karnataka soaps and detergents ltd 2

Introduction to Company

Brief Note on the Company

VISION & MISSION:

Human Resource Management

Manufacturing Process

Products of company

Packing Details

Channel of Distribution

Findings & Suggestions

Conclusion

Pragathi College of Science And Management Studies

Introduction to Company

"Karnataka Soaps and Detergents Ltd." is a public sector undertaking

(wholly owned by Karnataka Govt.) engaged in manufacturing of soaps, detergents

and extraction of sandal oil. It also manufactures sterile acid, glycerin, agarbattis

and sandal talc.

At first the factory was started in a small unit near (Yeshwathpur Bangalore.

In 1957 which consisted of 8 acres. Later the factory was shifted to Rajajinagar

industrial area, Bangalore that consisted the land area of 40 acres. The factory was

built up with huge resources for the quality of its soap sandal wood oil. The brand

name of be company "Mysore Sandal Soap" was kept because the company KS &

DL was established by Mysore Maharaja.

The "Mysore Sandal Soap" is the oldest soap in India. "Mysore Sandal

Soap" is the only soap that contains the sandal powder in it. "Mysore Sandal Soap"

is also called as "NATURAL SANDAL SOAP".

"Mysore Sandal Soap" is the best soap anywhere in the world. Today in the Indian

market "Mysore Sandal Soap" is the number one ''NATURAL SANDAL SOAP".

It is also known as "FRAGRANT AMBASSADOR OF INDIA". The seed for the

sandalwood was sown in 1912 World war with rupees of 4.5 million invested in

the machinery part.

KS&DL produces sandal oil, which produces nearly 75% of the world's

sandal oil. KS&DL is having even detergent plan with a sulphur plant to produce

acid slurry plant for spray drying the detergent cakes and powder and a sintex plant

for detergent cakes and bar.

KS&DL produce fatty acid of 6000 tonnes of capacity where oil and fats

under go splitting and refining process.


KS&DL is having a capacity of 26000 tonnes per annum. Soap making it

one of the largest production plants in the country. KS&DL has flexibility to

process up to 10 varieties of soaps simultaneously. KS&DL is having two sandal

factories in Shimoga and Mysore, which produces 75% of the world's sandal oil.

KS & DL had its plant in Bangalore, which produces soaps, toilet soaps,

detergents and detergent powder and fatty acids are manufactured. In Shimoga

plant, they manufacture "MYSORE TALCUM POWDER" and "MYSORE

INCENCE AGARBATHIES".

KS & DL was incorporated in July 1980 and look over the rest while

undertaking of Government soap factory and sandal wood oil factory of Mysore

and Shimoga, The assets and liabilities of the department undertaking were taken

by the company on -1/10/1980 for ration of Rs. 27.07 crores out of this 12.13

crores was equity share capital and 19.94 crores was treated as loan from the Govt.

The company was initially having capacity of M.F.D. 6000 tonnes of soaps, 1000

tonnes of detergents, 72 mts of sandal wood oil, Mysore and 42 mts of sandal

wood oil at Shimoga. In 1981-82 the company added the fatty acid plant at a total

cost of 18 lakhs & in order to have an oil processing capacity of 1000 mts p .a.

In the year 1983-84 the company on a major expansion by commissioning a

toilet soap plant of 20000 mts p.a. at a total cost from IDBI, IFCI and ICICI.

At first the KS & DL name was "GOVERNMENT SOAP FACTORY" later

it was changed as "KARNATAKA SOAPS AND DETERGENTS LIMITED".

MSIL: The Mysore sales international Limited was the sole selling agent of

our products and there was a mismatch between production and marketing. In

order to have integration the marketing of the product was taken over by the direct

marketing in June 1983.


Brief Note on the Company

"Company is basically a Government sector. The main motto of the industry

is to serve the national economy and to self-reliance".

KS&DL products are available at affordable price to medium and rich

people. It is selling product of good quality. They are mainly concentrating to

maintain blend loyalty to its customers.

In the early 20th century, the Mysore Kingdom in India was one of the

largest producers of sandalwood in the world. It was also one of the major

exporters of the wood, most of which was exported to Europe. During the First

World War, large reserves of sandalwood were left over because they could not be

exported due to the war. In order to make good use of these reserves, Nalvadi

Krishnaraja Wodeyar, the king of Mysore took the advice of his diwan, Sir M.

