karnataka soaps & detergents limited (ks&dl) internship report (manoj rims)

ORGANISATIONAL STUDY AT KS & DL

ORGANIZATIONAL STUDY REPORT ONKARNATAKA SOAPS & DETERGENTS LIMITED

Submitted By

Manoj Kumar

ENROLLMENT NO AA1410For partial fulfillment of the requirements of first year MBA

curriculum of Two years Full time MBA (Industry Integrated) Programme.

Submitted to:

Through

Ramaiah Institute Of Management Sciences.


CHAPTER-1

INTRODUCTION

INTRODUCTION Ramaiah Institute Of Management Sciences.


This report is based on “Organisation Study” conducted at Karnataka Soaps &

Detergents Limited ; Bangalore . Organisation is defined as the “ Association of

various departments in the firm in which all work collectively in attaining the goals &

objectives of the company by rendering the valuable services towards it by both

employers and management .

OBJECTIVES OF ORGANIZATION STUDY:

To know about company profile

To know Vision and Mission of the company

To identify safety, security and welfare measure of company regarding their

workers

To know awards and achievements of company

To know the Corporate Social Responsibility of the company

To know company corporate structure and hierarchy of individual departments

To know organizational activities in all functional areas and relate this to

theoretical knowledge acquired

To know the strength, weakness, opportunities and threads (SWOT Analysis)

of company.

SCOPE OF STUDY :

This report mainly focuses its view on company’s profile and different

departments such as Marketing, Finance, Human Resources department,



service and operation department. The project internship study is to make the

study of different department, working and finding of problem to give proposal

of solution.

LIMITATION:

The outcome of the study is highly dependent on the perception, attitude and

understanding of the observer.

Sometimes the management is not interested to disclose their documents to the

observer.

The report may be wrong if the data collected during the study is not accurate.

Organization study needs more time as its purpose is to study the overall structure

and operation of a business unit.

The attitude, co-operation and transparency of the management also affect the

outcome of the organization study.



CHAPTER-2

INDUSTRY PROFILE

INDUSTRY PROFILE

Soap is one of the commodities which have become an indispensable part of

the life of modern world. Since it is non durable consumer goods, there is a large

market for it. The whole soap industry is experiencing changes due to innumerable



reasons such as government relations environment and energy problems increase in

cost of raw material etc.

The changing technology and ever existing desire by the individual and the

organization to produce a better product at a more economical rate has also acted

as catalyst for the dynamic process of change.

More and more soap manufactures are trying to capture a commanding market

share by introducing and maintaining acceptable products. The soap industry in India

faces a cut throat competition while multinational companies dominate the market.

They are also facing severe threat from dynamic and enterprising new entrance

especially during 1991-92.

If we look back into the history of soaps & detergents, mankind knew about

soaps nearly 2000 years back i.e. in 70 A.D. when Mr. Elder accidentally discovered

the soap, when roasted meat over flowed on the glow in ashes.

This lump like product was soap & had foaming & cleansing character. In

1192 A.D. the first commercial batch of soaps was made & marketed by M/s Bristol

soap market in London, from there in 1662A.D. the first patent for making soap was

taken in London. The world consumption of soap in 1884A.D. was said to be 2 lakh

tonnes



CHAPTER-3

COMPANY PROFILE

COMPANY PROFILE

INTRODUCTION TO SOAP INDUSTRY:-

Soap is one of the commodities, which has become an indispensable part of

life of the modern fantasy world. Since it is non-durable consumer goods, there is a

large market for it. The whole soap industry is experiencing changes due to



innumerable reasons such as Government relations, environment, toxicological

allergy problems, increase in cost of raw material etc.

Following Swadeshi movement in 1905, few factories were set up and they

were:

1. Mysore Government Soap factory at Bangalore.

2. Godrej Soaps at Bombay.

The changing technology and even existing desire by the individuals and the

organization to produce a better product at a mere economical rate has also acted

as Catalyst for the dynamic process of change. More and more Soap manufactures

are trying to capture a commanding market share by introducing and maintaining

acceptable products. The soap industry in India faces a cutthroat Competition, while

multinational companies dominate the market.

The Indian Soaps industry continued to flourish very well until 1967-68, but began

to stagnate. Soon it started to recover and experienced a short upswing in 1974.

This increase in demand can be attributed to:-

1. Growth of population.

2. Income and consumption increase.

3. Increase in urbanization

4. Growth in degree of personal hygiene.

Soap manufacturers are Classified as, Organized and unorganized sector. KSDL is

under organized Sector.

HISTORY:-

India is a rich land of forest; ivory, silk, sandal; precious gems are magical

charms of centuries. The most enchanting perfumes of the world got their exotic

spell with a twist of sandal. The world’s richest sandalwood resource is from one

isolated stretch of forests land in South India that is Karnataka.



The origin of sandalwood and its oil in Karnataka, which is used in making of

Mysore sandal soaps, is well known as Fragrant Ambassador of India & Sandalwood

oil is in fact known as “Liquid Gold”.

By the Inspiration of His Highness Maharaja of Mysore late

Jayachamarajendra Wodeyar, the trading of sandalwood logs started which was

exported to Europe and New destinations, but with commencement of First world

War India faced Severe Crisis on the business of sandalwood.

This situation gave rise to start of an industry, which produces value added

products i.e., of Sandalwood oil. His Highness Maharaja of Mysore created this

situation as an opportunity by sowing the seed of the Government Sandalwood Oil

Factory, which is the present KS&DL. The project was shaped with the engineering

skills and expertise of the top level. Late Sir M.Visvesvaraya, the great Engineer who

was the man behind the project.

Today’s famous Mysore sandal soaps credit goes to late Sri Sosale

Garalapuri Shastri who incorporated the process of soap making using Sandalwood

oil. He was an eminent scientist in the field working at the Tata Institute, Bangalore.

He was sent to England to master the fine aspects of soap manufacturing.

The Maharaja of Mysore & Diwan Sir.M.Visvesvaraya established the

Government Soap factory during the year 1918. The factory was started as a very

small unit near K.R.Circle, Bangalore with the capacity of 100 tons P.A. In

November 1918 the Mysore sandal soap was put into the market after sincere effort

and experiments were undertaken to evolve a soap perfume blend using

sandalwood oil as the main base to manufacture toilet soap.

The factory shifted its operation to Rajajinagar industrial area, Bangalore in

July 1957, where the present plant is located. The plant occupies an area of 39

acres (covering Soaps, Detergents and Fatty Acid divisions), on the Bangalore –

Pune Highway, easily accessible by transport services and communication. Another



sandal wood oil division was established during the year 1944 at Shimoga, which

stopped its operations in the year 2000 for want of Natural Sandalwood.

This factory started at a moderate scale in year 1916. The first product was

washing soap in addition to the toilet soap in the year 1918. The toilet soap of the

company was made up of sandal wood oil.

