kaos pr overview
DESCRIPTION
A focus on KAOS' PR Services provided for c and many other clientsTRANSCRIPT
PR FOCUS January 2011
History
KAOS’PRservicesstartedwhenwewerekillingitacrossawidearrayofmarke6ngworkandtwoclientsinsistedweexpandandundertaketheirPR.Atthe6me,wewerealsochallengedforanddeliveredacentralisedpan‐EuropeanPRsolu6on.TheseoriginsestablishedaplaCormthathasaDractedmassivelygrowing,exci6ngyoungbrandsseekinganagencytheycantrusttodeliverplanned,excep6onalresultswithouttheneedtomicromanage….
TheKAOSteam‘getit’and‘getonwithit’
PR Focus
Media
Ourspecial0esareMen’sandWomen’sLifestyle,FashionandStreetmediaandAc6on,MotorandMainstreamsports.
ThediversityofourclientbasemeansweoOenextendintobroaderterritory,especiallyCEandtechmedia(Skullcandy).Otherareasofsuccesshaveincludedtravelandevenparen6ng(PaulFrank)
KAOSrespectsandisrespectedbymedia.Wetakeadisciplinedapproachtodiscoveringmediaopportuni6esthatensurewedeliverwhatwesaidwewould.
PR Focus
Geography
Ourpan‐Europeanserviceistrulyunique.WeoperatefromourLondonbasecoveringthekeymarketsofUK,France,Germany,SpainandItaly.WealsocanserviceBeneluxandScandinavia.
Clientsnolongerneedtobrief,manageandpaytheoverheadsof5+agenciesacrossWesternEurope.
WehaveclientsbasedinParis,Gothenburg,Amsterdam,CostaMesaandLondon.
PR Focus
Accountability
Weareaccountableandtransparent.Onamonthlybasis,ourclientsreceiveadetailedreportofallmediacoverage.SalesteamsareupdatedwithdigitalnewsleDersthatcanbesentdirectlytocustomers,videolinks,FTPuploads,highresolu6onPDFsandmul6‐mediafilesforthenextbigpresenta6on.
PR Focus
Contacts
Ourmediarela0on’sdatabaseisvast,comprehensiveandupdateddaily.WepartnerwithVOCUSproducingacombineddatabasewithaccesstotheen6repan‐Europeanmediamarket.NomaDerwhatsector,we’vegotitcovered.
PR Focus
Budgets
WetotallyunderstandbudgetaryissuesandneedforaclearROIandkeepthatintheforefrontofourminds.We’refocusedonefficiencyandeffec6venessandwon’tbotheryouwithextracostini6a6vesunlesswetrulybelievetheywillbenefityourbusiness.
PR Focus
