google walks you through step by step2 Track results (analytics) - see where people are searching directions where you need to advertise more

Advanced techniquesCitations - see go fish anthonys san diego copy and 1 upMeta data on site should match google placeoffsite linking - each site has its own address we give a website more importance is to give it back links some think google place page needs backlinks too It wont hurt but we dont know continuous addition of citation is key Videos put citation in youtube descriptionReview triage what who how QR

Dont do you cant sit and enter testimonials sitting at the same IP address or hire someone from Fiverrcom if you pay someone theyre sitting at the same IP address

TRIAGE reviews send out email to customers reviews come to consultant negative ones get sent to client to address positive ones get summarize and get sent back to the customer with a thank you we want to get the word out to the community will you help us and ask them to go to Incentifize them

Yelp citysearch insderpages yahoolocal dealerrater judysboook tripadvisor edmunds zagatscom opentable urbanspoon demandforce kudzu yellowbot cityvoter dexknows superpages menupages lilaguide vitalscom

COUPONS best use Get free estimate maintenance programs $15 off emergency service see screenshot 1257 67

QR Codes Speaker is from LTC Expert Publications LLC st Charles MO theltcexpertcom

Google OFFERS everything we talked about is going to be 10 times more important because of Google Offers need to start today getting yourself in the top 7

MyMaps - because of spam they dont show up on GP pages Place a Google maps on your website

QR - business cards scavenger hunts labeling storefront displays promotions giveaways laptop stickers t-shirts mousepads use to get likes and follows build email list get phone ringing

40 pg pdf and 19 videos $199 today

real estate agent etc in one big office but you want leads for yourself brand yourself you can have your own page but you have to use a virtual office

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

Local Search ClassBy

Kathy Long LSO

Local Search Specialist

Kat amp Mouse SEO amp Web Design

Class Notes amp Resourceswwwkatandmousecomlocal-search-resources

wwwkatandmousecomLocalSearch Class Workbookxlsx

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

Local Search ClassBy

Kathy Long LSO

Local Search Specialist

Kat amp Mouse SEO amp Web Design

Class Notes amp Resourceswwwkatandmousecomlocal-search-resources

wwwkatandmousecomLocalSearch Class Workbookxlsx

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

Why be online

bull 20 of all searched in Google are local Thatrsquos 224 billion

bull 97 use internet for local business search

bull Yellow Pages are dying

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

Where should you be online

bull Websitebull Social Mediabull Google Placesbull Yahoo Localbull Bing Localbull Everywhere you can

2 million Places claimed in US ndash only 2 of total

1st place gets 35 of clicks 2nd 17 3rd 12 10th 25

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

Google Places ndash Since October 2010Itrsquos either ldquopurerdquo results or ldquoblendedrdquo

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

Google Places ndash How to Rank High

1Proximity2Popularity (Prominence)3Relevance

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

Google Places ndash How to Rank High

See httpwwwdavidmihmcomlocal-search-ranking-factorsshtml for more details

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

Where should you be online

bull Websitebull Social Mediabull Google Placesbull Yahoo Localbull Bing Localbull Everywhere you can

2 million Places claimed in US ndash only 2 of total

1st place gets 35 of clicks 2nd 17 3rd 12 10th 25

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

Google Places ndash Since October 2010Itrsquos either ldquopurerdquo results or ldquoblendedrdquo

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

Google Places ndash How to Rank High

1Proximity2Popularity (Prominence)3Relevance

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

Google Places ndash How to Rank High

See httpwwwdavidmihmcomlocal-search-ranking-factorsshtml for more details

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

Google Places ndash Since October 2010Itrsquos either ldquopurerdquo results or ldquoblendedrdquo