In 1950 Government decided to expand the factory in two stages. The first

stage of expansion was done to increase the output to 700 tons per year and was

completed in the year 1952 in the old premises.

The next stage of expansion was implemented in 1954 to meet growing demand

for Mysore sandal soap and for this purpose Government of India sanctioned license

to manufacture 1500 tons of Soaps and 75 tons of glycerin per year. The expansion

project worth of Rs.21 lakhs includes the shifting of the factory to a newly laid

industrial suburban of Bangalore.

The factory started functioning in this new premise [i.e., present one] from 1st

July 1957. From this year onwards till date the factory had never looked back, it has

achieved growth and development in production scales and profits.

The industry has 2 more divisions one at Shimoga and another at Mysore

where sandal wood oil is extracted. The Mysore division started functioning from

1917 and only during 1984 manufacturing of perfumed and premiere quality

agarbathies at was started. Right from the first log of sandalwood that rolled into the

boiler room in 1916, the company has been single – minded pursuit of excellence.

The project took shape with the engineering skills and expertise of top-level team

under the leadership of Sir. M.Visvesvaraya, Prof. Watson and Dr.Sudbrough. Like

this soap factory was started as a small unit and now it has grown up to a giant size.

RENAMING: -

On 1st October 1980, the Government Soap Factory was renamed as

“Karnataka Soaps and Detergent Limited” The Company was registered as a public



limited company. Today Company produces varieties of products in the toilet soaps,

detergent, Agarbathies and Cosmetics.

OBJECTIVES OF KS & DL: -

To serve the national economy

To attain self – reliance

To promote and uphold its image as symbol of traditional products

To promote purity and quality products and thus enhance age old – charm of

Sandalwood Oil

To build upon the reputation of Mysore Sandal soap based on pure sandal oil.

To maintain the brand loyalty of its customer.

To supply the products mentioned above at most reasonable and competitive

rate.

TRADEMARK OF KS & DL :

The “ SHARABHA ” The carving on the cover is the sharabha, the trademark of KS & DL.

The sharabha is a mythological creation from the “puranas” which has a body

of a lion and head of elephant, which embodies the combined virtues of wisdom and

strength. It is adopted as an official emblem of KS& DL to symbolize the philosophy

of the company.



The sharabha thus symbolized a power that removes imperfections and

impurities. The maharaja of Mysore as his official emblem adopted it. And soon took

its pride of place as the symbol of the Government Soap Factory of quality that

reflects a standard of excellence of Karnataka Soaps and Detergent Limited.

SLOGAN:-

“NATURAL PRODUCTS WITH EXOTIC FRAGRANCES”KS & DL has a long tradition of maintaining the highest quality standard, right from

the selection of raw materials to processing and packing of the end product. The

reasons why its products are much in demand globally and are exported regularly to

UAE, Beharen, Saudi-Arabia, Kuwait, Qatar, South America. The entire toilet soaps

of KS & DL are made from raw materials of vegetable origin and are totally free from

animal fats.

BIRDS EYE VIEW OF KS&DL:-

1918 – Government Soap Factory was started by Maharaja of Mysore and the

Mysore Sandal Soap was introduced into the market for the first time.

1950 - The factory output rose to 500 M.Tons with the following modifications.

1.Renovating the whole premises. 2. Installing new boiler soap building plant and

drying chamber.

1954 – Received license from Government to manufacture 1500 tons of soap and 75

tons of glycerine per year.

1957 – Factory shifted its operation to Rajajinagar industrial area.

1974 – Mysore sales international limited was appointed as the sole selling agent, for

marketing its products.

1975 – Rs.4 Crores synthetic detergent plant was installed based on Italian

technology by Ballestra SPA.



1980 - On 1st October 1980 the Government Soap Factory was converted into a

public sector enterprise and renamed as “Karnataka Soaps & Detergents Limited”.

1981 – a) Production capacity increased to 6000 tons, b) Rs.5 Crores Fatty Acid

Plant was installed.

1984 – Manufacturing of premium quality of Agarbathies at Mysore division.

1985 – Production capacity was raised to 26,000 M.Tons Per Annum. A large variety

of toilet soaps at attractive shapes, colors and fragrances introduced to meet the

varieties & tastes of consumers.

1992 – The company was registered with the Board for Industries and Financial

Reconstruction (BIFR), New Delhi in December for rehabilitation, as the company

suffered losses continuously since 1980 at its net worth fully eroded.

1996 – The BIFR approved the rehabilitation scheme in September & the Company

stated making Profits.

1999 – ISO-9002 Certificate for quality assurance in production, installation and

Servicing.

2000 – ISO-14001 certificate pertaining to environmental management system.

2003 – The entire carried forward loss of Rs.98 Crores wiped out and in May BIFR,

declared the company to be out of its Purview. The Company is making profit

continuously, It is only State Public Sector unit that has come out of BIFR.

2004 – The ISO-9002 was upgraded to ISO-9001-2004, Quality Systems.’

2008- Company has introduced Hand wash liquids under the trade name of Herbal

Hand Wash and Rose Hand Wash liquids. Company has also introduced liquid

Detergent under the trade name of KLEENOL liquid with different variants for Floor

wash, Dish wash and Automobile wash.



2009- Company has established In-House state of the Art manufacturing and filling

of Mysore sandel Talcum powder and mysore sandel Baby powder.

2010- The ISO Certification was upgraded to ISO 9001:2008.

2011-Company lanchched Mysore sandel Dhoop.

2012- Launched Super Premium Mysore Sandal Millennium Soap and also The

Company reached highest sales turnover and Profit of Rs.262.00 crores.

VISION, MISSION AND QUALITY POLICY

VISION

Karnataka Soaps & Detergents Limited has clear Vision for all round development of

the Company. This is reflected in the form of a well conceptualized and rational blue

print called VISION 2013. The VISION 2013 sets the goals and milestones and

suggests the strategies and plans necessary to realize the Vision. The Vision of the

KS&DL is embodied in the following statement:

“KARNATAKA SOAPS & DETERGENT LIMITED will leverage latest soap manufacturing technology and information technology by imbibing professional management techniques to improve its functional activities, transparency, business and to transform itself into a competitor in the FMCG market in India and also to spread its fragrance in the FMCG global market”.

MISSION

To serve the National economy.

To attain self-reliance.

To promote purity & quality products

To maintain the Brand loyalty of its customers.

To build upon the reputation of Mysore sandal soap based on pure sandal oil.



QUALITY POLICY Communicate its environment policy and best practices to all employees for

implication.

Set targets and monitor progress through internal and external audits.

Strive to design and develop products, which have friendly environmental

impact during manufacturing, also reuse and recycle materials wherever

possible and minimize energy consumption and waste.

AN ISO-9001 COMPANY: -

KS & DL with a tradition of excellence of over eight decades is committed to

customer delight, through total quality management and continuous improvement

through the involvement of all employees. KS&DL has got ISO 9002 certificate.

