karl dietrich commerciality - simply about commercial profit…… or a 360 degree customer journey...

22
COMM ......... COMMERCIAL PROFIT? OR A 360 DEGREE CUSTOMER JOURNEY MINDSET?

Upload: executive-leaders-network

Post on 12-Apr-2017

61 views

Category:

Marketing


1 download

TRANSCRIPT

Commerciality.......... Commercial Profit?

Commerciality.......... Commercial Profit? Or a 360 degree customer journey mindset?

Commercial cOMMERCIALITY A WORD? - SPELL CHECK SAYS ----- COMMERCIAL / COMMERCIALISM

the principlesand activityof commerce, especiallythose connectedwith profitratherthan qualityor doing good

NO!

Inspirational leaders?Inspirational managers ?

Inspirational staff team members?

Show me the money! That's one of the nice things I mean, part of the beauty of me is that I'm very rich. So if I need $600 million, I can put IN $600 million myself. That's a huge advantage.

I must tell you, that's a huge advantage over the other candidates.

Apples org chart

disney org chart

Leonardo da VinciSimplicity is the ultimate sophistication.http://www.forbes.com/sites/joshbersin/2014/03/15/why-companies-fail-to-engage-todays-workforce-the-overwhelmed-employee/#143530f2b949

Albert EinsteinEverything should be made as simple as possible, but not simpler!

fitness industry

Fitness industry focussesThe strong support the weak

Fast track entry running starts

New sales first

Retention

New age fitness industry

Franchise industry focusThe franchisee partner Franchisee investor Turnkey solution

Full turnkey solution Equipment solutions Marketing support Property support Ongoing training viii) Business plan supportvii) Legal introductions vi) Bank introductions ix) Complete Business Ownership x) Ongoing support and rescue plans

Buying into the brand Adopting the cultureBelieving in the brandCUSTOMER FIRSTCommunication key

One team : one goal : one plan=Customer centric focus

Culture is brand

Customer Experience is the new marketing

ZAPPOS - 10 Core Values:

1. Deliver WOW Through Service2. Embrace and Drive Change3. Create Fun and a Little Weirdness4. Be Adventurous, Creative, and Open-Minded5. Pursue Growth and Learning6. Build Open and Honest Relationships with Communication7. Build a Positive Team and Family Spirit8. Do More with Less not less with less9. Be Passionate and Determined10. Be HumbleThe best employee is the person who can be the same person at home that they are at work, When they are hired, employees sign contracts saying they understand the values, agree to be reviewed based on them

Inject a franchise mentality Communicate the full company pictureListen to the real feedback from the coal faceAct on the feedback and recognize opportunities By Creating 360 degree engagement

Great culture & customer centricity Starts at the top

If your senior people dont get it even the strongest links further down the line can become compromised