karnataka soaps and detergents limited

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Karnataka Soaps And Detergents Limited (KS&DL) TABLE OF CONTENTS Chapter No Title Page No 1 INTRODUCTION 2 INDUSTRY PROFILE 3 COMPANY PROFILE 4 ORGANIZATIONAL STRUCTURE 5 SWOT ANALYSIS 6 MCKNSY’S 7’S MODEL 7 PEST ANALYSIS 8 FINANCIAL ANALYSIS LEARNING EXPERIENCE FINDINGS CONCLUSION RECOMMENDATION GLOSSARY BIBLIOGRAPHY

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Page 1: Karnataka Soaps and Detergents Limited

Karnataka Soaps And Detergents Limited (KS&DL)

TABLE OF CONTENTS

Chapter No Title Page No

1 INTRODUCTION

2 INDUSTRY PROFILE

3 COMPANY PROFILE

4 ORGANIZATIONAL STRUCTURE

5 SWOT ANALYSIS

6 MCKNSY’S 7’S MODEL

7 PEST ANALYSIS

8 FINANCIAL ANALYSIS

LEARNING EXPERIENCE

FINDINGS

CONCLUSION

RECOMMENDATION

GLOSSARY

BIBLIOGRAPHY

ANNEXURE

Page 2: Karnataka Soaps and Detergents Limited

Karnataka Soaps And Detergents Limited (KS&DL)

EXECUTIVE SUMMARY

In order to gain practical knowledge internship training was under taken to study the

organizational aspects of KSDL.

The study is mainly aimed at an overall expose to the working of an organization and

to relate the theoretical concepts, study has been conducted by collecting relevant data from

the records of the company and also observations made during the course of internship

training.

The report deals with the introduction to the industry profile and to the company profile.

Later part of the report is concerned with specific topic covering company profile of KSDL.

This report mainly consists of nature of the business and infrastructural facilities that have

been provided in the company. Its vision-mission, workflow model and its future prospects

are also covered.

A separate focus has been given towards the study of the organization. The structure

gives the information about the board of directors, and various functional departments, the

training method the company follows in updating the knowledge of employees, duties and

responsibilities of executives and other are narrated. The strategy with the company adopts to

eliminate their wastes, shared values that of the company to achieve its objectives have also

been included.

Page 3: Karnataka Soaps and Detergents Limited

Karnataka Soaps And Detergents Limited (KS&DL)

RESEARCH DESIGN

TITLE OF THE STUDY

AN INTERNSHIP REPORT ON ORGANIZATION STUDY AT “KARNATAKA SOAPS

& DETERGENTS LTD” BANGALORE.

SOURCES OF DATA:

PRIMARY DATA

Direct interaction with Departmental heads.

Interaction with superior and employees.

SECONDARY DATA

Company Manuals.

Magazines.

Web sites.

OBJECTIVES OF THE STUDY

To know the organizational structure and the process of activity of IPA.

To have in depth knowledge about the company.

Know the function of all activity in each department.

To identify the strength, weakness, opportunities, challenges of the

organization.

Page 4: Karnataka Soaps and Detergents Limited

Karnataka Soaps And Detergents Limited (KS&DL)

LIMITATION OF THE STUDY

The time allotted to do the project is limited.

The study conducted was only concerned to the Bangalore plant.

The company is not allowing studying each department in details. As all

executive are busy in their schedules.

Regarding the data provided by the company is mostly secondary.

Page 5: Karnataka Soaps and Detergents Limited

Karnataka Soaps And Detergents Limited (KS&DL)

INTRODUCTION

India is a rich land of forest; ivory, silk, sandal, precious; gems are magical charms of

centuries. The most enchanting perfumes of the world got their exotic spell with a twist of

sandal. The world’s richest sandalwood resource is from one isolated stretch of forests land in

south India that is Karnataka.

The origin of sandalwood and its oil in Karnataka, which is used in making of Mysore

sandal soaps, is well known as Fragrant Ambassador of India & Sandalwood oil is in fact

known as “Liquid Gold”.

On 1st October 1980, the government soap factory was renamed as “Karnataka Soaps

and Detergent Limited” the company was registered as a public limited company. Today

Company produces varieties of products in the Toilet soaps, Detergents, Agarbathies and

cosmetics.

KS&DL is a monopoly company. KSDL is the only company is having the license to

extract sandal oil in India. This is the only company using pure sandal oil for manufacturing

toilet soaps and other products. This is largest government soap manufacturing company in

India .they are collecting raw materials from south Indian states other than Karnataka. They

are collecting sandals from AndhraPradesh, Kerala, and some part of Pune. Mysore is largest

place in India having sandal trees.

On world India is the largest country who produces sandal trees. Around 85% world

sandal production is from India, 10% is from Srilanka and 5 % from Australia.

Page 6: Karnataka Soaps and Detergents Limited

Karnataka Soaps And Detergents Limited (KS&DL)

1 INDUSTRY PROFILE

Soap has been manufactured from alkali (lye) and animal fats (tallow),

although vegetable products such as palm oil and coconut oil can be substituted for tallow.

American colonists had both major ingredients of soap in abundance, and so soap making

began in America during the earliest colonial days. Tallow came as a by-product of

slaughtering animals for meat, or from whaling. Farmers produced alkali as a by-product of

clearing their land; until the nineteenth century wood ashes served as the major source of lye.

The soap manufacturing process was simple, and most farmers could thus make their own

soap at home.

The major uses of soap were in the household, for washing clothes and for

toilet soap, and in textile manufacturing, particularly for furling, cleansing, and scouring

woolen stuffs. Because colonial America was rural, soap making remained widely dispersed,

and no large producers emerged. By the eve of the American Revolution, however, the

colonies had developed a minor export market; in 1770 they sent more than 86,000 pounds of

soap worth £2,165 to the West Indies.

The city boasted at least seventeen soap factories, including Procter and

Gamble (established 1837), which was destined to become the nation’s dominant firm. A

major change in soap making occurred in the 1840s when manufacturers began to replace lye

made from wood ashes with soda ash, lye made through a chemical process. Almost all soap

makers also produced tallow candles, which for many was their major business.

The period between the end of Civil War and 1900 brought major changes to

the soap industry. In 1893 Procter and Gamble spent $125,000 to promote Ivory soap, and by

1905 the sales budget for that product alone exceeded $400,000. Advertising proved

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Karnataka Soaps And Detergents Limited (KS&DL)

amazingly effective. Advertising put large soap makers at a competitive advantage, and by

the late 1920s three firms had come to dominate the Industry:

(1) Colgate-Palmolive-Peet, incorporated as such in 1928 in New York State,

although originally founded by William Colgate in 1807;

(2) Lever Brothers, an English company that developed a full line of heavily

advertised soap in the nineteenth century and in 1897 and 1899 purchased

factories in Boston and Philadelphia;

(3) Procter and Gamble.

Detergents are superior to soap in certain industrial processes, such as

making textile finishes. They work better in hard water, and they eliminate the

soap curd responsible for “bathtub rings.” In 1933 Procter and Gamble introduced

a pioneer detergent, Dreft, which targeted the dishwashing market because it was

too light for laundering clothes. It succeeded, especially in hard-water regions,

until World War II interrupted detergent marketing.

In 1940 the “big three”- Colgate, Lever, Procter and Gamble- controlled

about 75 percent of the soap and detergent market. In 1946 Procter and Gamble

radically shifted the balance in its favor when it introduced Tide, the first heavy –

duty laundry detergent. By 1949, Tide had captured 25 percent of the laundry –

detergent .By 2956, even though Lever and Colgate had developed detergents of

their own, Procter and Gamble held 57 percent of the market, as compared with 17

percent for Lever and 11 percent for Colgate. Despite Procter and Gamble’s

triumph, the big three still competed fiercely.

By 1972, detergents had almost eliminated soap from the laundry

market, although toilet soap remained unchallenged by detergents. In the 1970s,

bans on detergents by some local Governments, which feared contamination of

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Karnataka Soaps And Detergents Limited (KS&DL)

their water supplies, had little impact on the composition of sales of laundry

products. In the early 2000s, the smaller firms within the industry still produced a

multitude of specialized cleansers for home and industry, although in the highly

important fields of toilet soaps, laundry soaps, and detergents, the big three

remained dominant, controlling about 80 percent of the total market.