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

Google Places ndash How to Rank High

1Proximity2Popularity (Prominence)3Relevance

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

Google Places ndash How to Rank High

See httpwwwdavidmihmcomlocal-search-ranking-factorsshtml for more details

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

Google Places ndash How to Rank High

1Proximity2Popularity (Prominence)3Relevance

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

Google Places ndash How to Rank High

See httpwwwdavidmihmcomlocal-search-ranking-factorsshtml for more details

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

Google Places ndash How to Rank High

See httpwwwdavidmihmcomlocal-search-ranking-factorsshtml for more details

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

Everything Begins with

Keyword ResearchUse Googlersquos free keyword research tool

httpbitlyja3yZO

1 Jot down 3 or 4 ways yoursquod search for your website2 Look for other keywords in Googlersquos keyword tool Seek out

variations such as roofer roofing contractor3 Run the queries Where is your website Write it down Also write

down top 5 or 10 competitorrsquos sites for those keywords4 Group keywords into 3 buckets

1 Lower rank great term low competition2 Lower rank great term high competition3 Higher rank great term

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

2 Develop Your NAP

NAP = Name Address PhonendashConsistency across the web is

critical

TASK Search for your phone number on the web Check to see where your NAP is inconsistent Make a note of these FIX THEM

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

3 Create your categories

Google gives you 5 categories ndash one canned and 4 custom categories

ndash Look at your competitorsndash Utilize your keyword researchndash Use high volume high conversion keywords

like hotel with free wi-fi pet friendly hotel cool coffee shop

ndash Donrsquot spam

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

Perform Competitive Research

Local Search Tool Kithttpwwwlocalsearchtoolkitcom

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

2 Develop Your NAP

NAP = Name Address PhonendashConsistency across the web is

critical

TASK Search for your phone number on the web Check to see where your NAP is inconsistent Make a note of these FIX THEM

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

3 Create your categories

Google gives you 5 categories ndash one canned and 4 custom categories

ndash Look at your competitorsndash Utilize your keyword researchndash Use high volume high conversion keywords

like hotel with free wi-fi pet friendly hotel cool coffee shop

ndash Donrsquot spam

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

Perform Competitive Research

Local Search Tool Kithttpwwwlocalsearchtoolkitcom

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

3 Create your categories

Google gives you 5 categories ndash one canned and 4 custom categories

ndash Look at your competitorsndash Utilize your keyword researchndash Use high volume high conversion keywords

like hotel with free wi-fi pet friendly hotel cool coffee shop

ndash Donrsquot spam

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

Perform Competitive Research

Local Search Tool Kithttpwwwlocalsearchtoolkitcom

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

Perform Competitive Research

Local Search Tool Kithttpwwwlocalsearchtoolkitcom

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

Create and Claim Your Place

bull Google Placesbull Yahoo Local bull Bing Business Portalbull Facebook

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

Place Page Optimization

bull Exact or close categories ndash Try entering city name in 1 or 2 categories Test

bull Business name in title ndash Donrsquot spam with keywords be consistentndash City keywords in title if possible and applicable

bull Point to a better landing page ndash contact pagebull Use more info links to add additional links to

website either internally or social sites

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

Place Page Optimization

Add photos to Panoramioand geotag

Image from blumenthalscom

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

Place Page Optimization

Add photos to Panoramioand geotag

Image from blumenthalscom

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

Place Page Optimization

Add videos toYoutube and optimize

Free video creatorat wwwanimotocom

Image from blumenthalscom

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

Citations

bull Create articles for inbound links - add NAPbull Videos - add NAPbull Facebook Pagebull Research top 10 or more competitors and do

what they do and then some morendash Whitesparkcalocal-citation-finderndash Check More info on their Place page for more

Example This class at Parks amp Rec

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

More Citations

bull Chamber of Commercebull BBBbull Hostsupport a philanthropic eventbull Sponsor local events

ndash Query thesebull Location sponsorshipbull Location sponsorship opportunitiesbull Location sponsor our eventbull Location ldquothanks to our sponsorsrdquo bull Location intitelsponsorsbull Location inurlsponsors

ndash Create future notifications in Google alerts with location sponsorship for one

ndash Ontolo Citation Prospectingndash Export Citation list from localsearchtoolkitcom

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

Citation Prospecting

Sponsor a local event Utilize price anchoring when pitching sponsorships

Dear Santa Cruz event

The (event) is going to be a great event I would love to help sponsor it and my business httpwwwkatandmousecom can contribute $20 for the sponsorship

