kantar lightning talk - promotion optimization institute · futurecasting retail, channel and...
TRANSCRIPT
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Kantar Lightning Talk
POI Canadian Summit
Toronto, June 12th 2019
Ed Bishop, RGM & Commercial CoE
Consulting Division, Kantar
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2
We use TECHNOLOGY, CONSULTING and INSIGHTS
to support our CLIENTS to be successful in our changing world
and to help them switching on GROWTH
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3
Our practice areas support our focus on growth
Key Solutions:
Trends Activation Program
Futurecasting
Retail, Channel and
Shopper
Insights (Custom,
Syndicated)
Key Solutions:
GrowthFinder
Enhanced Visual Analytics
Category Growth Strategy
Customer Growth
Platforms
Key Solutions:
Whole-Business
Innovation
Purpose Journey
Assortment/Space
Optimization
Portfolio Optimization
Key Solutions:
Global Media Allocation
Brand Valuation
Trade Promotion
Optimization
Retail Execution
Predicting
GrowthFutures
Finding
GrowthStrategy
Delivering
GrowthBrand, Innovation
Enabling
GrowthOrganization
Optimizing
GrowthROI
Key Solutions:
Marketing Organization
Design
Marketing Academy
Sales Organization
Performance
Sales Academy
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4
Our platform and approach enables revenue and profit growth
TPx
Revenue
Growth
Management
Category
Management
E-Commerce
& Digital
Business
Planning
Retail
Execution
Promo Funds
Optimization
Distributor
Management
Assortment
Optimization
Shopper
Insights
Virtual
Reality
Retail
Insights
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5
Some Customers on our Technology Offer
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Steve Le Rhun
Senior VP Global Sales, Trade Optimisation, Consulting Division, Kantar
Thank You