The History of Soap

Soap-like material found in clay cylinders during the excavation of ancient Babylon is

evidence that soap making was known as early as 2800 B.C. Soap manufacturing was started

in North America. Some American companies with well known names were started 200 years

ago. During middle age soap was made at various places in Italy, France, England & other

countries. France became Famous & many small factories were established there.

In India the soap Industry was established by North West Soap Company in 1897 at

Meerut following the Swadeshi movement. From 1905 onwards few more factories were

setup.

They are,

Mysore Soap factory at Bangalore.

Godrej soap at Bombay

Bengal chemicals

Tata oil mills

1930 Lever Brothers Company

Page 9: Karnataka Soaps and Detergents Limited

Karnataka Soaps And Detergents Limited (KS&DL)

THE INDIAN SOAP INDUSTRY SCENERIO

The Indian soap industry has long been dominated by hand full of companies such as:

1. Hindustan Levers limited

2. Tata oil mills (taken over by HLL)

3. Godrej soaps private limited

The Indian soap industry continued to flourish very well until 1967-68, but began to stagnate

& soon it started to recover & experienced a short upswing in 1974. This increase in demand

can be attributed due to;

Growth of population

Income & Consumption increase.

Increase in Urbanization.

Growth in degree of personal hygiene.

Soap manufacture has 2 classification, organized and unorganized sector.

KSDL comes under organized sector.

PRESENT STATUS

Market scenario:

India is the ideal market for cleaning products. The country’s per capita consumption

of detergent powders & bars stands at 1.6kg & soaps at 543 Gm. Hindustan livers, which

towers over the cleaning business, sells in all over the cleaning business but the tiniest of

Indian settlements.

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Karnataka Soaps And Detergents Limited (KS&DL)

In India, soaps are available in five million retail stores, out of which, 3.75 million

retail stores are in the rural areas. Therefore, availability of these products is not an issue.

70% of India’s population resides in the rural areas; hence around 50% of the soaps are sold

in the rural market.

The 7.4lakhs tons per annum soap market in India in crawling along at 4%. The hope

lies in raising rupee worth, the potential for which is high because the Indian soap market is

pseudo in nature & it is amazingly complex being segmented not only on the basis of price,

benefits, but even a range of emotions within that outlining framework.

Growth

With increase in disposable incomes, growth in rural demand is expected to increase

because consumers are moving up towards premium products. However, in the recent past

there has not been much change in the volume of premium soaps in proportion to economy

soaps, because increase in prices has led some consumers to look for cheaper substitutes. The

major players in personal wash (soap) market are HLL, Nirma and P&G.

Page 11: Karnataka Soaps and Detergents Limited

Karnataka Soaps And Detergents Limited (KS&DL)

2. COMPANY PROFILE

Mysore sandal soap is a brand of soap manufactured by the Karnataka soaps and

Detergents limited (KS&DL), a company owned by Government of Karnataka in India. This

soap has been manufactured since 1916 when Nalvadi Krishna Raja Wodeyar, the king of

Mysore set up the government soap factory in Bangalore. The main motivation for setting up

the factory was the excessive sandalwood reserves that the Mysore kingdom had which could

not be exported to Europe because of the First World War. In 1980, KS&DL was

incorporated as a company by merging the government soap factory with sandal oil factories

at Shivmoga and Mysore. Mysore sandal soap in the world made from 100% pure sandal

wood oil. KS&DL owns a proprietary geographical indication (GI) tag on the Mysore sandal

soap which gives it intellectual property rights to use the brand name, to ensure quality and

also prevent piracy and unauthorized use by other manufacturers. In 2006 Mahendra Singh

Dhoni, the Indian cricketer was selected as the first brand ambassador of the Mysore sandal

soap.

KS&DL TIE UP;

KS&DL has tie up with Indian mart, for design development of website.

Page 12: Karnataka Soaps and Detergents Limited

Karnataka Soaps And Detergents Limited (KS&DL)

BACKGROUND AND INCEPTION OF THE COMPANY:-

India is a rich land of forest; ivory, silk, sandal; precious gems are magical charms of

centuries. The most enchanting perfumes of the world got their exotic spell with a twist of

sandal. The world’s richest sandalwood resource is from one isolated stretch of forest land in

South India that is Karnataka.

The origin of sandalwood and its oil in Karnataka, which is used in making of Mysore

sandal soaps, is well known as Fragrant Ambassador of India & sandalwood oil is in fact

known as “Liquid Gold”.

By the inspiration of His Highness Maharaja of Mysore late Jayachamarajendra

Wodeyar, the trading of sandalwood logs started exporting to Europe and New destinations.

This situation gave rise to start of an industry, which produces value added products i.e., of

Sandalwood oil. His Highness Maharaja of Mysore created this situation as an opportunity by

sowing the seed of the government sandalwood oil factory, which is the present KS&DL. The

project was shaped with the engineering skills and expertise of the top level. Late Sir

M.Visvesvaraya, the great engineer who was the man behind the project.

Today’s famous Mysore sandal soaps credit goes to Sri Sosale Garalapuri Shastri who

incorporated the process of soap making using Sandalwood oil.

The Maharaja of Mysore & Diwan Sir.M.Visveswaraya established the Government

soap factory during the year 1918. In November 1918 the Mysore sandal soap was put into

the market after sincere effort and experiments were undertaken to evolve a soap perfume

blend using sandalwood oil s the main base to manufacture toilet soap. The factory shifted its

operation to Rajajinagar industrial area, Bangalore in July 1957, where the present plant is

located. The plant occupies an area of 39 acres (covering Soaps, Detergents, and Fatty Acid

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Karnataka Soaps And Detergents Limited (KS&DL)

divisions), on the Bangalore-Pune, Highway, easily accessible by transport services and

communication. Another sandal wood oil division was established during the year 1944 at

Shimoga, which stopped its operation in the year 2000 for want of Natural Sandalwood.

The first product was washing soap in addition to the toilet soap in the year 1918. The

toilet soap of the company was made up of sandalwood oil.

In 1950 Government decided to expand the factory in two stages. The first stage of

expansion was done to increase the output to 700 tons per year and was completed in the year

1952 in the old premises.

The next stage of expansion was implemented in 1954 to meet growing demand for

Mysore sandal soap and for this purpose Government of India sanctioned license to

manufacture 1500 tons of Soaps and 75 tons glycerin per year. The expansion project worth

of Rs.21 lakhs includes the shifting of the factory to a newly laid industrial suburban of

Bangalore.

The factory started functioning in this new premise [i.e., present one] from I st July

1957. From this year onwards till date the factory had never looked back, it has achieved

growth and development in production scales and profits.

The industry has two more divisions, one at Shimoga and another at Mysore where

sandal wood oil is extracted. The Mysore division started functioning from 1917 and only

during 1984 manufacturing of perfumed and premiere quality Agarbathies at was started.

Right from the first log of sandalwood that rolled in to the boiler room in 1916, the company

has been single-minded pursuit of excellence. The project took shape with the engineering

skills and expertise of top-level team under the leadership of Sir. M. Visvesvaraya, Prof.

Watson and Dr. Sudbrough. Like this soap factory was started as a small unit and now it has

Page 14: Karnataka Soaps and Detergents Limited

Karnataka Soaps And Detergents Limited (KS&DL)

grown up to giant size. On Ist October 1980, the Government Soap Factory was renamed as

“Karnataka Soaps and Detergents Limited”. The company was registered as a public limited

company.

NATURE OF THE BUSINESS CARRIED:

KS&DL is involved in the business of producing soaps and detergents. KS&DL

markets its product under the brand name of Mysore sandal.

The KS&DL is providing various product to the market like, toilet soap (Mysore

sandal baby soap) detergents,( Mysore detergent powder), talcum powder (Mysore sandal

talc), Agarbathies (Mysore sandal premium), perfumes.