To improve the quality management system and to facilitate TQM in the process

of soap and detergent, the management took decision to obtain ISO-9002 by end of

March 1999. Accordingly action plan was drawn and a committee was set up for the

purpose during October 1998 with a mission statement.

The company gives initial training including conducting employee’s awareness

programme, document quality manual and quality system procurement.

In this direction company obtained the guidance from Consultancies,

Bangalore and Bureau of Indian Standards, Bangalore. Accordingly, company

standards registered for ISO 9002 by the end of March to the Bureau of Indian

Standards. Obtained the certificate by the end of March 1999 itself.

This is to project in the national and international market and also to improve quality

of products offered to the consumers with the assurance of quality in the message.

The Company got itself upgraded to ISO-9001-2004, Quality Systems in the year

2004-05..

AN ISO-14001 COMPANY



The company is located in the heart of the Bangalore city. The management of the

company took a decision to get the ISO-14001 and become model to other public

sector for the techniques used and also to other Government units to spread the

message of maintenance of environment. The environment management system

adopted in the company through this motive is as follows:

Conservation of Energy.

Conservation of Surrounding.

Conservation of Resources.

AREA OF OPERATION:

GLOBAL FAVOURITES FOR THEIR NATURAL GOODNESS:

KS&DL has a long tradition of maintaining the highest quality standards, right

from the selection of raw materials to processing and packaging of the end product.

The reason why its products are much in demand globally & are exported regularly

to UAE, Bahrain, /Saudi Arabia, Kuwait, Qatar, South East Asian countries as well as

North America & South America. The sandalwood oil, of course, is much sought after

by the leading perfume houses of the world. All the toilet soaps of KS&DL are made

from oils & fats of vegetable origin & totally free from animal fat.

OWNERSHIP PATTERN:

“Wholly owned by Government of Karnataka”

COMPETITORS INFORMATION AND THEIR MARKET SHARE: KS&DL is facing cut-throat competition in national and international market. The

soap market is dominated by the three major players- Hindustan Unilever Limited,

Nirma and Godrej. Together they have 88% of the market share. While H.U.L has

clearly been the market leader over the last many decades, Nirma has grown in past

15 years to command one-fifth of the market. The remaining market is held by

Godrej, Palmolive, Wipro, Dabur, Reckitt & Coleman, Mysore Sandal and Medimix

etc.



PRESENT STATUS:

1. The company has entered into shampoo, dish wash, detergent bar & room

refresher.

2. The company is striving to develop new perfumes for soaps detergents,

agarbathies & shampoo.

3. The company wants to improve the existing products in terms of quality.

PROBLEMS OF SOAP INDUSTRY:

Soap industry faces some problems of raw materials. The major ingredients

are soap ash, linear alkyl, benzene& sodium. Tripoli phosphate poses number of

serious problems in terms of availability. The demand supply gap for vegetable oil is

1.5 to 2 lakhs tons & is met through imports. In recent times, caustic soda and soap

ashes in the cheaper varieties of soaps are quite high.

POLICY OF KS&DL:-

Seek purchase of goods and services from environment responsible

suppliers.

Communicate its environment policy and best practices to all its employees’

implications.

Set targets and monitor progress through internal and external audits.

Reuse and recycle materials wherever possible and minimize energy

consumption and waste.

FUTURE GROWTH & PROSPECTS

Competition amongst the MNCs has intensified, leading to shrinkage of margins.

Low margins and high volumes characterize the industry. Penetration of toilet soaps

is very high at 98%. However per capita consumption levels remain low, India’s per



capita consumption of soap at 460gms per annum is lower than that of Brazil at

1,100gms per annum which shows the light of opportunity for the firms in the midst of

cut throat competition. The market is highly fragmented, with companies having

strong presence in select segments of a regional presence only. Brand loyalty is very

low, except at the premium end and the level of disposable incomes determine the

overall sector growth.

Key factors to success are distribution (in rural markets) and advertising (in

urban markets).

To create awareness among the consumers, door to door campaign will be

arranged by engaging consultancy services.

Orientation training programs will be arranged for marketing staff and board of

directors to update marketing information and strategy.

Introduction of anti-bacteria, herbal transparent soap, made out of 33

essential oil based perfume, Aloe Vera, Vitamin-E etc. as additive and

suitable for all types of skin and all seasons.

Introduction of new trade schemes to increase sales.

ACHIEVEMENTS / AWARDS 1. Government of Karnataka Dept of Industries and Commerce State Export

Promotion Advisory Board. “EXPORT AWARD” 1974-75

2. Detergent Plant M/s Chemical Bombay have given 1st prize for the year 1980-

81

3. ISO 9001-2000 in the year 1999

4. ISO 14001-2004 in the year 2000

5. Geographical Indication GI-2005

6. ICWA National Award for Excellence in Cost Management 2007

7. EXPORT AWARD” received from chem. excel in 2009

8. Ratna Award by Chief minister in 2012

INFRASTRUCTURAL FACILITIES:

1. Manufacturing Location: Bangalore – Toilet Soaps, Detergents& Cosmetics.



Mysore – Sandalwood Oil Extraction.

Shimoga – Sandalwood Nursery.

2. Library

3. Research & Development Section

4. Canteen

5. Seminar Hall with Wi-Fi Connectivity

6. Parking Facility

WORK FLOW MODEL: (SOAP MANUFACTURING PROCESS)



McKINSEY’S 7-S FRAMEWORK


SILOS (Silos are closed chambers)

Soaps Noodles

Container Mixer

Simplex Plodder

It Becomes NOODLES

Milling

Becomes Soap Ribbons

Duplex Plodder

Cutting Machine

Cakes are fed into Stamping Machine

Wrapping Machine

Let out through the Conveyor Belt


The 7s framework of Mc-Kinsey is a management model that describes 7 factors to

organize a company in a holistic and effective way. The two persons who developed

this model are Tom Peters and Robert Waterman were consultants at Mc-Kinsey

and Co at that time. The published their 7-S Model in their article “Structure Is Not

Organization” (1980) and in their books “The Art of Japanese Management” (1981).

7-S FRAME WORK

Hard S’s

Soft S’s

The framework rest on the proposition that effective organizational change is best

understood in terms of the complex relationship between strategy, structure,

systems, style, staff and shared values or super ordinate goals.

The proposition of the 7-S model suggests that there are multiple factors which

influence an organization’s ability to change. Since the variables are interconnected,

significant progress cannot be made in one area (for example, strategy) unless

progress is made in other areas too.



Those seven elements are distinguished as Hard S’s and Soft S’s. The 3 Hard S’s

element is feasible and easy to identify. They can be found in strategy statements,

corporate plans, organizational charts and other documentation. The 4 Soft S’s

however, are hardly feasible.

STRUCTURE

The term structure in 7s framework refers to the organization structure of the

company. Organization structure refers to relatively more durable organizational

arrangements and relationship. The design of the organizational structure is critical

task to the management of an organization, it is the skeleton of the whole

organization which indicates the extent of the activities in which the company is

specialized and the ways in which organizational tasks are integrated and

coordinated. It shows the formal relationship among various positions and activities,

‘arrangements about who reports to whom’, the chain of command, delegation of

authority, various departments etc is all the part of organizational structure.

