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Scale to Win

How to Grow Your Agency Without BreakingKarl SakasConsultant & Coach, Sakas & Company

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Story:

An Agency LeaderLike You…

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Exciting…

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…and scary!

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Scale

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Be an Agency Growth Champion

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@KarlSakas

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“People need to be reminded more often than they need to be instructed.”

Samuel Johnson,Author, 18th century

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700+ agencies in 47 countries

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Agency Structure

Services & Clients

Your Time

Today

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High-Growth (HG) vs. Lifestyle (LS)?

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Your Team

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1. Account Management (AM) = happy clients

2. Project Management (PM) = smooth work

3. Subject Matter Expert (SME) = bill lots of work

Client-Related Roles (HG vs. LS)

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Marketing & Sales(HG vs. LS)

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Your Services

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1. Strategy (“tell me what to do”)

2. Implementation (“do it for me”)

3. Training (“teach us how to do it”)

Services Models for Agencies (S-I-T)

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Agency Services Model (HG vs. LS)

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Your Clients

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Deciding Which to Grow vs. Fire?

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Tool: Clients to Grow vs. Fire

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Clients to Grow vs. Fire (HG vs. LS)

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Your Time

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Reactive → Strategic

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• Admin

• Management

• Marketing

Client example

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Time Management (HG vs. LS)

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Putting it all together…

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• Agency Structure

• Services & Clients

• Time Management

Recap

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Your Free Workbook

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Q&A with @KarlSakas

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Prize: $300 in Training Webinars

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$12,000 $120,000Grand Prize: Agency Transformation

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Josh HarcusCEOHüify

Panel Discussion: Room 108

Kymberly RobinsonCEO

Stratus Interactive

1:30 PM – 2:15 PM

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https://www.flickr.com/photos/aigle_dore/4516670863/

https://www.flickr.com/photos/802/30432807/

https://www.flickr.com/photos/wwworks/9111274504/

https://www.flickr.com/photos/21976354@N07/2349726936

https://www.flickr.com/photos/paraflyer/386529128

https://www.flickr.com/photos/michaelpollak/9432697848/

https://www.flickr.com/photos/foundanimalsfoundation/8055192650/

https://www.flickr.com/photos/zzpza/3269784239/

https://en.wikipedia.org/wiki/Samuel_Johnson#/media/File:Samuel_Johnson_by_Joshua_Reynolds.jpg

https://www.flickr.com/photos/kk/5549280939/

https://commons.wikimedia.org/wiki/File%3AHammock_-_Polynesia.jpg

https://www.flickr.com/photos/steviegreer/2919157836/

https://www.flickr.com/photos/ruocaled/7961751980/

http://pebblestorm.com/wp-content/uploads/2013/09/IMG_0648-bud-proud-of-his-vip-badge-1024x768.jpg

https://www.flickr.com/photos/77476789@N00/2201907500

http://agencyfirebox.com/lifestyle-business-vs-high-growth-business/

https://www.flickr.com/photos/armydre2008/3388095215/in/photolist-6aoSEK-ohTCMh-cionpN-8DwuFe-81Cwvt-81Cw9t-yyf8m-cfP4T7-8DwuA8-8Dwuoi-8DzAgA-7f5Vrf-569Rk-7DbaU-cbiWB1-Lh3uW-7cCzpz-a1FMry-4hdLP4-6HATkY-fZ5X1J-81AJqZ-bezof4-7AznJV-rGPDx-cfP6eE-avq84n-cu46Xq-bcTwXP-cfP5jq-mb95uv-7JoiYz-avsNrw-cfP587-cfP645-cfP5DG-o6ssaX-3bQDHP-rJyEWD-5WQwii-5MHDFz-7AzoPr-8DwHXF-kYk3b-efWoMT-hoymKg-cfP6pW-9suUhC-f3t9F4-okVrus

https://www.flickr.com/photos/lumaxart/2293239853

https://pixabay.com/en/thumb-success-successful-fan-faust-328420/

Photo Credits (Creative Commons)

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