The KS&DL also takes research, development and also other promotional activities

for the overall benefit of the sandalwood.

VISION STATEMENT

Keeping pace with globalization, global trends, and the state’s policy for using

technology in every aspect of governance.

Ensuring global presence of Mysore Sandal products while leveraging its unique

strengths to take advantage of the current technology scenario by intelligent and

selective diversification.

Secure all assistance and prime status from Government of India, all technology

alliances.

Further, ensure Karnataka’s Pre-eminent status as a proponent and provider of

technology services to the world, nation, other states, public and private sectors.

Making available technology product and services at the most affordable price to the

people at large, in keeping with the policy of a welfare state.

Page 15: Karnataka Soaps and Detergents Limited

Karnataka Soaps And Detergents Limited (KS&DL)

Making all out efforts to achieve unimaginable profits.

Most importantly to earn the invaluable foreign exchange, both to the state and to the

country.

MISSION

To serve the national Economy or to serve the nation.

To attain self reliance

To promote and uphold its image as a trade mark of traditional products.

To build up on the reputation of Mysore Sandal soap is manufactured using

sandalwood oil.

To maintain the brand loyalty of its Customer.

To produce pure and quality products and enhance its age old charm

OBJECTIVES

To promote and uphold its image as a symbol of traditional products.

To build upon the reputation of Mysore sandal soap based on pure sandal oil.

To supply the products at most reasonable competitive rate

To maintain the brand loyalty of its customer.

TRADEMARK OF KS&DL

Page 16: Karnataka Soaps and Detergents Limited

Karnataka Soaps And Detergents Limited (KS&DL)

THE SHARABHA”

The carving on the cover is the Sharabha, the trademark of KS&DL

The sharabha is a mythological creation from the “poornas” which has a body of a

Lion and head of an Elephant, which embodies the combined virtues of wisdom and strength.

It is adopted as a official emblem of KS&DL to symbolize a power that removes

imperfections and impurities. The maharaja of Mysore as official emblem adopted it. And

soon took place as the symbol of y the government soap factory of quality that reflects a

standard of excellence of Karnataka Soaps and Detergent Ltd.

SLOGAN

“NATURAL PRODUCTS WITH EXOTIC FRAGNANCES”

KS&DL has a long tradition of maintaining the highest quality standard, right from the

selection of raw materials to processing and packaging of the end product. The reason why its

products are much in demand globally and are exported regularly to U.A.E, Saudi Arabia,

Kuwait, Qatar, South America. The entire toilet soaps of KS&DL are made from raw

materials of vegetable origin and are totally free from animal fats.

QUALITY POLICY

Page 17: Karnataka Soaps and Detergents Limited

Karnataka Soaps And Detergents Limited (KS&DL)

AN ISO -9002 COMPANY:-

KS&DL with a traditional of over 8 decades is committed to customer delight,

through total quality management and continuous improvement through the involvement of

all employees KS&DL has got ISO-9002 certificate. To improve the quality management,

system and facilities, TQM, in the process of soap and detergents, the management took

decision to obtain ISO 9002 by end of March 1999. Accordingly action plant was drawn and

a committee was setup for the purpose during October 1998 with a mission statement. The

company gives initial including training conducting employee’s awareness programmer,

document quality, manual and quality system procurement.

In this direction company obtained the guideline from consultancies, Bangalore and

bureau of Indian standard registered for ISO 9002 by the end of month of March to the

bureau of Indian standards, obtained the certificate by his end of March 1999 itself.

This is to project in the national and international market and also improve quality

products offered to the customers with the assurance of quality in the message. The company

got itself upgraded to ISO 9001-2004, quality systems in the year 2004-2005.

ISO-14001:-

The company is located in the heart of the Bangalore city. The management of the

company took an decision to get the ISO-14001 and become model to other public sector for

the message of maintenance of environment.

ISO-14401 and ISO-9001 will facilitate to improve the corporate brands in the global

market and will help the company to improve the profits

ACHIEVEMENTS

Page 18: Karnataka Soaps and Detergents Limited

Karnataka Soaps And Detergents Limited (KS&DL)

Government of Karnataka Department of Industries and Commerce. State Export

Promotion Advisory Board.

Detergents Plants Chemical Bombay has given first price for the year 1980-81

Geographical Indication GI-2005

ISO 9001-2000 in the year 1999.

ISO 14001-2004 in the year 2000.

Export award for the year 2006-07 for the excellence in export market.

MILESTONES OF THE COMPANY:-

1916 – Mysore Sandalwood Oil factory started at Mysore.

1918 – Government Soap factory was started by Maharaja of Mysore with the

capacity of 112MTs/Annum near Cubbon Park, Bangalore and the MYSORE

SANDAL SOAP was introduced into the market for the first time.

1932 – Toilet soap production capacity was enhanced with 750MTs/Annum

1944 – The second sandalwood oil extraction plant was started with Shimoga.

1954 – Foundation stone was laid by Sir. M. Visvesvaraya for establishment of new

manufacturing facilities at Rajajinagar, Industrial Suburb, and Bangalore

1957 – Factory was shifted from Cubbon Park to new premises.

1965 – Started exporting its products to various countries.

1967 – Celebrated its golden jubilee.

1970 – Production capacity was increased to 6000MTs/Annum, in a phased wise with

parallel modernization of various manufacturing equipments.

1975 – Synthetic Detergent plant for manufacture of detergent cake and detergent

powder was installed with Italian technology.

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Karnataka Soaps And Detergents Limited (KS&DL)

1980 – Government Soap Factory was converted into a Public Sector Enterprises

and the company was incorporated on 9th July 1980 and renamed as KARNATAKA

SOAPS & DETERGENTS LIMITED.

1981 – Fatty Acid unit was established to utilize Indigenously available minor seed

oils as the raw materials for Soap manufacturing and to produce Glycerin and Stearic

Acid .

1984 – Expanded the production capacity with modern manufacturing facilities,

which was available at that time to produce 26,000Mts/Annum of toilet Soaps with

different variants.

1987 – Company has taken over the marketing activities from M/S. MSIL and

established its own marketing networks by opening 6 branches all over India

1992 – Company has faced very stiff competition after liberalization in the country

from different multinational companies. Company was registered with the Board for

industries and financial reconstruction (BIFR) New Delhi, as the company suffered

heavy losses.

1996 – The BIFR approved rehabilitation package in September and company has

taken stringent measures for the cost control and improving the productivity and sales.

Company started making profits.

1999– Company was certified with ISO 9001:2000 Certification by BSI for its

effective implementation of Quality Management Systems. Company has launched

MYSORE SANDAL GOLD-125gms and MYSORE SANDAL BABY-75gms in the

premium segment.

2000- Company was certified with ISO 14001:2004 Certification by BSI for its

effective implementation of Environment Management System.

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Karnataka Soaps And Detergents Limited (KS&DL)

2003- Company has wiped out entire carry forward losses of Rs.98.00 corers and

come out from BIFR. Company has made profits continuously every year and it is the

only State Public Sector unit, which has come out of BIFR and making continuous

profits in the State.

2008- Company has introduced Hand wash liquids under the trade name of Herbal

Hand wash and Rose Hand Wash. Company has also introduced liquid Detergent

under the trade name KLEENOL with different variants for Floor wash, Dish wash

and Automobile wash.

2009- Company has established In-House state of the Art manufacturing facilities for

manufacture and filling of Mysore Sandal Talcum powder and Mysore Sandal Baby

powder. Company has re-introduced the Talcum powder variants with new outlook of

containers.

2010- The ISO certification was upgraded to ISO 9001:2008

2010- Company launched Mysore Sandal Dhoop.

2012- Launched Super Premium Mysore Sandal Millennium Soap.

2012- The Company reached highest sales turnover and profit

BASIS OF DEPARTMENTATION

KS&DL is a manufacturing concern of moderately large size. We can see here

functions wise departmentation. It facilitates effective utilization of manpower and resources

and it is a simple, economical and reasonable organization pattern.

LEVELS OF ORGANIZATION

The organization of KS&DL consists of four levels. They are,

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Karnataka Soaps And Detergents Limited (KS&DL)

Top level consists of Board of Directors and Managing Director.