SKILLS

The term “skills” includes those characteristics, which people use to describe a

company. Organization have strengths in a number of area but their key strengths

are dominant skills are few. These are developed over a period of time of the result

of the interaction of a number of factors performing certain tasks successfully over a

period of time, the kind of people in the organization, the top management style,

structure, the management systems, the external environmental influence etc. Hence

when organization makes a strategic shift it becomes necessary to consciously build

new skills.

Employee’s skills in an organization will be unique, this may be due to their

experience in the place of work, and the similarity may also due to influence of the

similar culture.

However every person according to his traits possesses his own talents and special

characters. This cannot be generalized skill among them.



The employees of KS&DL have different skill, which are relevant for their work. As it

is common in big organizations, he also controversies between departments which

can be solved by discussions and by conducting some interactive programs.

STYLE OF MANAGEMENT

Decision-making is centralized with the head office. Authority is given to

unit in-charge to take decision in day-to-day minor matters & other urgent matters.

Decision-making depends on the authority & responsibility conferred on each

individual & thus it’s distributed based on designation & position held.

In important matters, meetings are held to seek opinions of top management &

various department manager & the decisions are taken & implemented.

Decision-making is co-ordinate & done with wide consultations of top

management of department manager’s consultation which gives best possible gains.

STRATEGY

Strategic planning is about asking questions, more than attempting to answer

them. Strategy formulation entails a search for a different frame of reference. It is the

quest for a new business paradigm. There are two types of paradigms that apply to

management, namely the business and the organizational or managerial paradigms.

The business paradigms define a company’s position in the market place with

respect to customers, technology and products.

Strategy is a choice of direction and action; the company adopts to achieve

its objectives in a competitive situation. Any statements on overall of functional

strategy that the company may wish to share are:

Improvement in the existing products.

Their future plans include launching of new products.

The cost control exercise is in consolidation.

Introduction of cost effective substitutes without compromising on quality



Development of new perfumes, soaps detergents, Agarbathies, creams and

shampoos.

STAFF

As any employer, KS&DL follow ethical employment standards wherever it

operates with a goal in mind company guarantees.

1. To fulfill its entire legal obligation in terms of employment payments and benefits

practices.

2. Adequate and timely training for every one for the job for which they are

employed.

3. Career advancement related to performance and experience.

SHARED VALUES

Values refer to the institutional standards of behaviour that strengthen

commitment to the vision, and guide strategy formulation and purposive action. The

core values are shaped around the belief that enterprises exist to serve society. In

terms of this belief, profit is a means rather than an end in itself a compensation to

owners of capital linked to the effectiveness of contribution to society and the

essential ingredient to sustain such enlarged societal contribution.

Thus company has embraced an extended role of trusteeship that reaches

beyond the assets reflected in the balance sheet to encompass societal assets. An

unwavering commitment to integrity, ethical conduct, meritocracy, teamwork and

abiding concern for stakeholders are at the heart of your company’s value system.

Customer satisfaction

Committed to total quality.

Cost and time-consciousness.

Innovation and creativity.

Trust and team spirit.

Respect for individuals.

Integrity health and ethics.



CHAPTER-4

PRODUCT PROFILE



PRODUCT MANUFACTURED BY KS&DL:-

TOILET SOAPSNAME OF THE PRODUCT UNITS OF GRAMS

Mysore Sandal Soap 75, 125

Mysore Sandal Classic Soap 75

Mysore Sandal Gold Soap 75, 125

Mysore Sandal Baby Soap 75

Mysore Special Sandal Soap 75

Mysore Rose Soap 100

Mysore Sandal Herbal Care Soap 100, 125

Mysore Jasmine Soap 100

Wave Soap 100

Mysore lavender Soap 150

Mysore Sandal bath tablet 150

Mysore Sandal classic bath tablet 150

Mysore Jasmine bath tablet 150

Mysore Special Sandal tablet 150



Mysore Sandal rose tablet 150

Mysore Sandal Guest tablet 17

GIFT RANGE

SBT

SJR

06 IN 01

GOLD SIXER

DETERGENTS

NAME OF THE PRODUCTUNITS IN GRAMS

Mysore detergent powder 1000

Mysore detergent powder 500

Mysore detergent Cake 125

Mysore detergent cake 250

TALCUM POWDERS

NAME OF THE PRODUCT UNITS IN GRAMS

Mysore Sandal Talc 20, 50, 100, 300Ramaiah Institute Of Management Sciences.


Mysore Sandal Baby Talc 100, 200, 400

AGARBATHIES

NAME OF THE PRODUCT

Mysore Sandal Premium

Mysore Sandal Regular

Mysore Rose

Nagachampa

Suprabhatha

Mysore Jasmine

Parijata

Sir M.V.100

Bodhisattva

Venkateshwara

Durga

Ayyappa

Alif Laila

Meditation



PRODUCT PROFILE-

KS&DL is the true inheritor of golden legacy of India. Continuing the

tradition of excellence for over eight decades, using only the best East Indian

grade Sandalwood oil & Sandalwood soaps in the world. The products produced

at KS&DL are the Soaps, Detergents, Agarbathies and Sandalwood oil.

PRODUCT RANGE FROM THE HOUSE OF MYSORE SANDAL SOAP

a. Mysore Sandal Soap (75gm,125gm & 150gm)

b. Mysore Sandal Special Soap (75gm)

c. Mysore Sandal Baby Soap (75gm)



d. Three-In-One Gift Pack –(SJR) 3Tabs (150gm Each)

e. Mysore Sandal Gold Soap (125gm)

f. Mysore Rose Soap (100gm)

g. Six-In-One Gift Pack- 6Tabs (150gm Each)



h. Mysore Sandal Gold sixer 6 Tabs (125gm Each)

i. Mysore Sandal Soap Bath Tablet Trio 3nos. (150gm Each)

j. Mysore Sandal Classic Soap (75gm)

k.Mysore herbal care Soap (100gm)



DETERGENTS:

KS&DL also manufactures high quality detergents applying the latest spray

drying technology with well balanced formulation of active matters & other builders;

they provide the ultimate washing powder.

1. Mysore Detergent Powder (1kg/500gms)

2. Mysore Detergent bar (250gms)

3. Mysore Detergent Cake (125gms/250gms)

AGARBATHIS

1. Mysore Sandal premium 8. Mysore sandal 2. Mysore Rose 9.Nagachampa

3. Suprabath 10.Mysore Jasmine

4. Parijata 11.Bodhisattva

5. Venkateshwar 12.Durga

6. Ayyappa 13.Alif Laila

7. Chandhana



SANDALWOOD OIL

In 5ml, 10ml, 20ml, 100ml, 500ml, 2kg, 5kg, 20kg, and 25kg packing.

