karen nahum, de agostini @bologna book fair 2015, tisp workshop
TRANSCRIPT
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DIGITAL CHILDREN
BOOK EVOLUTION AND
READERS
ENGAGEMENT
TISP MASTERCLASS - 31 MARCH 2015
Karen Nahum
Digital Director De Agostini Libri - @KarenNahum
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Digital book evolution
Digital - Paper - Social ecosystem
1 - INTRO
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Digital book evolution
Social
2 - SOCIAL
DeAgostini Libri
DeAgostini YA
Libromania
Utet
Scuola
FOLLOWER:
6.928
FAN:
55.539
Target: parents
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Timbuktu & DeAgostini
3 - TIMBUKTU + DEAGOSTINI
About Timbuktu + DeAgostini
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Timbuktu & DeAgostini
4 - TIMBUKTU + DEAGOSTINI
1° editorial case of combined presence:
• paper books + digital animated books
• cross iStorie app with games
• digital books for iBooks Store (sound and
animation) and Kobo (sound)
Available from 21 October see the video
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Timbuktu & iStorie
5 - TIMBUKTU + iSTORIE
Timbuktu presented with a digital lab for kids:
18 October 2014,
Open bookstore, Milano
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Timbuktu & iStorie
iStorie’s kiosk
Timbuktu’s digital books will be
available in the kiosk iStorie (ios
e android).
In iStorie there will be DeAgostini
and WhiteStar’s ebook.
First titles avaibles:
• Timbuktu’s serie
• Il Re delle meraviglie
• Animali a metà
• Le favole di Esopo
6 - TIMBUKTU + iSTORIE
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WhiteStar & iStorie
How does it work…
From paper to ebook:
Badge: ebook included
Unlock with augmented reality
7 - WHITESTAR + iSTORIE
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iStorie – How do we proceeded
8 - HOW DO WE PROCEEDED
Define a platform:
Define the project:
Requirements, wireframe & flows
Costant check
with the vendor
App in the stores:
In the meanwhile: ebooks realization
Graphical design:
Collection of materials from the editorial staff:
• Storyboard design
• Interface design
• Graphical adjustment and design
• Realization in KBM
Embed in the kiosk
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Digital book evolution
9 - DIGITAL BOOK EVOLUTION
Digital and Paper books
paper books
sign in website
interactive digital book
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Fiabe Preziose
Fairytails paper books
with digital extention
10 – FIABE PREZIOSE
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Math & Tap
From a school book
to digital educational
entertainment
11 – MATH + TAP
A system of three apps
together with the books to
reinforce math, logic and
language
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At the end of contest (spring 2014) 4 interesting project and stories were
identified to become interactive digital books:
• Milano ad altezza di bambino
• L’amore è un ravanello
• Se fosse
• Il vanto del vento
Contest Create the book of the future
12 - CONTEST
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13 - CONTEST
• city discovery: Milano in 10 steps
• games and interactions
• a kid as main character and
guide
Milano ad altezza di bambino
see the video
Contest Create the book of the future
Among Apple best
childrens books for 2014
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Milano ad altezza di bambino
14 – MILANO AD ALTEZZA DI
BAMBINO
Milano ad altezza di bambino presented with a digital lab for kids:
14 March 2015,
Milano
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THANKS
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/DeAgostiniLibri
@DeAgostiniLibri