Second level consists of Directors of Finance and Special officers.

Third level consists of senior managers, deputy managers and officers.

Fourth level consists of clerk, assistants, and attendees.

MANAGEMENT PROFILE

SL.NO NAME DESIGNATION

1 V Shivanand Naik Chairman

2 L. Sridhar, IAS. Managing director

3 Dr. Vishal, IAS. Director

4 Sri. D.V.Prasad, IAS Director

5 B. G. Nandakumar, IAS Director

6 Dr. S. Chandrasekharan Director

7 Dr. Mitheleshwarjha. Director

8 M.N.Vasanthakumari General manager(Finance)

9 N.R. Satish Dy. General manager (Materials & stores)

10 M.V. Thirentra DGM (Foreign Trade)

11 D.N. Vasanthkumar DGM (Marketing)

12 S.G. Kulkarni DGM (P&M)

13 P.Ravi DGM (Accounts)

14 V.S. Venkidesh Gowda DGM (R&D) & (HRD)

15 N.S.Prakash Rao DGM(Projects & Computers)

16 B.S.Lokeshaiah DGM(Stores)

17 H.C. Bore Gowda AGM(export)

18 M. Sumiulla M,MD’S office & (PR)

19 T.S.Diwakar AGM (E&S)

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Karnataka Soaps And Detergents Limited (KS&DL)

20 Capt. Arvindkumar sood CSVO

21 H.G. Rajarao Manager (MID)

PRODUCT PROFILE

KS&DL is the true inheritor of golden legacy of India. It is continuing the tradition of

excellence for over eight decades, using only the best East Indian grade Sandalwood oil &

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Karnataka Soaps And Detergents Limited (KS&DL)

Sandalwood soaps in the world. The products produced at KS&DL are the Soaps, Detergents,

Agarbathies and Sandalwood oil.

TOILET SOAPS.

NAME OF THE PRODUCT UNITS OF GRAMS

Mysore Sandal Soap. 75,125

Mysore Sandal Classic Soap. 75

Mysore Sandal Gold Soap. 75,125

Mysore Sandal Baby Soaps. 75

Mysore Special Sandal Soap. 75

Mysore Rose Soap. 100

Mysore Sandal Herbal Care Soap. 100,125

Mysore Jasmine Soap 100

Wave Soap 100

Mysore Lavender Soap 150

Mysore Sandal bath tablet. 150

Mysore Sandal Classic Bath Tablet 150

Mysore Jasmine Bath Tablet 150

Mysore Special Sandal Tablet 150

Mysore Sandal Rose Tablet 150

Mysore Sandal Guest Tablet 17

Mysore Sandal Millennium 150

DETERGENTS

NAME OF THE PRODUCT UNITS IN GRAMS

Mysore Detergent Powder 1000

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Karnataka Soaps And Detergents Limited (KS&DL)

Mysore Detergent Powder 500

Mysore Detergent Cake 250

Mysore Detergent Cake 125

TALCUM POWDERS

NAME OF THE PRRODUCT UNITS IN GRAMS

Mysore Sandal Talc 20, 50, 100, 300

Mysore Sandal Baby Talc 100, 200, 400

AGARBATHIS

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Karnataka Soaps And Detergents Limited (KS&DL)

PRODUCT RANGE FROM THE HOUSE OF MYSORE SANDAL SOAP

NAME OF THE PRODUCT

Mysore Sandal Premium

Mysore Sandal Regular

Mysore Rose

Naga champa

Suprabhatha

Mysore Jasmine

Paraijata

Sir M.V.100

Bodhisattva

Venkateswara

Durga

Ayyappa

Alif Laila

Meditation

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Karnataka Soaps And Detergents Limited (KS&DL)

MYSORE SANDAL SOAP

(75gms, 125gms)

MYSORE SANDAL BATH TABLET

(150gms)

MYSORE SANDAL BABY SOAP

(75gms)

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Karnataka Soaps And Detergents Limited (KS&DL)

THREE IN ONE GIFT PACK –(SJR) 3 TABS

(150gms each)

MYSORE SANDAL GOLD SOAP

(75gms, 125gms)

MYSORE ROSE SOAP (100gms, 125gms)

Page 28: Karnataka Soaps and Detergents Limited

Karnataka Soaps And Detergents Limited (KS&DL)

MYSORE SANDAL GOLD SIXER 6 TABS

(125gms each)

SIX-IN-ONE GIFT PACK 6 TABS

(125gms each)

Page 29: Karnataka Soaps and Detergents Limited

Karnataka Soaps And Detergents Limited (KS&DL)

MYSORE SANDAL CLASSIC SOAP

(75gms)

MYSORE HERBALCARE

(15hms, 75gms, 100gms)

Page 30: Karnataka Soaps and Detergents Limited

Karnataka Soaps And Detergents Limited (KS&DL)

MYSORE WAVE LIME

MYSORE SANDAL WAVE (TURMERIC)

MYSORE SANDAL CARBOLIC

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Karnataka Soaps And Detergents Limited (KS&DL)

MYSORE SANDAL BATH TRIO

MYSORE SANDAL MILLENIUM (150gms)

MYSORE SANDAL ROSE GUEST TABLET

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Karnataka Soaps And Detergents Limited (KS&DL)

MYSORE SANDAL SOAP GUEST TAB 17gms

DETERGENTS

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Karnataka Soaps And Detergents Limited (KS&DL)

KS&DL also manufacture high quality detergents applying the latest spray drying

technology with well balanced formulation of active matters and other builder, they provide

the ultimate washing powder.

MYSORE DETERGENT CAKE

MYSORE DETERGENT POWDER

AGARBATHIES

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Karnataka Soaps And Detergents Limited (KS&DL)

a. JASMINE REGULAR

b. MEDITATION SANDAL

c. NAGA CHAMPA

d. ROSE REGULAR

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Karnataka Soaps And Detergents Limited (KS&DL)

e. SIR.M.V-10

f. JASMINE ROLLS

g. MYSORE SANDAL AGARBATHI REGULAR

Page 36: Karnataka Soaps and Detergents Limited

Karnataka Soaps And Detergents Limited (KS&DL)

h. MYSORE SANDAL AGARBATHI PREMIUM

SANDALWOOD OIL

MYSORE SANDAL COCONUT OIL

Page 37: Karnataka Soaps and Detergents Limited

Karnataka Soaps And Detergents Limited (KS&DL)

MYSORE SANDAL ROOM CLEANER

POWDERS

MYSORE SANDAL TALCUM POWDER

Page 38: Karnataka Soaps and Detergents Limited

Karnataka Soaps And Detergents Limited (KS&DL)

MYSORE SANDAL BABY POWDER

MYSORE SANDAL ROOM FRESHNER

Page 39: Karnataka Soaps and Detergents Limited

Karnataka Soaps And Detergents Limited (KS&DL)

MYSORE SANDAL DHOOP

MYSORE SANDAL BILLETS

ORGANIZATIONAL STRUCTURE OF KS&DL

CHAIRMAN

Page 40: Karnataka Soaps and Detergents Limited

Karnataka Soaps And Detergents Limited (KS&DL)

FUNCTIONAL DEPARTMENTS

MANAGING DIRECTOR

A G M (HRD)

GENERAL MANAGER (FINANCE)

DIRECTOR MARKETING

EXECUTIVE DIRECTOR

A G M (U&E)

D G M (SOD)

A G M (STORES)

G M (R&D)

A G M (E&S)

D G M (MTLS)

D G M (P&M)

D G M (MD)GM

(PRODUCTION)

Page 41: Karnataka Soaps and Detergents Limited

Karnataka Soaps And Detergents Limited (KS&DL)

1.HUMAN RESOURCE DEPARTMENT

STRUCTURE OF HUMAN RESOURCE DEPARTMENT

01 M.D Managing Director

02 ASST.GEN.MGR Assistant General Manager[HRD]

MANAGING DIRECTOR [M.D]

ASST.GEN.MANAGER [HRD]

MGR [HRD]

FIRST AID

VMO

HELPER

SR. ASST.