I look forward to helping support this event to a successful conclusion and reading more about it as it progresses on your website

To your success

Kathy Long

Santa Cruz resident and business owner

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

Local directories

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

Local directories

Check your site at httpgetlistedorg

Enter your site MANUALLY herebull httpwwwublorgbull httpwebapplocalezecombizregaddaspxbull httplocalbotworghelpcenterjumpstartproductaspxbull httpexpressupdateusacomhomeaspxbull httpsmysuperpagescomspwebproductsbusiness-listingbull httpsselfenrollcitysearchcombull httplistinfousacomdbupdatehtmbull httpwwwyellowpagescomspadvertisebull httpwwwinsiderpagescomadvertiserfind_businessbull httpwwwopenlistcomupdatebull httpwwwyelpcombull httpwwwangieslistcom

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

Local directories

Check your site at httpgetlistedorg

Enter your site MANUALLY herebull httpwwwublorgbull httpwebapplocalezecombizregaddaspxbull httplocalbotworghelpcenterjumpstartproductaspxbull httpexpressupdateusacomhomeaspxbull httpsmysuperpagescomspwebproductsbusiness-listingbull httpsselfenrollcitysearchcombull httplistinfousacomdbupdatehtmbull httpwwwyellowpagescomspadvertisebull httpwwwinsiderpagescomadvertiserfind_businessbull httpwwwopenlistcomupdatebull httpwwwyelpcombull httpwwwangieslistcom

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

Local directories

To find more query bull Location directorybull Location business directorybull ldquolist of location sitesrdquobull Location websitesbull Location sitesbull ldquolocation sitesrdquobull ldquolocation websitesrdquobull ldquofavorite linksrdquo locationbull ldquorecommended linkrdquo location

Must do for all Santa Cruz businesses Wiki Travel - httpwikitravelorgenSanta_Cruz_28California29

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

Reviews

ndash Get email addresses from customers segment into gmail and yahoo email addresses and ASK

ndash Facebookndash Use QR Codesndash Use Thumbtackndash Brightlocal review toolndash Review Triage

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

Website Optimization

bull Business name in title tagbull City keywords in title tag and H1 tagbull Web copy

ndash Include your location a map your cities served hours email address fax number phone number directions and other any information you have that establishes your location

ndash Create page for each locationndash Internal linking on keywords

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

Website Optimization

Example httpwwwdetroitroofingorg

bull Query ldquoRoofing contractor detroitrdquondash Not in Places but contractors page shows up in organics Why

bull Query ldquoroofer detroitrdquondash 1 in Places

bull Is this site over optimized Or not optimized well enough

Example httppaintingcontractorusacombull Optimized for nationbull Pull-down city lists donrsquot really workbull Well-done for city itrsquos located inbull Tried to show up for Orlando FL and failsbull Is this site over optimized Or not optimized well enough

Example Query ldquola jolla housepainterrdquo

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

Website Optimization

bull Business name in title tagbull City keywords in title tag and H1 tagbull Web copy

ndash Include your location a map your cities served hours email address fax number phone number directions and other any information you have that establishes your location

ndash Create page for each locationndash Internal linking on keywords

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

Website Optimization

Example httpwwwdetroitroofingorg

bull Query ldquoRoofing contractor detroitrdquondash Not in Places but contractors page shows up in organics Why

bull Query ldquoroofer detroitrdquondash 1 in Places

bull Is this site over optimized Or not optimized well enough

Example httppaintingcontractorusacombull Optimized for nationbull Pull-down city lists donrsquot really workbull Well-done for city itrsquos located inbull Tried to show up for Orlando FL and failsbull Is this site over optimized Or not optimized well enough

Example Query ldquola jolla housepainterrdquo

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

Website Optimization

Example httpwwwdetroitroofingorg

bull Query ldquoRoofing contractor detroitrdquondash Not in Places but contractors page shows up in organics Why

bull Query ldquoroofer detroitrdquondash 1 in Places

bull Is this site over optimized Or not optimized well enough

Example httppaintingcontractorusacombull Optimized for nationbull Pull-down city lists donrsquot really workbull Well-done for city itrsquos located inbull Tried to show up for Orlando FL and failsbull Is this site over optimized Or not optimized well enough