Visweshwaraiah and established the Government Soap Factory in Bangalore. This

factory, which was set up in 1916, started manufacturing soaps under the brand-

name Mysore sandal soap using sandalwood oil as the main ingredient. A factory

to distill sandalwood oil from the wood was set up at Mysore in the same year. In

1944, another sandalwood oil factory was set up at Shimoga. After the unification

of Karnataka, these factories came under the jurisdiction of the Government of

Karnataka. In 1980, the Government decided to merge these factories and

incorporate them under a company named Karnataka Soaps and Detergents

Limited. Sharabha, a mythological creature having a body of a lion and the head of

an elephant, was chosen as the logo of the company. This was because the creature

represents the combined virtues of wisdom, courage and strength and symbolizes

the company's philosophy. The company has since diversified and manufactures

incense sticks, talcum powder and detergents; apart from soaps.


By looking back at the history of KS & DL, it was found that the First

World War, did a lot more than raising the dust in India. It dropped the blanket of

gloom business and trading the sandalwood, that earlier went to Europe and then to

other new destinations. It is only by the inspiration of the Maharaja of Mysore the

Late Jayachamarajendra Wodeyar, who turned the threat into the opportunity by

sowing seeds of KS&DL. The new sandalwood factory in the outskirts of the koti

forest near Mangalore. The project took shape with the engineering skills and

expertise of a high Icvd team comprising Sir. M.Vishweshwaraiah, Prof. Watson

and Dr. Suborough.

On 1 st October 1980 the Government Soap factory a public sector industry

was renamed as Karnataka soaps and detergents Ltd". and registered as public

limited company.

With an experience of over 89 years in the industry, KSDL is a true inheritor

of the India's golden legacy. The company is, today, one of the largest producers of

sandal soap, including sandalwood oil in the world with an annual turnover of Rs.

125crores.

In fact, Mysore Sandal Soap, a brand product, manufactured by KSDL, has

been manufactured since 1916 when the king of Mysore set up the Government

Soap Factory in Bangalore. Since then there is no looking back and the company

has been able to live upto its name even today, with the emergence of so many

toilet soaps and detergents in the market. Situated in Bangalore, the company is

equipped with sophisticated infrastructural facilities for production of toilet soaps

and detergents. With an installed capacity of 26,000 tonnes, the soap plant has one


of the largest production facilities in the country. Based on state-of-the-art

technology, our soap flexibility has a unique facility to process as many as 10

different varieties of soaps simultaneously. Till March 2006, our most famous

product, Mysore Sandal soap held a 6500 tonne share among the 450 thousand

tonnes of soap manufactured and marketed annually in India.

Karnataka Soaps & Detergents Limited (KSDL) is one of the leaders

amongst manufacturers and suppliers of quality toilet soaps, detergents, incense

sticks and talcum powder. The company offers its products in a variety of

specifications, such as fragrances, characteristics and properties to satisfy its most

demanding clients the world across. Driven by the belief that quality and

innovation begets leadership, the group is committed to provide superior quality

products and excellent customer service to offer maximum satisfaction to its

clients.

KSDL's Emblem is a mythological creation from the Puranas - Sharabha is

illustrated as the body of a lion with the head of an elephant. The creature

embodies the combined virtues of wisdom, courage & strength and was adopted as

the official emblem of company to symbolize its philosophy.

Mysore Sandal soap held a 6500 tonne share among the 450 thousand tonnes

of soap produced and marketed annually in India.The KSDL's soap factory in

Bangalore that manufactures the Mysore Sandal Soap is one of the largest of its

kind in India having an installed capacity to produce 26,000 tonnes of soap per

annum. KSDL had sales of Rs 1.15 billion (about $ 28.75 million) in the year

2004-2005 with the Mysore Sandal Soap having an average monthly sale of about

Rs. 75 million ($ 1.87 million). Traditionally, the soap has not been marketed in a

high profile manner and only during the year 2006, M. S. Dhoni, the Indian


cricketer was selected as the first brand ambassador of the Mysore Sandal soap.

