T R A I N I N G

“I LOVE PERFUMES.

I HAVE DESIGNED A FEW IN THE PAST AND AM HAPPY TO

PRESENT YOU A NEW ONE TODAY.

I LOVE WOMEN’S FRAGRANCES; I LOVE MEN’S FRAGRANCES.

THEY MAKE LIFE MORE BEAUTIFUL.

FRAGRANCE IS, IN FACT,

FASHION FOR THE NOSE.”

“CREATING THE KARL LAGERFELD FRAGRANCE FOR MEN INVOLVED INVENTING

AN OLFACTORY SIGNATURE WHICH WAS GRAPHIC AND BOLD.

I TRANSLATED THE EMBLEMATIC BLACK AND WHITE OF HIS WORLD THROUGH

A CONTRAST OF SENSUAL MATERIALS WITH A STRONG CHARACTER, WHILE

KEEPING A VERY CLOSE EYE ON QUALITY.

I THOUGH OF A MAN WHO FEEDS ON LIGHT WITHOUT BEING AFRAID OF CONFRONTING SHADOWY

AREAS. BURSTING WITH BRILLIANCE, THE INGREDIENTS ATTRACT ATTENTION, BUT ALWAYS WITH

STYLE AND RESTRAINT. MANDARIN ESSENCE AND LAVANDIN ESSENCE ARE NOTED FOR THEIR

NATURAL FRESHNESS, WHILE VIVACIOUS, MASCULINE VIOLET LEAF STRUCTURES THE ENTIRE

COMPOSITION. VOLUPTUOUS AMBER RESPONDS TO THIS CLARITY .TO PERFECT THE IMPRESSION, I

ADDED A SURPRISING AND HUMOROUS APPLE NOTE . THIS FRAGRANCE WAS DESIGNED IN THE

IMAGE OF THE LAGERFELD MAN: ELEGANT, SELF-ASSURED AND REMARKABLE.”

JEAN-CHRISTOPHE HÉRAULT, PERFUME DESIGNER AT IFF

PERFUME DESIGNER’S INSPIRATION

“CREATING A FRAGRANCE FOR KARL LAGERFELD MEANS USING A

PERFUME TO CONVEY A WHOLE WORLD OF FABRICS, SOPHISTICATED

CUTS, TEXTURES, VALUES AND STRONG IMAGES.

 

CREATING IT WAS LIKE STARTING WITH A SILKEN THREAD,

THE IDEA OF A SENSUAL, LUMINOUS FLOWER, AND WEAVING IT

GRADUALLY UNTIL WE OBTAINED A LIMPID FRAGRANCE WITH

MULTIPLE FACETS.

THIS FRAGRANCE IS LIKE AN OLFACTORY GARMENT WHICH REVEALS

THE VISION OF AN OUTSTANDING CREATOR: A BOUQUET OF CARNAL

FLOWERS WHICH CLINGS TO THE SKIN LIKE A GOWN WITH A PERFECT

CUT.”

CHRISTINE NAGEL AND SERGE MAJOULLIER,

PERFUME DESIGNERS AT MANE

PERFUME DESIGNERS’ INSPIRATION

Two new olfactory signatures by Karl Lagerfeld, both iconic and refined, incarnate the essence of style. Combining modernity and sensuality, they express a feeling of strength, desire and self-confidence.

THE CONCEPT

The ad visual evokes a dual approach, both sensual and sophisticated, the powerful attraction and real magnetism

of a couple and their unique fragrances.

Shot by Karl Lagerfeld

THE CAMPAIGN

The bottles are designed as modern icons of Karl, dressed in chiseled glass and shiny studded steel and adding the sophistication of a rock attitude to an elegant code based on black and white.

THE PRODUCT

EAU DE TOILETTE FOR MENEAU DE PARFUM FOR WOMENAn exalted green floral Lime – peachRose – magnolia – frangipaniMusks – amber woods

An aromatic sensual fougère:Mandarin – lavender oil

Apple – violet leafSandalwood – amber harmony

Range: 85 ml 45 ml

25 ml

Range: 100 ml 50 ml 30 ml

COMPETITION

GucciGuilty

BleuChanel

Dolce & Gabbana

Light Blue

J’AdoreDior