Example Query ldquola jolla housepainterrdquo

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

Website Optimization

Example httpwwwagilemonkeycom

bull Query ldquoSanta Cruz Pilates Classesrdquobull Query ldquoSanta Cruz Pilates Studiordquobull Query ldquoSanta Cruz Pilates teacherrdquo

What do we need to do to rank for all three

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

Website Optimization

bull Create a GeoSitemap httpwwwgeositemapgeneratorcom

bull Add rich snippets

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

Website Optimization

Location rich snippetltdiv class=vcardgt

ltspan class=fngtTaylor Benefits Insurance Agencyltspangt

ltspan class=adrgtltspan class=street-addressgt4820 Harwood Road 130ltspangt

ltspan class=localitygtSan Joseltspangt

ltspan class=regiongtCAltspangt

ltspan class=postal-codegt95124ltspangt

ltspan class=telgt(408) 358-7502ltspangt

ltspangt

ltdivgt

httpmicroformatsorgcodehcardcreator

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

Website Optimization

Other rich snippets

SchemaorgRecommendedbull Hcard ndash Locationbull Reviewsbull Restaurantbull Product

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

Link Building

Acquire quality links from quality sites with keywords in anchor text

ndash Give free advicendash Blog commentingndash Forum commentingndash Guest bloggingndash Write remarkable copyndash Infographicsndash Whitepaper researchndash Create something another business in your industry

(non-competitor) would value

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

Link Building

Query thesebull Location ldquosponsorrdquobull Location ldquoour sponsorsrdquobull Location blogbull Intitle blog locationbull Inurlblog locationbull ldquotags locationrdquobull ldquofiled under locationrdquobull Location ldquoadd commentrdquobull Location forumbull ldquolocation forumrdquobull Location joinbull Location group

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

Link building

bull Create best Santa Cruz whatever awardbull Guest post about regional issues on local

blogs and relate it back to your businessbull Ask for referral on clientrsquos websitebull Offer local promotionbull Write a glowing review of a local business

Guaranteed that theyrsquoll link to it

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

Link Building

Announce your remarkable contentndash Build relationships and followsndash Facebookndash Tweetndash Emailndash Newsletterndash Social bookmarkingndash Add share bookmark ability to your website

Sharethiscom

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

Link Building

Query thesebull Location ldquosponsorrdquobull Location ldquoour sponsorsrdquobull Location blogbull Intitle blog locationbull Inurlblog locationbull ldquotags locationrdquobull ldquofiled under locationrdquobull Location ldquoadd commentrdquobull Location forumbull ldquolocation forumrdquobull Location joinbull Location group

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

Link building

bull Create best Santa Cruz whatever awardbull Guest post about regional issues on local

blogs and relate it back to your businessbull Ask for referral on clientrsquos websitebull Offer local promotionbull Write a glowing review of a local business

Guaranteed that theyrsquoll link to it

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

Link Building

Announce your remarkable contentndash Build relationships and followsndash Facebookndash Tweetndash Emailndash Newsletterndash Social bookmarkingndash Add share bookmark ability to your website

Sharethiscom

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

Link building

bull Create best Santa Cruz whatever awardbull Guest post about regional issues on local

blogs and relate it back to your businessbull Ask for referral on clientrsquos websitebull Offer local promotionbull Write a glowing review of a local business

Guaranteed that theyrsquoll link to it

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

Link Building

Announce your remarkable contentndash Build relationships and followsndash Facebookndash Tweetndash Emailndash Newsletterndash Social bookmarkingndash Add share bookmark ability to your website

Sharethiscom

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

Link Building

Announce your remarkable contentndash Build relationships and followsndash Facebookndash Tweetndash Emailndash Newsletterndash Social bookmarkingndash Add share bookmark ability to your website

Sharethiscom

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

Set Up Analytics

How tobull Log into google (must have gmail account)bull From landing page click Analytics and setupbull Add code to websitebull Set up webmaster toolsbull Add GeoSitemap

