karima catherine september25_canadianguildfinal
TRANSCRIPT
Social media Converging sources
Karima-Catherine Goundiam
September 2013
@KarimaCatherine
Digital professional and woman in tech – 15 years
Social media practitioner – 5 years
Huffington post - 16 Brilliant Minds on Twitter
Why is social media important?
• Mainstream has adopted technology before and faster than organizations. – Technology allows
Everyone to publish Anything in real time.
– Technology has shuffled the landscape : Credibility is now earned by non-traditional sources (e.g)
• One thing remains same : focus on building trusted interest-based relationships
What is
social media?
What is the Social media landscape?
Why participate
•Business development
•Thought leadership
•Networking
•Research
How are organizations using it?
• Marketing
• Public relations
• Sales and customer service
• Human resources
• Business development
• Product development
• Support
Areas of concern inside the corporations
7 Key Areas
• Transparency
• Responsibility
• Confidentiality
• Brand Property
• Brand Reputation
• Productivity
• Security
First-mover advantage?
• Social media has changed the way we communicate
• We’ve introduced new ways of creating and sharing content
• By being first-off-the-mark in communicating key information, we’ve been able to establish a competitive advantage in the media
PR, Marketing and social media
Accuracy? What accuracy?
Paywalls
Future …
Online real-time business
Where do journalists fit?
Choose your platform