TIME OFFICE

ASS.MGR

SR. ASSTS

JR.OFFICER

ATTENDER

SENIOR OFFICER

JR.OFFICER

ASS.MGRS

ATTENDER

HELPERS

COOKS

SR. ASSTS

JR.OFFICER

OFFICER

CANTEEN

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Karnataka Soaps And Detergents Limited (KS&DL)

03 MGR [HRD] Manager [HRD]

04 ASST.MGR Assistant Manager

05 LWO Labor Welfare Officer

06 VMO Visiting Medical Officer

07 JR.OFFICER [HRD] Junior Officer [HRD]

08 SR.ASSTS Senior Assistants

Luther Gulick highlighted “PODSCORB” which stands for planning,

organizing, staffing, directing, coordinating, reporting, and budgeting is the part of

human resource management.

FUNCTIONS OF HUMAN RESOURCE DEPARTMENT

Recruitment and selection.

Training and Development.

Promotion and Transfer.

Wage and Salary administration.

Performance Appraisal.

Industrial Relations.

Disciplinary Action.

Welfare Measures.

Maintain Personal Records.

Study on Labor Turnover.

Verification of cash certificate, character and attitude.

Compilation of periodical report to various statutory authorities.

Maintenance of manpower inventory.

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Karnataka Soaps And Detergents Limited (KS&DL)

Study on absenteeism and suggesting measures.

Coordinating dispute cases before conciliation labor court and other court.

Grievance handling.

MANPOWER DETAILS

Group Bangalore Sandalwood oil

division

[Mysore]

Marketing

branches

Duty paid

warehouse

[Shivmoga]

Total

Executives 78 08 53 02 141

Supervisors 49 08 15 - 72

Workers 523 28 36 14 601

Total 650 44 104 16 814

BENEFITS PAYABLE TO THE EMPLOYEES

Shift allowance: There are three shifts and one general shift. The shift timings are as

follows,

First shift 6.00am to 2.00pm

Second shift 2.00pm to 10.00pm

Third shift 10.00pm to 6.00am

General shift 9.30am to 5.30pm

Page 44: Karnataka Soaps and Detergents Limited

Karnataka Soaps And Detergents Limited (KS&DL)

The lunch time is 12.00pm to 12.30pm. Every Sunday is rest day for the employees.

No allowance is paid to the first shift workers. A sum of Rs.25 and Rs.35 per day is

paid to workers for second and third shift respectively.

Washing allowance: The company provides two sets of uniform once in a

year. For this a washing allowance of Rs.50 per month is paid to every worker.

Conveyance allowance: the conveyance allowance of Rs.680 per month per

worker is extended.

Family travel allowance: This allowance is paid at the rate of Rs.500 per

employee per year who has put a minimum three years of service.

Death Relief Fund: Rs.30, 000 will be paid to the nominee in case of death of

an employee.

Memento to retiring employee: Rs.2, 500 will be paid as memento to retiring

employees.

Medical reimbursement: Benefit to non-ESI employees a sum of Rs.500 per

month will be paid per employee towards domiciliary treatment. With regards

to hospitalization treatment the company has taken medical claim policy from

insurance company for a sum of Rs.1, 50,000 per employee which includes

spouse and two children.

DUTIES OF A MANAGER

Maintaining of attendance of employees and various departments.

Promotion or demotion of labors according to their quality of their work.

Attending the problems faced by the workers while working.

She sees that every employee is satisfied with the job.

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Karnataka Soaps And Detergents Limited (KS&DL)

RECRUITMENT

Recruitment will be done by newspapers, through employees for workers. For

executive staffs, recruitment will be done through newspapers, internet, and consultancy and

through employees.

SELECTION

Workers will be selected by daily according to the requirement of the company.

Workers should have to bring age proof like S.S.L.C marks card. For the executive staff the

selection process will be done in the head office.

TRAINING

Training will be given to the new workers for 40 days, if the worker is trained up

well, then they will be placed for batches.

Page 46: Karnataka Soaps and Detergents Limited

Karnataka Soaps And Detergents Limited (KS&DL)

2. PRODUCTION DEPARTMENT

STRUCTURE OF PRODUCTION DEPARTMENT

GENERAL MANAGER

SENIOR MANAGER

MANAGER MANAGER MANAGER

WORKERS

ENGINEER

SENIOR ENGINEER

WORK MANAGER

DEPUTY MANAGER

Page 47: Karnataka Soaps and Detergents Limited

Karnataka Soaps And Detergents Limited (KS&DL)

KS&DL has three production plants. They are,

1. Fatty Acid Plant.

2. Soap Plant.

3. Detergent Plant.

FATTY ACID PLANT

The basic raw materials, oil, and fats undergo the splitting and refining process

including hydrogenation at the fatty acid plant. It is also obtained and used for soap making.

The plant has a capacity to process 10,000mt of oil and fats.

SOAP PLANT

The soap plant is one of the largest production plants in the country with an installed

capacity of 26,000 tons per annum.

KS&DL’s soap plant has its uniqueness that it has the capacity to process as many as

ten different varieties of soap simultaneously. The sophisticated plant from Italy has a wholly

integrated straight line facility that links up process sequence for higher productivity. It is a

stream line flow through right from raw material preparation to wrapping stage the line

collation with the built in facility for continuous fat bleaching and saphonification. The high

speed auto wrapper has the capability to handle the soaps of virtually aall size and shape.

DETERGENT PLANT

It has installed capacity of 10,000tons per annum. To produce spray dried, powder

and a syntax plant for detergent cakes and bars. It produces industrial detergent which is used

in the formulation of wet table pesticide powders for crop protection.

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Karnataka Soaps And Detergents Limited (KS&DL)

FINANCE DEPARTMENT

STRUCTURE OF FINANCE DEPARTMENT

MANAGING DIRECTOR

GENERAL MANAGER (FINANCE)

DEPUTY GENERAL MANAGER

ASSISTANT GENERAL MANAGER

JR. ASSISTANT

CHIEF MANAGER

SR.ASSISTANT

SR.ASSISTANT

JR. OFFICERS

BILLS/COSTING SECTION

JR. ASSISTANT

SUPER [COSTING]

SUPER [A/CS]

A/CS

JR. ASSISTANT

SR.ASSISTANT

JR. OFFICERS

A/CS

AM (PR&PF) PA TO GM

SR.ASSISTANT

OFFICER

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Karnataka Soaps And Detergents Limited (KS&DL)

Finance is the life blood of every organization. It is concerned with managerial decision

making. This department is concerned with proper utilization of cash. It identifies the source

of finance wher to borrow i.e, ICICI, IRBI, IDBI, Corporation bank etc.

It has abundant of function which can be enumerated ass follows:

Effective funds management which is inverted in beneficial projects.

Decision making regarding fixing of cash amount.

Obtaining trade credit.

Profit maximization.

Preparation of cash budgets.

Systematic approach to working capital management.

Pricing of raw materials and valuation of stores.

To protect financial interest of the company.

AUDIT DEPARTMENT

KS&DL audit wing is headed by internal auditors. Auditing is vital for the company as it

facilitates verifying of all the books of account by trial balance, it also comply, with

requirements for central excise and income tax purposes. After the auditor’s monitor

everything they give report which is helpful to the company.

COSTING

When a company does costing it ensures proper fixation of selling price of the product, cost

control it also help in taking decision. KS&DL use process costing as the production

mechanism is systematic it involves addition of a lot of ingredient in the manufacturing.

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Karnataka Soaps And Detergents Limited (KS&DL)

OBJECTIVES

Planning for short term and long term financial requirements of the organization.

Managing short and long term receivable and payables.

Managing capital both long term and short term.

Issuance and redemption of ownership and creditor ship securities [shares and

debentures]

Safe custody of funds and securities.

Cash planning and credit management.

Providing top management with information on current and prospective financial

conditions of the business of the enterprise as a basis for policy making.