3 analytic toolsbull Webmaster tools bull Place analyticsbull Website analytics

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

Other

bull Google Feed of productsndash How tondash How to optimize

bull Write a bookbull CraigsListbull

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

Other

bull Google Feed of productsndash How tondash How to optimize

bull Write a bookbull CraigsListbull

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

Other ndash Social Media

Decreasing Stable Increasing

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

Other ndash Social Media

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

Other ndash Social Media

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

Social

bull Why should you be there Social Proof ndash 90 percent of people seek advice from family and

friends before making a decisionndash 80 percent of people delay making a purchase

online before they talk to someonendash Social media gives you an opportunity to build

trust and relationshipsndash Google is watching you They know if yoursquore

popular or notndash Theyrsquoll spread the word and link to you

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

Social

bull The BIG THREE ndash Facebook Twitter LinkedInndash Build your followingndash Build your credibility authority and trustndash Go where your customers are not your

colleaguesbull Twubscom to find Twitter groups

bull Build authority in QA sites like Quora Yahoo Answers

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

Other ndash Social Media

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

Other ndash Social Media

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

Social

bull Why should you be there Social Proof ndash 90 percent of people seek advice from family and

friends before making a decisionndash 80 percent of people delay making a purchase

online before they talk to someonendash Social media gives you an opportunity to build

trust and relationshipsndash Google is watching you They know if yoursquore

popular or notndash Theyrsquoll spread the word and link to you

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

Social

bull The BIG THREE ndash Facebook Twitter LinkedInndash Build your followingndash Build your credibility authority and trustndash Go where your customers are not your

colleaguesbull Twubscom to find Twitter groups

bull Build authority in QA sites like Quora Yahoo Answers

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

Other ndash Social Media

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

Social

bull Why should you be there Social Proof ndash 90 percent of people seek advice from family and

friends before making a decisionndash 80 percent of people delay making a purchase

online before they talk to someonendash Social media gives you an opportunity to build

trust and relationshipsndash Google is watching you They know if yoursquore

popular or notndash Theyrsquoll spread the word and link to you

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

Social

bull The BIG THREE ndash Facebook Twitter LinkedInndash Build your followingndash Build your credibility authority and trustndash Go where your customers are not your

colleaguesbull Twubscom to find Twitter groups

bull Build authority in QA sites like Quora Yahoo Answers

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

Social

bull Why should you be there Social Proof ndash 90 percent of people seek advice from family and

friends before making a decisionndash 80 percent of people delay making a purchase

online before they talk to someonendash Social media gives you an opportunity to build

trust and relationshipsndash Google is watching you They know if yoursquore

popular or notndash Theyrsquoll spread the word and link to you

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

Social

bull The BIG THREE ndash Facebook Twitter LinkedInndash Build your followingndash Build your credibility authority and trustndash Go where your customers are not your

colleaguesbull Twubscom to find Twitter groups

bull Build authority in QA sites like Quora Yahoo Answers

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

Social

bull The BIG THREE ndash Facebook Twitter LinkedInndash Build your followingndash Build your credibility authority and trustndash Go where your customers are not your

colleaguesbull Twubscom to find Twitter groups

bull Build authority in QA sites like Quora Yahoo Answers

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

SocialMake good use of check-ins for targeted advertising if not now soon Get the apps

ndash Foursquare ndash Reward your check-ins

ndash Gowalla ndash Reward your check-ins

ndash Yelp ndash Includes deals read more

ndash Facebook ndash lands on wall

ndash Google ndash NEW TODAY Local directory sitingI bet theyrsquoll tie in ldquoOffersrdquo

ndash Yahoo Local ndash pulls in deals from wwwzozicom

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

Summary 7 ways to dominate 7 pack

1 Add NAP to off-site content

2 Broaden your citation mentions

3 Optimize your website

4 Get more local anchor text inbound links from directories press releases check-in sites blogs

5 Get reviews

6 Timely updates to your place page

7 Get active in social media

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

httpblumenthalscomindexphpweb-equity-infographic

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

What else

bull PPCbull Mobile marketing

ndash You need a mobile sitendash Geo-targeted text messagingndash Check-insndash More on the way

bull Dealsndash Groupon Living Social etcndash Google ldquoOffersrdquondash Amazonndash Yelpndash Facebook

