“I yam what I yam, and that’s all what I yam.”

- Popeye, The Sailor Man

First and foremost I believe that design shapes

the world in which we live. Design influences

and molds us, through visual communication,

whether we notice it or not. It is my passion to

take this phenomenon and use it to help brands.

Brands have the power to communicate to

the masses, and I delight in helping them fine

tune that power. The method a brand uses to

communicate their message to the public can

either make or break said brand. It excites me to

support brands in achieving success.

This portfolio shows how I have helped several

brands communicate their message, find favor

in the public eye, and achieve success.

“ Design is everything. Everything!”

- Paul Rand

karanichols.design@gmail .com

479.799.3946

karanicholsdesign.wix.com/portfolio

issuu.com/karanichols/docs/portfolio

CONTACT

ONLINE

SELECTIONS FROM 2009-2012

1 . New Lion Media Group

2. Game On with Wess Moore & Michael Smith

3. Weekly Fried with Blake & Rex

4. AM Arkansas with Neal & Sharon

5. Amateur Digital Network

6. The Shabby Shack

7. University of Arkansas Television (proposed)

CLIENT: New Lion Media Group

TASK: Brand a start-up marketing firm with a memorable corporate logo

CLIENT: Weekly Fried with Blake & Rex

TASK: Brand a weekly radio show tailored to southern men, covering topics such as sports, politics, and recreation

CLIENT: Game On with Wess Moore & Michael Smith

TASK: Brand a sports radio show tailored to fans of all sports, anchored by local personalities

CLIENT: Game On with Wess Moore & Michael Smith

TASK: Brand a morning commute news radio show that covers traffic, local and state-wide news

2012

2012

2012

2012

1

3

2

4

CLIENT: Amateur Digital Network

TASK: Brand an online networking system tailored to connect athletic teams and event coordinators

2012

CLIENT: The Shabby Shack

TASK: Brand a furniture refinishing business who distributes work to craft focused stores

CLIENT: University of Arkansas Television

TASK: Brand a student run television station that caters to the university’s students and faculty

2011 2011

5

6 7

1 . C.L. Moore Memorial Golf Tournament

2. Romance Diamond Company

3. Fellowship of Christian Athletes

4. Vanderpool Cosmetic Surgery

5. 3W Magazine

1 2

CLIENT: C.L. Moore Memorial Golf Tournament

TASK: Provide promotional flyers for posting at golf courses and mailing to potentional sponsors and golfers

CLIENT: Romance Diamond Company

TASK: Provide and orchestrate a direct mail post card to promote the company’s product for Mother’s Day to a select customer list

2012 2012

3 4

CLIENT: Fellowship of Christian Athletes

TASK: Provide a promotional souvenir poster to the attendees of the 2011 Coaches Appreciation Dinner featuring guest speaker Gus Malzahn

CLIENT: Vanderpool Cosmetic Surgery

TASK: Provide two versions of a full page ad for publication in a regional philanthropy magazine

2011 2010

CLIENT: 3W Magazine

TASK: Design magazine cover to cover (including cover illustration) implementing the brand feeling of philanthropy and high style while establishing a cohesive flow between content and advertisements

5 2010

ON ThE RAdAR LOgO

TASK: Design a mark to introduce a monthly email blast produced by 3W Magazine that details upcoming philanthropic events to attend

1 . Sports Talk with Bo Mattinglly

2. Sonic Restaurants | Alabama HS Athletic Assoc.

3. Bordino’s Restaurant | Romance Diamond Co.

4. Safe Driving Sweepstakes

Buick GMC | Cricket Wireless

5. Sonic Restaurants | Procter & Gamble | Yum! Brands

6. Henderson State University Athletics

CLIENT: Sports Talk with Bo Mattingly

TASK: After directing a photoshoot, provide multiple billboards that promote the radio show moving to a new station, as well as highlight a new radio show on the same station

1 2012

2 32012 2012

CLIENT: Bordino’s | Romance Diamond Company

TASK: Provide numbered tickets for use with the restaurant’s valet service, including a promotional offer from a nearby business to encourage higher foot traffic

FRONT BACK

CLIENT: Sonic Restaurants | Alabama HS Athletics Association

TASK: Provide athletic tickets to all Alabama HS athletics programs that offer discounts for the restaurant’s quarterly promotions while meeting brand standards

CLIENT: Safe Driving Sweepstakes | Buick GMC | Cricket Wireless

TASK: Brand sweepstakes and provide marketing materials to be passed out at regional high schools that simultaneously encourage enrollment in the mobile sweepstakes program, promote sponsors, and warn about the dangers of distracted driving

4 2012

52011-2012

CLIENT: Sonic Restaurants | Procter & Gamble | Yum! Brands

TASK: Provide large scale interactive displays for high traffic areas of high school athletic facilities. Encourage brand loyalty with the offer of discounts, contests, and coupons.

CLIENT: Henderson State University Athletics

TASK: Provide a consistent theme from season to season to promote the Reddies athletic program and teams, as well as the businesses who support them.

6 2011-2012

1 . Safe Driving Sweepstakes

2. Game On with Wess Moore & Michael Smith

3. New Lion Media Group

4. Gatorade by PepsiCo

1 2

CLIENT: Safe Driving Sweepstakes | Buick GMC | Cricket Wireless

TASK: Provide an online presence for the mobile sweepstakes platform that provides up to date sweepstakes information and promotes the program’s sponsors

CLIENT: Game On with Wess Moore & Michael Smith

TASK: Provide a social media platform so fans can interact with the show anchors and keep up with current topics. Must stay within brand guidelines

2012 2012

hstext.com/nwa or hstext.com/safe facebook.com/gameon933fm and twitter.com/gameon933fm

CLIENT: New Lion Media Group

TASK: Provide a 4 page site layout mockup that showcases the business’ strategies, case studies, and contact. while maintaining corporate branding guidelines

3 2012

newlionmediagroup.com

52011-2012

CLIENT: Gartorade by PepsiCo

TASK: Create and orchestrate an email blast, targeting coaches of Amateur Athletic Union teams, to encourage the use of the Gatorade G Series Pro product line by providing samples to each enrollee

1 . intrusion

2. Heavy

3. Ki l ler Kaleidoscope

4. Cyclical Seasons: Health, Aggression, Hope, Creativity

All pattern works are personal projects.

1 2

TITLE: Intrusion

TASK: Evoke the feeling of comfor t as it relates to the feeling of intrusion, drawing inspiration from a news article about continuous biological threats in our environments

TITLE: Heavy

TASK: Evoke a sense of gravity and weight, creating a sombre mood. while playing with biomorphic shapes

2009 2011

3

TITLE: Killer Kaleidoscope

TASK: Show homage to the television character Dexter Morgan

TITLE: Cyclical Seasons: Health, Aggression, Hope, Creativity

TASK: Using symbolism and events from life, portray different seasonal moods felt throughout the year

2010

42009

karanichols.design@gmail .com

479.799.3946

karanicholsdesign.wix.com/portfolio

issuu.com/KaraNichols/docs/portfolio

CONTACT

ONLINE

karanichols.design@gmail .com

479.799.3946

karanicholsdesign.wix.com/portfolio