TALCUM POWDERS

1 Mysore Sandal Talc: Cooling & Healing, Fragrant freshness,

Net. Wt 20gm, 60gm, 300gm and 1kg.

2 Mysore Sandal Baby Powder: Tender loving care for baby…& Mummy. Net wt 100-

400gms.



LIQUID SOAP

Wave duo liquid body washes Wave herbal wash



CHAPTER-5

Organisation structure



ORGANIZATION STRUCTURE

A. BASIS OF DEPARTMENTATION

KS&DL is a manufacturing concern of moderately large size. We can see here

functions wise departmentation. It facilitates effective utilization of manpower and

resources and it is a simple, economical and reasonable organization pattern.

B. LEVELS OF ORGANISATION

The organization of KS&DL consists of 4 levels, they are

TOP LEVEL consisting of BOD’s and M.D

SECOND LEVEL consisting of Directors of Finance and Special

officers

THIRD LEVEL consisting of senior managers, deputy managers and

officers.

FOURTH LEVEL consisting of clerks, Assistants and Attendees.



C.ORGANISATION CHART OF KS & DL


Gen Manager (HRD)

GENERAL MANAGER (P&U) GENERAL MANAGER (R&D)

DGM (P&M) DGM (R&D) DGM (MKTG) DGM (FIN.) DGM (MTLS)DGM (HRD)

AGM (P&M) AGM (SAFETY) AGM (DP) AGM (R&D) AGM (Q&D) AGM (MKT)

AGM (COS) AGM (MTLS) AGM (PR&PF)

MGR (P&M) MGR (KTL.HSE) MGR (Q&D) MGR (MNT.) MGR (STR) MGR (MTLS)

MGR (ELECT) MGR (FIN&A/C) MGR (MKTNG) MGR (R&D)

ASST.MGR (HRD) ASST.MGR (WELFR) ASST.MGR (MTLS) ASST.MGR (A/C)

AGM (HRD)


CHAPTER-5

FUNCTIONAL DEPARTMENTS


ASST.MGR (PERFUME) ASST.MGR (R&D) ASST.MGR (Q&D)


FUNCTIONAL DEPARTMENTS OF KS&DL

Human Resources Department

Production Department

Marketing Department

Finance\Accounts Department

Research & Development Department

Stores Department

Welfare Department

Maintenance Department

Materials Department

Management Information System Department



HUMAN RESOURCE DEPARTMENT:



ORGANISATION STRUCTURE OF

HRD DEPARTMENT

01 DGM Deputy General Manager


GM. [HRD]

ASST.AMG [HRD]

FIRST AIDOFFICER [HRD]

CANTEENTIME OFFICE

JR. OFFICER ASST.MGR

ASST MGR (WELF)

JR.OFFICERSENIOR ASSTSOFFICERS

SR.ASST.

SR.ASSTS ATTENDER

SR.ASSTS.

HELPER

ATTENDERHELPER

JR.OFFICERS.

VMO

COOK


02 Asst..Mgr Assistant Manager [HRD]

03 Mgr [HRD] Manager [HRD]

04 Asst.Mgr [Canteen] Assistant Manager [Canteen]

05 Asst mgr welf Assistant Manager Welfare

06 VMO Visiting Medical Officer

07 Officer [HRD] Officer [HRD]

08 Sr.Asst.s Senior Assistants

09 Attainder Attainder

10 Cooks Cooks

11 Helpers Helpers

Luther Gulick highlighted “POSDCORB” which stands for planning organizing,

staffing, Directing, Coordinating, Reporting & Budgeting is the part of personnel

management. Personnel management performs lot of function in KSDL.

1. Recruitment

2. Implementing.

3. Training

4. Cordial relationship of Industry

5. Disciplinary matters

6. Performance appraisal

HRM Policy & Man Power Planning



HRM policy firmly believes in induction, orientation, training and performance

appraisal, PPRD, individual rating, up-gradation of knowledge and skills for achieving

technological change, cost reduction, targeted reduction with reciprocate profit

motive and shared challenging aims of the organization.

The policy believes in give and take reciprocation, punishment and reward promotion

for long service, education and skills and for timely action with integrity and dignity of

human value.

Manpower planning This includes forecasting, planning, inventorying man power resources depending

upon the technology adopted, capacity of the production unit, layout of the plant,

building and machinery, time and motion studies, skill of the workman, job

responsibility, role analysis and work load, raw material supply, marketing and

turnover.

KEY FUNCTIONS OF THE HRD:-

1) Recruitment and Selection

2) Training and Development

3) Promotion and Transfer

4) Wages and salary administration

5) Performance Appraisal

6) Industrial Relations

7) Disciplinary Action and

8) Welfare Measures



Cordial relation with Trade unions:

KSDL is trying its level best to ensure healthy & cordial relation with trade

unions in all matters regarding industrial disputes & employee satisfaction.

Personnel management is act as a mother as it ensures people are treated

perfectly well & widening the scope of the employees.

MAN POWER DETAILS:

GROUP Bangalore SODMysore

Marketing

Branches

Duty paid

Godown

Shimoga

Total

Executives 85 07 56 02 150

Supervisors 49 10 15 - 74

Workers 516 30 39 16 601

Total 650 47 110 18 825



FRINGE BENEFITS PAYABLE TO THE UNIONIZED CADRES EMPLOYEES

1. Shift Allowance: There are three shifts and one general shift. The office

hour is from 9.30am – 5.30pm. The shift timings are as follows:

First Shift 6.00am to 2.00pm

Second Shift

2.00pm to 10.00pm

Third Shift 10.00pm to 6.00am

General Shift

7.30am to 3.30pm

The lunch time is from 12.00pm to 12.30pm. Every Sunday is rest day for the

employees. No allowance is paid to the first shift workers; a sum of Rs.25 and Rs.35

per day is paid to workers for second and third shift respectively.

2. Washing Allowance: The company provides two sets of uniform once in a

year. For this a washing allowance of Rs.50 per month is paid to every

worker.

3. Leave: The company provides:

Earned Leave (EL): Workman who wishes to avail privilege leave shall

apply at least 3 days in advance to General Managers. This leave can be

accumulated and encased. 18 days EL is credited to an employee. It can be

encased and for this purpose the basic+ DA to the employee is calculated

for 26 days but paid for 15 days in a year.

Casual Leave (CL ): The leave is to meet unforeseen circumstances

and is granted for 3 days at a time and 7 days CL is given to an employee

per year.

Sick Leave (SL): Workman who avails sick leave exceeding 3 days

at a time should produce medical certificate from Doctor. 15 days of sick

leave is given for an employee per year and it can be encashed.



4. Conveyance Allowance : The conveyance allowance of Rs.680 per month

per workman is extended.

5. Special Allowance : Paid to Typists, Stenographers, Asst.Cashiers, and

Store Keepers from Rs.55 to Rs.75.