MARKETING DEPARTMENT

Page 51: Karnataka Soaps and Detergents Limited

Karnataka Soaps And Detergents Limited (KS&DL)

STRUCTURE OF MARKETING DEPARTMENT

MANAGING DIRECTOR

DEPUTY GENERAL MANAGER

GENERAL MANAGER

ASST. GENERAL MANAGER [ADV]

ASST. GENERAL MANAGER [CHE]

PRODUCT MANAGER

[DET]

PRODUCT MANAGER

[SOAPS]

JR. OFFICER

SR. ASST

OFFICER

ASST. MGR

JR.ASST

ASST. MGR

JR. ASST

SR. ASST

JR. OFFICER

ASST.MGR

MGR [MRIS]

JR. ASST

SR.ASST

JR. OFFICER

OFFICER

ASST.MGR

MGR [SALES]

Page 52: Karnataka Soaps and Detergents Limited

Karnataka Soaps And Detergents Limited (KS&DL)

The company’s main products are soaps and detergents which are sold in different parts of

India. There are depots at various places of the country which are controlled by six branches.

The role of each branch is to ensure that the sales activities are under their control.

BRANCH DEPOTS

1.Bangalore Hubli, Raichur.

2.Chennai Salem, Madurai, Cochin.

3.Hyderebad Vijayawada, Ananthapur.

4.Mumbai Bhiwandi, Ahmedabad, Pune.

5. Kolkata. Cuttack, Patna, Gauhati.

6. Delhi Jallender.

FUNCTIONS OF MARKETING DEPARTMENT

Marketing mix: It is the policy adopted by the manufacturers to get success in the

field of marketing.

Product policy: It includes both the development and improvement produced and

existing products. This all totally done by KS&DL both marketing and research

and development department.

Distribution policy: The manufactured product of KS&DL is supplied to the

various depots.

Sales and promotion: It takes necessary steps for promoting its products.

EXPORTS

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Karnataka Soaps And Detergents Limited (KS&DL)

o Australia

o Berlin

o Canada

o France

o Germany

o Italy.

o Kenya.

o Malaysia.

o Saudi Arabia.

o Singapore.

o Africa.

o Srilanka.

o USA

o Japan.

o UK

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Karnataka Soaps And Detergents Limited (KS&DL)

MATERIALS DEPARTMENT

STRUCTURE OF MATERIALS DEPARTMENT

DEPUTY GENERAL MANAGER

MGR [PACKING&

ENGG

OFFICER [CHE &OILS]

JR. ASSTSR.ASST [PERFUME]

SR.ASST [MISC]

SR. OFFICER [PACKING]

ASST. MGR [ENGG]

JR. ASST WORKERS

SR. ASST [OILS &CHEM]

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Karnataka Soaps And Detergents Limited (KS&DL)

FUNCTIONS OF MATERIALS DEPARTMENT

1. Maintaining continuous flow of materials.

2. Effective control of inventories.

3. Coordination.

4. Growth of the organization.

5. Maintaining ethical organization.

It has been divided into five sections as follows,

1. Oil and fats section

2. Perfumery and aromatic section

3. Packing materials section.

4. Chemical section.

5. Miscellaneous and Engineering section.

Page 56: Karnataka Soaps and Detergents Limited

Karnataka Soaps And Detergents Limited (KS&DL)

ORGANIZATIONAL STRUCTURE OF KS&DL

MANAGING DIRECTOR

A G M (HRD)

GENERAL MANAGER (FINANCE)

DIRECTOR MARKETING

EXECUTIVE DIRECTOR

A G M (U&E)

D G M (SOD)

A G M (STORES)

G M (R&D)

A G M (E&S)

D G M (MTLS)

D G M (P&M)

D G M (MD)GM

(PRODUCTION)

CHAIRMAN

Page 57: Karnataka Soaps and Detergents Limited

Karnataka Soaps And Detergents Limited (KS&DL)

SWOT ANALYSIS

STRENGTHS:-

The factory is located in the city and has all the infrastructure facilities that require

quick movement of raw materials and finished products. Due to its proximity,

mobility of men and material is easy.

Only soap in India that contains pure sandal and almond oil.

Most modern manufacturing facility with maximum capacity.

Brand loyalty of customers and has captured 90% of sandal soap market.

Foreign technology to suit indigenous conditions.

A very little competition for its major product like sandal soap.

An ISO-9002 certified company has its own brand image.

Abundant availability of raw materials.

An ISO-14001 company which commits to reserve the natural environment in the

production of its quality products to the satisfaction of its customers.

Two sandalwood oil factories in Shimoga and Mysore which produces 75% of the

world’s sandal wood oil.

Professionally managed company

WEAKNESS:

Slow growth rate 6.2% growth over 40 years against the product of 80%.

Power shortage sometimes likely to under utilization of capacity.

Low turnover resulting in low profits.

High labor oriented cause due to excessive labor force.

Defective marketing strategy lacks effective advertising and publicity.

Needs updating with times in terms of plant and machinery.

Page 58: Karnataka Soaps and Detergents Limited

Karnataka Soaps And Detergents Limited (KS&DL)

It has only 8% of the total detergent market share.

Strained employees and employee relations.

The large proportion of the target area is upper middle class and upper class people.

R&D is not effective.

OPPORTUNITIES

Existence of vast market and huge demand.

At present, has good raw materials source to enhance production.

Good raw materials sources to enhance production.

Traditional benefits that sandal is good for skin.

The toilet soap and detergent market is an over expanding industry and a major

company like KS&DL with its manufacturing expertise can call shots if it reaches

peak manufacturing capacity and prune overhead expenses.

Good export market can tap foreign market vigorously.

THREATS:

Government interference may reduce growth potential.

Other sandal soaps in the market.

Entry of new multinational in soap business.

Absolute machinery may be a threat which is must that fear of adapt new technology.

Competition from other global leaders like HUL, P&G etc.

As company depends on forests for its main raw material it makes the company to

find chemical alternative to sandalwood.

Cost of raw material is more.

Lack of skilled labor

Page 59: Karnataka Soaps and Detergents Limited

Karnataka Soaps And Detergents Limited (KS&DL)

McKinsey’s 7S Framework with special reference to organization

under study.

According to Waterman, organization change is not simply a matter of structure,

although structure is significant variable in the management of change. Again it is also not a

simple relationship between strategy and structure, although strategy is also a critical aspect.

In their view effective organizational change may be understood to be a complex relationship

between strategy, structure, system, style, skills, staff and shared values. The first 3 elements-

strategy, structure and system are considered the “hardware” of success. The next four-style,

skills, staff, and shared values are called the “software”. The complex relationship is

diagrammatically presented below;

Strategy: The plan devised to maintain and build competitive advantage over the

competition. Some strategies of KS&DL are,

Their future includes launching of new products.

The cost control exercise is in consolidation.

shared values

Structure

Systems

StyleStaff

Skills

Strategy

Soft Ss

Hard Ss

Ss

Page 60: Karnataka Soaps and Detergents Limited

Karnataka Soaps And Detergents Limited (KS&DL)

Introduction of cost effective substitutes without compromising on quality.

Development of new perfumes, soaps, detergents, Agarbathies, creams, and

shampoos.

Shared Values: Shared values called “super ordinate goals” when the model was first

developed, these are the core values of the company that are evidenced in the

corporate culture and the general work ethic.

Values refer to the institutional standards of behavior that strengthen commitment

to the vision, and guide strategy formulation and purposive action. The core values are

shaped around the belief that enterprises exist to serve society. In terms of this belief, profit is

a means rather than an end in itself a compensation to owners of capital linked to the

effectiveness of contribution to society and the essential ingredients to sustain such enlarged

societal contribution.

The company has embraced an extent role of trusteeship that reaches beyond

the assets reflected in the balance sheet to encompass societal assets. An unwavering

commitment to integrity, ethical conduct, meritocracy, teamwork and abiding concern for

stakeholders are at the heart of your company’s value system.

Customer satisfaction

Committed to total quality

Cost and time-consciousness

Innovation and creativity

Trust and team spirit

Integrity health and ethics.

Structure: The way the organization is structured and who reports whom.