Other marketing strategies being employed to market this soap include a scheme

where the distributors who meet the targeted sales could enter a lucky draw where

they could win silver or gold coins. About 85% of the sales of this soap are from

the South Indian states of Karnataka, Andhra Pradesh and Tamil Nadu. Majority of

the users of this soap are above forty years of age and it is yet to gain more

acceptance by the youth in India. Apart from the regular, Mysore Sandal Soap,

KSDL has also introduced the Mysore Sandal baby soap to target this share of the

market. However, KSDL is facing issues like shortage of sandalwood which has

resulted in the company using only 25% of the manufacturing capacity of its

factory leading to a lesser production of soaps. The main reason for this is the

depletion of sandalwood reserves in the state of Karnataka.

Board of Directors

Shivanand Naik – Chairman

B.H.Anil Kumar – Managing Director

Dr. Vishal – Director

Sri D.V. Prasad – Director

B.G. Nandakumar – Director

Dr. S. Chandrasekaran – Director

Dr. Mitheleshwarjha – Director


Share Holders:

Governor Of Karnataka - 318215 Shares

Sri B.H.Anil Kumar (Managing Director) - 02 Shares

Sri B.S.Ramprasad (Addl. Secretary to Government) - 01 Share

M.S.Ganapathy (Dy. Secretary to Govt) - 01 Share

Smt.L.RajeswariUnder Secretary (Commerce &Industries Department) - 01 Share

Sri Sundarraj Gupta (Deputy Secretary to Government) - 01 Share


Duties of the Departments

Accounts & Finance Department:

Periodical returns i.e. Provident Funds Annual Returns, ESI Half yearly

returns, Income Tax Annual Returns, Tax Audit Reports, Cost Audit

Reports, Annual Report, TDS Returns, and Monthly VAT returns, etc.

Under Companies Act, the following documents/returns are being filed

before the Registrar of Companies: Form 32 & Annual Returns.

HR Department

Maintenance of documents i.e. periodical returns submitted to Employment

Exchange

Maintenance of documents in respect of SC/ST employees

Maintenance of documents in respect of Backward Classes and Minorities

Maintenance of documents in respect of Women’s Grievance Redressal

Committee

Maintaining Circulars files

Leave Registers.

Stores & House Keeping

Personal files of all employees

Performance Appraisal of each employee

Property Returns

Maintenance of documents relating to court cases and enquiry proceedings

and related matters

Maintenance of Truce Agreement Files


Maintenance of Agreement Files relating to Security Agencies and House

Keeping

Training Documents

Marketing Department:

Customer Complaint Register.

Customer Feed Back Register.

Maintenance of monthly sales details of all Branches.

Maintenance of Rental Agreements of the Branches.

Maintaining Documentation in connection with Consignment Sales.

Maintenance of Documents in connection with Registration of Branches

under Shops and

Establishment Act.

Approved Price list document.

Details of various schemes currently operated.

Sales Day Book.

Stock Ledger.

Consignment Memos.


VISION:

Keeping place with globalization, global trends and the states policy for

using technology in every aspect of government.

Ensuring global persons of Mysore sandal products while leveraging its

unique strengths to take advantage of current tech scenario by intelligent by

selective diversification.

Secure all assistance and prime status for government of India.

Further, ensure Karnataka pre-eminent status as a proponent and provider of

tech services to the world, nation, other states, public and private sector.

MISSION:

To serve the national economy

To attain self-reliance

To promote uphold its image as marks of traditional products

To promote purity and quality products and thus enhance age hold charm.

To maintain the brand loyalty of its customers.


Human Resource Management

Human resource is a valuable asset of the organization; KS&DL provides

various facilities in the company.

Welfare Measures:

HOUSE RENT ALLOWANCE

CANTEEN FACILITY

MEDICAL FACILITIES

EDUCATION ADVANCE

FESTIVAL ADVANCE

ATTENDANCE BONUS

FIRST AID ALLOWANCE

PROVIDENT FUND

EMPLOYEE PENSION FUND

INCREMENTSDRINKING WATER

MOMENTO TO RETIRING EMPLOYEES

CULTURAL ACTIVITIES

LEAVE FACILITIES


Manufacturing Process

Soap Boiling

In the first step, melted fats are placed in the kettle, and caustic soda solution

is added gradually. The whole mass is then boiled with open steam from perforated

coils within the kettle. The saponification reaction now takes place; the mass

gradually thickens or emulsifies as the caustic soda reacts with the fat to produce

both soap and glycerin.