6. Family Travel Allowance: This allowance is paid at the rate of Rs.500 per

employee per year who has put a minimum three years of service.

7. Canteen Facilities : All employees are provided with canteen facility at

highly subsided rate.

8. Annual Bonus : It is agreed to pay the profit sharing bonus in terms of the

provisions payments of Bonus Act 1965.

9. Attendance Bonus : It is paid equivalent to one day’s basic pay subject to

minimum of Rs.75 per month.

10. House Building Advance (HBA), House Repair Advance, House Purchase

Advance: KS&DL has agreed to provide subsidy on the loan amount secured

by the employee from HDFC or any recognized financial institutions viz., co-

operative banks, scheduled banks etc., If the interest payable by the

employee exceeds 7% then he shall be eligible for interest subsidy to be

borne by the company not exceeding 5%.

11. Festival and National Holidays : Number of paid holidays in the company is

10 festival holidays and 3 national holidays per calendar year. 2 holidays will

be treated as restricted festival holidays to be selected by the employees from

the list of holidays to be notified by the company for this purpose.

12.Death Relief Fund : Rs.30,000 will be paid to the nominee in case of death

of an employee.

13.Memento to retiring employee : Rs.2,500 will be paid as memento to

retiring employees.

14. Medical Reimbursement: Benefit to non-ESI employees a sum of Rs.500

per month will be paid per employee towards domiciliary treatment. With



regards to hospitalization treatment, the company has taken mediclaim

policy from Insurance Company for a sum of Rs.1,50,000 per employee,

which includes spouse and two children.

THE COMPANY HAS FORMULATED THE FOLLOWING HR POLICIES:

1. Carrier Development Plan and Promotion Rules for Officers.

2. Time Bound Advancement Scheme for Unionized Cadre employees.

3. Standing orders applicable to Unionized Cadre employees.

4. KS&DL Conduct and Disciplinary Action Rules 1984 for Junior Officers and

above.

5. Medical Attendance Rules.

6. Leave Rules with encashment benefit.

7. LTC / FTA.

8. Conveyance Allowance.

9. Education Advance.

10.Festival Advance.

11.TA / DA Rules.

12.HBA / Interest Subsidy.

13.Delegation of Powers.

14.Probationer’s Rules.

15.Annual Increment.

16. Incentive for adopting small family norms.

PROMOTION

In the company the Promotional Policy has twin objectives because

the career planning is also included.



Ensure high level of expertise and professionalism.

To create certain degree of mobility and job rotation.

The employees below the rank of officers i.e. unionized cadre of

employees are eligible for the promotion after satisfactory completion of seven

and five years of service [Time Bound Advancement Promotion]. The

promotion is based on their grading obtained in the performance done by their

Supervisors.

The promotional policies for the officers divided into two

categories. They are Career Development Plan (CDP) and Vacancy Based

Selection (VBS).

CAREER DEVELOPMENT PLAN: Officers from Grade I to IV come under this

plan. The ingredients of this plan are given below:

Eligibility: Is a minimum of five years of service.

Selection: Is done through staff selection committee.

Mode of selection: Is done through interview conducted by Staff

Selection Committee once in a quarter.

Final selection: Of the maximum of 100 marks earmarked for selection

70 marks is allotted to the performance in the present

grade and the remaining 30 marks are allotted to the performance in the VIVA

during the interview by the Staff Selection Committee. Out of the weight age, the

individual has to score a minimum of 35 from the 70 performance marks and 15

from the VIVA marks to get the final selection.

VACANCY BASED SELECTION: Officers from Grade-V and above come under

this plan. The promotion is effected only when there is a vacancy. The eligibility

criteria is a minimum of five years in the present grade and due weight age is

given to experience and qualification.



PRODUCTION DEPARTMENT:

KSDL as 3 main production plants:

Fatty Acid Plant

Soap Plant

Detergent Plant

Fatty Acid Plant:

The basic raw materials, Oil & fats undergo the splitting & refining process

including hydrogenation at the fatty acid plant.

It is also obtained & used for soap making. The plant has a capacity to process

10,000mt of oils 1 fat.

Soap Plant:

The soap plant is one of the largest production plants in the country with an

installed capacity of 26,000 tones per annum.

KSDL’s soap plant has its uniqueness been in a position to process as many

as ten different varieties of soap simultaneously. The sophisticated plant from Italy

has a wholly integrated straight line facility that links up process sequence for higher

productivity.



It is a stream line flow through right from raw material preparation to end or the

line collation with the built in facility for continuous fat bleaching & saponification. The

finishing touches are given or high tech universal wrapping machine. This high

speed auto wrapper has the capability to handle soaps of virtually & size or shape.

Detergent Plant:

It has installed capacity of 10,000 tones per annum. To produce spray dried,

powder & a syntax plant for detergent cakes & bars. It produces industrial detergent

which is used in the formulation of wet table pesticide powders for crop protection

PRODUCTION DEPARTMENT

STRUCTURE OF PRODUCTION DEPARTMENT


General Manager (P&M)

Deputy general Manager (P&M)

Asst G Mngr (P&M) Asst G Mngr (Safety) Asst G Mngr (Maint.)

Asst Mngr

Officers

Jr. Officers

Chargemen


MARKETING DEPARTMENT:

The company main products are soaps & detergents which are sold in

different parts of India. There are depots at various places of the country which are

controlled by six branches. The role of each branch as to ensure that sales activities

coming under their control.

Branch Depots

1. Bangalore Hubli, Raichur

2. Chennai Madras, Salem, Madurai, Cochin

3. Hyderabad Hyderabad, Vijayawade, Ananchapur

4. Mumbai Bhiwandi, Ahmedabad, Pune

5. Kolkatta Cuttack, Patna, Gauhati

6. Delhi Delhi, Jaipur, Jullundur


Employees


ORG: Operational Research Group report main source of marketing research

private agency which study the competitors consumer demand, market etc that

generates the report.

ORGANISATION CHART OF MARKETING DEPARTMENT


MD

GM(MKTG)

DGM(MKTG)

AGM (Adv &Soaps) AGM(BB), (CHE),(HYD)

PM(Det&Agb) PM(CFGS) M(MRIS) M (S)AM(A)

Off (A)


CHANNELS OF DISTRIBUTION:

KSDL manufactures their products i.e. soaps & detergents. After this sent to

various distribution points through agents. The stockiest sells to various retailers

hence it reaches to the consumer

CHANNEL DISTRIBUTION:


AM (Mktg) AM

(CFGS)

Off (CFGS) Jr Asst

AM (Mktg)

AM (MRIS)

Jr Asst

AM (S)

Jr Asst

Jr Asst

Jr Off

Jr Off

Sr Asst

Off (S)

Jr Off

Sr Asst

Off (S)

Jr Off

Sr Asst

Jr Asst


As the company markets their products, it ensures that there is proper

description of their product & its distinct features. So that the consumer can be

position to understand its components.