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Karnataka Soaps And Detergents Limited (KS&DL)

Systems: The daily activities and procedures that staff members engage in to get the

job done. KS&DL has,

Management information system:

o Accounting System

o Costing System:

o Inventory Control System:

o Remuneration System:

o Performance Appraisal System:

Inventory Control System

Style: KS&DL adopted participative style of leadership. Decision-making is

centralized with the head office. Authority is given to unit in-charge to take decision

in day-to-day minor matters & other urgent matters.

Decision-making depends on the authority& responsibility conferred on each

individual & thus it’s distributed based on designation & position held. In important matters,

meetings are held to seek opinions of top management and various department manager & the

decisions are taken and implemented.

Decision-making is co-ordinate & done with wide consultations of top

management of department manager’s consultation which gives best possible gains.

Staff: The employees and their general capabilities. As any employer, KS&DL follow

ethical employment standards where ever it operates with a goal in mind company

guarantees.

1. To fulfill its entire legal obligation in terms of employment payments and benefits

practices.

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Karnataka Soaps And Detergents Limited (KS&DL)

2. Adequate and timely training for everyone for the job for which they are

employed.

3. Career advancement related to performance and experience.

Skills: The actual skills and competencies of the employees working for the company.

The employees of KS&DL have different skills, which are relevant for their

work, as it is common in big organizations, he also controversies between departments which

can be solved by discussions and by conducting some interactive programs.

PEST ANALYSIS

Page 63: Karnataka Soaps and Detergents Limited

Karnataka Soaps And Detergents Limited (KS&DL)

A PEST analysis is an analysis of the external macro-environment that affects all

firms. P.E.S.T. is an acronym for the Political, Economic, Social, and Technological factors

of the external macro-environment. Such external factors usually are beyond the firm's

control and sometimes present themselves as threats. For this reason, some say that "pest" is

an appropriate term for these factors. However, changes in the external environment also

create new opportunities and the letters sometimes are rearranged to construct the more

optimistic term of STEP analysis.

Many macro-environmental factors are country-specific and a PEST analysis will

need to be performed for all countries of interest. The following are examples of some of the

factors that might be considered in a PEST analysis.

Political Analysis

Political stability

Risk of military invasion

Legal framework for contract enforcement

Intellectual property protection

Trade regulations & tariffs

Favored trading partners

Anti-trust laws

Pricing regulations

Taxation - tax rates and incentives

Wage legislation - minimum wage and overtime

Work week

Mandatory employee benefits

Page 64: Karnataka Soaps and Detergents Limited

Karnataka Soaps And Detergents Limited (KS&DL)

Industrial safety regulations

Product labeling requirements

Economic Analysis

Type of economic system in countries of operation

Government intervention in the free market

Comparative advantages of host country

Exchange rates & stability of host country currency

Efficiency of financial markets

Infrastructure quality

Skill level of workforce

Labor costs

Business cycle stage (e.g. prosperity, recession, recovery)

Economic growth rate

Discretionary income

Unemployment rate

Inflation rate

Interest rates

Social Analysis

Demographics

Class structure

Education

Culture (gender roles, etc.)

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Karnataka Soaps And Detergents Limited (KS&DL)

Entrepreneurial spirit

Attitudes (health, environmental consciousness, etc.)

Leisure interests

Technological Analysis

Recent technological developments

Technology's impact on product offering

Impact on cost structure

Impact on value chain structure

Rate of technological diffusion

The number of macro-environmental factors is virtually unlimited. In practice, the

firm must prioritize and monitor those factors that influence its industry. Even so, it may be

difficult to forecast future trends with an acceptable level of accuracy. In this regard, the firm

may turn to scenario planning techniques to deal with high levels of uncertainty in important

macro-environmental variables.

FINANCIAL ANALYSIS

Page 66: Karnataka Soaps and Detergents Limited

Karnataka Soaps And Detergents Limited (KS&DL)

CURRENT RATIO

Current ratio may be defined as the relationship between current assets and current

liability. This ratio also known as working capital ratio, is a measure of general liquidity and

is most widely used to make the analysis of short-term financial position or liquidity of a

firm.

QUICK RATIO OR ACID TEST RATIO

Quick ratio is also known as acid test ratio or liquid ratio is more rigorous test of liquidity than the

current ratio. The term liquidity is an ability of a firm to pay its short-term obligations as when they become

due. The two determinants of current ratios as a measure of liabilities..

Liquid Assets = current Assets-(stock+prepaid expenses)

Liquid Liabilities = current Liabilities- Bank Overdraft

CURRENT RATIO =

Quick/Liquid or Acid Test Ratio =

CURRENT ASSETS

CURRENT LIABILITIES

Quick or Liquid Assets

Liquid Liabilities

YEAR CURRENT

ASSETS

(Rs)

CURRENT

LIABILITIES

(Rs)

CURRENT

RATIO

2010-2011 1201140120 563447217 2.13

2011-2012 2274342532 1120640446 2.02

Page 67: Karnataka Soaps and Detergents Limited

Karnataka Soaps And Detergents Limited (KS&DL)

YEAR QUICK ASSET

(RS)

CURRENT

LIABILITIES

(RS)

QUICK RATIO

(RS)

2010-201I 1904010293 373714776 5.09

2011-2012 2256054282 1014243169 2.22

ABSOLUTE LIQUID RATIO

Although receivables, debentures and bills receivables are generally more liquid than inventories, yet

there may be doubts regarding their realization into cash immediately or in time. Absolute liquid r assets

include cash in hand and at bank and marketable securities or temporary investment. The acceptable norm for

this ratio is 50% or 0.5 or 1:2

LEARNING EXPERIENCE

Absolute Liquid Ratio =Absolute Liquid Assets

Current Liability

YEAR LIQIUD

ASSET(RS)

LIQUID LIABILITY

(RS)

ABSOLUTE

LIQUID RATIO

2010-2011 1201140120 563447217 2.13

2011-2012 2274342532 1120640446 2.02

Page 68: Karnataka Soaps and Detergents Limited

Karnataka Soaps And Detergents Limited (KS&DL)

The learning experience gained by me during the in-plant training was very much

practical oriented .Mostly all the concepts and theories, which I studied in the class, are

applicable practically.

The overall study of the organization reveals that the company has grown tremendously

since its incorporation from 1918, now it has independent units for manufacturing

sandalwood oils, toilets soaps, washing soaps, detergents, cosmetics, incense sticks and

industrial products. The initially named government soap factory was renamed as Karnataka

Soaps & Detergents Ltd in 1st October 1980.

Its trademark is “Sharabha” the slogan stands as “NATURAL PRODUCTS WITH

EXOTIC FRAGRANCE”. The company is a leading sandalwood soap manufacturer in the

country. Even though they have demand for their products in both domestic as well as

international market, they are not able to establish themselves as market leaders due to

various reasons such as extensive work force, non- utilization of installed capacities of

manufacturing, lack of proper distribution network, lack of expenditure in the areas of

advertisements and publicity, competition of various soaps and detergents and lack of timely

decisions.

I had a great time working on the project, as it gives insights into the working

environment of an organization. The training has exposed me to many facts of an

organization and also helped me to gain practical knowledge, which will go a long way in the

horizon of our career.

The company has an effective human resource department where in the employees are

given excellent packages, incentives and extensive care is taken by providing facilities such

as canteen, medical facilities, motivation classes and extracurricular activities.

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Karnataka Soaps And Detergents Limited (KS&DL)

My overall learning experience is quite satisfactory, as I got an opportunity to relate

theory to practical working environment. I become more aware of the soap industry and the

role played by KS&DL.

FINDINGS

It is a company wholly owned by government, so it has to follow the rules made by

the government.

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Karnataka Soaps And Detergents Limited (KS&DL)

Consumer awareness of its products is very less except for Mysore Sandal Soap.

There is mismatch in production and sales activity.

The company is under utilization its capacity.

Its products are not available in district places of state other than Karnataka.

Most of the training is conducted at executive level; the lower level staffs are

neglected.

Its production is based on old technology, which leads to more wastes in the

production process.

Recruitment in the company has been stopped since 1988 due to some

circumstances and recruitments are taking place only in some department.

SUGGESTIONS AND RECOMMENDATIONS

Government has to liberalize its policy on the company can make it best.