Soap Drying

In the cold method, a fat and oil mixture, often containing a high percentage

of coconut or palm-kernel oil, is mixed with the alkali solution. Slightly less alkali

is used than theoretically required in order to leave a small amount of unsaponified

fat or oil as a super fatting agent in the finished soap.

Milling

Device that rotates a circular tool that has a number of cutting edges

symmetrically arranged about its axis; the work piece is commonly held in a vise

or similar device clamped to a table that can move in three perpendicular directions

Cutting

In this stage, soap is cut into required shape and quantity or weight

prescribed by the company.


ebcid:com.britannica.oec2.identifier.ArticleIdentifier?articleId=33807&library=EB&query=null&title=fat#9033807.toc

Packing

This stage is final stage of the production activity, this stage comprises

protecting the quality of the soap in any sort of climatic conditions, and company

has unique package system for the different soaps.


Products of companyToilet soaps


Detergents

Talcum Powders

Sandal wood oil


Liquid Soap

Incense sticks


Mysore Sandal Soap

The oil of Sandalwood recommended in ancient ayurvedic texts for skin care, has

excellent antiseptic properties and soothes prickly heat and other skin rashes too.

The reason why they are used the world over for nourishing and softening the skin.

Ingredients:– Sodium Palmate, Sodium Palm Kernelate, Sodium hydroxide,

Sodium chloride, water, Titanium dioxide, Tetra Sodium, EDTA, Perfume and Cos

colours.

Mysore Sandal Classic Soap

The only soap of its kind with the careful blending of glycerin and pure

sandalwood oil, to moisturize and nourish the skin.

Mysore Sandal Rose Soap

The dew drop freshness of just plucked roses captured in soap form, to give a

feeling of a shower with rose petals.

Ingredients:- Super max grade talc, Titanium Dioxide, Tetra sodium, Rose

Perfume, Cos colour and silicon.

Mysore Sandal Herbal Care

Mysore Sandal Herbal care is a formulation of 1g essential oils and herbal

frgrances, with neem extracts.The Scents of the 1g herbs which include Basil,

Citronella,Clove,Eucalyptes,Geranium,Palmrosa, Rosemary and Ylang Ylang.

Carbolic Soap

Mysore Carbolic Soap is made from pure vegetable oils & mild Anti-septic,

disinfectant ingredients to give the soap users a pleasant and fresh feeling all day

long.


Wave Turmeric Soap, Lavender Soap & Jasmine Soap

Mysore Sandal Baby Soap

The lather of love and gifts of nature, this soap is enriched with natural oils of

sandalwood & almond oil to provide the tenders of care for baby’s delicate skin.

Ingredients:- Sodium palmitate, Stearate, Oleat & Laurate, Water, Glycerine,

Sodium chloride, Titanium Dioxide, Tetra sodium EDTA, Sandalwood oil,

Perfume and Almond oil.

Mysore Sandal Gold Soap

The glamorous entrant to the sandal family, the result of intensive research by the

Company to bring out the best soap in the country with pure sandalwood oil,

almond oil and moisturizer. For more who always look for the very best.

Ingredients:- Sodium palmitate, Stearate, Oleate & Laurate, Water, Glycerine,

Sodium chloride, Titanium Dioxide, Tetra sodium EDTA, Colour, Almond oil,

Lanolin, Sandalwood oil & Perfume.

Mysore Sandalwood Oil

Sandalwood oil has therapeutic and beauty enhancing properties which were

recognized and have found mention in our epics and ancient texts like the 'Nirukta'

(a Vedic commentary of 5 BC), Patatanjali's 'Mahabhasya'(100 BC), Kautilya's

"Arthashastra"(200 BC) and in the Ramayana and Mahabharata.