EXPORTS:

KSDL export their products to different parts of world they are:

Australia Italy Srilanka

Berlin Kenya USA

Canada Malaysia Japan


Manufacture (KSDL) CFGS

Consumers

Retailer

RD's Stockiest (Wholesalers)

C&FA (Godown)


Czechoslovakia Saudi Arabia UK

France Singapore Taiwan

Germany Africa Holland

FUNCTIONS OF MARKETING DEPARTMENT:

1. Marketing Mix : it is the policy adopted by the manufactures to get success in

the field of marketing

2. Product Policy: It includes both the turns of development & improvement

produced and existing products. This all totally done by KSDL both marketing

& R & D department.

3. Distribution Policy: The manufactured product of KSDL is supplier to the

factory depots. There are various depots in various states & stored there.

4. Sales & Promotion: the drawback is poor advertising & sales promotion.

5. Packing: Uses different materials for different products, card board boxes

synthetic covers.

6. Market Share: The KSDL production strategy is more expensive when

compared to other product. At present co, holding market share of 18% in

south India & 8% throughout India basis for premium soaps.

FINANCE, ACCOUNTS, AUDITING DEPARTMENTS

FINANCE:

It is the life blood of every organization. It is concerned with managerial

decision making. This department is concerned with proper utilization of cash. It

identifies the source of finance where to borrow i.e. ICICI, IRBI, IDBI, Corporation

bank etc.



It has abundant of function which can be enumerated as follows:

Effective funds management which is inverted in beneficial projects.

Decision making regarding fixing of cash account.

Obtaining trade credit.

Profit Maximization.

Wealth Maximization.

Preparation of cash budgets.

Systematic approach to working capital management.

Pricing of raw materials & valuation of stores.

To protect financial interest of the company.

AUDIT DEPARTMENT:

KSDL audit wing is headed by interval auditor. Auditing is vital for the

company as it facilitates verifying of all the books of a/c by trial balance, it also

comply with requirements for central excise & income tax purposes.

After the Auditor’s monitor everything they give report which is helpful to the

company.

COSTING:

When a company does costing it ensures proper fixation of selling price of

the product, cost control it also help in taking decision.

KSDL use process costing as the production mechanism is systematic it

involves addition of a lot of ingredient in the manufacturing.

FINANCE DEPARTMENT CHART:


Managing Director

General Manager (Finance)

DGM (HRD)


RESEARCH DEVELOPMENT & QUALITY CONTROL

KSDL its full fledged quality control & R&D single mended pursue quality

enhancement. Both departments are headed by highly qualified professionals,

committed to developing products that keep place with customers changing needs &

perceptive.


Managre(HR-AD)

AGM (F) / A/Cs/Audit/CE I/C (1)

JR.Asst.

DEO

AM(HRD)SOD-M/S)

OFFICER

Jr.asst/srasst

AM

Manager NR-WLEFARE

AM(CANTE

AM(LC/RTI)

J.O- JO-LA/LC J.O-T .J.O

DEO(O/

Attender(o Attender(o Attender(o

Deo(o/

JR.asst/sr.asst

workers

Cook/helper(o/s)

VMO first aid

j.o/male

Jr.asst

Driver

AM(pr.transport&dispatch)

Driver(o/s)Workers

Officer

j.o

Jr.asst/sr.asst

DEO(o/s

attender


When doing Research they have a target which they get benefits & it enables

the company to forecast the future.

AIMS:

Product process development.

Product process improvement.

Cost reduction

Alternative raw materials

Slow moving & non moving inventory reduction

Technical advice to the management.

Quality plays a very important role in KSDL majority of the products are

consumer goods. So it must satisfy the consumer expectation.

KSDL as 2QC division

Raw material QC division

Production QC division

OBJECTIVES OF R&D:

To improve the existing production

To adopt new methods of product development

To provide technical support for marketing department

To make improvement in the process of production

To administer & maintain technical library

DIVISION OF KSDL:

3 manufacturing units all over India

1. KS & DL Bangalore Division

2. Mysore Division



3. Shimoga Division

STORAGE DEPARTMENT:

In KSDL there are about 8 stores namely:

1. Packing Materials

2. Engineering Goods

3. Perfumery Stores

4. Oil & Fats Stores

5. Detergent finished goods stores

6. Fuel & Serviceable stores

These stores play a great role in maintaining of required stock. It also facilitates

maintenance of suitable store organization structure. It monitors the procedures of

the receipt. Materials are issued on the basis of FIFO.

WELFARE DEPARTMENT :

KSDL welfare department can be classified into 3 sections namely,

1. Statutory

2. Voluntary

3. Non statutory

a) Statutory : KSDL welfare association is based on employees contributions, interest

carved.

Canteen facility

First aid

Provident Fund

b) Voluntary benefit : workers education class conducted by the central board



Inspection of fittings

Dust nuisance

Toxic gas nuisance

c) Mutual : Employees get 3 pair of uniform at every 2 years & a Pair of

shoes for every year

Cultural Recreations

Leave facilities

Employees Co-operative society which give loan on credit

Employees house building society.

MAINTENANCE DEPARTMENT:

Effective maintenance is the goal of the company. The areas of maintenance

are:

Mechanical Maintenance

Electrical Maintenance

Civil Maintenance

Proper maintenance results to:

Reduction of overload

Cost Reduction

Greater Safety of equipment & workers

Delivery schedule is maintained.

This department contributes also working progress of the company.

MATERIALS DEPARTMENT:

Materials are obtained at right time, right quality at right place from right

source &at right cost which leads smooth flow of production.



Objectives:

Maintaining continuity of flow of materials

Effective control of inventories

Coordination

Growth of the organization

Maintaining ethical organization

It has been divided into 5 sections:

Oil & fats section

Perfumery & aromatically section

Packing materials section

Chemical section

Miscellaneous & Engineering stores section

MANAGEMENT INFORMATION SYSTEMS DEPARTMENT:



A. Accounting System:

Financial statements are prepared under the historical cost convention on an

accrual basis and comply with the accounting standards refer to sec 211 (3c) of the

companies Act 1956.

B. Costing System:

Process costing.

C. Inventory Control System

ABC analysis for stock control.

FIFO method for issuing materials.

Computerized accounting system for stores.

D. Remuneration System:

1. Time rate system is followed to employees.

2. Government fixes the remuneration to executives

E. Performance Appraisal System:

Confidential report is prepared by heads of various departments for

systematic judgment of the subordinate by authority to assess the standard of work

& overall performance.

INVENTORY CONTROL SYSTEM



STORES DEPARTMENT:

KS&DL has well- managed stores department for each of the three divisions

viz, soaps, detergent & fatty acid division in the factory, there are separate

miscellaneous stores department for raw material, finished goods and tools.

Objectives;

Assuring the availability of raw material at right quantity.

Maintenance of economical and uninterrupted flow of production activities

and finally to ensure minimum blockage.

Achieving maximum efficiency in production and sales with least investment

in inventory.