The company can utilize its capacity to the maximum by bring in more innovation.

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Karnataka Soaps And Detergents Limited (KS&DL)

The company can spend both money and manpower on advertising.

The company tries to sell its products not only in Karnataka but other state also.

As much as possible company tries to utilize its products.

Conflict should be removed in some of the department.

KSDL has a wide variety of products but people are unaware of many products like

Agarbathi, Detergents, Baby soaps etc…,as its marketing is very week.

Company shall also improve in building up the strong marketing strategy in order

to improve the distribution channels and could be able to increase the sales other

than the Mysore Sandal Soap.

The government has to replace unskilled workers.

Government has to invest on advertisement, so everyone can know about products.

R&D shall work effectively and the break-through in new products and can make

the company to earn more profits.

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Karnataka Soaps And Detergents Limited (KS&DL)

CONCLUSION

It can be concluded that the various influencing factors responsible for the purchase

of the Mysore Sandal Soaps are, family/friends, advertising and others. It can also be

concluded that the consumers have chosen Mysore Sandal Soaps and keeping in the mind of

goodness of sandal oil, brand name and also the company’s image. Most of the consumers are

satisfied with quality and also there is a delight to the customers to suggest their product to

others.

The study has also helped me to gain good amount of knowledge and has also exposed

me to the industrial environment.

In today’s market, study has to be developed In order to grab market share and to

become a market leader. A knowledge of the customer needs, present buying habit, their

awareness and options. Performance towards various Fast Moving Consumer Goods (FMCG)

most of the people have shifted to Mysore Sandal Soaps because of its quality and good

feature of sandal oil. However the company is trading with existing customers with less

intension for expansion.

Consumer goods evolve over a period of time based on the consumer needs and

request and the firm or organization which is able to understand this and evolve accordingly

and will survive.

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Karnataka Soaps And Detergents Limited (KS&DL)

GLOSSARY

KS&DL - Karnataka Soaps and Detergent Lmtd.

HRD - Human Resource Development

R&D - Research and Development

BIBLIOGRAPHY

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Karnataka Soaps And Detergents Limited (KS&DL)

Company website : - www.mysoresandal.com

Trade mark of KSDL - Journal

ANNEXURES

PROFIT AND LOSS ACCOUNT OF KS&DL FOR THE YEAR ENDED 31/03/2011

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Karnataka Soaps And Detergents Limited (KS&DL)

PARTICULARS AMOUNT FOR THE

YEAR ENDED

31/03/2011

INCOME

Sales

Less: Excise Duty

Net Sales

Other Sales

Income/(-)Decrease in Stock

Income

EXPENDITURE

Material consumed

Other Expenses

Description

Operating Profit/Loss

Interest & Finance charges

PROFIT/(LOSS) BEFORE TAX

Provision for taxation

Current Tax

Prior Period Items

Deferred Tax

Dividend Tax

PROFIT/(LOSS) AFTER TAX

Prior Period Incomes/Expenditure

Proposed Dividend

Profit/brought forward from previous year

Profit/ carried to balance sheet

1,81,06,81,627

16,09,58,395

1,64,97,23,232

2,43,78,057

1,67,41,01,289

(2,47,03,198)

1,64,93,98,091

81,80,64,390

72,75,73,371

57,75,312

1,55,14,13,073

9,79,85,018

52,39,449

9,27,45,5659

3,40,00,000

33,00,000

11,36,000

26,42,627

5,39,38,942

1,00,13,655

1,59,11,050

4,80,41,547

34,34,79,146

39,15,20,693

BALANCE SHEET FOR THE YEAR ENDED 31-03-2011

PARTICULARS 31-03-2011 RS 01-04-2010RS

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Karnataka Soaps And Detergents Limited (KS&DL)

SOURCES OF FUNDS

1.Shareholders Fund:

a) Share capital

b) Reserve& Surplus

c) Exchange fluctuation reserve

2.loans and Advances:

1) Secured Loans

2) Unsecured Loans

TOTAL

APPLICATION OF FUNDS:

1.Fixed assets:

a) Gross block

Less: Description

b) Net Block

2.Investment

3.Deferred Payments

4.Current assets, loans and advances

a) Inventories

b) Sundry Debtors

c) Cash & Bank balance

d) Loans and advances

e) Investment in gratuity trust

Less: Current liability and Provisions

a) Liabilities

b) Provisions

Net current Asset

5.Miscellaneous Expenses.

TOTAL

8,35,06,504

33,64,88,843

24,35,04,890

52,52,34,558

16,58,59,183

24,03,14,138

18,97,32,441

8,00,00,000

27,35,32,955

28,99,14,262

31,82,21,000

39,15,20,693

8,35,06,504

79,32,48,197

9,29,83,953

100

6,25,71,241

1,20,11,40,12

0

56,34,47,21

7

63,76,92,90

3

79,32,48,19

7

8,00,92,400

8,35,06,504

32,72,62,896

24,14,31,939

51,76,05,839

17,26,41,760

28,53,59,727

21,39,53,267

5,00,00,000

29,23,61,773

26,91,66,068

31,82,21,000

34,34,79,146

16,35,98,904

82,52,99,050

8,58,30,957

100

6,14,35,241

1,23,95,60,593

56,15,27,841

67,80,32,752

82,52,99,050

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Karnataka Soaps And Detergents Limited (KS&DL)

PROFIT AND LOSS ACCOUNT FOR THE YEAR ENDED 31- 03 -2012

PARTICULARS

INCOME

Sales

Less : excise duty

Net sales

Other sales

Income

EXPENDITURE

Material consumed

Purchase of stock in trade

Work in progress

Employee benefit expenses

Finance cost

Depreciation

Other expenses

Total expenses

PROFIT /( LOSS) BEFORE TAX

Provision for taxation

Current tax

Fringe benefit tax

Deferred tax

Dividend tax

PROFIT /(LOSS) AFTER TAX

Proposed dividend

Profit / carried to balance sheet

AMOUNT FOR THE YEAR

ENDED 31 -03 -2012

2,31,12,32,797

19,27,94,268

2,11,84,38,529

3,80,44,997

2,15,64,83,526

98,06,28,009

9,05,90,549

9,33,92,325

35,79,34,704

67,08,472

64,14,948

41,90,67,062

1,95,47,36,069

5,87,00,000

85,28,420

13,45,18,037

13,45,18,037

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Karnataka Soaps And Detergents Limited (KS&DL)

BALANCE SHEET FOR THE YEAR ENDED 31-03-2012

PARTICULARS 31-03-2012 RS 01-04-2011 RS

SOURCES OF FUNDS

1.Shareholders Fund:

d) Share capital

e) Reserve& Surplus

f) Exchange fluctuation reserve

2.loans and Advances:

a) Secured Loans

b)Unsecured Loans

3. current liabilities

TOTAL

APPLICATION OF FUNDS:

1.Fixed assets:

c) Gross block

Less: Description

d) Net Block

2.Investment

3.Deferred Payments

4.Current assets, loans and advances

f) Inventories

g) Sundry Debtors

h) Cash & Bank balance

i) Loans and advances

j) Investment in gratuity trust

Less: Current liability and Provisions

c) Liabilities

d) Provisions

Net current Asset

5.Miscellaneous Expenses.

TOTAL

8,35,06,504

4,27,45,429

32,72,62,896

24,14,31,939

48,95,14,320

14,90,62,72237

,78,03,712

10,63,97,277

11,00,00,000

1,12,06,40,446

31,82,21,000

49,46,01,955

30,16,57,166

37,35,57,127

1,48,80,37,127

8,58,30,957

100

5,40,41,821

1,48,80,37,248

8,35,06,504

33,64,88,843

24,35,04,890

52,52,34,558

16,58,59,183,

24,03,14,138

18,97,32,441

8,00,00,000

27,35,32,955

28,99,14,262

31,82,21,000

39,15,20,693

8,35,06,504

79,32,48,197

9,29,83,953

100

6,25,71,241

1,20,11,40,120

56,34,47,217

63,76,92,903

79,32,48,197

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Karnataka Soaps And Detergents Limited (KS&DL)