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

SoLoMoSocial + Local + Mobile

The new BUZZ

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

In the end

Everyone will be doing these steps What can you do that is more

1 SEO ndash Local optimization might be enough today but NOT tomorrow You need to keep optimizing with

1 Better content

2 More backlinks

3 Social involvement and social proof

2 Social Media1 More followers sharing and tweeting your stuff

3 Take advantage of other marketing tools

What Google tells you to do you should do

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

httpblumenthalscomindexphpweb-equity-infographic

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

What else

bull PPCbull Mobile marketing

ndash You need a mobile sitendash Geo-targeted text messagingndash Check-insndash More on the way

bull Dealsndash Groupon Living Social etcndash Google ldquoOffersrdquondash Amazonndash Yelpndash Facebook

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

SoLoMoSocial + Local + Mobile

The new BUZZ

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

In the end

Everyone will be doing these steps What can you do that is more

1 SEO ndash Local optimization might be enough today but NOT tomorrow You need to keep optimizing with

1 Better content

2 More backlinks

3 Social involvement and social proof

2 Social Media1 More followers sharing and tweeting your stuff

3 Take advantage of other marketing tools

What Google tells you to do you should do

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

What else

bull PPCbull Mobile marketing

ndash You need a mobile sitendash Geo-targeted text messagingndash Check-insndash More on the way

bull Dealsndash Groupon Living Social etcndash Google ldquoOffersrdquondash Amazonndash Yelpndash Facebook

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

SoLoMoSocial + Local + Mobile

The new BUZZ

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

In the end

Everyone will be doing these steps What can you do that is more

1 SEO ndash Local optimization might be enough today but NOT tomorrow You need to keep optimizing with

1 Better content

2 More backlinks

3 Social involvement and social proof

2 Social Media1 More followers sharing and tweeting your stuff

3 Take advantage of other marketing tools

What Google tells you to do you should do

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

SoLoMoSocial + Local + Mobile

The new BUZZ

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

In the end

Everyone will be doing these steps What can you do that is more

1 SEO ndash Local optimization might be enough today but NOT tomorrow You need to keep optimizing with

1 Better content

2 More backlinks

3 Social involvement and social proof

2 Social Media1 More followers sharing and tweeting your stuff

3 Take advantage of other marketing tools

What Google tells you to do you should do

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

In the end

Everyone will be doing these steps What can you do that is more

1 SEO ndash Local optimization might be enough today but NOT tomorrow You need to keep optimizing with

1 Better content

2 More backlinks

3 Social involvement and social proof

2 Social Media1 More followers sharing and tweeting your stuff

3 Take advantage of other marketing tools

What Google tells you to do you should do

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

Need help

Kat amp Mouse takes you to the next level withhellip

bull Website amp Google Places optimization to get Google to take note

bull Link building to move your site above the competition

bull Social Media marketing ndash Custom landing pages engagement website integration to get people singing your praises

bull Mobile Marketing to capture the crowd on the street in the new internet

bull Monthly monitoring and improvements to keep you on top

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

Kat amp Mouse

Please connect with mewwwkatandmousecom

anonymousekatandmousecom

408-694-3706

wwwfacebookcomkatandmouseo

Twitter katndmouse

LinkedIn - Kathy Long

LinkedIn Join Local BizBuzz GrouphttpwwwlinkedincomgroupsLocal-BizBuzz-3215677

To your success

Kat amp Mouse | katandmousecom | facebookcomkatandmouseo

Kat amp Mouse

Please connect with mewwwkatandmousecom

anonymousekatandmousecom

408-694-3706

wwwfacebookcomkatandmouseo

Twitter katndmouse

LinkedIn - Kathy Long

LinkedIn Join Local BizBuzz GrouphttpwwwlinkedincomgroupsLocal-BizBuzz-3215677

To your success