Types of stores:

Perfumery stores

Chemical stores.

Packing material stores.

Oil & Fats Stores.

Finished goods stores.

POSTPONEMENT OF INCERTMENT



UNITS POSTPONEMENT OF INCREMENT BY

Absence without pay for more than 30 days

less than 40 days.

One month


less than 70 days.

2 month


less than 100 days.

3 month

PAY SCALE OF UNIONSEDNCADRE EMPLOYEES W.E.F.01.05.2013 TO 30.04.2018

SL.no Group Revised pay scale01 1 11000-250-12250-300-13750-350-15500

02 2 11250-250-12250-300-13750-350-15500-100-17500

03 3 12250-300-13750-350-15500-400-17500-500-20000-600-

22400

04 4 12850-300-13750-350-15500-400-17500-500-20000-600-2300

05 5 13150-300-13750-350-15500-400-17500-500-20000-600-

23000-700-25800

06 6 13750-350-15500-400-17500-500-20000-600-23000-700-

26500

07 7 15500-400-17500-500-20000-600-23000-700-26500-800-

30500

08 8 17500-500-20000-600-23000-700-26500-800-32900



PAY SCALE OF OFFICERS

W.E.F 1-4-2012SL.no Designation Revised pay scale

01 Jr. Officer 20000-500-21000-600-24600-700-28800-800-33600-900-36300

02 Officer 21600-600-24600-700-28800-800-33600-900-39000-1050-40050

03 Asst.manager 28100-700-28800-800-33600-900-39000-1050-45300-1200-50100

04 Manager 36300-900-39000-1050-45300-1200-52500-1350-53850

05 Asst. Gen . Manager

40050-1050-45300-1200-52500-1350-565500

06 Dy. Gen. Manager

44250-1050-45300-1200-52500-1350-60600

07 Gen.Manager 48900-1200-52500-1350-60600-1500-63600



KARNATAKA SOAPS DETERGENT LIMITED,BANGALORE-560055 EXISTING MATERIAL DEPARTMENT ORGANIZATION CHART


Sri.B.S.Lokeshaiah

Dy.Gen.Manager(M&S)

Sri.A.RavishakarAsst.gen manager.O&f/fuels/perfumery/engg&misc.item

Sri.shivanna manager –chem/pkg/labor contract/security cont. &AMC

K.G.Revanna asst.manager coal/engg.misc item

Krihna Rao sr.asst o&f/perfumry

Devaraj-sr.asst tender Enquiry sampling work

T.G.vijikumar-srasst micc work

s.v.krishnamurthy asst.manager coconut oil

m.sudhakar reddy offi mysoure division

s.x.ganesh jr.officer pack

Rudraiah dp/sep

Murthy.m (DEO) contr.

Smt. Deep (deo)cont. PA/EMD

Kumari.amnika (DEO) CONT

Attener.cont Nataraju.k.r


Marketing Department Chart


Managing Director

DGM

AGM

ASST MANAGEGER

SENIOR OFFICCER

MANAGER

ASST. MANAGER

JR. OFFICERS

SENIOR OFFICERS


CHAPTER-7

SWOT ANALYSIS



SWOT ANALYSIS

Is a planning tool used to understand the Strengths, Weaknesses, Opportunities,

and Threats involved in a project or in a business. It involves specifying the objective

of the business or project and identifying the internal and external factors that are

supportive or unfavorable to achieving that objective.

STRENGTHS

The factory is located in the heart of the city & has all infrastructure facilities.

They require quick movement of raw materials & finished products. Due to its

proximity, habitation movement of men and material are easy.

The company has modern manufacturing facility with maximum capacity,

brand

A very good dealership network, which ensures that the products reach every

loop and corner.

A very little competition for its major products sandal soap.

An ISO 9001 certified company has its own brand image.

An ISO 14001 company, which commits to reserve the natural environment in

Abundant availability of raw materials.

Two sandalwood oil factories in Shimoga and Mysore, which produce 75% of



world’s sandalwood oil.

WEAKNESS: Slow growth rate 6.2 growths over 40 years against the product of 80%.

Power intensive: dependent on power may miscarriage here may result in

utilization

of capacity. High oriented cause due to excessive labour force.

Low turnover resulting in low profits.

Defective marketing strategy lacks effective advertising and publicity

R&D is not effective in as much as it has not made any brake through in new

products.

OPPORTUNITIES: The toilet soap and the detergents market is an over expanding industry and a

major company likes KS& DL with its manufacturing expertise can call the

shots if it

Reaches peak manufacturing capacity.

Good export market should tap foreign market vigorously.

At present it has Good raw material sources to enhance production.

THREATS:

Competition from other global leaders like HUL.

Government interference may reduce growth potential.

As the company depends on forests for its main raw materials makes the

company to find chemical alternative to sandalwood.

To protect the financial interest of the company.



CHAPTER-8

FINDINGS, SUGGESTIONS AND conclusion



FINDINGS , SUGGESTIONS AND CONCLUSION:

FINDINGS:

It is a company wholly owned by government, so it has to follow the rules

made by the government.

The company is under utilizing its capacity.

Its production is based on old technology, which leads to more wastes in

the production process.

Consumer awareness of its products is very less except for Mysore Sandal

soap.

Its products are not available easily in district places of states other then

Karnataka.

There is mismatch in production & sales activity.

Recruitment in the company has been stopped since 1988 due to some

circumstances and recruitments are taking place only some department.

SUGGESTIONS & RECOMMENDATIONS:

KSDL has a wide variety of products but people are unaware of many products like

Agarbathi, Detergents, Baby soaps ets., as its marketing is very weak. so it should

spend both money and man power on advertising. They should also improve in

building up the strong marketing strategy in order to improve the distribution

channels and could be able to increase the sales other then the Mysore Sandal

soap.

Thus the R&D should work effectively and the break-through in new products and

can make the company to earn more profits. The management should design



Training and development programmes and Career Development programs and

identify the skills or knowledge.



CONCLUSION

The study indicate that the positive aspect is that the company insist on good labour

relation and works for good harmony within the organisation .More than earning

profit the company concentrates on many other aspects that it needs to survive the

competition in the market . Employee motivation is most required in the organisation

Many employees require motivation in order to achieve productivity . Soaps industry

is an upcoming industry and definitely the employees will have enough opportunity

and future career growth in the industry . Company provides its employees with

social and cultural programmes that are very much needed for the employees.

The company has an effective human resource department where in the

employees are given good remuneration, incentives and extensive care is taken by

providing facilities such as canteen, medical facilities, and extracurricular activities.

The organization has excellent communication system as the organization’s

short term and long term goals are communicated to the employees on regular

basis.



BIBLIOGRAPHY



Bibliography

BOOKS AND JOURNALS

MSIL – Company Brochure

Annual reports KS&DL

Marketing Management By Philip Kotler

Human Resource Management By Ashwatappa

Web Sites:

www.mysoresandal.com www.msilonline.com
