kara palmer smith, m.s. title: secrets revealed: …23rd annual hr florida leadership conference...
TRANSCRIPT
23rd Annual HR Florida Leadership Conference
January 9, 2016
Kara Palmer Smith, M.S.
Title: Secrets Revealed: Eight Effective ways to promote and
market your Chapter
HR Florida Leadership Conference Rosen Shingle Creek- Orlando, FL
Presentation Objectives
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• Discuss eight specific ways for marketing and chapter promotion
• Discuss tips for successfully leveraging media relationships
• Best practices sharing
Marketing and Promotion
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Marketing
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•Marketing is the process of making potential customers and clients interested in your products and/or services.
Promotion
•Promotion happens when a company raises awareness of services through various channels •Run an advertising campaign and links
communication to their value proposition
22nd Annual HR Florida Leadership
Conference Hilton Orlando - January 10, 2015
Four P’s of Marketing
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Value Proposition
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•What is Value Proposition?
• What is your Chapter’s Value Proposition?
• Take a few minutes to discuss
Eight Ways
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• Email Marketing/E-newsletter•Website (SEO & Content)• Social Media • Events
Eight Ways
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• Personal Phone Calls• Traditional Advertising • PR campaigns• Traditional Mail
Effective Ways
• Email Marketing/E-newsletter
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• Website (SEO and Content)
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Effective Ways
• Social Media
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Effective Ways
• Events
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Effective Ways
• Personal Phone Calls
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Effective Methods
• Traditional Marketing
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Effective Ways
• PR Campaigns
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Effective Ways
• Traditional Mail
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Effective Ways
Leveraging Media Relationships
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•Earned Media
•Speaker’s Bureau
•Social Media
Building Partnerships
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•Media Partnerships
•Community Partnerships
Best Practices
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• Website
• Press Releases
• Community Tie In
Closing Remarks
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• Find what works best for your chapter
• Find a person that is designated to do PR
• Don’t reinvent wheel, lots of Chapters already do it. Reach out!
Contact
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Kara Palmer Smith
Director, Public Relations
Email: [email protected]
Cell:
(850) 264-3186