Wave Herbal Wash

Wave Herbal hygiene gentle hand wash is enriched with an effective blend of 19

natural essentail oil viz. Basil, Cedarwood, Citronella, Clove, Coleus, Eucalyptus,


Geranium, Guaicwood, Lavendin, Lemongrass, Mentha Citrata, Nutmeg, Orange,

Patchouli, Pine, Palmrose, Petitgrain, Rosemary, Ylang Ylang and Neem extract in

the concept of aroma therapy. Wave Herbal Hygiene gentle hand wash lathers

smoothly over your skin, cleans, moisturizes and leaves your skin fresh and

healthy with its fragrance.

Mysore Detergent Powder & Mysore Detergent Cake

High quality detergents with well balanced formulation of active matters and other

builders.

Mysore Sandal Talc

Extension of sandal goodness to body talcs. The only Talcum powder containing

pure natural sandalwood oil, Rich in cooling and healing qualities. In convenient

and pretty packs. Keeps one fresh and fragrant all day long.

Mysore Sandal Baby Talc

Mysore Sandal Baby powder nourishes and protects your baby’s skin.

Created using the world’s purest sandalwood oil and almond oil. It keeps your

baby dry and fragrant thus lessening the chances of a nappy rash.

Incense Sticks

Agarbathis are an essential part of all auspicious occasions, spreading a divine

fragrance that calms the mind and lifts the spirits. KSDL’s agarbathi portfolio

includes the inimitable collection of typical fragrances. Every Agarbathi is hand-

rolled to perfection. Using a traditionally blended paste made from the best

ingredients to provide a soothing fragrance throughout the day.


Mysore Sandal Premium – with more powerful sandal fragrance.

Mysore Sandal Regular – with the exotic fragrance of pure Sandalwood oil.

Mysore Rose – with the essential oil of rose.

Mysore Jasmine – with the fragrance closes to Jasmine flowers.


Packing Details

Soaps

Sl NO. Items Net weight

1 Mysore Sandal Soap 75 gm

2 Mysore Sandal Gold 126 gm

3 Mysore Sandal Classic 75 gm

4 Mysore Sandal Jasmine 150 gm

5 Mysore Rose 100 gm

6 Mysore Sandal Special 75 gm

7 Sandal guest Tablet(trio) 150 gm

8 Gift box 6 in 1 150 gm

9 Mysore Jasmine 100gm

10 Mysore Rose 100 gm

11 Mysore Carbolic Soap 150 gm

12 Mysore Sandal baby Soap 75 gm

13 Herbal care 100 gm

14 Mysore Gold 6 in 1 150 gm


Sandal Wood & Oil

1 Sandal Wood 150 gm

2 Sandal Oil 100 ML

Detergent

1 Mysore detergent Bar 250 gm

2 Mysore Detergent Cake 250 gm

3 Mysore Detergent Powder 1 Kg

4 Mysore Detergent Powder 500 gm

5 Mysore Dish Bar 200 gm

400 gm

Talcum Powder

1 Mysore Sandal Talc 50 gm

2 Mysore Sandal Baby Powder 400 gm

Air Fresheners

1 Fresh Mate 100 ML

2 Petal Fresh 100 ML


Agarbathis

1 Rose/Jasmine Dix 50 sticks

2 Sandal Packet 50 sticks

3 Mysore Sandal Premium 50 sticks

4 Nagachampa 50 sticks

5 Parijatha 50 sticks

6 Suprabatha 50 sticks

7 Bodhisatwa 50 sticks

8 Sir. M. V. 100 100 sticks

9 Meditation 50 sticks


Channel of Distribution


Company

Centralized Finished Goods Stores

Redistributing Stockiest

Retailers

End Consumer

Wholesalers

Findings:

Company is well equipped

Good fragrance spread allover the Campus

High Manufacturing Cost

Company manufacture majorly, premium Brands

Suggestions

Can improve the market share

Need to penetrate rural markets

Can adopt proper work force

Can have better Ad Campaigns


Conclusion

We the students are very thankful to the industry “KARNATAKA SOAPS

& Detergents limited”. We are very much thankful to Mr. NARAYAN SWAMY

Training department. I the student of Pragathi Independent College of Management

and Science dedicate this project to my lecturers Mr. RAMCHANDRA REDDY

Sir & Mr. RAJATH Sir, who gave a great helping hand and co-operated with us

all the way to our small effort.


karnataka soaps and detergents ltd 2

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